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Market Development Manager Jobs in Florida (NOW HIRING)

Global Partners

Market Development Manager

Tampa, FL · On-site

$89K - $134K/yr

The Market Development Manager will be a critical member of the Global Partners Fuels Marketing team, reporting to the Senior Director of Fuels Marketing. This role is responsible for identifying ...

Generac

Market Development Manager

Orlando, FL

Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our commercial & mobile channel. In this high-impact position, you'll be responsible for developing and ...

Generac

Market Development Manager

Tampa, FL

Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our commercial & mobile channel. In this high-impact position, you'll be responsible for developing and ...

Generac

Market Development Manager

Jacksonville, FL

Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our commercial & mobile channel. In this high-impact position, you'll be responsible for developing and ...

Generac

Market Development Manager

Miami, FL

Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our commercial & mobile channel. In this high-impact position, you'll be responsible for developing and ...

Corning

Market Development Manager Federal

Homestead, FL · On-site

$99K - $136K/yr

Role Purpose Corning Optical Communications is seeking a Business Development Manager, Federal Enterprise Network Solutions to drive growth and market adoption of Corning's advanced network ...

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All JobsMarket Development JobsMarket Development Manager JobsMarket Development Manager Jobs in Florida

Market Development Manager information

See Florida salary details

$27.6K

$70.3K

$118.4K

How much do market development manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for market development manager in Florida is $70,273.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,000.00 and $83,300.00 per year, depending on experience, location, and employer.

What is a market development manager?

A market development manager seeks new business opportunities and customers for their employer. As a market development manager, you may work with specific products or focus on a particular region or industry. Your job duties include researching new markets, developing relationships with companies or prospective clients, and presenting sales pitches. You may also take customers’ orders, create promotional materials, or manage stock and inventory to ensure adequate supply for fulfilling orders.

What is a market development manager?

A Market Development Manager is a professional responsible for identifying and developing new business opportunities, markets, and partnerships to drive company growth. Their role often involves conducting market research, creating strategies to enter new markets, and building relationships with potential clients or partners. They work closely with sales, marketing, and product teams to ensure successful market expansion. Ultimately, their goal is to increase the company's market share and revenue through strategic business development initiatives.

What are the key skills and qualifications needed to thrive as a market development manager?

To thrive as a Market Development Manager, you need strong analytical abilities, market research skills, and a background in business or marketing, often supported by a relevant bachelor’s degree. Familiarity with CRM software, sales analytics tools, and data visualization platforms is typically required. Exceptional communication, strategic thinking, and relationship-building skills distinguish top performers in this role. These competencies enable effective identification and cultivation of new market opportunities, driving business growth and competitive advantage.

How does a market development manager typically collaborate with sales and product teams to drive growth?

A Market Development Manager works closely with both sales and product teams to identify new business opportunities and expand market presence. They often gather feedback from the sales team about customer needs and market trends, then relay this information to the product team to influence product development or adaptation. Regular cross-functional meetings and joint strategy sessions are common, ensuring alignment on goals and seamless execution of market entry strategies. This collaborative approach enables the organization to respond quickly to emerging market demands and drive overall business growth.

What is the difference between Market Development Manager vs Business Development Representative?

AspectMarket Development ManagerBusiness Development Representative
Primary FocusStrategic market expansion and long-term growthGenerating leads and initial client engagement
Required CredentialsBachelor's degree, experience in marketing or sales, industry knowledgeBachelor's degree, sales skills, communication abilities
Work EnvironmentCross-functional teams, strategic planning sessionsSales calls, client meetings, lead qualification
Employer UsageMarketing, sales, and business development departments

The Market Development Manager focuses on strategic initiatives to expand market presence, while the Business Development Representative primarily handles lead generation and initial client interactions. Both roles require strong communication skills and industry knowledge, but differ in scope and responsibilities.

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Market Development Manager jobs near you
Infographic showing various Market Development Manager job openings in Florida as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $70,273 per year, or $33.8 per hour.

Market Development Manager

Brave New World

Lakeland, FL

Full-time

Re-posted 20 days ago

Job description

Market Development Manager (MDM)

Location: Lakeland, FL

Status: Exempt | Full-Time


Job Summary

Our Client is seeking a dynamic Market Development Manager (MDM) to lead the development and execution of strategic go-to-market initiatives that align customer and prospect needs with our industrial maintenance and construction capabilities.


This highly impactful role will focus on expanding our client base, penetrating new geographies, and ensuring long-term growth within defined industrial market segments. The MDM will work closely with Field Market Development Managers (FMDs) to implement winning strategies that drive profitable revenue and increase market share.


Key Responsibilities

  • Define vertical market segments and develop a strategic go-to-market approach targeting industrial maintenance, reconstruction, and construction needs.
  • Create a comprehensive business plan and budget to deliver measurable, profitable sales growth.
  • Generate demand for services and products within the assigned market segment.
  • Establish and maintain frequent contact with existing and prospective customers to present value-driven solutions.
  • Build and maintain strong relationships at multiple levels within customer organizations.
  • Develop and execute a customer contact plan to ensure consistent engagement with decision-makers.
  • Identify and capture new revenue opportunities that align with company objectives.
  • Conduct industry research to identify potential customers and apply findings in actionable ways.
  • Produce accurate sales and forecasting reports to drive strategic decisions and ensure organizational readiness.


Education

  • Bachelor’s degree preferred, OR
  • 10+ years of relevant industry experience in lieu of a degree.


Experience

  • Prior experience in sales, marketing, or market segment leadership preferred.


Knowledge, Skills & Abilities

  • Strong work ethic and results-driven mindset.
  • Knowledge of heavy industrial markets is a plus.
  • Proficiency in Microsoft Office Suite.
  • Excellent relationship-building and communication skills.
  • Ability to thrive in a fast-paced and demanding environment.


Work Location & Travel

  • Based in Lakeland, FL.
  • Travel to client sites is required.
  • Flexible schedule, including occasional evenings and weekends.


Work Environment

  • Corporate office and field environment.
  • Must pass a pre-employment drug screen, background check, and job-related physical.
  • Commitment to a safe and healthy workplace.


Physical Requirements

  • Ability to listen and communicate effectively in both written and verbal formats.
  • Strong problem sensitivity and reasoning skills.
  • Visual acuity for close-range tasks.
  • Ability to organize information and adapt to changing requirements.


Authorization to Work

  • Must be legally authorized to work in the United States.
  • Participation in E-Verify is required.