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Marketing Automation Analyst Jobs (NOW HIRING)

Cardone Enterprises Inc

Marketing Automation Specialist

Miami, FL · On-site

$60K - $70K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

We are seeking an Email & Marketing Automation Specialist to execute and optimize email, SMS, and ... Strong analytical skills with experience interpreting campaign performance metrics. * Working ...

Manulife

Digital Marketing Automation, Specialist

Boston, MA

$67K - $91K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

John Hancock is seeking a Digital Marketing Automation, Specialist to execute and optimize product ... Partnering closely with Product Marketing, Brand, Analytics, AI, and Technology teams, this role ...

Redwood Credit Union

Automation Analyst II

Napa, CA · On-site

$100.60 - $132.55/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

The Automation Analyst II partners closely with business stakeholders, IT teams, and vendors to identify automation opportunities, architect intelligent solutions, and deliver scalable, secure, and ...

hcmportal

$56K - $76K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Track, analyze, and report on campaign performance (open/click rates, conversion, engagement, list ... Hands-on experience with a marketing automation platform (Salesforce Account Engagement/Pardot ...

Crew Carwash

Digital Marketing Automation Manager

Fishers, IN · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Monitor and analyze the performance of marketing automation and digital campaigns, generating regular reports on key metrics and providing insights and recommendations for campaign effectiveness and ...

Mastronardi Produce

AI & Automation Analyst

Livonia, MI · On-site

$90 - $120/hr

The AI & Automation Analyst is responsible for designing, implementing, and supporting automation and AI-enabled solutions that improve how business teams across Mastronardi operate. The role focuses ...

First Hawaiian, Inc.

AI Automation Analyst

Honolulu, HI

$88K - $115K/yr

First Hawaiian Bank is seeking an AI Automation Analyst to join our Enterprise Information Security & Technology Risk Team. Work Schedule: Monday-Friday 8:00AM to 5:00PM (hours may vary) Compensation:

Security Benefit

Senior Marketing Automation Specialist

Topeka, KS · On-site

$58K - $79K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Track, analyze, and report on campaign performance (open/click rates, conversion, engagement, list ... Hands-on experience with a marketing automation platform (Salesforce Account Engagement/Pardot ...

Michels Corporation

Global Automation Analyst

Brownsville, WI · On-site

  • Medical

  • Dental

  • Life

  • Retirement

A Global Automation Analyst is responsible for designing, developing, and maintaining automation solutions that optimize processes, minimize manual work, and enhance operational efficiency across ...

ABM

Marketing Automation Specialist

Sugar Land, TX

$55K - $76K/yr

The Marketing Automation Specialist owns the design, quality assurance, execution, maintenance, and ... We value complementary skill sets - data analysis, light scripting or automation, HTML/CSS, and a ...

First Hawaiian, Inc.

AI Automation Analyst

Honolulu, HI · On-site

$88K - $115K/yr

First Hawaiian Bank is seeking an AI Automation Analyst to join our Enterprise Information Security & Technology Risk Team. Work Schedule: Monday-Friday 8:00AM to 5:00PM (hours may vary) Compensation:

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Marketing Automation Analyst information

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$55.5K

$93.7K

$157.5K

How much do marketing automation analyst jobs pay per year?

As of Aug 14, 2026, the average yearly pay for marketing automation analyst in the United States is $93,651.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $112,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by marketing automation analysts when integrating new tools with existing CRM systems?

One common challenge for Marketing Automation Analysts is ensuring seamless integration between new marketing automation platforms and existing CRM systems. This often involves handling data consistency, mapping complex customer journeys, and dealing with legacy data structures. Analysts may also need to collaborate closely with IT and sales teams to troubleshoot integration issues and align automation workflows with organizational goals. Staying proactive and adaptable when learning new tools can help overcome these challenges and ensure data flows smoothly across systems.

What is a marketing automation analyst?

A Marketing Automation Analyst is a professional who specializes in managing and optimizing marketing automation platforms to streamline marketing efforts and campaigns. They analyze data, create automated workflows, and ensure that marketing messages reach the right audience at the right time. Their role often involves collaborating with marketing teams to improve lead generation, nurturing, and conversion processes. By leveraging tools like HubSpot, Marketo, or Salesforce Marketing Cloud, they help organizations achieve more efficient and targeted marketing outcomes.

What are the key skills and qualifications needed to thrive as a marketing automation analyst?

