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Direct To Consumer Dtc Manager Jobs in Texas (NOW HIRING)

Cetera

Senior Marketing Specialist

Dallas, TX · On-site

$77K - $95K/yr

Lead development of direct-to-consumer (DTC) marketing initiatives, including campaigns designed to ... Strong project management skills with the ability to manage multiple concurrent initiatives.

Cetera

Senior Marketing Specialist

Dallas, TX · On-site

$77K - $95K/yr

Lead development of direct-to-consumer (DTC) marketing initiatives, including campaigns designed to ... Strong project management skills with the ability to manage multiple concurrent initiatives.

GAINSCO

AVP Direct to Consumer

Richardson, TX · On-site

The role partners closely with Field Operations, Marketing, Product, PMO, IT, Legal, Compliance ... What does the AVP, Direct to Consumer Sales do at GAINSCO? * Lead the strategy, development ...

Gainsco

AVP Direct to Consumer

Richardson, TX · On-site

$150 - $210/hr

The role partners closely with Field Operations, Marketing, Product, PMO, IT, Legal, Compliance ... What does the AVP, Direct to Consumer Sales do at GAINSCO? * Lead the strategy, development ...

GAINSCO

AVP Direct to Consumer

Richardson, TX · On-site

The role partners closely with Field Operations, Marketing, Product, PMO, IT, Legal, Compliance ... What does the AVP, Direct to Consumer Sales do at GAINSCO? * Lead the strategy, development ...

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Direct To Consumer Dtc Manager information

See Texas salary details

$49.4K

$90.5K

$124.4K

How much do direct to consumer dtc manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for direct to consumer dtc manager in Texas is $90,497.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,500.00 and $101,100.00 per year, depending on experience, location, and employer.

What is a direct to consumer DTC manager?

A Direct To Consumer (DTC) Manager oversees a brand’s direct sales channels, such as e-commerce websites, marketplaces, and subscription services. They develop and implement strategies to drive online sales, enhance customer experience, and optimize digital marketing efforts. This role involves analyzing data, managing inventory, and collaborating with teams like marketing and logistics to ensure a seamless shopping experience. The goal is to maximize revenue, improve customer retention, and strengthen the brand’s online presence.

What are the typical day-to-day responsibilities of a direct to consumer DTC manager?

As a Direct To Consumer DTC Manager, your day-to-day responsibilities include developing and executing digital marketing campaigns, managing ecommerce platforms, analyzing sales and customer data, and optimizing the online customer experience. You’ll often collaborate with marketing, creative, product, and logistics teams to ensure seamless operations and consistent brand messaging. Additionally, you’ll monitor key performance metrics, identify growth opportunities, and implement strategies to improve conversion rates and customer retention. The role demands a balance of hands-on execution and strategic planning to drive revenue and build lasting customer relationships.

What are the key skills and qualifications needed to thrive in the direct to consumer DTC manager position, and why are they important?

To thrive as a Direct To Consumer (DTC) Manager, you need a strong background in ecommerce, digital marketing, and data analysis, often supported by a relevant bachelor’s degree. Familiarity with ecommerce platforms like Shopify or Magento, CRM systems, analytics tools such as Google Analytics, and experience with digital advertising are commonly required. Strong leadership, strategic thinking, and excellent communication skills help you excel in cross-functional environments and drive customer engagement. These competencies are crucial for executing campaigns, optimizing the online customer journey, and achieving sales growth in a highly competitive market.

What are popular job titles related to Direct To Consumer Dtc Manager jobs in Texas?

For Direct To Consumer Dtc Manager jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Direct To Consumer Dtc Manager jobs in Texas look for?

The top searched job categories for Direct To Consumer Dtc Manager jobs in Texas are:

What cities in Texas are hiring for Direct To Consumer Dtc Manager jobs?

Cities in Texas with the most Direct To Consumer Dtc Manager job openings:

Direct To Consumer Dtc Manager jobs near you
Infographic showing various Direct To Consumer Dtc Manager job openings in Texas as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 88% Physical, 2% Hybrid, and 10% Remote job distribution, with an average salary of $90,497 per year, or $43.5 per hour.

