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Marketing Systems Analyst Jobs (NOW HIRING)

Asure Software, Inc.

Marketing Systems Architect

Austin, TX · On-site

$115K - $125K/yr

The Marketing Systems Architect is the engine under Asure's marketing hood - reporting directly to ... Serve as the primary marketing stakeholder for integrations across CRM, sales engagement, analytics ...

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Marketing Systems Analyst information

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How much do marketing systems analyst jobs pay per year?

As of Jul 4, 2026, the average yearly pay for marketing systems analyst in the United States is $80,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,500.00 and $82,500.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Systems Analyst vs Data Analyst?

AspectMarketing Systems AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or IT; certifications in marketing analytics or systemsBachelor's in Statistics, Mathematics, or related field; certifications in data analysis or SQL
Work EnvironmentMarketing departments, tech firms, agenciesData teams, research firms, corporate analytics departments
Employer & Industry UsageMarketing and advertising industries, tech companiesFinance, healthcare, retail, and other data-driven sectors

The Marketing Systems Analyst focuses on optimizing marketing platforms and integrating systems to improve campaign performance, while the Data Analyst interprets data to support business decisions across various departments. Both roles require analytical skills and familiarity with data tools, but their primary focus and industry applications differ.

What is a Marketing Systems Analyst?

A Marketing Systems Analyst is a professional who evaluates, implements, and manages technology solutions used in marketing operations. They bridge the gap between marketing and IT by analyzing marketing data, optimizing marketing platforms, and ensuring that systems align with business goals. Their responsibilities often include improving campaign tracking, integrating software, supporting automation, and providing actionable insights to enhance marketing effectiveness. Marketing Systems Analysts play a key role in helping organizations leverage technology for better decision-making and customer engagement.

What are 5 types of skills needed by a systems analyst?

A systems analyst needs strong technical skills such as knowledge of programming, databases, and systems architecture, along with analytical skills to evaluate business needs. Communication skills are essential for collaborating with stakeholders and documenting requirements, while problem-solving abilities help in troubleshooting and optimizing systems. Familiarity with tools like diagramming software and project management platforms also supports effective system analysis and implementation.

How much is the salary of a system analyst?

The salary of a marketing systems analyst typically ranges from $60,000 to $100,000 annually, depending on experience, location, and industry. Professionals with specialized skills in data analysis, CRM tools, or certifications may earn higher salaries.

How does a Marketing Systems Analyst typically collaborate with other teams within an organization?

A Marketing Systems Analyst often works closely with marketing, IT, and sales teams to ensure that marketing technologies are effectively integrated and aligned with business goals. They act as a bridge between technical and non-technical stakeholders, translating marketing needs into system requirements and troubleshooting any issues that arise. Regular collaboration involves gathering input from users, supporting campaign execution, and providing training on new tools or processes. This role requires strong communication skills and the ability to manage multiple projects across departments, making teamwork a central and rewarding aspect of the job.

Will AI replace system analyst?

AI is unlikely to fully replace system analysts, as their role involves understanding complex business needs, designing solutions, and interpreting data, which require human judgment and communication skills. Instead, AI tools can augment their work by automating routine tasks and providing data insights, allowing analysts to focus on strategic decision-making and problem-solving. Continuous learning and familiarity with systems analysis tools remain important for the role's effectiveness.

What does a marketing analyst do?

A marketing analyst evaluates market data to identify trends, measure campaign performance, and support strategic decision-making. They use tools like Excel, SQL, or marketing analytics software to analyze consumer behavior and optimize marketing efforts. Strong analytical skills and understanding of marketing metrics are essential for this role.

What are the key skills and qualifications needed to thrive as a Marketing Systems Analyst, and why are they important?

To thrive as a Marketing Systems Analyst, you need strong analytical skills, a background in marketing or information systems, and experience with data analysis, often supported by a relevant degree. Familiarity with marketing automation platforms (like HubSpot, Marketo), CRM systems (such as Salesforce), and data visualization tools (like Tableau or Power BI) is typically required. Excellent problem-solving abilities, attention to detail, and effective communication skills help set candidates apart. These skills are crucial for optimizing marketing operations, generating actionable insights, and ensuring seamless integration between marketing technology and business strategy.
More about Marketing Systems Analyst jobs
What job categories do people searching Marketing Systems Analyst jobs look for? The top searched job categories for Marketing Systems Analyst jobs are:
What are popular job titles related to Marketing Systems Analyst jobs? For Marketing Systems Analyst jobs, the most frequently searched job titles are:
Marketing Systems Analyst jobs near you
Marketing Systems Specialist

Marketing Systems Specialist

McCoy's Building Supply

San Marcos, TX • On-site

$55K/yr

Full-time

Posted 6 days ago

McCoy's Building Supply rating

6.8

Company rating: 6.8 out of 10

Based on 60 frontline employees who took The Breakroom Quiz

11th of 13 rated diy builders merchants

Job description

Job Description
Time Type:
Full time
Role Details:
Time Type: Full Time
Starting Pay: $55,000 / YR
Job Location: 1350 IH 35 N, San Marcos, TX 78667
Job Summary:
The Marketing Systems Specialist helps make McCoy's marketing ecosystem more connected, automated, measurable, and growth-focused. This role will use customer data, the loyalty program, website, eCommerce activity, marketing automation, web analytics, and AI-supported insights to help Marketing become a stronger driver of sales, retention, customer experience, and strategic decision-making.
Supervisory Responsibilities:
  • None.

