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How much do marketing business development assistant jobs pay per year?

As of Jun 11, 2026, the average yearly pay for marketing business development assistant in the United States is $54,999.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,500.00 and $63,500.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Business Development Assistant vs Marketing Coordinator?

AspectMarketing Business Development AssistantMarketing Coordinator
Primary FocusSupporting business growth and client acquisitionManaging marketing campaigns and content
Required SkillsSales support, communication, researchContent creation, campaign management, analytics
Work EnvironmentSales teams, client meetings, business developmentMarketing departments, advertising projects
Common CertificationsNone specific, often related to marketing or salesMarketing certifications (e.g., HubSpot, Google Analytics)

While both roles support marketing efforts, the Marketing Business Development Assistant primarily focuses on supporting business growth and client relationships, whereas the Marketing Coordinator manages marketing campaigns and content. The roles often overlap but differ in their core responsibilities and daily tasks.

How does a Marketing Business Development Assistant typically support collaboration between marketing and sales teams?

A Marketing Business Development Assistant plays a crucial role in bridging communication between marketing and sales teams by coordinating lead generation initiatives, sharing market research, and ensuring that messaging and campaign strategies align with sales goals. They often facilitate meetings, track shared KPIs, and help prepare materials that both teams use to engage prospects effectively. This collaborative approach not only streamlines workflows but also helps both teams stay informed about each other's objectives and challenges, ultimately driving better business outcomes.

What are the key skills and qualifications needed to thrive as a Marketing Business Development Assistant, and why are they important?

To thrive as a Marketing Business Development Assistant, you need a strong foundation in marketing principles, research, and analytics, typically supported by a relevant degree or equivalent experience. Familiarity with CRM software, marketing automation tools, and platforms like Google Analytics is highly beneficial. Excellent organizational skills, effective communication, and a proactive attitude help you build relationships and manage multiple projects efficiently. These skills are crucial for supporting business growth, identifying opportunities, and ensuring successful marketing initiatives.

What does a Marketing Business Development Assistant do?

A Marketing Business Development Assistant supports the marketing and business development teams by conducting market research, identifying potential clients, assisting with the preparation of marketing materials, and coordinating outreach efforts. They help organize events, manage customer databases, and track the effectiveness of marketing campaigns. This role is essential for generating leads, supporting client acquisition, and contributing to the overall growth strategy of the company.
What cities are hiring for Marketing Business Development Assistant jobs? Cities with the most Marketing Business Development Assistant job openings:
What are the most commonly searched types of Marketing Business Development jobs? The most popular types of Marketing Business Development jobs are:
What states have the most Marketing Business Development Assistant jobs? States with the most job openings for Marketing Business Development Assistant jobs include:
Director, Marketing & Business Development

Director, Marketing & Business Development

MERU

New York, NY โ€ข On-site

Full-time

Posted 26 days ago


Job description

Meet the Company:
We are MERU. A values-driven, impact-oriented team dedicated to fixing companies. We provide advisory services and data analytics support to middle-market companies ($50M - $2B in annual sales), and our clients include private equity firms, credit funds, investment banks, and law firms. We bring deep turnaround experience, a group of veteran operators, and an incentive-aligned approach to any situation. MERU was founded by professionals from Alvarez & Marsal and McKinsey and has seen rapid growth in the eight-plus years since its founding.
The MERU Way & Valuing Our Team:
We're Partners, not consultants. When you join MERU, you will help our clients solve their most pressing problems, supported by a team of people who will challenge you, support you, and inspire you.
In order to be Partners, we don't silo people into just one functional area of the business, instead advancing our team's capabilities by providing training for every service that MERU offers. Additionally, we don't just focus on technical skills but also leadership style and soft skills, so MERU team members not only know what it means to manage a client engagement but to lead a team to success. In training team members to be well-rounded individuals, we can deliver an overall higher impact to clients, allowing the ability to gain experience in diligence, turnarounds, interim management, data science, and more.
To aid this career advancement and development, MERU provides an internal Coach to each team member in order to guide and maintain their professional development plan goals. Unlike most Firms, we actually focus on the achievement of those goals for each individual team member, providing opportunities that would not usually be offered.
Finally, MERU values personal time, only traveling when necessary in order to celebrate and respect your personal life. We believe that by encouraging and mandating balance, it will lead to happier and longer-tenured team members.
When you come to MERU, you come to further your career and maintain your entrepreneurial spirit, never losing sight of the desire to provide meaningful impact, solutions, and value to clients. Learn more about our colleagues' core characteristics and culture here: https://wearemeru.com/meru-way/
As the Director of Marketing & Business Development at MERU, you will shape how our brand shows up in the market and how we deepen trusted relationships with clients and partners. This is a senior role for someone who thrives at the intersection of marketing strategy, business development enablement, and client relationship cultivation. You'll bring proven experience in high-touch, trust-based sales environments (professional services, private equity, or adjacent sectors) and a track record of building programs that generate measurable growth.
You'll serve as both strategist and hands-on leader-elevating MERU's profile, guiding campaigns and events, and equipping our team with the right tools, messages, and relationships to drive impact.
Director, Marketing & Business Development Job Responsibilities
  • Define and execute an integrated marketing strategy that positions MERU as a trusted partner in professional services
  • Partner with firm leadership to develop thought leadership, campaigns, and brand assets that resonate with private equity and C-suite audiences
  • Ensure consistency and excellence across all channels, from digital to events to client touchpoints
  • Identify growth opportunities in target markets, industry sectors and with the firm's key relationships
  • Ensure brand consistency across all channels, materials, and communications
  • Lead efforts to map and strengthen key client, private equity, advisor relationships and other referral sources
  • Develop CRM, pipeline, and market intelligence practices that support firm-wide growth
  • Partner with firm leadership and service line groups to drive client acquisition and retention of firm key accounts
  • Collaborate with firm professionals on client targeting, cross-selling, and relationship management initiatives
  • Support proposal development, pitch materials, and client presentations
  • Oversee creation of high-impact content (articles, case studies, newsletters, events) tailored to target audiences
  • Guide digital presence and implement the firm's digital marketing strategy (website, LinkedIn, SEO/SEM) to ensure visibility and inbound engagement
  • Measure and report campaign effectiveness, using insights to refine tactics and drive ROI
  • Lead firmwide campaigns, initiatives, and events to increase visibility and client engagement

