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Marketing Automation Analyst Jobs (NOW HIRING)

Horizontal Talent

Marketing Automation Analyst

Truckee, CA · Remote

$51 - $89/hr

  • Medical

  • Dental

  • Vision

  • Retirement

Join a dynamic marketing operations team as a Marketing Automation Specialist focused on building audiences, automations, and personalized customer journeys across Salesforce Data Cloud and ...

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How much do marketing automation analyst jobs pay per year?

As of Aug 14, 2026, the average yearly pay for marketing automation analyst in the United States is $93,651.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $112,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by marketing automation analysts when integrating new tools with existing CRM systems?

One common challenge for Marketing Automation Analysts is ensuring seamless integration between new marketing automation platforms and existing CRM systems. This often involves handling data consistency, mapping complex customer journeys, and dealing with legacy data structures. Analysts may also need to collaborate closely with IT and sales teams to troubleshoot integration issues and align automation workflows with organizational goals. Staying proactive and adaptable when learning new tools can help overcome these challenges and ensure data flows smoothly across systems.

What is a marketing automation analyst?

A Marketing Automation Analyst is a professional who specializes in managing and optimizing marketing automation platforms to streamline marketing efforts and campaigns. They analyze data, create automated workflows, and ensure that marketing messages reach the right audience at the right time. Their role often involves collaborating with marketing teams to improve lead generation, nurturing, and conversion processes. By leveraging tools like HubSpot, Marketo, or Salesforce Marketing Cloud, they help organizations achieve more efficient and targeted marketing outcomes.

What are the key skills and qualifications needed to thrive as a marketing automation analyst?

To thrive as a Marketing Automation Analyst, you need expertise in data analysis, digital marketing, and campaign management, often supported by a degree in marketing, business, or a related field. Proficiency in marketing automation platforms like HubSpot, Marketo, or Salesforce Marketing Cloud, as well as familiarity with CRM and analytics tools, is essential. Strong problem-solving, attention to detail, and communication skills help you optimize campaigns and collaborate with cross-functional teams. These skills ensure effective automation strategies, drive marketing ROI, and support seamless customer experiences.
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Marketing Automation Analyst jobs near you
Infographic showing various Marketing Automation Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $93,651 per year, or $45 per hour.

Marketing Automation Analyst, Marketing Campaign Development

Avispa Technology

Manhattan, NY • Remote

$70 - $80/hr

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted yesterday

Job description

Marketing Automation Analyst, Marketing Campaign Development 2877

  • Hourly pay: $70-$80/hr
  • Worksite: Leading music streaming company (Remote, Open to candidates located in the United States, EST or CST zones).
  • W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
  • 40 hours/week, 6 Month Assignment

A leading music streaming company seeks a Marketing Automation Analyst, Marketing Campaign Development to build customer audiences, develop automated journeys, and execute personalized marketing campaigns using Salesforce Data Cloud and Salesforce Marketing Cloud. This role partners with Marketing Operations, Data Engineering, and cross-functional teams to deliver scalable, data-driven marketing solutions while ensuring campaign quality, accuracy, and performance.

Marketing Automation Analyst, Marketing Campaign Development Responsibilities:

  • Build and maintain Data Cloud audiences, calculated insights, customer segments, Data Extensions, SQL queries, automations, and customer journeys to support personalized, scalable marketing campaigns.
  • Validate audience eligibility, data accuracy, personalization logic, and campaign functionality through comprehensive QA, monitor campaign performance, troubleshoot automation and data integration issues, and resolve deployment challenges.
  • Partner with Marketing Operations, Data Engineering, MarTech, and cross-functional marketing teams to translate business requirements into technical solutions, support new platform capabilities, and ensure successful campaign execution.
  • Document technical specifications, campaign configurations, and deployment processes while following governance standards, naming conventions, and change management practices.
  • Support lifecycle marketing initiatives by leveraging customer segmentation, identity resolution, data modeling, and audience governance to deliver relevant customer experiences across channels.

Marketing Automation Analyst, Marketing Campaign Development Qualifications:

  • 5+ years of hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Contact Builder, SQL, Data Extensions, customer journeys, and marketing automation.
  • 2+ years of experience with Salesforce Data Cloud or another enterprise Customer Data Platform (CDP), including audience creation, activation, segmentation, calculated insights, customer identity resolution, data modeling, and audience governance.
  • Strong SQL skills with experience working with large relational datasets, building customer segments, lifecycle campaigns, personalized marketing experiences, and troubleshooting complex marketing automation and data integration issues.
  • Excellent analytical, problem-solving, and communication skills with the ability to translate technical concepts for non-technical stakeholders, collaborate across cross-functional teams, document technical processes, and manage multiple priorities.
  • Experience supporting lifecycle marketing, marketing operations, campaign testing, QA, governance, deployment processes, and Salesforce Marketing Cloud and/or Salesforce Data Cloud certifications is preferred.

Shift:

  • EST working hours are preferred. CST working hours are also acceptable.