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Direct To Consumer Dtc Manager Jobs (NOW HIRING)

Wag!

Senior Manager, DTC Growth

Miami, FL

Direct-to-Consumer (DTC): * Own the end-to-end pet food subscription funnel (trial/recurring ... Partner closely with the CRM & Retention Manager on email and SMS strategy (Klaviyo/Attentive ...

BluZinc

Brand Director

NY · On-site +1

$160K - $210K/yr

... focused, direct-to-consumer (DTC) brand. Ideal Candidate Profile: We are only considering ... Brand Management Tactics Knowledge: Demonstrated expertise in creating and executing brand ...

Cetera

Senior Marketing Specialist

Dallas, TX

$77K - $95K/yr

Lead development of direct-to-consumer (DTC) marketing initiatives, including campaigns designed to ... Strong project management skills with the ability to manage multiple concurrent initiatives.

Talnt

E-Commerce Marketing Manager

Akron, OH · Remote

$80K - $105K/hr

The ideal candidate has experience managing direct-to-consumer (DTC) e-commerce operations, executing data-driven marketing campaigns, and partnering with technical teams to deliver high-performing ...

Adidas

Senior Accountant

Portland, OR · On-site

$78K - $98K/yr

This role will primarily concentrate on the Direct To Consumer (DTC) business within the US ... management and priority setting skills required. * Must have strong accounting and analytical ...

Spin Master

Senior Media Manager, DTC

Wilton, CT · On-site

$125K - $150K/yr

... Direct-to-Consumer (DTC) business. Reporting to the Head of DTC, you will serve as the day to day ... Manage the day-to-day relationship with our media agency, holding them accountable not just for ...

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Direct To Consumer Dtc Manager information

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$97.1K

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How much do direct to consumer dtc manager jobs pay per year?

As of Jul 15, 2026, the average yearly pay for direct to consumer dtc manager in the United States is $97,136.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $108,500.00 per year, depending on experience, location, and employer.

What are the typical day-to-day responsibilities of a Direct To Consumer DTC Manager?

As a Direct To Consumer DTC Manager, your day-to-day responsibilities include developing and executing digital marketing campaigns, managing ecommerce platforms, analyzing sales and customer data, and optimizing the online customer experience. You’ll often collaborate with marketing, creative, product, and logistics teams to ensure seamless operations and consistent brand messaging. Additionally, you’ll monitor key performance metrics, identify growth opportunities, and implement strategies to improve conversion rates and customer retention. The role demands a balance of hands-on execution and strategic planning to drive revenue and build lasting customer relationships.

What is a Direct To Consumer DTC Manager job?

A Direct To Consumer (DTC) Manager oversees a brand’s direct sales channels, such as e-commerce websites, marketplaces, and subscription services. They develop and implement strategies to drive online sales, enhance customer experience, and optimize digital marketing efforts. This role involves analyzing data, managing inventory, and collaborating with teams like marketing and logistics to ensure a seamless shopping experience. The goal is to maximize revenue, improve customer retention, and strengthen the brand’s online presence.

What are the key skills and qualifications needed to thrive in the Direct To Consumer Dtc Manager position, and why are they important?

To thrive as a Direct To Consumer (DTC) Manager, you need a strong background in ecommerce, digital marketing, and data analysis, often supported by a relevant bachelor’s degree. Familiarity with ecommerce platforms like Shopify or Magento, CRM systems, analytics tools such as Google Analytics, and experience with digital advertising are commonly required. Strong leadership, strategic thinking, and excellent communication skills help you excel in cross-functional environments and drive customer engagement. These competencies are crucial for executing campaigns, optimizing the online customer journey, and achieving sales growth in a highly competitive market.