To thrive as a Marketing Automation Analyst, you need expertise in data analysis, digital marketing, and campaign management, often supported by a degree in marketing, business, or a related field. Proficiency in marketing automation platforms like HubSpot, Marketo, or Salesforce Marketing Cloud, as well as familiarity with CRM and analytics tools, is essential. Strong problem-solving, attention to detail, and communication skills help you optimize campaigns and collaborate with cross-functional teams. These skills ensure effective automation strategies, drive marketing ROI, and support seamless customer experiences.
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Marketing Automation Analyst jobs near you
Infographic showing various Marketing Automation Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $93,651 per year, or $45 per hour.

Sr Manager Marketing Automation

Athene Holding Ltd.

West Des Moines, IA • On-site

Full-time

Posted 22 days ago

Job description

We are driven to do more. More for our customers and the financial professionals who offer our products. If you are driven to do more and love the challenge of pursuing more, Athene is your kind of company. You will find we offer more than the basics to create an inclusive and dynamic work environment at our various locations.
Purpose:
Athene is seeking a Senior Manager, Marketing Automation to lead the strategy, execution, and continuous evolution of our marketing technology ecosystem. This leader will drive scalable, data-driven customer engagement across our retirement, insurance, and institutional distribution businesses while serving as the business owner for the implementation and long-term success of Salesforce Data Cloud (Data360). This role combines strategic leadership, technical expertise, and operational excellence to deliver personalized customer experiences that accelerate business growth.
As a key member of the Marketing organization, you'll partner across Sales, Distribution, IT, Data, and Marketing to modernize customer engagement, leverage AI-enabled marketing capabilities, and build a best-in-class marketing technology foundation. You'll lead a high-performing team while helping shape the future of how Athene connects with customers through innovation, analytics, and automation. Backed by Apollo's global investment platform and a culture grounded in our BEAM values, Athene offers the opportunity to solve meaningful business challenges at scale while helping millions prepare for a more secure retirement.
Accountabilities:
  • Lead the strategy, implementation, governance, and optimization of Athene's marketing automation ecosystem, including Salesforce Marketing Cloud and Salesforce Data Cloud (Data360), delivering scalable, personalized customer journeys across multiple distribution channels.
  • Serve as the business owner for Salesforce Data Cloud, partnering with Marketing, Sales, IT, and Data teams to define data architecture, identity resolution, audience segmentation, governance, and ongoing platform optimization.
  • Develop innovative, AI-enabled marketing automation programs that improve customer engagement, campaign performance, lead nurturing, lifecycle marketing, and measurable business outcomes through testing, analytics, and continuous optimization.
  • Build and lead a high-performing Marketing Automation and Marketing Operations team by fostering People-Centered Leadership through coaching, talent development, inclusion, accountability, and continuous learning.
  • Partner with executive stakeholders to establish marketing technology strategy, prioritize investments, evaluate emerging technologies, and ensure regulatory-compliant activation of customer data within a highly regulated financial services environment.

Qualifications and Experience:
  • 7+ years of relevant experience; including 3+ years of formal or informal leadership, with demonstrated success leading marketing automation, marketing operations, customer data platforms, or related digital marketing functions.
  • Expertise implementing and optimizing enterprise marketing automation platforms such as Salesforce Marketing Cloud, Salesforce Data Cloud (Data360), Marketo, Pardot, HubSpot, or comparable solutions, including CRM integrations, customer segmentation, personalization, and journey orchestration.
  • Strong technical and analytical capabilities, including experience with Salesforce CRM, data architecture, customer identity resolution, campaign analytics, A/B testing, project leadership, and AI-enabled marketing technologies. Experience with AMPscript, SSJS, Journey Builder, Automation Studio, Contact Builder, Mobile Studio, Advertising Studio, HTML/CSS, SQL, Tableau, or Power BI is highly desirable.
  • Experience leading teams in a regulated industry preferred, with the ability to influence cross-functional stakeholders, drive innovation, foster collaboration, and promote a strong risk-aware and compliant culture aligned with People-Centered Leadership principles.
  • Salesforce Marketing Cloud, Salesforce Data Cloud, or related certifications, along with financial services or insurance experience, are preferred.
  • Bachelor's degree in Marketing, Business, Information Systems, or a related field; MBA or advanced degree preferred.

Drive. Discipline. Confidence. Focus. Commitment. Learn more about working at Athene.
Athene is a Military Friendly Employer! Learn more about how we support our Veterans.
Athene is committed to inclusion and is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, veteran status or any other status protected by federal, state or local law.

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