Direct to Consumer Sr. Director - SodaStream DTC

PepsiCo

Plano, TX

Full-time

Re-posted 16 days ago

PepsiCo rating

7.5

Company rating: 7.5 out of 10

Based on 904 frontline employees who took The Breakroom Quiz

155th of 444 rated food and drinks producers

Job description

Overview

This role will lead SodaStream's global Direct-to-Consumer (DTC) growth agenda and operating roadmap, accelerating channel scale-up, sustainable growth, and margin improvement across markets and regions. Reporting to the Global CMO, the role will serve as a key enterprise leader shaping the future of SodaStream's consumer experience, digital commerce ecosystem, and data-driven growth capabilities.

The position requires a commercially sharp and globally minded leader who can successfully partner with diverse markets and functions - balancing strong strategic direction with pragmatic local flexibility. The role will drive alignment across markets, functions, PepsiCo stakeholders, and technology partners to elevate DTC into a scaled global growth engine.

The leader will oversee the evolution of SodaStream's digital ecosystem into a world-class brand and commerce experience - transforming the webstore into a premium "showroom" for the brand through best-in-class UX/UI, storytelling, personalization, merchandising, and connected consumer journeys.

The role will also lead the next generation of DTC capabilities, including advanced data automation, AI-enabled optimization and scalable commercial infrastructure.

This is a unique opportunity to shape the future of SodaStream's global consumer engagement model while advancing our mission to offer a better way to drink.

Responsibilities
  • Define and lead the global DTC vision, ambition, and long-term growth strategy across markets and regions.
  • Build strong partnerships with local market teams, influencing and aligning diverse stakeholders while navigating when to standardize globally versus adapt locally.
  • Define and evolve SodaStream's global DTC consumer value proposition, including personalization, bundling, subscriptions, loyalty integration, and exclusive digital offerings.
  • Lead the transformation of SodaStream's webstores into premium brand showrooms through best-in-class UX/UI, digital storytelling, navigation, merchandising, and conversion optimization.
  • Own the end-to-end digital consumer journey across the digital shelf, including SEO, site experience, experimentation, personalization, and A/B testing.
  • Define and govern cross-sell, up-sell, assortment, and merchandising strategies to drive conversion, basket growth, and lifetime value.
  • Drive forward-looking DTC capability upgrades, including AI-enabled optimization automation and scalable commercial infrastructure.
  • Partner closely with Loyalty & CRM leadership to strengthen lifecycle journeys, retention programs, and personalized consumer engagement and data-analytics for data-driven optimization and automation.
  • Partner on full-funnel media and performance optimization strategies with Digital Marketing teams.
  • Own and drive key DTC performance metrics including conversion, retention, repeat purchase, engagement, and CLTV.
  • Define, prioritize, and govern the global DTC capability roadmap across technology, operations, analytics, and consumer experience.
  • Influence enterprise-wide digital transformation initiatives across Marketing, Technology, Data, Operations, and Commercial organizations.
Qualifications
  • MBA or equivalent Master's degree in Business, Strategy, Digital Marketing, eCommerce, or related field - preferred.
  • Advanced education or formal training in digital commerce economics, omnichannel operating models, growth strategy, data analytics, AI, or digital transformation preferred.
  • 15+ years of experience in senior eCommerce, DTC, digital growth, or omnichannel leadership roles.
  • Proven experience leading global or multi-market DTC organizations within FMCG, D2C-first, subscription, consumer tech, or razor-blade business models strongly preferred.
  • Demonstrated success scaling DTC businesses across complex international market footprints and matrix organizations.
  • Strong strategic and commercial leadership combined with deep understanding of digital consumer behavior, UX/UI, data-driven growth, and performance optimization.
  • Proven capability leading large-scale transformation initiatives involving technology, analytics, CRM, media, and commercial operations.
  • Strong executive presence with the ability to influence senior stakeholders across global, regional, and local organizations.
  • Experience partnering cross-functionally across Marketing, Tech, Data, Operations, CRM, and Commercial leadership teams.
Employment Type: FULL_TIME

What PepsiCo employees say

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Benefits

Hours and flexibility

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About PepsiCo

Sourced by ZipRecruiter

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Purchase, NY, US

Year founded

1965

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