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Marketing & Business Development

Manhattan, NY · On-site

Marketing & Business Development Manager Residential Property Management Firm | New York City Primary responsibilities consist of generating new business opportunities and expanding the firm ...

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Varnum LLP

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Birmingham, MI · On-site

Business Development Manager Varnum LLP seeks a Business Development Manager to support, create and ... This role will work collaboratively with the Marketing and Business Development team, practice ...

Elliott Group

OR · On-site

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How much do marketing business development manager jobs pay per year?

As of Jun 12, 2026, the average yearly pay for marketing business development manager in the United States is $87,251.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $109,500.00 per year, depending on experience, location, and employer.

How does a Marketing Business Development Manager typically collaborate with sales and product teams to drive business growth?

A Marketing Business Development Manager often acts as a bridge between marketing, sales, and product teams to create cohesive strategies for growth. They work closely with sales teams to align marketing campaigns with lead generation and revenue targets, ensuring messaging resonates with target customers. Additionally, they collaborate with product teams to understand features, benefits, and market fit, translating these insights into compelling marketing materials and go-to-market strategies. Effective communication and cross-functional teamwork are essential for success in this role.

What are Marketing Business Development Managers?

Marketing Business Development Managers are professionals who combine marketing strategies with business development to drive company growth. They identify new business opportunities, build and maintain relationships with clients or partners, and develop marketing plans to expand the company's market presence. Their role often includes market research, lead generation, partnership management, and collaborating with sales and marketing teams to achieve revenue goals. They play a key role in bridging the gap between marketing initiatives and business expansion.

What is the difference between Marketing Business Development Manager vs Sales Manager?

AspectMarketing Business Development ManagerSales Manager
Primary FocusIdentifying new market opportunities and building strategic partnershipsClosing sales and managing client accounts
Required SkillsMarket research, strategic planning, communicationNegotiation, customer relationship management, persuasion
Work EnvironmentMarketing teams, strategic planning sessionsSales teams, client meetings
Common CertificationsMarketing certifications, business development coursesSales certifications, CRM training

While both roles aim to grow company revenue, the Marketing Business Development Manager focuses on exploring new markets and forming strategic alliances, whereas the Sales Manager concentrates on closing deals and maintaining customer relationships. Understanding these differences helps in selecting the right career path or hiring the appropriate professional.

What are the key skills and qualifications needed to thrive as a Marketing Business Development Manager, and why are they important?

To thrive as a Marketing Business Development Manager, you need a solid background in marketing strategy, sales, market analysis, and a relevant degree in business or marketing. Familiarity with CRM systems, digital marketing platforms, and data analytics tools like Salesforce, HubSpot, and Google Analytics is typically required. Excellent interpersonal skills, negotiation abilities, and strategic thinking help professionals excel in building relationships and identifying growth opportunities. These competencies are crucial for driving revenue growth, expanding client bases, and ensuring the long-term success of the business.
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Marketing Business Development Manager jobs near you
Infographic showing various Marketing Business Development Manager job openings in the United States as of June 2026, with employment types broken down into 93% Full Time, 3% Part Time, 1% Temporary, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $87,251 per year, or $41.9 per hour.

Marketing & Business Development Manager

AEG

Hartselle, AL • On-site

Full-time

Posted 7 days ago

Job description

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
MARKETING & BUSINESS DEVELOPMENT MANAGER - Hartselle Parks & Recreation
SPRA SFM, LLC
LOCATION: Hartselle, AL
DEPARTMENT: MARKETING
REPORTS TO: GENERAL MANAGER
STATUS: FULL-TIME (EXEMPT)
ABOUT THE COMPANY:
Hartselle Parks & Recreation is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Hartselle, AL. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.
Hartselle Parks & Recreation is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.
SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.
POSITION SUMMARY:
The Marketing & Business Development Manager will lead the day-to-day marketing, communications, community engagement, sponsorship outreach, and business development efforts for Hartselle Parks & Recreation. This role is responsible for increasing community participation, driving awareness of programs and events, strengthening local partnerships, and supporting revenue growth across rentals, sponsorships, tournaments, camps, leagues, retail, and special events.
The ideal candidate is creative, organized, community-oriented, and comfortable balancing both strategy and hands-on execution. This position plays an important role in telling the story of Hartselle Parks & Recreation while creating meaningful experiences for residents, families, visitors, and community partners.
PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:
Leadership & Management Skills & Responsibilities
  • Oversees all aspects of the marketing department including, but not limited to, annual strategy development, budget preparation, goal setting and timeline management
  • Leads Hartselle Parks & Recreation campaign development and execution in collaboration with the sales team to accomplish sales and revenue goals
  • Succeeds in capturing and effectively marketing the experiential aspect of tournaments, events, and activities
  • Develops impactful industry relationships with tourism offices, tournament operators, and media contacts to position Hartselle Parks & Recreation as a national sports destination
  • Utilize cross-marketing to motivate coaches and team representatives to purchase/utilize all available amenities
  • Meets financial objectives by forecasting requirements; assisting in preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
  • Accomplishes objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing sales action plans
  • Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
  • All other duties assigned by management

Tactical Skills & Responsibilities
  • Developing digital and print content
  • Manages updates to the venue's website, writes and distributes press releases, and managing social media accounts
  • Prepares and presents regular reporting on marketing and business development strategy and results
  • Conduct interviews with players, coaches, and spectators to promote facility experiences
  • Oversees all aspects of the retail department, preparation, staff training, equipment use and care, quality of product provided to customers and excellent customer service
  • Participates in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
  • Other duties as assigned by management
  • Collaborates with the in-house marketing agency to organize and execute marketing initiatives
  • Exhibits the values and principles of Company including accountability, collaboration, excellence and service

MINIMUM QUALIFICATIONS:
  • Bachelor's degree in Marketing, Communications, Business, Sports Management, Public Relations, or a related field preferred; equivalent professional experience will also be considered
  • 3-5 years of experience in marketing, communications, business development, event promotion, recreation, tourism, hospitality, or a related field
  • Experience managing a marketing and/or business development budget; identifying and creating opportunities or promotions to deliver revenue goals
  • Measures and reports marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
  • Experience managing social media platforms, digital marketing campaigns, email marketing, and community engagement initiatives
  • Manages marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
  • Experience developing partnerships, sponsorships, or community relationships with local businesses, schools, organizations, and tourism partners
  • Working knowledge of Microsoft Office, Canva, Adobe Creative Suite, WordPress, and social media management platforms preferred
  • Uses multiple platforms or software for a variety of tasks such as cloud file management or project management
  • Strong written and verbal communication skills with the ability to create content for a variety of audiences
  • Comfortable capturing photo/video content and promoting programs, events, and community experiences across digital platforms
  • Excellent interpersonal, problem solving, verbal, and communication skills
  • Ability to manage multiple projects, deadlines, and events in a fast-paced environment
  • Must be a team player, deadline-driven, and available to work a flexible work schedule (e.g., nights, weekends, holidays and long hours)
  • Self-starter with strong organizational skills, creativity, attention to detail, and problem-solving ability
  • Ability to work collaboratively with internal teams, community stakeholders, coaches, vendors, and event operators

WORKING CONDITIONS AND PHYSICAL DEMANDS:
  • Must be able to lift 50 pounds waist high
  • May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop or bend
  • Will be required to operate a computer
  • Facility has intermittent noise

About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992

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