More about Direct To Consumer Dtc Manager jobs
What cities are hiring for Direct To Consumer Dtc Manager jobs? Cities with the most Direct To Consumer Dtc Manager job openings:
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Direct To Consumer Dtc Manager jobs near you
Infographic showing various Direct To Consumer Dtc Manager job openings in the United States as of July 2026, with employment types broken down into 84% Full Time, 15% Part Time, and 1% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $97,136 per year, or $46.7 per hour.
Senior Director, Head of eCommerce, Direct to Consumer (DTC, US)

Senior Director, Head of eCommerce, Direct to Consumer (DTC, US)

SharkNinja

Needham, MA

Other

Re-posted 5 days ago

Job description

SharkNinja is seeking a strategic, growth-oriented Senior Director, Head of eCommerce to lead and scale our Direct-to-Consumer (DTC) business in the U.S. The Senior Director, Head of eCommerce, Direct to Consumer is a pivotal executive role responsible for owning the end-to-end DTC P&L, digital strategy, and customer experience across our owned eCommerce site. As the Senior Director, Head of eCommerce, Direct to Consumer, you will drive performance across merchandising, digital marketing, site experience, and operations-building a best-in-class eCommerce business that reflects the strength and innovation of SharkNinja's 5-star product portfolio. 

Key Responsibilities:

   Commercial Strategy, P&L Ownership  

  • Own and execute the US DTC growth strategy, translating brand strategy into a high-performing digital commerce experience
  • Lead all aspects of the DTC P&L: pricing strategy, promotional calendar, merchandising mix, and profitability levers
  • Align closely with finance and analytics teams to forecast sales, measure performance, and optimize ROI
  • Monitor daily/weekly/monthly business performance and act swiftly to address challenges or capitalize on opportunities
  • Work closely with product marketing and demand planning to ensure inventory depth and pricing alignment across campaigns, seasons, and promotional events
  • Define short- and long-term roadmap for scaling eCommerce across categories and customer segments
  • Lead digital merchandising strategy to optimize product assortment, categorization, and discoverability across the site
  • Use data and customer behavior insights to drive cross-sell, up-sell, and bundling strategies that enhance average order value (AOV) and customer satisfaction
  • Define the commercial calendar in partnership with marketing to support product launches, brand storytelling, and performance goals
  • Own the content-to-commerce experience-ensuring that rich product detail pages (PDPs), comparison tools, and buying guides are optimized for conversion
  • Manage new product onboarding workflows and seasonal refreshes to ensure speed to market and content consistency
  • Drive personalization, A/B testing, CRO, and responsive design improvements
  • Optimize the end-to-end customer journey from landing page to checkout to post-purchase experience

   Performance Marketing & Retention 

  • Partner with growth marketing to align digital spend (paid search, social, affiliates, email, etc.) with business goals
  • Leverage CRM and retention marketing to increase repeat purchase rates and loyalty
  • Implement data-driven strategies to improve ROAS and reduce CAC

   Operations & Fulfillment Leadership 

  • Partner with supply chain, customer experience, and IT to ensure efficient order fulfillment, inventory management, and post-purchase support
  • Identify opportunities to reduce costs and improve delivery speed, accuracy, and satisfaction
  • Own relationships with 3PLs, payment processors, and logistics providers (if applicable)

    Team & Cross-Functional Leadership 

  • Build and lead a multidisciplinary eCommerce team (digital merch, digital experience, site ops, marketing, analytics, etc.)
  • Serve as the DTC thought leader across the organization-collaborating with product, brand, sales, finance, and customer service
  • Represent the voice of the US DTC consumer in product launches, brand campaigns, and strategic planning

Qualifications:

  • 8-12+ years of experience in eCommerce, digital marketing, or DTC leadership roles, preferably in consumer goods or durable products
  • Proven track record of growing a DTC business and owning a revenue-driving P&L
  • Expertise in digital platforms (e.g., Shopify Plus, Salesforce Commerce Cloud), analytics tools (e.g., GA4, BI), and marketing tech stacks
  • Commercial acumen combined with deep digital channel fluency
  • Strong leadership and team development capabilities
  • Strong understanding of digital merchandising principles, consumer shopping behavior, and conversion optimization.
  • Experience with eCommerce merchandising tools (e.g. Bloomreach, or native SFCC/Shopify capabilities)
  • Proven ability to collaborate with product teams to position items effectively for launches, promotions, and evergreen sales

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