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Market Development Jobs in Utah (NOW HIRING)

Campbell's

Market Development Lead

Salt Lake City, UT · On-site

$67K - $92K/yr

The Market Development Lead (MDL) drives market growth and execution by partnering with Independent Distributor Partners (IDPs) and retail outlets. This role builds strong relationships with IDPs ...

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Market Development information

See Utah salary details

$33.7K

$85.6K

$144.3K

How much do market development jobs pay per year?

As of Jul 30, 2026, the average yearly pay for market development in Utah is $85,608.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,300.00 and $101,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Market Development, and why are they important?

To thrive in Market Development, you need strong analytical skills, business acumen, and experience in market research or sales, often backed by a degree in business, marketing, or a related field. Familiarity with CRM platforms, data analytics tools, and market intelligence systems is typically required. Excellent communication, strategic thinking, and relationship-building abilities are crucial soft skills for influencing stakeholders and identifying growth opportunities. These competencies are important because they enable professionals to identify new markets, drive business expansion, and build lasting client relationships.

What is market development?

Market development is a business growth strategy that focuses on introducing existing products or services to new markets or customer segments. This can involve expanding geographically, targeting different demographic groups, or finding new uses for a product. The goal is to increase sales and revenue by identifying and cultivating untapped market opportunities. Market development professionals analyze market trends, assess customer needs, and create strategies to reach potential buyers. They often work closely with sales, marketing, and product teams to implement these initiatives.

How does a Market Development professional typically collaborate with sales and product teams to drive business growth?

Market Development professionals play a crucial role in bridging the gap between sales and product teams. They often collaborate with sales to identify emerging customer needs and work closely with product teams to align offerings with market demand. This involves regular meetings, joint strategy sessions, and sharing market insights to ensure a unified approach. Such collaboration helps in refining go-to-market strategies, optimizing product positioning, and ultimately accelerating revenue growth.

What is the difference between Market Development vs Sales Representative?

AspectMarket DevelopmentSales Representative
Primary FocusIdentifying new markets and opportunities for growthClosing sales and maintaining client relationships
Work EnvironmentStrategic planning, market research, and outreachCustomer interaction, presentations, and negotiations
Required SkillsMarket analysis, communication, strategic thinkingSales techniques, product knowledge, persuasion

Market Development focuses on exploring and establishing new markets and growth opportunities, while Sales Representatives concentrate on selling products or services directly to customers. Both roles are essential in business expansion but differ in scope and daily activities.

What are the most commonly searched types of Market Development jobs in Utah? The most popular types of Market Development jobs in Utah are:
What are popular job titles related to Market Development jobs in Utah? For Market Development jobs in Utah, the most frequently searched job titles are:
What job categories do people searching Market Development jobs in Utah look for? The top searched job categories for Market Development jobs in Utah are:
Market Development jobs near you
Infographic showing various Market Development job openings in Utah as of July 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $85,608 per year, or $41.2 per hour.

Market Development Lead

Campbell Soup Company

Salt Lake City, UT • On-site

$67K - $92K/yr

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted 21 days ago

Job description

Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover. Swanson, and V8.
Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
Why Campbell's...
  • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
  • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
  • Campbell's offers unlimited sick time along with paid time off and holiday pay.
  • If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
  • Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
  • Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

How You Will Make History Here...
The Market Development Lead (MDL) drives market growth and execution by partnering with Independent Distributor Partners (IDPs) and retail outlets. This role builds strong relationships with IDPs, store leadership, and key retailer decision makers, and uses disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.
What You Will Do...
Independent Distributor Partner (IDP) Engagement
  • Build collaborative relationships with IDPs to support customer service, sales growth, and local market success.

  • Recommend resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.

  • Lead route consults and individual or group meetings with IDPs to understand needs, support planning, and identify growth opportunities.

Retail Development
  • Drive priority execution across the portfolio to deliver weekly, period, and quarterly sales plans and grow market share.

  • Identify market opportunities, share insights with IDPs, and set targets for distribution, merchandising, promotions, and key retailer events.

  • Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, secure incremental placements and displays, and respond to retailer concerns within 24 hours.

Business Fundamentals
  • Use data to identify retailer requirements, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.

  • Build trust with store management and retail partners, support new item launches, planogram compliance, store resets, inventories, and service issue resolution.

  • Recruit potential IDPs for open routes, visit key accounts to identify opportunities, and apply retailer-specific knowledge across channels.

  • Communicate professionally, manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects.

  • Demonstrate strong presentation, written, and verbal communication skills, along with proficiency in Microsoft Office and relevant internal sales systems.

Who You Will Work With...
Partner with the Business Development Manager, Zone Sales Manager, retailers, warehouse teams, and IDPs to identify business constraints, opportunities, and needs.
What You Bring to the Table... (Must Have)
  • 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor's degree.

  • Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.

  • Proficiency in Microsoft Excel and PowerPoint.

  • Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.

  • Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.

It Would Be Great if You Have... (Nice to Have)
  • B.A. preferred.

Disclaimer
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Compensation and Benefits:
The target base salary range for this full-time, salaried position is between
$67,000-$92,200
Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

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