Director, Marketing & Business Development Job Qualifications
  • 10+ years of experience in marketing, business development, or client strategy roles, preferably in professional services (consulting, investment banking, law, private equity, wealth management, executive search, or adjacent fields)
  • Proven track record in high-touch, trust-based, low-volume sales/relationship environments
  • Strong strategic thinking skills with hands-on execution ability
  • Excellent writing, communication, and presentation skills
  • Familiarity with CRM systems, marketing automation, and digital campaign tools
  • Skilled at managing multiple stakeholders and priorities in a fast-moving environment
  • Success at managing and mentoring junior team members or external resources as needed
  • Ability to work closely with partners, service line leaders, and cross-functional teams to align marketing and business development efforts
  • Willingness to work full-time in MERU's Atlanta (preferred) or New York City offices, with <25% travel
  • Authorization to work in the United States
  • Experience in private equity ecosystem (fundraising, investor relations, or advisory marketing)
  • Background working with senior decision-makers (CFOs, investors, boards)
  • Comfort with Salesforce, Pardot, Marketo, or similar platforms
  • Event design and execution experience (from executive roundtables to large conferences)
  • A genuine interest in professional services and growth strategy

Overview of MERU Service Offerings:
Performance Improvement:
Help companies identify and achieve their full potential by leveraging a value-focused approach to driving sustainable margin expansion impact. Services include MERU 360ยฐ Assessment, Transformation Plan Development, Chief Transformation Officer placement, Cash Cycle and Working Capital Optimization, and Implementation Performance Management.
Turnaround & Restructuring:
Partner with clients during uncertain times to help stabilize operations and rapidly triage the causes of financial distress, charting a path back to long-term sustainability. Services include Interim Management, Turnaround Plan Development and Execution, Liquidity Management, Stakeholder Negotiations, Strategic Alternatives Assessment, Bankruptcy, Insolvency, and Case Management.
Transaction Services:
Partner with private equity firms across the investment lifecycle, from due diligence to portfolio value creation and exit planning. Services include Due Diligence, Pre-Close Planning, Post-Close Implementation, and Exit Planning.
Data Insights:
Work with companies at all stages of their digital transformation journey to automate reporting processes, build scalable data platforms, and leverage predictive analytics to transform data from a liability into an asset. Services include Data Discovery and Analysis, Data Prep and Integration, Self-Service Analytics, Data Visualization and Reporting, Data Science and Advanced Analytics, and Strategy Enablement.
Voluntary Inclusion:
It is MERU's policy to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, sex, sexual orientation, family medical history or genetic information, political affiliation, military service, pregnancy, marital status, family status, religion, national origin, age or disability or any other non-merit based factor in accordance with all applicable laws and regulations.
Unsolicited Resumes from Third-Party Recruiters:
Please note that we do not accept unsolicited resumes from third-party recruiters unless such recruiters are engaged to provide candidates for a specified opening. Any employment agency, person, or entity that submits an unsolicited resume does so with the understanding that MERU will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person, or entity.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.