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Marketing Technologist Jobs (NOW HIRING)

Spotify

Marketing Technology Manager

New York, NY · On-site

$91K - $112K/yr

We're looking for a Marketing Technology Manager to join our team. This role sits at the intersection of marketing, product, and technology, helping us scale high-impact growth marketing campaigns ...

Spotify

Marketing Technology Manager

New York, NY · On-site

$79K - $112K/yr

We're looking for a Marketing Technology Manager to join our team. This role sits at the intersection of marketing, product, and technology, helping us scale high-impact growth marketing campaigns ...

EoS Fitness

Manager of Marketing Technology

Dallas, TX · Hybrid

Reporting directly to the Senior Director of Marketing Technology, this role combines technical expertise with strategic collaboration-acting as a bridge between Marketing, IT, and external partners.

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How much do marketing technologist jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for marketing technologist in the United States is $42.85, according to ZipRecruiter salary data. Most workers in this role earn between $26.92 and $58.65 per hour, depending on experience, location, and employer.

What is the difference between Marketing Technologist vs Digital Marketing Specialist?

AspectMarketing TechnologistDigital Marketing Specialist
CredentialsBachelor's in Marketing, IT, or related fields; certifications in marketing tools or analyticsBachelor's in Marketing, Communications, or related fields; certifications in digital advertising or analytics
Work EnvironmentCollaborates with marketing and IT teams, often in tech-driven environmentsWorks primarily in marketing teams, focusing on digital campaigns and content
Employer & Industry UsageUsed in tech-savvy marketing departments across various industriesCommon in advertising agencies, brands, and digital agencies

The main difference is that Marketing Technologists bridge marketing and technology, focusing on integrating tools and data, while Digital Marketing Specialists concentrate on executing digital campaigns and content. Both roles require digital skills but serve different strategic functions within marketing teams.

How does a marketing technologist typically collaborate with both IT and marketing teams on projects?

A Marketing Technologist acts as a bridge between IT and marketing departments, ensuring that technology solutions align with marketing goals. They often translate marketing needs into technical requirements and work closely with IT to implement and maintain marketing platforms such as CRM or automation tools. Regular collaboration includes joint meetings, workflow mapping, and troubleshooting sessions to optimize campaign performance. This collaborative environment fosters innovation and helps both teams quickly adapt to new digital marketing trends.

What is a marketing technologist?

A Marketing Technologist is a professional who bridges the gap between marketing and technology within an organization. They are responsible for selecting, implementing, and managing marketing technologies such as automation platforms, analytics tools, and customer relationship management systems. Their goal is to optimize marketing strategies using data-driven insights and ensure that technology supports business objectives. Marketing Technologists often collaborate closely with both marketing and IT teams to drive digital innovation and improve campaign effectiveness.

What are the key skills and qualifications needed to thrive as a marketing technologist, and why are they important?

To thrive as a Marketing Technologist, you need a blend of marketing strategy expertise, data analysis skills, and technical proficiency, often supported by a degree in marketing, computer science, or a related field. Familiarity with marketing automation platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics), and basic coding or CRM systems is typically required. Strong problem-solving, cross-functional collaboration, and effective communication skills help bridge the gap between marketing and IT teams. These skills are crucial for delivering data-driven marketing solutions and ensuring seamless integration of technology with business objectives.

What is a marketing technologist?

A marketing technologist helps mold a company’s advertising and marketing strategies with a unique approach that combines creativity and technology. As a marketing technologist, your job duties include devising digital marketing strategies that align with business objectives, collaborating with information technology (IT) staff to carry out projects and to select tech vendors, providing reports and information to management to inform their decisions, and making sure all systems and products in use comply with safety and regulatory standards. Web content management and marketing on social media platforms also fall under your purview.

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Marketing Technologist jobs near you
Infographic showing various Marketing Technologist job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 9% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $89,125 per year, or $42.8 per hour.

Marketing Technology Specialist - E04

Banner Life family of companies

Frederick, MD • On-site, Remote

Other

Medical, Dental, Life, Retirement

Re-posted yesterday

Job description

Overview
At Banner Life Insurance Company, we lead with heart and ambition. Every day, we transform purpose into progress, guided by our unwavering commitment to be better for our customers, clients, and communities, not just today but long-term as well. Our people are the driving force behind everything we achieve. Their passion, purpose, and pursuit of innovation empower us to deliver cutting-edge solutions that support those we serve, ensuring we are here for you, here for good and striving for better.
We're a forward-thinking company energized by our work and how we show up for one another. Our culture is built on meaningful impact and genuine enjoyment, because we believe great work and great experiences should go hand in hand.
By offering career development opportunities, comprehensive benefits, and programs that support your wellbeing, we help you thrive personally and professionally. We are here for you, here for good and here for better.
The Marketing Technology Specialist stands at the intersection of marketing and technology, orchestrating seamless integration, optimization, and management of digital marketing tools and platforms. This role is essential for companies aiming to maximize their marketing ROI, streamline campaign operations, and leverage data-driven insights for superior customer engagement. The specialist works collaboratively across marketing, IT, sales, and external vendors, serving as both a technical expert and a strategic advisor.
Responsibilities
Marketing Technology Stack Management:
  • Evaluate, implement, and manage marketing technology platforms such as CRMs (Customer Relationship Management platforms), MAPs (Marketing Automation platforms), CMSs (Content Management Systems), DAMs (Digital Asset Management platforms), analytics solutions, and other digital tools.
  • Monitor technological trends and recommend new solutions to enhance marketing efficiency and effectiveness.
  • Oversee integration of various marketing tools to ensure seamless data flow and campaign management.
  • Collaborate with IT to ensure systems are secure, scalable, and compliant with privacy regulations.
  • Collaborate with cross-functional teams to document requirements, help resolve basic technical issues, and escalate more complex problems as needed.

