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Marketing Technologist Jobs (NOW HIRING)

Highmark Health

Marketing Technologist

New York, NY

JOB SUMMARY This role within the marketing & experience department will be at the forefront of blending technology, process, and people to scale our marketing efforts and foster a collaborative and ...

Kohl's

Experience with marketing technology platforms or related enterprise tools, such as CRM, customer data platforms, marketing automation or multi-channel marketing hubs, decisioning engines, CMS, DAM ...

Strategic Employment

Marketing Technologist

Irvine, CA · Hybrid

We are working with a well-established, privately held data and software company in Irvine that is looking to add a Marketing Technologist to bridge their Marketing and Development teams on all ...

New

Strategic Employment

Marketing Technologist

Irvine, CA · Hybrid

We are working with a well-established, privately held data and software company in Irvine that is looking to add a Marketing Technologist to bridge their Marketing and Development teams on all ...

New

KOHLS

Marketing Technologist

Menomonee Falls, WI · On-site

Experience with marketing technology platforms or related enterprise tools, such as CRM, customer data platforms, marketing automation or multi-channel marketing hubs, decisioning engines, CMS, DAM ...

Hyper Careers Page

Marketing Technologist

Henrico, VA · On-site

The Marketing Technologist at Hyper Solutions plays a key role in building, optimizing, and scaling the company's digital marketing infrastructure. This position sits at the intersection of marketing ...

BECU

Sr Marketing Technologist - Automation

OR · Remote

$82K - $154K/yr

As a Sr Marketing Technologist - Automation, you'll play a key role in delivering highly personalized, data-driven experiences that bring BECU's member journeys to life. You'll partner with digital ...

Plaid Inc

AI Marketing Technologist Lead

New York, NY · On-site

$170K - $223K/yr

We focus on people, technology and process to drive operational excellence and optimize marketing performance. Our team is focused on creating and executing impactful marketing strategies that ...

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How much do marketing technologist jobs pay per hour?

As of Jul 26, 2026, the average hourly pay for marketing technologist in the United States is $42.85, according to ZipRecruiter salary data. Most workers in this role earn between $26.92 and $58.65 per hour, depending on experience, location, and employer.

What is the difference between Marketing Technologist vs Digital Marketing Specialist?

AspectMarketing TechnologistDigital Marketing Specialist
CredentialsBachelor's in Marketing, IT, or related fields; certifications in marketing tools or analyticsBachelor's in Marketing, Communications, or related fields; certifications in digital advertising or analytics
Work EnvironmentCollaborates with marketing and IT teams, often in tech-driven environmentsWorks primarily in marketing teams, focusing on digital campaigns and content
Employer & Industry UsageUsed in tech-savvy marketing departments across various industriesCommon in advertising agencies, brands, and digital agencies

The main difference is that Marketing Technologists bridge marketing and technology, focusing on integrating tools and data, while Digital Marketing Specialists concentrate on executing digital campaigns and content. Both roles require digital skills but serve different strategic functions within marketing teams.

What kind of jobs in media bring in $150,000 a year?

In media, senior roles such as Media Director, Digital Marketing Director, or Content Strategy Lead often earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with analytics tools and advertising platforms.

How does a Marketing Technologist typically collaborate with both IT and marketing teams on projects?

A Marketing Technologist acts as a bridge between IT and marketing departments, ensuring that technology solutions align with marketing goals. They often translate marketing needs into technical requirements and work closely with IT to implement and maintain marketing platforms such as CRM or automation tools. Regular collaboration includes joint meetings, workflow mapping, and troubleshooting sessions to optimize campaign performance. This collaborative environment fosters innovation and helps both teams quickly adapt to new digital marketing trends.

What does a marketing technician do?

A marketing technician supports marketing teams by implementing and managing digital marketing tools, analyzing campaign data, and ensuring marketing technology systems operate effectively. They often work with marketing automation platforms, analytics software, and customer relationship management (CRM) systems to optimize marketing efforts. Strong technical skills and familiarity with marketing software are essential for this role.

What is a Marketing Technologist?

A Marketing Technologist is a professional who bridges the gap between marketing and technology within an organization. They are responsible for selecting, implementing, and managing marketing technologies such as automation platforms, analytics tools, and customer relationship management systems. Their goal is to optimize marketing strategies using data-driven insights and ensure that technology supports business objectives. Marketing Technologists often collaborate closely with both marketing and IT teams to drive digital innovation and improve campaign effectiveness.

What is the role of a marketing technologist?

A marketing technologist is responsible for integrating marketing strategies with technology tools, such as marketing automation platforms, analytics, and customer data management systems. They bridge the gap between marketing and IT, ensuring technology supports marketing goals and campaigns effectively.

