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Direct To Consumer Dtc Manager Jobs (NOW HIRING)

Revolution Dancewear

DTC eCommerce Manager

$90K - $120K/yr

Revolution is seeking a DTC eCommerce Manager to own and grow our direct-to-consumer digital commerce channel. This newly built site is centered around monthly collection drops, exclusive ...

Feld Entertainment

Fulfillment Supervisor

Jessup, MD

... the Direct to Consumer (DTC) area. * Follow up on systems processes to complete the required ... Work with the building management team to ensure associate accountability is in place and issued as ...

Red Wing Shoe

Direct to Consumer Specialist

Red Wing, MN · On-site +1

$38K - $50K/yr

Ensure the accurate and efficient management and processing of customer orders to streamline the purchasing experience. * Resolve customer complaints and issues efficiently, demonstrating a ...

New

Anne Klein Official

Sales Manager

New York, NY · On-site

$105K - $125K/yr

Collaborate with the E-commerce team to ensure wholesale assortments complement our direct-to-consumer (DTC) offerings. * Use CRM tools and Excel to provide weekly insights into sell-through rates ...

Harry's

VP, Global Head of DTC

Manhattan, NY · On-site

Ultimately, the team owns the P&L across multiple direct-to-consumer businesses, ensuring each ... Manage the Heads of DTC for each brand, fostering strong leadership, collaboration, and talent ...

McKinney

Senior Copywriter - DTC

New York, NY · On-site

$90K - $115K/yr

... direct-to-consumer (DTC). Categories include DTC and Rx eye care. (Dry Eye, Tryptyr and Glaucoma ... Manage multiple projects, timelines, and feedback cycles with focus and follow-through. Healt ...

Mattel

Manager, Data Analytics

El Segundo, CA

Mattel's Direct-to-Consumer (DTC) and Ecommerce organization is a key driver of Mattel's digital ... The Manager, Data Analytics plays a critical role within Mattel's DTC Consumer Data & Analytics ...

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Direct To Consumer Dtc Manager information

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$53K

$97.1K

$133.5K

How much do direct to consumer dtc manager jobs pay per year?

As of Jun 18, 2026, the average yearly pay for direct to consumer dtc manager in the United States is $97,136.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $108,500.00 per year, depending on experience, location, and employer.

Is Direct part of AT&T?

The role of a Direct To Consumer (DTC) Manager typically involves overseeing sales and marketing strategies for direct-to-consumer channels. AT&T is a telecommunications company that may have DTC managers within its organization, but the position itself is not inherently part of AT&T unless specified by the company. DTC managers work across various industries and companies to manage customer engagement and sales strategies.

What are the typical day-to-day responsibilities of a Direct To Consumer DTC Manager?

As a Direct To Consumer DTC Manager, your day-to-day responsibilities include developing and executing digital marketing campaigns, managing ecommerce platforms, analyzing sales and customer data, and optimizing the online customer experience. You’ll often collaborate with marketing, creative, product, and logistics teams to ensure seamless operations and consistent brand messaging. Additionally, you’ll monitor key performance metrics, identify growth opportunities, and implement strategies to improve conversion rates and customer retention. The role demands a balance of hands-on execution and strategic planning to drive revenue and build lasting customer relationships.

What is another word for direct?

In the context of a Direct To Consumer (DTC) Manager role, the word 'direct' often means straightforward, immediate, or unmediated. It emphasizes direct communication and sales channels between the company and consumers, bypassing third-party retailers. Understanding synonyms like 'immediate' or 'unmediated' can help clarify the role's focus on direct customer engagement and sales strategies.

What does it mean to be direct?

In the context of a Direct To Consumer (DTC) Manager role, being direct means communicating clearly and straightforwardly with customers, team members, and stakeholders. It involves emphasizing transparency, concise messaging, and efficient decision-making to improve customer experience and drive sales through direct channels like online stores or social media.