Marketing Operations Support:
  • Support the execution of marketing campaigns through the configuration and management of digital tools and platforms.
  • Maintain marketing databases, ensuring data integrity, segmentation, and enrichment for targeted campaigns.
  • Develop and maintain documentation for system processes, workflows, and best practices.
  • Train and support marketing staff in technology usage and troubleshooting.

Data Analysis and Insights:
  • Configure tracking, analytics, and reporting systems to measure campaign performance and ROI.
  • Analyze marketing data to identify opportunities for optimization and present findings to stakeholders.
  • Create dashboards and standardized reports to disseminate actionable insights into the marketing team.
  • Contribute to A/B testing, attribution modeling, and customer journey mapping initiatives.

Project Management:
  • Lead and participate in marketing technology projects, from requirements gathering and vendor selection to implementation and training.
  • Coordinate cross-functional teams and manage project timelines, budgets, and deliverables.
  • Ensure that all technology-driven initiatives align with broader marketing and business goals.

Compliance and Security:
  • Ensure marketing technology practices comply with privacy laws (such as GDPR, CCPA, TCPA) and organizational policies.
  • Monitor security vulnerabilities and implement best practices to protect customer data and marketing assets.
  • Adhere to all internal company policies, procedures, and standards related to technology usage, data governance, security, and marketing operations.

Continuous Improvement:
  • Stay up to date with emerging marketing technologies, digital trends, and best practices.
  • Continuously evaluate and recommend improvements to marketing systems and processes.
  • Foster a culture of innovation within the marketing team regarding the use of technology.
  • Perform additional duties and responsibilities as assigned by management to support evolving business and marketing technology needs.

Qualifications
Education
  • Bachelor's degree in Marketing, Information Technology, Computer Science, Business, or a related field.

Experience/Knowledge
  • 2+ years of experience in a marketing technology, digital marketing, marketing operations, or related role.
  • Strong understanding of digital marketing concepts, platforms, and data analytics.
  • Experience with marketing technology tools, such as:
    • CMSs (e.g., Sitefinity is preferred, Contentful, WordPress, Drupal)
    • Web Analytics (e.g., Google Analytics is preferred, Adobe Analytics)
    • CRMs (e.g., Salesforce is preferred, Microsoft Dynamics)
    • DAMs (e.g., Brandfolder is preferred, Bynder)
    • Project Management platforms (e.g., Jira, Wrike)
    • MAPs (e.g., HubSpot is preferred, Marketo, Pardot, Eloqua)
    • Tag Management (e.g., Google Tag Manager)
  • Proficiency with data visualization tools (e.g., Tableau, Power BI) and reporting.
  • Experience with HTML, CSS, JavaScript, and APIs is highly desirable.
  • Excellent analytical, problem-solving, and project management skills.
  • Strong written and verbal communication abilities, with the capacity to translate complex technical concepts for non-technical audiences.
  • Ability to manage multiple projects simultaneously and adapt to a fast-paced, evolving environment.

Preferred Skills and Attributes
  • Certification in marketing technologies (e.g., HubSpot, Google Analytics, Salesforce) is advantageous.
  • Experience with Data Privacy regulations and compliance frameworks.
  • Advanced knowledge of SQL, Python, or other scripting languages is a plus.
  • Demonstrated ability to foster collaboration across marketing, IT, and sales teams.
  • Strategic mindset with an eye for detail and process improvement.
  • Creative thinker with the desire to explore and implement new technologies.

What's in it for you?
The expected hiring compensation range for this position is $70,600 - $88,300 annually. This is a hybrid opportunity working out of our office in Frederick, Maryland. Required to come onsite 3 days per week.
The total compensation package for this position may include other elements, such as a sign-on bonus, long term incentives, and annual bonuses. This role is eligible to participate in the Annual Incentive Plan. The current target payment for the position is 8% of base salary, modified for corporate and individual performance. Bonuses are pro-rated based on start date. This role has 15 vacation days and 10 sick days that are accrued on a bi-weekly basis. Employees also have 9 paid holidays throughout the calendar year.
We have a competitive compensation and benefits package focused on your overall wellbeing. Employee benefits include health, life, and dental insurance; 401K with company match up to 6% as well as a pension package; generous time off; and wellbeing initiatives throughout the year (we like doing fun stuff). We're big on professional development and we'll support and mentor you in your career progression and expect you to help us pay it forward by helping us develop tomorrow's leaders and growth-focused professionals. We value our teams and our communities and believe in giving back. Enjoy time off to volunteer for those causes that matter most to you!
If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. The Company reserves the right to change benefits plans at any time.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation.

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