What is the highest paid position in marketing?

The highest paid positions in marketing often include Chief Marketing Officer (CMO) and Vice President of Marketing, who oversee strategic planning and brand management. These roles typically require extensive experience, leadership skills, and knowledge of digital tools and analytics, with salaries reflecting their seniority and impact on company revenue.

What are the key skills and qualifications needed to thrive as a Marketing Technologist, and why are they important?

To thrive as a Marketing Technologist, you need a blend of marketing strategy expertise, data analysis skills, and technical proficiency, often supported by a degree in marketing, computer science, or a related field. Familiarity with marketing automation platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics), and basic coding or CRM systems is typically required. Strong problem-solving, cross-functional collaboration, and effective communication skills help bridge the gap between marketing and IT teams. These skills are crucial for delivering data-driven marketing solutions and ensuring seamless integration of technology with business objectives.

What Is a Marketing Technologist?

A marketing technologist helps mold a company’s advertising and marketing strategies with a unique approach that combines creativity and technology. As a marketing technologist, your job duties include devising digital marketing strategies that align with business objectives, collaborating with information technology (IT) staff to carry out projects and to select tech vendors, providing reports and information to management to inform their decisions, and making sure all systems and products in use comply with safety and regulatory standards. Web content management and marketing on social media platforms also fall under your purview.

More about Marketing Technologist jobs
What cities are hiring for Marketing Technologist jobs? Cities with the most Marketing Technologist job openings:
What states have the most Marketing Technologist jobs? States with the most job openings for Marketing Technologist jobs include:
What job categories do people searching Marketing Technologist jobs look for? The top searched job categories for Marketing Technologist jobs are:
What are popular job titles related to Marketing Technologist jobs? For Marketing Technologist jobs, the most frequently searched job titles are:
Marketing Technologist jobs near you
Infographic showing various Marketing Technologist job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $89,125 per year, or $42.8 per hour.
Marketing Technologist

Marketing Technologist

Accenture Federal Services

Washington, DC

Other

Posted 12 days ago

Accenture Federal Services rating

8.4

Company rating: 8.4 out of 10

Based on 19 frontline employees who took The Breakroom Quiz

59th of 487 rated business services

Job description

As a Marketing Technologist at Accenture Song, you'll bridge marketing strategy and technology to modernize federal agency marketing operations. You'll architect and optimize MarTech ecosystems that drive mission impact-from citizen engagement platforms to recruitment campaigns-while ensuring compliance, security, and operational excellence. 

Your role spans three critical areas: 

  • Platform Strategy & Integration: Design and implement enterprise marketing technology stacks (Salesforce, Adobe Experience Cloud, Oracle) that integrate with federal systems and data sources 
  • AI-Driven Optimization: Leverage marketing analytics and emerging AI capabilities to deliver data-driven insights, automate workflows, and optimize campaign performance 
  • Transformation Leadership: Establish MarTech governance frameworks, drive adoption of customer experience technologies, and guide agencies through digital marketing modernization 

You'll work with cross-functional teams-including creative, media, data, and federal clients-to evaluate emerging technologies, implement best practices, and ensure marketing operations remain innovative, compliant, and mission-focused. 

Here's what you need: 

  • Bachelor's degree required
  • 5+ years of hands-on experience with enterprise marketing platforms (Adobe Experience Cloud, Salesforce Marketing Cloud/Pardot, Oracle Eloqua/Responsys)
  • 5+ years in digital marketing strategy, content marketing, or customer experience design
  • 3+ years collaborating with media planning, creative production, and cross-functional delivery teams
  • Experience with retail/eCommerce marketing
  • Platform Expertise: Deep knowledge of marketing automation, campaign management, and CX platform capabilities
  • System Architecture: Understanding of API integrations, data flows, and how MarTech platforms connect with CRM, analytics, and content management systems
  • Marketing Analytics: Proven ability to translate data and insights into strategic recommendations and campaign optimizations
  • AI & Emerging Tech: Familiarity with AI-powered marketing tools (predictive analytics, personalization engines, generative content) 

Bonus points if you have: 

  • Federal/Public Sector Experience: Understanding of federal procurement, compliance requirements (FISMA, FedRAMP), or public sector marketing challenges
  • Clearance: Active security clearance or ability to obtain one
  • Certifications: Salesforce, Adobe, or other MarTech platform certifications
  • Emerging Technology Evaluation: Experience piloting, testing, and implementing new MarTech solutions (e.g., CDP platforms, marketing data lakes, AI assistants)
  • Change Management: Experience driving user adoption, training programs, or organizational change in large enterprises 

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