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Director Events information

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$29K

$78.5K

$129K

How much do director events jobs pay per year?

As of Jun 27, 2026, the average yearly pay for director events in the United States is $78,450.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $97,000.00 per year, depending on experience, location, and employer.

How does a Director of Events typically collaborate with other departments to ensure successful event execution?

As a Director of Events, collaboration with departments such as marketing, sales, operations, and finance is essential to align event objectives with broader organizational goals. Regular cross-functional meetings are common to coordinate logistics, branding, budget management, and attendee experience. Directors of Events often serve as the primary liaison, ensuring clear communication of timelines, needs, and responsibilities, while also gathering feedback post-event to drive continuous improvement. This collaborative approach helps ensure events are executed smoothly and deliver maximum value to the organization.

What is the difference between Director Events vs Event Manager?

AspectDirector EventsEvent Manager
CredentialsBachelor's degree, experience in event planning, leadership skillsBachelor's degree or diploma, experience in event coordination
Work EnvironmentStrategic planning, overseeing multiple events, managing teamsExecuting event logistics, vendor coordination, on-site management
Employer & IndustryCorporations, non-profits, event agenciesEvent planning companies, corporate events, hospitality

The main difference is that a Director Events focuses on strategic oversight, leadership, and high-level planning of multiple events, while an Event Manager handles the day-to-day logistics and execution of individual events. Both roles require strong organizational skills, but the Director role involves more management and strategic responsibilities.

What does a Director of Events do?

A Director of Events is responsible for overseeing the planning, coordination, and execution of events for an organization. This role involves managing event budgets, leading a team, coordinating with vendors, and ensuring all logistics run smoothly. Directors of Events typically work on conferences, corporate meetings, product launches, and other large-scale gatherings, ensuring each event aligns with the organization's goals and brand. They also evaluate event success and implement improvements for future events.

What are the key skills and qualifications needed to thrive as a Director of Events, and why are they important?

To thrive as a Director of Events, you need expertise in event planning, budget management, and strategic leadership, typically backed by a bachelor's degree in hospitality, marketing, or a related field. Familiarity with event management software (such as Cvent or Eventbrite), project management tools, and industry certifications like CMP (Certified Meeting Professional) is highly valuable. Outstanding communication, negotiation, and problem-solving skills set top performers apart in this role. These skills are essential for orchestrating seamless events, managing complex logistics, and delivering exceptional experiences that meet organizational goals.
More about Director Events jobs
What cities are hiring for Director Events jobs? Cities with the most Director Events job openings:
What are the most commonly searched types of Events jobs? The most popular types of Events jobs are:
What states have the most Director Events jobs? States with the most job openings for Director Events jobs include:
What job categories do people searching Director Events jobs look for? The top searched job categories for Director Events jobs are:
Director Events jobs near you
Infographic showing various Director Events job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 88% Full Time, 9% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution, with an average salary of $78,450 per year, or $37.7 per hour.
(USA) Senior Director, Events - Merchandising

(USA) Senior Director, Events - Merchandising

Walmart

Springdale, AR • On-site

$130K - $260K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago

Walmart rating

6.0

Company rating: 6.0 out of 10

Based on 21,840 frontline employees who took The Breakroom Quiz

22nd of 39 rated national retailers

Job description

Position Summary...What you'll do...Role summary:
The Senior Director, Events - Merchandising leads the vision, strategy, and execution of Walmart’s key Merchandising events, establishing business and customer objectives, developing strategies and overseeing execution and in event optimizatinos. This role will collaborate with a broad group of internal and external partners, and partner closely with executive leadership. The position requires advanced understanding of the Walmart U.S. business, strategic leadership, customer orientation, strong communication skills and a proven track record of delivering impactful experiences that support Walmart’s brand and business goals while fostering a culture of integrity, excellence, and operational efficiency.
About the team:
The U.S. Business Strategy Office (Merchandising) leads the development and execution of U.S. Merchandising Strategy, driving key strategic initiatives that enhance customer experience and Walmart U.S. performance. This team collaborates closely with enterprise partners to align business goals and advance results.
What you'll do:
  • Lead the vision, strategy, and execution of Walmart’s Merchandising Events, ensuring alignment with business objectives and customer needs.
  • Oversee event standards and financial goals to optimize performance and innovation.
  • Collaborate with internal teams and external partners.
  • Monitor deliverables to ensure quality and timely execution.
  • Analyze outcomes, identify improvement opportunities, and drive continuous enhancements in event operations.
  • Foster talent development, mentorship, and succession planning within the Events team.

What you'll bring:
  • Proven ability to develop and execute strategic visions for large-scale events aligned with business objectives.
  • Strong financial acumen to set and manage budgets, analyze costs, and forecast resource needs effectively.
  • Demonstrated leadership in driving innovation and continuous improvement.
  • Exceptional stakeholder management skills.
  • Ability to influence cross-functional teams and senior leadership to align strategies and themes.
  • Commitment to ethical standards, integrity, and fostering a high-performing, engaged workforce.
  • Experience in Merchandising or eCommerce

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $130,000.00 - $260,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor’s degree in marketing, communications, theatre, or related field and 5 years' experience in marketing, communications, theatre, or related field OR 8 years' experience in marketing, communications, theatre, or related field. 4 years' of supervisory experience. 3 years' experience in event management.Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Primary Location...601 Respect Dr, Bentonville, AR 72716, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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About Walmart

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From our humble beginnings as a small discount retailer in Rogers, Ark., Walmart has opened thousands of stores in the U.S. and expanded internationally. Through innovation, we're creating a seamless experience to let customers shop anytime and anywhere online and in stores. We are creating opportunities and bringing value to customers and communities around the globe. Walmart operates approximately 10,500 stores and clubs in 19 countries and eCommerce websites. We employ 2.1 million associates around the world — nearly 1.6 million in the U.S. alone.

Industry

Retail and transportation and warehousing

Company size

10,000+ Employees

Headquarters location

Bentonville, AR, US

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