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Marketing Business Development Assistant information

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$19.5K

$55K

$91.5K

How much do marketing business development assistant jobs pay per year?

As of Jul 3, 2026, the average yearly pay for marketing business development assistant in the United States is $54,999.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,500.00 and $63,500.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Business Development Assistant vs Marketing Coordinator?

AspectMarketing Business Development AssistantMarketing Coordinator
Primary FocusSupporting business growth and client acquisitionManaging marketing campaigns and content
Required SkillsSales support, communication, researchContent creation, campaign management, analytics
Work EnvironmentSales teams, client meetings, business developmentMarketing departments, advertising projects
Common CertificationsNone specific, often related to marketing or salesMarketing certifications (e.g., HubSpot, Google Analytics)

While both roles support marketing efforts, the Marketing Business Development Assistant primarily focuses on supporting business growth and client relationships, whereas the Marketing Coordinator manages marketing campaigns and content. The roles often overlap but differ in their core responsibilities and daily tasks.

How does a Marketing Business Development Assistant typically support collaboration between marketing and sales teams?

A Marketing Business Development Assistant plays a crucial role in bridging communication between marketing and sales teams by coordinating lead generation initiatives, sharing market research, and ensuring that messaging and campaign strategies align with sales goals. They often facilitate meetings, track shared KPIs, and help prepare materials that both teams use to engage prospects effectively. This collaborative approach not only streamlines workflows but also helps both teams stay informed about each other's objectives and challenges, ultimately driving better business outcomes.

What are the key skills and qualifications needed to thrive as a Marketing Business Development Assistant, and why are they important?

To thrive as a Marketing Business Development Assistant, you need a strong foundation in marketing principles, research, and analytics, typically supported by a relevant degree or equivalent experience. Familiarity with CRM software, marketing automation tools, and platforms like Google Analytics is highly beneficial. Excellent organizational skills, effective communication, and a proactive attitude help you build relationships and manage multiple projects efficiently. These skills are crucial for supporting business growth, identifying opportunities, and ensuring successful marketing initiatives.

What does a Marketing Business Development Assistant do?

A Marketing Business Development Assistant supports the marketing and business development teams by conducting market research, identifying potential clients, assisting with the preparation of marketing materials, and coordinating outreach efforts. They help organize events, manage customer databases, and track the effectiveness of marketing campaigns. This role is essential for generating leads, supporting client acquisition, and contributing to the overall growth strategy of the company.
What cities are hiring for Marketing Business Development Assistant jobs? Cities with the most Marketing Business Development Assistant job openings:
What are the most commonly searched types of Marketing Business Development jobs? The most popular types of Marketing Business Development jobs are:
What states have the most Marketing Business Development Assistant jobs? States with the most job openings for Marketing Business Development Assistant jobs include:
Marketing Business Development Assistant jobs near you
Marketing & Business Development Specialist

Marketing & Business Development Specialist

Haynsworth Sinkler Boyd

Columbia, SC • On-site

Full-time

Posted 19 days ago

Job description

Haynsworth Sinkler Boyd, P.A. is seeking a Marketing & Business Development Specialist to join our Columbia office.
We are looking for a highly organized, creative, and proactive professional who thrives in a collaborative environment and enjoys working closely with attorneys, firm leadership, and colleagues across departments. This role is ideal for someone who enjoys balancing strategy and execution while contributing to meaningful client development and marketing initiatives.
At HSB, we value professionalism, teamwork, innovation, and exceptional client service. We take pride in fostering a collegial and supportive work environment where employees are encouraged to grow professionally, contribute ideas, and build rewarding careers.
What You'll Do
Marketing & Communications
  • Manage the firm's social media presence, including content creation, scheduling, engagement monitoring, and performance reporting.
  • Draft, edit, and coordinate firm communications, including news releases, client alerts, invitations, and announcements.
  • Develop and maintain marketing collateral such as attorney biographies, practice descriptions, pitch materials, brochures, presentations, and other client-facing materials.
  • Plan and coordinate firm-sponsored events, seminars, receptions, conferences, and community initiatives from planning through follow-up.
  • Manage sponsorship and charitable contribution activities, including requests, forms, advertising coordination, logo usage, attendee participation, and tracking commitments.

Business Development
  • Assist with the preparation and submission of RFPs, RFIs, pitches, and other business development proposals.
  • Support attorneys in preparing presentations and materials for client meetings, speaking engagements, and strategic initiatives.
  • Conduct market, industry, competitor, and client research to support strategic growth efforts and client development initiatives.
  • Support client feedback and experience programs, including data collection, analysis, and reporting.

Operations & Strategic Initiatives
  • Maintain the department's project management system and coordinate marketing calendars, deadlines, events, and workflows.
  • Support firmwide strategic initiatives, including cross-selling efforts, client targeting, and market expansion opportunities.
  • Assist with the implementation and ongoing use of approved AI and legal technology tools that enhance marketing and business development efforts.

What We're Looking For
  • Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field.
  • 2-4 years of experience in marketing, business development, or professional services marketing; law firm experience preferred.
  • Excellent written, editing, and verbal communication skills.
  • Strong organizational skills and exceptional attention to detail.
  • Ability to manage multiple priorities and deadlines in a fast-paced professional environment.
  • Experience with social media management and digital marketing platforms.
  • Familiarity with project management tools; experience with Asana is a plus.
  • Interest in emerging technologies, including AI tools and legal technology platforms.
  • Collaborative, proactive, and client-service oriented with strong interpersonal skills.
  • Ability to work effectively with attorneys, firm leadership, and administrative teams.

Why Join HSB?
HSB offers a professional yet collegial environment where teamwork, responsiveness, and innovation are highly valued. We are committed to supporting employee growth and professional development while providing meaningful opportunities to contribute to the firm's long-term success.
This position offers the opportunity to:
  • Work closely with attorneys and firm leadership on strategic initiatives
  • Gain exposure to a wide variety of marketing and business development projects
  • Contribute to high-impact client and community engagement efforts
  • Grow professionally in a supportive and collaborative environment

Apply