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New Car Director information

How does a new car director typically collaborate with sales, finance, and inventory teams to achieve dealership goals?

A New Car Director works closely with sales, finance, and inventory teams to ensure the dealership meets its sales targets, maintains optimal inventory levels, and delivers an excellent customer experience. They often coordinate with sales managers to develop effective sales strategies, work with finance to optimize deal structuring and profitability, and oversee inventory management to align with market demand. Regular meetings and open lines of communication are key to addressing challenges promptly and driving overall dealership success.

What are the key skills and qualifications needed to thrive as a new car director, and why are they important?

To excel as a New Car Director, you need strong leadership abilities, in-depth automotive industry knowledge, and proven experience in sales management, typically backed by a bachelor's degree. Familiarity with dealership management systems (DMS), CRM software, and inventory management tools is essential. Outstanding negotiation, customer service, and team-building skills help set top performers apart in this role. These competencies ensure effective sales operations, customer satisfaction, and achievement of dealership profitability goals.

What is the difference between New Car Director vs New Car Sales Manager?

AspectNew Car DirectorNew Car Sales Manager
ResponsibilitiesOversees entire new car sales operations, develops strategies, manages multiple teamsManages daily sales activities, supervises sales staff, meets sales targets
Required CredentialsExperience in automotive sales, leadership skills, industry knowledgeSales experience, customer service skills, automotive knowledge
Work EnvironmentExecutive office, dealership managementShowroom, sales floor, dealership
Industry UsageUsed in large dealerships and automotive groupsCommon in dealerships of all sizes

The New Car Director focuses on strategic oversight and management of the entire new car sales division, while the New Car Sales Manager handles daily sales operations and team supervision. Both roles require automotive sales experience, but the director position involves higher-level planning and leadership.

What is a new car director?

A New Car Director is a senior management professional at an automotive dealership responsible for overseeing all operations related to the sale of new vehicles. Their duties typically include managing the new car sales team, setting sales goals, coordinating inventory, developing marketing strategies, and ensuring high levels of customer satisfaction. They also work closely with other department heads, such as finance and service, to ensure seamless dealership operations. The New Car Director plays a critical role in maximizing profitability and maintaining strong relationships with manufacturers.
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New Car Director jobs near you
Infographic showing various New Car Director job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution.

Used Car Director

Hudson Automotive Group

Columbia, SC • On-site

Other

Posted 24 days ago

Hudson Automotive Group rating

4.2

Company rating: 4.2 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

148th of 152 rated car dealerships

Job description

Job Title: Used Car Director
Department: Sales
Reports To: GSM/GM
SUMMARY
  • Ensures customer retention and the profitability of this profit center by recruiting qualified sales personnel. Assumes responsibility for appraising, purchasing, reconditioning, displaying, and merchandising the used vehicle inventory.

ESSENTIAL DUTIES
  • Essential Duties include the following. Other duties may be assigned.
  • Forecasts goals and objectives for sales, gross, and key expenses on a monthly and annual basis.
  • Prepares and administers an annual operating forecast and budget for the used-vehicle sales department.
  • Understands, keeps abreast of, and complies with federal, state, and local regulations that affect used-vehicle sales.
  • Directs and schedules the activities of all department employees, ensuring proper staffing at all times.
  • Assists individual salespeople in setting aggressive yet realistic monthly goals and objectives and provides them with the support to meet these goals.
  • Develops, implements, and monitors a follow-up system for used-vehicle purchasers.
  • Maintains vehicle inventory. Monitors customers likes and dislikes, lost sales, and dealership sales history and conducts local market analyses to determine which vehicles to stock.
  • Helps salespeople close deals.
  • Communicates daily with the new-vehicle sales manager regarding units needed for used-vehicle inventory.
  • Ensures that used-vehicle salespeople are informed of all new inventory and current advertising efforts, including special sales.
  • Enforces a 45 -day turn policy.
  • Appraises all incoming used vehicles.
  • Ensures that cosmetic and mechanical reconditioning is performed within the dealership's cost and time limitations.
  • Plans and controls the display of used vehicles.
  • Establishes and controls wholesaling activities.
  • Assists in the development of advertising campaigns and other promotions.
  • Keeps abreast of auto auction activity and prices and attends auctions on a regular basis.
  • Tracks results of auction purchases and compares gross profits of auction vehicles with those of trade-ins.
  • Develops and maintains outside sources (wholesalers and retailers) for both buying and selling units.
  • Handles customer complaints immediately and according to dealership's guidelines.
  • Attends managers meetings.
  • Maintains professional appearance.

QUALIFICATIONS
  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

LANGUAGE SKILLS
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

MATHEMATICAL SKILLS
  • Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
  • Ability to compute rate, ratio, and percent.

REASONING ABILITY
  • Ability to define problems, collect data, establish facts, and draw valid conclusions.

CERTIFICATES, LICENSES, REGISTRATIONS
  • State Sales License
  • Valid Driver's License

ON JOB TRAINING / CERTIFICATION REQUIREMENTS
  • Manufacturer Product Training and Certification
  • Compliance Training through Compli
  • Environmental, Health and Safety Compliance through KPA

PHYSICAL DEMANDS
  • While performing the duties of this job, the employee is regularly required to stand and walk for prolonged periods of time; type on a computer; and to talk or hear, both in person and by telephone.
  • Employee must occasionally lift and carry office supplies up to 20 pounds.
  • Employee will enter and exit cars and trucks varying in size and must be able to operate/drive vehicles with automatic and manual transmissions.
  • Employee is required to have visual acuity to perform activities such as: driving a vehicle, preparing and emailing customer quotes; selecting color configurations; viewing a computer terminal and expansive reading.

WORK ENVIRONMENT
  • While performing the duties of this job, the employee is frequently exposed to outdoor weather conditions.
  • The noise level in the work environment is usually moderate.

Hudson Automotive Group is an equal opportunity employer and prohibits discrimination and harassment of any kind protected by federal, state, or local law.

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