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Market Development Jobs in Texas (NOW HIRING)

As we continue to expand, we are seeking an experienced Director of Market Development to help identify new market opportunities, build strategic partnerships, and support the company's growth into ...

The highly strategic and analytical Market Development Director is a strategic leader responsible for defining the long-term direction of the business unit. The role is structured around three core ...

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Sales & Customer Support Market Development Manager - OEM Apply now * Apply Now * Start applying with LinkedIn Start * Please wait... Are you a strategic sales leader who thrives on building deep OEM ...

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Market Development information

See Texas salary details

$34.5K

$87.6K

$147.7K

How much do market development jobs pay per year?

As of Aug 24, 2026, the average yearly pay for market development in Texas is $87,609.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,900.00 and $103,900.00 per year, depending on experience, location, and employer.

What is market development?

Market development is a business growth strategy that focuses on introducing existing products or services to new markets or customer segments. This can involve expanding geographically, targeting different demographic groups, or finding new uses for a product. The goal is to increase sales and revenue by identifying and cultivating untapped market opportunities. Market development professionals analyze market trends, assess customer needs, and create strategies to reach potential buyers. They often work closely with sales, marketing, and product teams to implement these initiatives.

How does a market development professional typically collaborate with sales and product teams to drive business growth?

Market Development professionals play a crucial role in bridging the gap between sales and product teams. They often collaborate with sales to identify emerging customer needs and work closely with product teams to align offerings with market demand. This involves regular meetings, joint strategy sessions, and sharing market insights to ensure a unified approach. Such collaboration helps in refining go-to-market strategies, optimizing product positioning, and ultimately accelerating revenue growth.

What are the key skills and qualifications needed to thrive in market development, and why are they important?

To thrive in Market Development, you need strong analytical skills, business acumen, and experience in market research or sales, often backed by a degree in business, marketing, or a related field. Familiarity with CRM platforms, data analytics tools, and market intelligence systems is typically required. Excellent communication, strategic thinking, and relationship-building abilities are crucial soft skills for influencing stakeholders and identifying growth opportunities. These competencies are important because they enable professionals to identify new markets, drive business expansion, and build lasting client relationships.

What is the difference between Market Development vs Sales Representative?

AspectMarket DevelopmentSales Representative
Primary FocusIdentifying new markets and opportunities for growthClosing sales and maintaining client relationships
Work EnvironmentStrategic planning, market research, and outreachCustomer interaction, presentations, and negotiations
Required SkillsMarket analysis, communication, strategic thinkingSales techniques, product knowledge, persuasion

Market Development focuses on exploring and establishing new markets and growth opportunities, while Sales Representatives concentrate on selling products or services directly to customers. Both roles are essential in business expansion but differ in scope and daily activities.

What do market development professionals do?

Market development professionals identify and pursue new market opportunities to expand a company's customer base and revenue. They analyze market trends, develop strategies for entering new markets, and build relationships with potential clients or partners, often using tools like market research and CRM systems. Their work supports business growth through strategic planning and outreach efforts.

What are the most commonly searched types of Market Development jobs in Texas?

The most popular types of Market Development jobs in Texas are:

What job categories do people searching Market Development jobs in Texas look for?

The top searched job categories for Market Development jobs in Texas are:

What cities in Texas are hiring for Market Development jobs?

Cities in Texas with the most Market Development job openings:

Infographic showing various Market Development job openings in Texas as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 14% Part Time, 3% Contract, and 1% Nights. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $87,609 per year, or $42.1 per hour.

Market Development Director

Oceans Healthcare

Midland, TX • On-site

Full-time

Re-posted 10 days ago


Oceans Healthcare rating

5.3

Company rating: 5.3 out of 10

Based on 14 frontline employees who took The Breakroom Quiz


Job description

Description
At Oceans Behavioral Hospital Permian Basin, healing is our focus. We are passionate about helping adults and seniors manage the challenges associated with anxiety, depression and other mental health issues. Utilizing proven, innovative and progressive therapies, our qualified professionals strive to promote long-term wellness through a range of inpatient and outpatient psychiatric counseling and treatment options.
The Market Development Director develops and implements the strategic community education plan. Coordinates programs for new and existing hospital services to the community. Conducts educational research to determine the need of new services and provides administration with summaries and recommendations pertaining to these evaluations. Coordinates the production and placement of advertisements and evaluates market reactions to advertising programs and marketing campaigns. Supervises Community Education Liaisons. All duties to be done in accordance with Joint Commission, Federal and State regulations, Oceans', policies and procedures and Performance Improvement Standards.
Essential Functions:
  1. Identify opportunities within the market to develop a marketing plan that will generate referrals to the hospital's inpatient and outpatient programs and services.
  2. Manage the Market Development staff and work collaboratively with the Hospital Administrator and HRD to include recruitment, onboarding, training, managing performance and retention activities.
  3. Maintain an up-to-date inventory of referrals for each assigned market for continual evaluation of growth opportunities.
  4. Ensure the department is operating as expected to include field rides with liaison staff, making facility/referral site visit and reviewing reports/data to ensure plans are being executed effectively.
  5. Maintains involvement in community service organizations to ensure community awareness of the hospital's services and support of behavioral health needs.
  6. Collaborate with Support Center marketing on facility specific and market wide strategies.
  7. Provides feedback and recommendations to hospital leadership and Support Center marketing staff on program development and quality improvement initiatives related to customer service, referral and admissions process and patient and referral source satisfaction.
  8. Determine and oversee goal setting process and assess performance of staff against goals/targets.
  9. Performs other duties as assigned.

Requirements
Education / Experience:
  • Bachelor's degree in marketing, business administration or communications or equivalent experience.
  • Minimum of five (5) years healthcare business development experience including experience in leader or supervisor roles.
  • Formal sales training including demonstrated healthcare sales experience preferred.
  • Knowledge of hospital operations and psychiatric programs preferred.
  • Understanding of revenue and expense management.

Qualifications / Skills:
  • Knowledge of hospital operations and psychiatric programs preferred.
  • Strict adherence to all corporate compliance policies, which includes code of conduct and code of ethics.
  • Strong leadership skills with the ability to set goals and targets for staff.
  • Passes age/disability/cultural sensitivity skills test, probationary and annual monitor.
  • Demonstrates knowledge of growth and development.
  • Communicates in age/disability/culturally sensitive manner to patients, patient's families and referral sources.
  • Must successfully complete CPR certification and an Oceans approved behavioral health de-escalation program.

Work Environment:
Subject to many interruptions. Occasional pressure due to multiple calls and inquiries. This position can be high paced and stressful; must be able to cope mentally and physically to atmosphere. This person might sometimes experience disagreeable odors, sights and/or unpredictable patient behavior. Work requires spending approximately 80% of time traveling and working in the field.

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