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Market Development Jobs (NOW HIRING)

AFL

Director Market Development

Dallas, TX · On-site

The highly strategic and analytical Market Development Director is a strategic leader responsible for defining the long-term direction of the business unit. The role is structured around three core ...

Sanofi EU

Director Market Development

Boston, MA · On-site +1

Director, Respiratory Market Development, US HCP Engagement * Location: Cambridge, MA About the Job We are an innovative global healthcare company, committed to transforming the lives of people with ...

Sanofi EU

Director Market Development

Cambridge, MA · On-site +1

Director, Respiratory Market Development, US HCP Engagement * Location: Cambridge, MA About the Job We are an innovative global healthcare company, committed to transforming the lives of people with ...

AppJaxx

Director of Market Development

Houston, TX

As we continue to expand, we are seeking an experienced Director of Market Development to help identify new market opportunities, build strategic partnerships, and support the company's growth into ...

One Workplace

Market Development Manager

Santa Clara, CA · On-site

$120K - $150K/yr

Market Strategy and Development: Develop and execute comprehensive market development strategies to achieve sales targets and expand Vans' market share within the interior architectural products ...

Ebro Electronic GmbH

Market Development Manager

Auburn, NY · On-site

$90K - $120K/yr

The Market Development Manager (MDM) is responsible for driving sales growth and expanding market penetration of Xylem Goulds Water Technology products within the Northeast region. Working closely ...

Xylem

Market Development Manager

Bridgeport, CT · On-site

$90K - $120K/yr

The Market Development Manager (MDM) is responsible for driving sales growth and expanding market penetration of Xylem Goulds Water Technology products within the Northeast region. Working closely ...

Byrne Dairy

Market Development Manager

Auburn, NY · On-site

$90K - $120K/yr

The Market Development Manager (MDM) is responsible for driving sales growth and expanding market penetration of Xylem Goulds Water Technology products within the Northeast region. Working closely ...

JSP

New Market Development Specialist

Wayne, PA

New Market Development JSP is seeking a highly analytical, innovative, and results-oriented New Market Development Specialist to identify, evaluate, and develop new market opportunities that support ...

YSI Inc.

Market Development Manager

Auburn, NY · On-site

$90K - $120K/yr

The Market Development Manager (MDM) is responsible for driving sales growth and expanding market penetration of Xylem Goulds Water Technology products within the Northeast region. Working closely ...

Ebro Electronic GmbH

$90K - $120K/yr

The Market Development Manager (MDM) is responsible for driving sales growth and expanding market penetration of Xylem Goulds Water Technology products within the Northeast region. Working closely ...

ITW Evercoat

Market Development Manager

Saint Louis, MO · On-site +1

$85K - $110K/yr

Market Development Manager (Remote, US Based role) Drive Growth Beyond the Expected We're looking for a highly motivated, entrepreneurial Market Development Manager to expand our business into new ...

Xylem

Market Development Manager

Bridgeport, CT · On-site

$90K - $120K/yr

The Market Development Manager (MDM) is responsible for driving sales growth and expanding market penetration of Xylem Goulds Water Technology products within the Northeast region. Working closely ...

Vantis

Market Development Manager

Santa Clara, CA · On-site

$120K - $150K/yr

Market Strategy and Development: Develop and execute comprehensive market development strategies to achieve sales targets and expand Vans' market share within the interior architectural products ...

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Market Development information

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$37K

$94K

$158.5K

How much do market development jobs pay per year?

As of Sep 14, 2026, the average yearly pay for market development in the United States is $94,036.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $111,500.00 per year, depending on experience, location, and employer.

What is market development?

Market development is a business growth strategy that focuses on introducing existing products or services to new markets or customer segments. This can involve expanding geographically, targeting different demographic groups, or finding new uses for a product. The goal is to increase sales and revenue by identifying and cultivating untapped market opportunities. Market development professionals analyze market trends, assess customer needs, and create strategies to reach potential buyers. They often work closely with sales, marketing, and product teams to implement these initiatives.

How does a market development professional typically collaborate with sales and product teams to drive business growth?

Market Development professionals play a crucial role in bridging the gap between sales and product teams. They often collaborate with sales to identify emerging customer needs and work closely with product teams to align offerings with market demand. This involves regular meetings, joint strategy sessions, and sharing market insights to ensure a unified approach. Such collaboration helps in refining go-to-market strategies, optimizing product positioning, and ultimately accelerating revenue growth.

What are the key skills and qualifications needed to thrive in market development, and why are they important?

To thrive in Market Development, you need strong analytical skills, business acumen, and experience in market research or sales, often backed by a degree in business, marketing, or a related field. Familiarity with CRM platforms, data analytics tools, and market intelligence systems is typically required. Excellent communication, strategic thinking, and relationship-building abilities are crucial soft skills for influencing stakeholders and identifying growth opportunities. These competencies are important because they enable professionals to identify new markets, drive business expansion, and build lasting client relationships.

What is the difference between Market Development vs Sales Representative?

AspectMarket DevelopmentSales Representative
Primary FocusIdentifying new markets and opportunities for growthClosing sales and maintaining client relationships
Work EnvironmentStrategic planning, market research, and outreachCustomer interaction, presentations, and negotiations
Required SkillsMarket analysis, communication, strategic thinkingSales techniques, product knowledge, persuasion

Market Development focuses on exploring and establishing new markets and growth opportunities, while Sales Representatives concentrate on selling products or services directly to customers. Both roles are essential in business expansion but differ in scope and daily activities.

