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Market Development Jobs in Raleigh, NC (NOW HIRING)

Generac

Market Development Manager

Raleigh, NC

Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our commercial & mobile channel. In this high-impact position, you'll be responsible for developing and ...

Generac

Market Development Manager

Durham, NC · On-site

Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our commercial & mobile channel. In this high-impact position, you'll be responsible for developing and ...

Campbell's

Market Development Lead

Chapel Hill, NC · On-site

$67K - $92K/yr

The Market Development Lead (MDL) drives market growth and execution by partnering with Independent Distributor Partners (IDPs) and retail outlets. This role builds strong relationships with IDPs ...

OUP

Market Development Lead

Cary, NC · On-site

$140 - $200/hr

Ensure appropriate treatment of IP ownership, derivative outputs, and training data rights 3. Strategic Partnerships & Market Development * Develop and manage relationships with key industry players ...

Circle K

Real Estate Development Manager

Raleigh, NC

Prepares Market Development Plans by segmenting markets into smaller trade areas; rides areas and identifies a growth plan for each area that includes targeting parcels for new stores and competitive ...

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All JobsMarket Development JobsMarket Development Jobs in Raleigh, NC

Market Development information

See Raleigh, NC salary details

$36K

$91.4K

$154.1K

How much do market development jobs pay per year?

As of Aug 25, 2026, the average yearly pay for market development in Raleigh, NC is $91,411.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,900.00 and $108,400.00 per year, depending on experience, location, and employer.

What is market development?

Market development is a business growth strategy that focuses on introducing existing products or services to new markets or customer segments. This can involve expanding geographically, targeting different demographic groups, or finding new uses for a product. The goal is to increase sales and revenue by identifying and cultivating untapped market opportunities. Market development professionals analyze market trends, assess customer needs, and create strategies to reach potential buyers. They often work closely with sales, marketing, and product teams to implement these initiatives.

How does a market development professional typically collaborate with sales and product teams to drive business growth?

Market Development professionals play a crucial role in bridging the gap between sales and product teams. They often collaborate with sales to identify emerging customer needs and work closely with product teams to align offerings with market demand. This involves regular meetings, joint strategy sessions, and sharing market insights to ensure a unified approach. Such collaboration helps in refining go-to-market strategies, optimizing product positioning, and ultimately accelerating revenue growth.

What are the key skills and qualifications needed to thrive in market development, and why are they important?

To thrive in Market Development, you need strong analytical skills, business acumen, and experience in market research or sales, often backed by a degree in business, marketing, or a related field. Familiarity with CRM platforms, data analytics tools, and market intelligence systems is typically required. Excellent communication, strategic thinking, and relationship-building abilities are crucial soft skills for influencing stakeholders and identifying growth opportunities. These competencies are important because they enable professionals to identify new markets, drive business expansion, and build lasting client relationships.

What is the difference between Market Development vs Sales Representative?

AspectMarket DevelopmentSales Representative
Primary FocusIdentifying new markets and opportunities for growthClosing sales and maintaining client relationships
Work EnvironmentStrategic planning, market research, and outreachCustomer interaction, presentations, and negotiations
Required SkillsMarket analysis, communication, strategic thinkingSales techniques, product knowledge, persuasion

Market Development focuses on exploring and establishing new markets and growth opportunities, while Sales Representatives concentrate on selling products or services directly to customers. Both roles are essential in business expansion but differ in scope and daily activities.

What do market development professionals do?

Market development professionals identify and pursue new market opportunities to expand a company's customer base and revenue. They analyze market trends, develop strategies for entering new markets, and build relationships with potential clients or partners, often using tools like market research and CRM systems. Their work supports business growth through strategic planning and outreach efforts.

What are popular job titles related to Market Development jobs in Raleigh, NC?

For Market Development jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Market Development jobs in Raleigh, NC look for?

The top searched job categories for Market Development jobs in Raleigh, NC are:

Market Development jobs near you
Infographic showing various Market Development job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $91,411 per year, or $43.9 per hour.

Market Development Manager

Raleigh, NC

Generac
1 - 10 employees

7.0

Company rating: 7.0 out of 10

Based on 66 frontline employees who took The Breakroom Quiz

355th of 494 rated machine equipment manufacturers

Recommended by students

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Respectful managers

Learn more about Generacexternal

Full-time

Re-posted 19 days ago

Job description

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.


Ready to Power a Smarter World with us?


Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our commercial & mobile channel. In this high-impact position, you'll be responsible for developing and managing strategic relationships with independent mobile dealers, analyzing territory opportunities to create and execute market penetration plans, prospecting new business, achieving sales budgets and providing world-class customer support. The successful candidate must be comfortable presenting the benefits of a technical product and be willing to travel up to 70% of the time.

**This position will be based in Southeast (NC/SC/GA/AL/FL/TN) and report to the Director of Sales.**

Essential Duties and Responsibilities:

  • Identify and close sales opportunities in accordance with strategic plans and financial objectives

  • Analyze territory opportunities and customer needs

  • Build and manage strategic relationships with key decision makers

  • Support new promotional programs

  • Create and implement solution-based sales strategies

  • Provide world-class customer support

  • Conduct sales presentations and provide product training

  • Develop and execute business plans as defined by channel specific marketing programs

  • Fill Sales fundamental and channel specific training classes

  • Provide reconnaissance of competitors' influence and develop a plan to counter their influence within assigned territory

Minimum Qualifications:

  • Bachelor's Degree in Business, Marketing, Finance or related field or equivalent experience

  • 1 years related experience

Preferred Qualifications:

  • Working knowledge of OEM role in 2 step distribution model

  • Previous experience using SAP, Sales Force or equivalent CRM

  • Previous trade experience in one or more of the following industries: renewables, utility, battery, solar, power generation, or installed equipment.

Knowledge, Skills, and Abilities:

  • Analytical ability to understand key business metrics

  • Self- motivated with the ability to work independently in a field-based role

  • Ability to define complex problems, collect data, establish facts and draw valid conclusions

  • Proven ability to implement process improvements within a matrix organization

  • Ability to build strong interpersonal relationships

  • Effective negotiation skills with the ability to understand the complex sales process

  • Exceptional time-management and organizational skills

  • Excellent written and verbal communication skills across multiple audiences.

  • Effective presentation skills

  • Proficient in Microsoft Office Suite

Physical demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds.Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting; close vision and ability to adjust focus. Up to 70% travel and valid Driver's License required.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."

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