What is a Direct To Consumer DTC Manager job?

A Direct To Consumer (DTC) Manager oversees a brand’s direct sales channels, such as e-commerce websites, marketplaces, and subscription services. They develop and implement strategies to drive online sales, enhance customer experience, and optimize digital marketing efforts. This role involves analyzing data, managing inventory, and collaborating with teams like marketing and logistics to ensure a seamless shopping experience. The goal is to maximize revenue, improve customer retention, and strengthen the brand’s online presence.

What is the meaning of direct?

In the context of a Direct To Consumer (DTC) Manager role, 'direct' refers to selling products or services directly to customers without intermediaries like retailers or wholesalers. This approach allows companies to control branding, pricing, and customer experience, often utilizing online platforms and digital marketing tools.

What are the key skills and qualifications needed to thrive in the Direct To Consumer Dtc Manager position, and why are they important?

To thrive as a Direct To Consumer (DTC) Manager, you need a strong background in ecommerce, digital marketing, and data analysis, often supported by a relevant bachelor’s degree. Familiarity with ecommerce platforms like Shopify or Magento, CRM systems, analytics tools such as Google Analytics, and experience with digital advertising are commonly required. Strong leadership, strategic thinking, and excellent communication skills help you excel in cross-functional environments and drive customer engagement. These competencies are crucial for executing campaigns, optimizing the online customer journey, and achieving sales growth in a highly competitive market.

More about Direct To Consumer Dtc Manager jobs
What cities are hiring for Direct To Consumer Dtc Manager jobs? Cities with the most Direct To Consumer Dtc Manager job openings:
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Direct To Consumer Dtc Manager jobs near you
Infographic showing various Direct To Consumer Dtc Manager job openings in the United States as of June 2026, with employment types broken down into 96% Full Time, and 4% Part Time. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $97,136 per year, or $46.7 per hour.
Director of eCommerce- Omnichannel & DTC

Director of eCommerce- Omnichannel & DTC

Lasko Products

West Chester, PA • On-site

Full-time

Medical, Retirement

Posted 3 days ago

Job description

Lasko Products, an industry leader in providing and manufacturing home environment products for over 100 years, is seeking a Director of eCommerce. This position can be fully remote within the United States; however, candidates must be able to work East Coast business hours.
The Director of eCommerce will lead the acceleration of our omnichannel and direct-to-consumer (DTC) businesses. This role will own the vision, strategy, and execution across key digital commerce channels-including major retail partners and owned platforms-while connecting the dots between marketplace dynamics, retail media, content optimization, and promotional effectiveness.
This leader will play a critical role in scaling our presence across top omnichannel retailers (e.g., Walmart, Target, Best Buy, Costco) while also defining and expanding our DTC strategy. The ideal candidate blends strategic thinking with operational excellence and thrives in a fast-paced, cross-functional environment.
Key Responsibilities
Omnichannel eCommerce Leadership - Drive digital penetration improvements
  • Own and drive eCommerce growth across key retail partners, optimizing both 1P (first-party) and 3P (third-party marketplace) channels
  • Develop and execute integrated strategies that align assortment, pricing, promotions, and content to maximize digital shelf performance
  • Identify and unlock growth opportunities across retailer ecosystems, leveraging insights from data, trends, and competitive benchmarking

Digital Shelf & Retail Media Optimization - Innovate "how" we look
  • Lead the integration of retail media, SEO, content strategy, and digital merchandising to improve conversion and share of search
  • Partner cross-functionally to ensure best-in-class product content, PDP optimization, and brand storytelling across all platforms
  • Optimize promotional planning and site placement strategies to drive visibility, traffic, and revenue

DTC Strategy & Execution - Reset and rebuild out DTC acceleration efforts
  • Serve as the lead operator for the DTC business, defining long-term vision, growth roadmap, and success metrics
  • Own site strategy, including user experience, assortment planning, and merchandising to drive conversion and customer lifetime value
  • Collaborate with marketing, product, and operations teams to ensure seamless execution across the full customer journey

