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The Business Development Manager will be responsible for developing marketing campaigns, creating promotional materials, outbound sales, managing customer relationships, and ensuring that all sales ...

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Marketing Business Development Manager information

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$26K

$87.3K

$144.5K

How much do marketing business development manager jobs pay per year?

As of Jun 14, 2026, the average yearly pay for marketing business development manager in the United States is $87,251.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $109,500.00 per year, depending on experience, location, and employer.

How does a Marketing Business Development Manager typically collaborate with sales and product teams to drive business growth?

A Marketing Business Development Manager often acts as a bridge between marketing, sales, and product teams to create cohesive strategies for growth. They work closely with sales teams to align marketing campaigns with lead generation and revenue targets, ensuring messaging resonates with target customers. Additionally, they collaborate with product teams to understand features, benefits, and market fit, translating these insights into compelling marketing materials and go-to-market strategies. Effective communication and cross-functional teamwork are essential for success in this role.

What are Marketing Business Development Managers?

Marketing Business Development Managers are professionals who combine marketing strategies with business development to drive company growth. They identify new business opportunities, build and maintain relationships with clients or partners, and develop marketing plans to expand the company's market presence. Their role often includes market research, lead generation, partnership management, and collaborating with sales and marketing teams to achieve revenue goals. They play a key role in bridging the gap between marketing initiatives and business expansion.

What is the difference between Marketing Business Development Manager vs Sales Manager?

AspectMarketing Business Development ManagerSales Manager
Primary FocusIdentifying new market opportunities and building strategic partnershipsClosing sales and managing client accounts
Required SkillsMarket research, strategic planning, communicationNegotiation, customer relationship management, persuasion
Work EnvironmentMarketing teams, strategic planning sessionsSales teams, client meetings
Common CertificationsMarketing certifications, business development coursesSales certifications, CRM training

While both roles aim to grow company revenue, the Marketing Business Development Manager focuses on exploring new markets and forming strategic alliances, whereas the Sales Manager concentrates on closing deals and maintaining customer relationships. Understanding these differences helps in selecting the right career path or hiring the appropriate professional.

What are the key skills and qualifications needed to thrive as a Marketing Business Development Manager, and why are they important?

To thrive as a Marketing Business Development Manager, you need a solid background in marketing strategy, sales, market analysis, and a relevant degree in business or marketing. Familiarity with CRM systems, digital marketing platforms, and data analytics tools like Salesforce, HubSpot, and Google Analytics is typically required. Excellent interpersonal skills, negotiation abilities, and strategic thinking help professionals excel in building relationships and identifying growth opportunities. These competencies are crucial for driving revenue growth, expanding client bases, and ensuring the long-term success of the business.
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What cities are hiring for Marketing Business Development Manager jobs? Cities with the most Marketing Business Development Manager job openings:
What are the most commonly searched types of Marketing Business Development jobs? The most popular types of Marketing Business Development jobs are:
What states have the most Marketing Business Development Manager jobs? States with the most job openings for Marketing Business Development Manager jobs include:
Infographic showing various Marketing Business Development Manager job openings in the United States as of June 2026, with employment types broken down into 93% Full Time, 3% Part Time, 1% Temporary, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $87,251 per year, or $41.9 per hour.

Marketing & Business Development Manager

Verrill

Boston, MA

$100K - $115K/yr

Full-time

Posted yesterday


Job description

Verrill is seeking a Marketing & Business Development Manager to join our Boston Massachusetts office. As one of New England’s leading full-service law firms, Verrill offers the opportunity to do meaningful work alongside exceptional colleagues in a collaborative, supportive, and professional environment. We are committed to attracting talented individuals who are dedicated to excellence, client service, and continuous growth and development in their careers.

Position Overview and Responsibilities

The Marketing & Business Development Manager plays a key role in advancing Verrill’s marketing and business development efforts by supporting strategic initiatives, driving regional efforts in the Boston market, and leading analysis and execution across content, research, and client development programs. This is a full-time, exempt position that reports to the Director of Marketing, Business Development, and Client Services.

Responsibilities include, but are not limited to:

  • Support Verrill’s industry and client team program, including coordinating initiatives, tracking progress, and identifying opportunities for growth.
  • Utilize Verrill’s Customer Relationship Management (CRM) system to track and analyze business development efforts, identify opportunities, and support data-informed decision-making.
  • Conduct research and analyze market trends, prospects, clients, and competitors—particularly within the Boston market—to support business development initiatives and competitive intelligence efforts.
  • Support and coordinate the development of pitches, proposals, and Request for Proposals (RFP) responses, including drafting, contributing strategic input, and tracking outcomes.
  • Oversee and secure memberships and sponsorships, ensuring strategic alignment and maximizing associated benefits and visibility.
  • Manage and grow Verrill’s alumni program and database, including engagement initiatives, communications, and relationship development.
  • Lead tracking and analysis of website and content performance, including Search Engine Optimization, JD Supra, Lexology, and Google Analytics (GA4), translating insights into recommendations that improve visibility and engagement.
  • Serve as the primary marketing and business development resource in the Boston office, supporting regional initiatives, attorney needs, and market visibility efforts.
  • Identify and recommend opportunities to enhance Verrill’s visibility and business development efforts within the Boston market, including events, sponsorships, and strategic partnerships.
  • Support the planning and execution of Boston-based events, sponsorships, and client-facing programs, including logistics, communications, and follow-up.
  • Collaborate closely with the Director of Marketing, Business Development, and Client Services and the Assistant Director of Business Development, as well as attorneys and practice groups, to support firmwide and regional initiatives.
  • Maintain awareness of the Boston legal and business landscape, including key players, organizations, and market trends, to inform outreach and positioning strategies.
  • Travel periodically to other Verrill offices to collaborate with team members and support cross-office initiatives.

Preferred Experience and Qualifications

  • Bachelor’s degree.
  • Five (5) years of marketing and business development experience at a law firm or professional services firm.
  • Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) and marketing-related software (CRMs, Content Management Systems, social media, CRM reporting and data analytics).
  • Familiarity with the Boston legal/business market.
  • Experience implementing and managing multiple projects.
  • Experience working as part of a team, independently, and with cross-functional teams.
  • Strong communication, interpersonal, customer service, and organizational skills, with keen attention to detail.
  • Excellent time management and prioritization skills, with the ability to meet deadlines, delegate effectively, and thrive in high-paced environments.

Compensation and Benefits

The anticipated base salary range for this position is $100,000 - $115,000. This is Verrill’s good faith estimate of the annual salary for the position at the time of this posting for the indicated location. Final base salary will be determined by several factors including, but not limited to skills, experience, job-related qualifications, and other market factors. This range represents only one component of a comprehensive compensation and benefits package at Verrill.

Verrill is an equal opportunity employer. We encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military status, protected veteran status, and other statuses protected by law.

Applications will be reviewed in the order they are received, and the position will remain open until filled. If you need assistance with the application process, please reach out to the Talent Acquisition Team.