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Marketing Automation Analyst Jobs (NOW HIRING)

Kwik Trip, Inc.

Marketing Automation Analyst 1

La Crosse, WI · On-site

$22.51 - $33.77/hr

We're looking for a Marketing Automation Analyst focused on CRM systems, Salesforce Marketing Cloud, and Customer Data Platforms (CDP) to lead and scale our marketing technology capabilities. In this ...

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As of Jul 4, 2026, the average yearly pay for marketing automation analyst in the United States is $93,651.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $112,000.00 per year, depending on experience, location, and employer.

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One common challenge for Marketing Automation Analysts is ensuring seamless integration between new marketing automation platforms and existing CRM systems. This often involves handling data consistency, mapping complex customer journeys, and dealing with legacy data structures. Analysts may also need to collaborate closely with IT and sales teams to troubleshoot integration issues and align automation workflows with organizational goals. Staying proactive and adaptable when learning new tools can help overcome these challenges and ensure data flows smoothly across systems.

What is a Marketing Automation Analyst?

A Marketing Automation Analyst is a professional who specializes in managing and optimizing marketing automation platforms to streamline marketing efforts and campaigns. They analyze data, create automated workflows, and ensure that marketing messages reach the right audience at the right time. Their role often involves collaborating with marketing teams to improve lead generation, nurturing, and conversion processes. By leveraging tools like HubSpot, Marketo, or Salesforce Marketing Cloud, they help organizations achieve more efficient and targeted marketing outcomes.

What are the key skills and qualifications needed to thrive as a Marketing Automation Analyst, and why are they important?

To thrive as a Marketing Automation Analyst, you need expertise in data analysis, digital marketing, and campaign management, often supported by a degree in marketing, business, or a related field. Proficiency in marketing automation platforms like HubSpot, Marketo, or Salesforce Marketing Cloud, as well as familiarity with CRM and analytics tools, is essential. Strong problem-solving, attention to detail, and communication skills help you optimize campaigns and collaborate with cross-functional teams. These skills ensure effective automation strategies, drive marketing ROI, and support seamless customer experiences.
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Back End Marketing Automation Analyst

Back End Marketing Automation Analyst

Kwik Trip, Inc.

La Crosse, WI • On-site

Full-time

Posted 10 days ago

Kwik Trip rating

7.1

Company rating: 7.1 out of 10

Based on 844 frontline employees who took The Breakroom Quiz

2nd of 47 rated convenience stores

Job description

Job Summary:
Kwik Trip, Inc. is seeking a Marketing Automation Analyst focused on CRM systems and marketing technology capabilities. This role involves owning complex automation, data flows, and system integrations to enhance personalized customer experiences and collaborating across various teams to drive strategy and optimize performance.
Responsibilities:
• Design, build, and optimize advanced customer journeys and lifecycle programs in Salesforce Marketing Cloud (Journey Builder, Automation Studio and Contact Builder)
• Serve as a subject matter expert (SME) for CRM and marketing automation platforms, including Salesforce Marketing Cloud and CDP/Data Cloud
• Architect and manage data models, data extensions, and segmentation frameworks to support scalable personalization
• Lead development and optimization of cross-channel campaigns (email, SMS/MMS, push, mobile app)
• Own and improve data integrations between Salesforce Marketing Cloud and upstream systems (CDP, data warehouse, APIs)
• Write and optimize complex SQL/SOQL queries for segmentation, campaign execution, and analytics
• Define and enforce data governance, data quality, and platform best practices across the MarTech ecosystem
• Troubleshoot and resolve system, data, and campaign issues, including root cause analysis across integrated platforms
• Lead testing strategies (A/B and multivariate testing) and continuously optimize campaign and journey performance
• Partner with IT and Analytics teams to design and support ETL processes, data pipelines, and system integrations
• Provide technical guidance and mentorship to junior analysts and team members
• Support vendor evaluations, platform enhancements, and MarTech roadmap development
• Translate business needs into technical requirements, workflows, and scalable solutions
Qualifications:
Required:
• Bachelor’s degree in Marketing, Computer Science, Data Analytics, Information Systems, or related field
• 4+ years of experience working with CRM systems and marketing automation platforms
• Advanced experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Contact Builder, data model design)
• Strong expertise in SQL and relational databases
• Experience with Customer Data Platforms (CDP), including Salesforce Data Cloud or similar
• Solid understanding of data modeling, ETL processes, and data integration patterns
• Experience working with APIs and system integrations
• Strong experience with customer segmentation, lifecycle marketing, and personalization strategies
• Ability to analyze large datasets and deliver actionable insights that influence strategy
• Strong problem-solving skills with the ability to work across complex systems and dependencies
• Excellent communication skills, able to translate technical concepts for non-technical stakeholders
Preferred:
• Salesforce certifications (Marketing Cloud Consultant, Administrator, Email Specialist)
• Experience with data warehousing platforms (Snowflake, BigQuery, etc.)
• Familiarity with BI and reporting tools (Power BI, Tableau, Looker)
• Experience with marketing attribution, performance measurement, and analytics frameworks
• Experience working in a loyalty or high-volume customer marketing environment
Company:
Our Mission: To serve our customers and community more effectively than anyone else by treating our customers, co-workers, and suppliers as we, personally, would like to be treated and to make a difference in someone's life. Founded in 1965, the company is headquartered in La Crosse, USA, with a team of 10001+ employees. The company is currently Late Stage.

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