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Marketing Systems Analyst Jobs (NOW HIRING)

Lantern

Senior Marketing Systems Engineer

New York, NY · Hybrid

Lantern is seeking a Marketing Systems Engineer -- a forward-deployed technical specialist embedded ... Proven ability to pilot new tools, develop structured trade-off analyses and ROI assessments, and ...

Axis Communications

NY · On-site

$72.45 - $93.15/hr

Systems Business Analyst, Lund ... Do you have a passion for sales & marketing processes and systems and want to support Axis Sales ...

University of Iowa

Systems Analyst

Iowa City, IA · On-site

The Systems Analyst supports organizational operations through the administration, configuration ... Salesforce experience, including Salesforce Administrator Certification and/or Marketing Cloud ...

Lantern

Senior Marketing Systems Engineer

New York, NY · On-site +1

Lantern is seeking a Marketing Systems Engineer - a forward-deployed technical specialist embedded ... Proven ability to pilot new tools, develop structured trade-off analyses and ROI assessments, and ...

UI Center for Advancement

Systems Analyst

Iowa City, IA · On-site

$70 - $100/hr

The Systems Analyst supports organizational operations through the administration, configuration ... Salesforce experience, including Salesforce Administrator Certification and/or Marketing Cloud ...

Sage Dental

Marketing Operations Manager

Boca Raton, FL · On-site

Marketing Systems & Analytics • Ensure marketing tracking is properly configured and functioning across digital, phone, and offline marketing channels. • Partner with internal teams and vendors ...

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Marketing Systems Analyst information

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How much do marketing systems analyst jobs pay per year?

As of Sep 4, 2026, the average yearly pay for marketing systems analyst in the United States is $80,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,500.00 and $82,500.00 per year, depending on experience, location, and employer.

What is a marketing systems analyst?

A Marketing Systems Analyst is a professional who evaluates, implements, and manages technology solutions used in marketing operations. They bridge the gap between marketing and IT by analyzing marketing data, optimizing marketing platforms, and ensuring that systems align with business goals. Their responsibilities often include improving campaign tracking, integrating software, supporting automation, and providing actionable insights to enhance marketing effectiveness. Marketing Systems Analysts play a key role in helping organizations leverage technology for better decision-making and customer engagement.

What are the key skills and qualifications needed to thrive as a marketing systems analyst?

To thrive as a Marketing Systems Analyst, you need strong analytical skills, a background in marketing or information systems, and experience with data analysis, often supported by a relevant degree. Familiarity with marketing automation platforms (like HubSpot, Marketo), CRM systems (such as Salesforce), and data visualization tools (like Tableau or Power BI) is typically required. Excellent problem-solving abilities, attention to detail, and effective communication skills help set candidates apart. These skills are crucial for optimizing marketing operations, generating actionable insights, and ensuring seamless integration between marketing technology and business strategy.

How does a marketing systems analyst typically collaborate with other teams within an organization?

A Marketing Systems Analyst often works closely with marketing, IT, and sales teams to ensure that marketing technologies are effectively integrated and aligned with business goals. They act as a bridge between technical and non-technical stakeholders, translating marketing needs into system requirements and troubleshooting any issues that arise. Regular collaboration involves gathering input from users, supporting campaign execution, and providing training on new tools or processes. This role requires strong communication skills and the ability to manage multiple projects across departments, making teamwork a central and rewarding aspect of the job.

What is the difference between Marketing Systems Analyst vs Data Analyst?

AspectMarketing Systems AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or IT; certifications in marketing analytics or systemsBachelor's in Statistics, Mathematics, or related field; certifications in data analysis or SQL
Work EnvironmentMarketing departments, tech firms, agenciesData teams, research firms, corporate analytics departments
Employer & Industry UsageMarketing and advertising industries, tech companiesFinance, healthcare, retail, and other data-driven sectors

The Marketing Systems Analyst focuses on optimizing marketing platforms and integrating systems to improve campaign performance, while the Data Analyst interprets data to support business decisions across various departments. Both roles require analytical skills and familiarity with data tools, but their primary focus and industry applications differ.

Do marketing systems analysts make a lot of money?

Marketing systems analysts typically earn a competitive salary that varies based on experience, location, and industry. According to industry data, the median annual wage is around $70,000 to $90,000, with higher earnings possible for those with specialized skills in data analysis, marketing automation tools, and certifications. Salary growth is often linked to expertise in marketing technology platforms and analytical skills.
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Marketing Systems Analyst jobs near you
Infographic showing various Marketing Systems Analyst job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 9% Part Time, 4% Contract, and 1% Nights. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $80,000 per year, or $38.5 per hour.

Senior Marketing Systems Engineer

Lantern

New York, NY • Hybrid

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 15 days ago

Key responsibilities

  • Act as an embedded technical owner for the Growth Marketing tech stack, translating business needs into solutions from requirements gathering through deployment.