What do market development professionals do?

Market development professionals identify and pursue new market opportunities to expand a company's customer base and revenue. They analyze market trends, develop strategies for entering new markets, and build relationships with potential clients or partners, often using tools like market research and CRM systems. Their work supports business growth through strategic planning and outreach efforts.
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Market Development jobs near you
Infographic showing various Market Development job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 1% As Needed, 81% Full Time, 15% Part Time, and 2% Contract. Highlights an 85% Physical, 3% Hybrid, and 12% Remote job distribution, with an average salary of $94,036 per year, or $45.2 per hour.

Director Market Development

Dallas, TX • On-site

AFL
Telecommunications • 1 - 5K employees
Learn more about AFLexternal

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 3 days ago

Job description

AFL manufactures industry-leading fiber optic cable, connectivity and accessories and provides engineering and installation services for some of the largest telecom customers in the world. Our company was founded in 1984 with a single fiber optic cable and today, we manufacture thousands of products, generate an excess of $3B in revenue, and employ approximately 12,000 associates worldwide. At AFL, we recognize that our employees are our greatest asset. We hire and train each individual, investing in them to ensure success in their careers. With a commitment to professional development and growth, let us connect you to your next career opportunity.
What We Offer:
  • Flexible time off policy
  • 401K Company match (up to 4% - dollar for dollar)
  • Professional development, training, and tuition reimbursement programs
  • Excellent medical, dental, vision, and life insurance policy options
  • Opportunities for career advancement with an industry leading company!

Position Overview:
The highly strategic and analytical Market Development Director is a strategic leader responsible for defining the long-term direction of the business unit. The role is structured around three core pillars: Competitive Intelligence and Market Landscape, Emerging Technologies and Innovation and Go to Market strategy. The Director leads global market sizing, growth and segmentation, strategic positioning, and value proposition development for the Business Unit. This role requires a deep understanding of market dynamics, competitive intelligence, technology trends, and customer insights to develop and lead business unit growth strategy. The Director reports to the business unit leader, works cross-functionally with Product Management, Technology, Engineering and across regions to drive differentiated growth.
Responsibilities:
Market Segmentation & Intelligence
  • Define and analyze global market segments and competitive landscape, identifying growth drivers and competitive industry dynamics.
  • Develop and maintain comprehensive segmentation models based on customer needs, behaviors, applications, and value drivers.
  • Monitor shifts in industry dynamics and emerging markets to support strategic planning and innovation and emerging technologies roadmaps.
  • Build and maintain a robust intelligence framework to inform proactive decision-making.
  • Collaborate with regional business teams to validate segmentation and ensure portfolio relevance.
  • Identify adjacent markets and technologies that present growth opportunities or threats and develop strategies for engagement or mitigation.

Strategic Positioning
  • Develop differentiated strategic positioning for core and adjacent markets based on appropriate frameworks. Define and refine strategic positioning for key products and solutions across prioritized segments and geographies.
  • Partner with stakeholders to identify and articulate "good strategy" vs. "bad strategy" - clarity of objective, leverage of strength, and focus of effort.
  • Craft compelling and differentiated value-propositions and market messaging that aligns with the brand, customer needs, and market opportunities.
  • Ensure consistency in positioning across marketing campaigns, sales enablement, and corporate communications.

Emerging Technologies and Innovation
  • Identify and assess emerging technologies, innovation trends, and disruptive developments shaping the industry.
  • Translate technology evolution into strategic opportunities for the business, aligning innovation with market needs and growth priorities.
  • Define Long term innovation priorities and support roadmap development in partnership with product and technology teams.
  • Engage with ecosystem partners, startups, and industry leaders to capture early insights and foster innovation pipelines.
  • Evaluate technology-driven risks and opportunities to ensure proactive positioning and long-term competitiveness.

Strategic Value Proposition Development
  • Lead the creation of customer-centric value propositions for global and regional markets, translating technical capabilities into business outcomes.
  • Work cross-functionally with Product Management, Engineering, Sales, and Technology to articulate clear economic and technical value for the customer.
  • Tailor value propositions by segment, industry, and customer persona.

Go-to-Market Strategy & Execution Support
  • Execute global and regional go-to-market strategies by providing market insights, segmentation priorities, and messaging guidance.
  • Align market strategy with business objectives and growth targets for key regions and product portfolios.
  • Collaborate with regional business teams to ensure execution aligns with strategic direction.

Personal Qualities:
  • Exceptional oral, written, and public speaking skills.
  • Excellent people and management skills-capable of inspiring and leading teams.
  • A true leader who builds corporate loyalty and champions individual excellence.
  • Metrics-driven with strong analytical capabilities and a process-oriented mindset.

Qualifications:
  • 7-10 years of experience in market research and business analytics, preferably in the B2B industry with strong technical and strategic skills.
  • Bachelor's Degree required. MBA preferred.
  • Specific experience in optical networking, telecommunications, or related technical acumen.
  • Strong analytical skills, proficiency in Excel, PowerPoint, Tableau, and SQL is required.
  • Demonstrated leadership abilities and strong project management skills.
  • Excellent communication and presentation skills, with the ability to influence stakeholders in a dynamic, fast-paced environment.
  • Demonstrated ability to work effectively within matrix organizations.
  • Experience managing or contributing to projects in a global environment.

Working Conditions:
  • Environment: Office-based work environment.
  • Travel: International travel as needed.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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