Duties/Responsibilities:
  • Uses customer data, loyalty program insights, website behavior, and eCommerce activity to identify opportunities for growth, retention, repeat purchase, customer engagement, and improved marketing performance.
  • Helps turn loyalty data into a stronger growth tool by identifying useful customer segments, lifecycle opportunities, reactivation audiences, retention triggers, and personalized campaign opportunities.
  • Looks for ways to better leverage the website and eCommerce experience as marketing growth channels, including landing pages, product discovery, conversion paths, customer education, promotions, and online-to-store opportunities.
  • Discovers new ways to automate marketing processes, customer journeys, CRM/email workflows, reporting tasks, data cleanup, campaign follow-up, and internal handoffs.
  • Helps make marketing systems more cohesive, omnichannel, and efficient by connecting tools, data sources, workflows, and reporting processes across website, email, CRM, loyalty, eCommerce, social, paid media, and customer touchpoints.
  • Supports light front-end development and CMS work, primarily focused on content landing pages, webpage layouts, campaign pages, forms, links, and customer-facing digital content.
  • Reviews website, landing page, email, CRM, and automation experiences from both a technical and customer-facing perspective to ensure they work correctly and reflect the McCoy's brand.
  • Performs internal testing for technical accuracy, functionality, UX/UI, mobile responsiveness, links, forms, tracking, page layout, and overall look and feel before digital launches.
  • Oversees website analytics needs, including traffic reporting, user behavior, conversion paths, event tracking, campaign performance, landing page performance, and opportunities for website optimization.
  • Supports cross-channel analytics connections so Marketing can better understand how website, email, loyalty, CRM, paid media, social, eCommerce, and other channels work together.
  • Translates analytics and cross-channel findings into marketing-specific recommendations, such as audience opportunities, automation ideas, landing page improvements, CRM triggers, content needs, testing opportunities, or campaign optimizations.
  • Uses AI tools to support decision intelligence, including identifying patterns, summarizing performance findings, surfacing customer behavior trends, improving reporting efficiency, and recommending next steps based on data.
  • Helps develop marketing-specific solutions for Google Analytics and cross-channel findings so insights are not just reported, but connected to practical action.
  • Maintains clean, accurate, and usable data across CRM, loyalty, email, website, campaign tracking, customer segments, reporting inputs, and marketing workflows.
  • Documents system processes, automation logic, testing steps, data definitions, reporting connections, recurring issues, and best practices so work is repeatable and scalable.
  • Other assignments and duties as assigned by management.
  • Attends and participates in team meetings and training sessions.

Required Skills/Abilities:
  • Strong understanding of social media advertising, audience targeting, campaign setup, budget pacing, performance optimization, and promotional content strategy. Strong understanding of customer data, segmentation, lifecycle marketing, retention, reactivation, and personalized campaign opportunities.
  • Exposure to system integrations, APIs, workflow automation tools, version control, and data connectors.
  • Strong troubleshooting, QA, and testing skills.
  • Strong organizational and project management skills with the ability to manage multiple initiatives and deadlines.
  • Works with data in Excel, Power BI, and other similar reporting tools alongside an internal data warehouse. SQL experience preferred.
  • Communicates technical concepts and data findings to non-technical stakeholders.
  • Documents processes, workflows, automation logic, testing steps, recurring issues, and best practices in a clear and repeatable way.
  • Must have a current driver's license and auto liability insurance.

Education/Experience
  • Bachelor's degree in marketing, business, information systems, data analytics, digital media, or a related field preferred; equivalent experience will also be considered.
  • 2+ years of experience in marketing operations, marketing technology, CRM, digital marketing, web analytics, eCommerce, or a related role.
  • Experience with marketing automation, CRM, email marketing, loyalty, and customer engagement platforms.
  • Experience using web analytics tools, especially Google Analytics 4, to evaluate traffic, user behavior, campaign performance, landing page performance, conversion paths, and customer engagement.
  • Familiarity with campaign tracking, UTM structure, event tracking, reporting connections, and cross-channel performance measurement.
  • Experience using AI tools to summarize findings, identify trends, improve reporting efficiency, generate insights, or support decision-making.
  • Basic front-end development knowledge, including HTML, CSS, and JavaScript.
  • Experience building, editing, or supporting website content through a CMS.
  • Strong Excel skills, including filtering, sorting, formulas, pivot tables, and data cleanup.
  • Microsoft Office (Word, Excel, and PowerPoint) Microsoft Teams and Zoom.

Physical Requirements
  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to frequently lift and/or move 10 pounds may be occasionally required to lift up to 25 lbs.
  • Specific vision abilities required by this job include close vision.
  • Standard office hours apply with occasional weekends and holidays.
  • Must be regularly available and willing to work on average 40 hours per week during business hours or as the employer determines are necessary or desirable to meet business needs.
  • The noise level in the work environment is usually moderate.

McCoy's is an equal opportunity employer. Equal access to programs, services and employment is available to all persons. Those applicants requiring reasonable accommodations in the application and/or interview process should contact a representative of the People Development Department at (866) 896-0884. EOE, AAP, D, F, VA

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