Cross-Functional Leadership
  • Act as the connective tissue across sales, marketing, supply chain, and analytics to ensure alignment and execution excellence
  • Translate insights into actionable strategies that drive measurable business impact
  • Influence senior stakeholders and align teams around a unified eCommerce growth agenda

Team Leadership & Development
  • Lead, mentor, and inspire a high-performing team, fostering a culture of innovation, accountability, and continuous improvement
  • Encourage bold thinking and experimentation to unlock breakthrough growth opportunities
  • Build capabilities and processes that enable scalable, repeatable success

Qualifications
  • 8-12+ years of experience in eCommerce, digital commerce, or omnichannel retail, preferably within CPG or consumer products
  • Proven track record of driving growth across major retail eCommerce platforms (including Amazon).
  • Deep understanding of retail media, digital shelf optimization, and retail online merchandising best practices
  • Experience building and scaling DTC businesses, including site strategy and performance optimization
  • Strong analytical mindset with the ability to translate data into strategic insights
  • Demonstrated ability to lead cross-functional teams and influence at senior levels
  • Experience managing and developing high-performing teams

What Success Looks Like
  • Accelerated growth across key retail eCommerce partners
  • Measurable improvements in digital shelf performance, conversion, and share of search
  • A clearly defined and scalable DTC strategy delivering strong revenue and customer engagement
  • A high-performing, forward-thinking team that consistently delivers innovative, impactful results

About Lasko Products
Love Your Air™
Lasko Products is the leading air solutions brand with a reputation for reliable products, peak performance, and perpetual innovation - our commitment to our customers for over a century. Founded in 1906 by Henry Lasko in Philadelphia, Lasko has evolved for over a century to become the global leader in air solution products. From our roots in small appliances, fans, and portable heaters, we've grown to become the leading home comfort company while maintaining our unwavering commitment to quality and value. Today, Lasko stands as a symbol of innovation, offering consumers around the world high-performance products; portable fans, heaters, air purifiers, humidifiers, and home ventilation solutions. Our well-known brands, Lasko, B-Air, BlueDri, Air King, and Guardian Technologies, serve both consumer and commercial markets across North America and internationally. As an American company for 120 years, we take pride in upholding the spirit of hard work, trust and accessibility, ensuring that Lasko remains available to all, for generations to come. Headquartered in West Chester, Pennsylvania, with manufacturing and distribution facilities in Tennessee and Texas, Lasko intends to set the standard in the air solutions category for another 100 years.
Lasko's mission is to provide comfort you can trust.
Our company's success is based on our culture of GRACE, with five core "Be" values outlining how we live it.
Growth Mindset - Be Bold
  • We are never the finished product - every failure is a data point, every setback is a setup.

Recognition - Be Together
  • We win together. We celebrate together! High performance deserves to be seen - named, specific, remembered.

Authenticity - Be Real
  • No masks. No politics. Show up as you are, say what you mean, and mean what you say.

Clear Communication - Be Clear
  • Say it plainly. Say it once. Say it to the right person. Clarity is kindness.

Extreme Ownership - Be Accountable
  • No blame. No excuses. Own the win and the loss. No exceptions.

Why Join Lasko?
At Lasko, we believe people do their best work when they're supported - personally and professionally. That's why we offer flexible hours and a hybrid work schedule for our corporate team, promoting employees to balance life and work in a way that fits their lifestyle. Our dog-friendly corporate headquarters adds a fun, welcoming atmosphere, while our competitive salaries with bonus potential recognize and reward your contributions. We also offer a comprehensive benefits package that includes a strong 401(k) match, wellness incentives, and robust health coverage. Join Lasko and be part of a legacy of innovation - at a company that values flexibility, growth, and a culture where you can thrive.

Apply