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Marketing Automation BA

Atlanta, GA · On-site

Experienced in B2B and B2C Marketing automation processes * Able to implement best practice for ... Analyze data and systems issues and present actionable recommendations * Troubleshoot data ...

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How much do marketing automation analyst jobs pay per year?

As of Sep 4, 2026, the average yearly pay for marketing automation analyst in the United States is $93,651.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $112,000.00 per year, depending on experience, location, and employer.

What is a marketing automation analyst?

A Marketing Automation Analyst is a professional who specializes in managing and optimizing marketing automation platforms to streamline marketing efforts and campaigns. They analyze data, create automated workflows, and ensure that marketing messages reach the right audience at the right time. Their role often involves collaborating with marketing teams to improve lead generation, nurturing, and conversion processes. By leveraging tools like HubSpot, Marketo, or Salesforce Marketing Cloud, they help organizations achieve more efficient and targeted marketing outcomes.

What are the key skills and qualifications needed to thrive as a marketing automation analyst?

To thrive as a Marketing Automation Analyst, you need expertise in data analysis, digital marketing, and campaign management, often supported by a degree in marketing, business, or a related field. Proficiency in marketing automation platforms like HubSpot, Marketo, or Salesforce Marketing Cloud, as well as familiarity with CRM and analytics tools, is essential. Strong problem-solving, attention to detail, and communication skills help you optimize campaigns and collaborate with cross-functional teams. These skills ensure effective automation strategies, drive marketing ROI, and support seamless customer experiences.

What are some common challenges faced by marketing automation analysts when integrating new tools with existing CRM systems?

One common challenge for Marketing Automation Analysts is ensuring seamless integration between new marketing automation platforms and existing CRM systems. This often involves handling data consistency, mapping complex customer journeys, and dealing with legacy data structures. Analysts may also need to collaborate closely with IT and sales teams to troubleshoot integration issues and align automation workflows with organizational goals. Staying proactive and adaptable when learning new tools can help overcome these challenges and ensure data flows smoothly across systems.
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Marketing Automation Analyst jobs near you
Infographic showing various Marketing Automation Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $93,651 per year, or $45 per hour.

Marketing Automation Analyst (Salesforce Marketing Cloud)

Conch Technologies Inc

San Francisco, CA • On-site

Contractor

Re-posted 22 days ago

Job description

Job Title: Marketing Automation Analyst (Salesforce Marketing Cloud)

Location: San Francisco, CA (Hybrid – 3–4 Days Onsite)
Duration: 6+ Month Contract-to-Hire
W2 Contract

Job Description

We are seeking a Marketing Automation Analyst with hands-on expertise in Salesforce Marketing Cloud (SFMC) to design, develop, and optimize customer engagement campaigns. This is a highly technical role focused on building automated customer journeys, implementing personalized messaging, and supporting production marketing automations across multiple channels.

Responsibilities

  • Design, build, and optimize customer journeys using Journey Builder.

  • Develop and maintain automations using Automation Studio, including SQL Query Activities, Triggered Sends, scheduled automations, and file imports/exports.

  • Build and deploy multi-channel campaigns across Email, SMS, and Push Notifications.

  • Create audience segments using SQL, Data Extensions, and Contact Builder.

  • Develop responsive HTML email templates and SMS assets from scratch.

  • Implement personalized content using AMPscript, Dynamic Content, and Server-Side JavaScript (SSJS).

  • Configure and support event-driven and triggered marketing campaigns.

  • Troubleshoot production issues related to journeys, automations, personalization, and triggered communications.

  • Ensure responsive email rendering across major email clients, including Dark Mode compatibility.

  • Collaborate with Marketing, CRM, Analytics, and cross-functional teams to deliver scalable customer engagement solutions.

Required Skills

  • 2–4+ years of hands-on experience with Salesforce Marketing Cloud (SFMC).

  • Strong experience with Journey Builder and Automation Studio.

  • Experience building multi-channel campaigns (Email, SMS, Push Notifications).

  • Strong SQL skills for audience segmentation and customer data management.

  • Experience creating HTML/CSS email templates from scratch.

  • Hands-on experience with AMPscript, Dynamic Content, and Server-Side JavaScript (SSJS).

  • Experience with Contact Builder and Data Extensions.

  • Strong understanding of responsive email development and email client compatibility.

  • Experience troubleshooting production issues in SFMC environments.

  • Excellent communication and collaboration skills.

Preferred Skills

  • Salesforce Marketing Cloud Certifications.

  • Experience with REST APIs and SFMC integrations.

  • Experience using Litmus or Email on Acid for email testing.

  • Knowledge of email deliverability best practices.

  • Experience supporting enterprise-scale marketing automation environments.

  • Experience with customer lifecycle marketing and CRM programs.

Best regards,

Sai Koushik Bezawada
Senior US IT Recruiter
Desk: 380-999-9016
Email: koushik.b@conchtech.com
Web: www.conchtech.com