  • Own, operate, and improve the full Growth Marketing tech stack, including identifying gaps and shaping future development.

  • Design and implement lead management workflows, ensuring measurement and tracking of outcomes.

Job description

About Lantern

Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation's largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com. 

Lantern is seeking a Marketing Systems Engineer — a forward-deployed technical specialist embedded within the Growth Marketing function and serving as the primary systems owner for the entire Growth Marketing tech stack. This role owns the how: architecting integrations, deploying AI-powered and agentic automation, and ensuring Lantern's marketing technology stack is scalable, measurable, and continuously improving. The ideal candidate is a lead management expert who operates with a high degree of autonomy, brings hands-on AI maturity, and understands the Growth Marketing function as deeply as the tools that support it. They know when to apply AI and when traditional integrated solutions are the right answer - and can defend that judgment to leadership with data and conviction.
Location: Hybrid - at least 3 days/week in our New York City office

Your Mission

Reporting to the Sr. Director, GTM Systems and embedded within Growth Marketing, you will:

  • Act as an embedded technical owner for the Growth Marketing tech stack - partnering directly with Growth Marketing leadership to translate business needs into working solutions, leading every stage from requirements gathering and solution design through build, testing, and deployment with a high degree of autonomy.
  • Own, operate, and continuously improve the full Growth Marketing tech stack: HubSpot, Outreach, Nooks, ZoomInfo, Clay, and Salesforce – identify gaps and help shape where the stack goes from here.
  • Design and implement lead management workflows end-to-end: from initial intake and campaign execution through outbound engagement and conversion tracking, ensuring every handoff is instrumented and every outcome is measurable.
  • Build and deploy agentic and AI-powered solutions that eliminate manual process across top-of-funnel workflows - knowing when AI is the right answer and when a traditional integration is faster and more reliable.
  • Pilot new tools with rigor: develop a structured point of view on trade-offs and ROI, document your findings, and present clear build-vs.-buy recommendations to leadership.
  • Maintain a prioritized, visible systems roadmap - communicating what is in progress, what is next, and why, in a format that earns the trust of non-technical stakeholders.
  • Articulate system and workflow designs in Lucid or comparable diagramming tools, and explain those designs to non-technical marketing leaders in a way that is compelling and builds confidence.
  • Collaborate with the Salesforce Admin team and Salesforce Architect on CRM-side implementations - and bring hands-on Salesforce Flows experience (and Apex/SQL where needed) to accelerate delivery without waiting on others.
  • Be relentlessly organized: plan, test, and measure every solution with documented baselines and outcomes - so the team always knows what changed and whether it worked.

What You Will Bring

  • A minimum of 5 years owning or deeply administering a B2B growth marketing tech stack (CRM, sales engagement, data enrichment, & marketing automation tools).
  • Hands-on production experience with Clay.
  • Demonstrated, shipped AI and agentic automation experience applied to GTM or revenue operations workflows - with a clear, defensible point of view on when AI is and isn't the right answer.
  • Demonstrated ability to operate autonomously across the full project lifecycle.
  • First-hand lead management experience - supporting lead intake, campaigns, outbound sales engagement, and tracking leads through to conversion.
  • Proven ability to instrument lead tracking end-to-end and surface actionable conversion analytics to team managers - with an understanding of what it takes to build and sustain lead data quality across integrated systems.
  • Ability to translate business requirements into measurable technical outcomes - and communicate system designs clearly and compellingly to non-technical marketing leadership.
  • Proven ability to pilot new tools, develop structured trade-off analyses and ROI assessments, and present clear build-vs.-buy recommendations to leadership.
  • Experience maintaining a prioritized, visible systems roadmap that keeps stakeholders informed and initiatives properly scoped before work begins.

Preferred Skills:

  • Salesforce experience building moderately complex Flows in a production environment and familiarity with Apex and/or SQL for custom logic is strongly preferred
  • Hands-on experience with HubSpot, Outreach and ZoomInfo are nice to have.
  • Experience with Nooks or comparable AI-powered sales engagement platforms are nice to have.

Benefits

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Short & Long Term Disability
  • Life Insurance
  • 401k with company match
  • Paid Time Off
  • Paid Parental Leave

Compensation $165,000-$200,000 + annual bonus (depends on location/level/relevant experience)

About You:

  • You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins. 
  • INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
  • You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas. 
  • You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren't just the individuals using your product. They are the driving factor in your motivation to make a change.
  • Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear. 
  • You thrive in a Team Environment. Collaboration is key in innovation and creating change.

These pillars of LIGHT are a reminder to our team that we are making a difference by providing guidance and support in navigating the often complex and confusing landscape of healthcare. We hope that through this LIGHT, individuals can find their way to the best care, resources, and support they need to get back to life. 

If this sounds like you, we would love to connect to speak further about career opportunities at Lantern.

Please apply to our role & someone from our Talent Acquisition Team will reach out to help you navigate our interview process.

Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.