Leverage AI tools for market intelligence, research, and opportunity analysis * Use AI to accelerate capture planning, customer insights, and shaping strategies * Develop capture artifacts (call ...
Leverage AI tools for market intelligence, research, and opportunity analysis * Use AI to accelerate capture planning, customer insights, and shaping strategies * Develop capture artifacts (call ...
Leverage AI tools for market intelligence, research, and opportunity analysis * Use AI to accelerate capture planning, customer insights, and shaping strategies * Develop capture artifacts (call ...
Leverage AI tools for market intelligence, research, and opportunity analysis * Use AI to accelerate capture planning, customer insights, and shaping strategies * Develop capture artifacts (call ...
Senior Product Manager
$135K - $165K/yr
Grassroots Analytics ("GA") is a political tech company dedicated to breaking down barriers in ... translate customer and market insight into SaaS products that help campaigns and nonprofit ...
New
Quick apply
Apply Early
Senior Product Manager
$135K - $165K/yr
Grassroots Analytics ("GA") is a political tech company dedicated to breaking down barriers in ... translate customer and market insight into SaaS products that help campaigns and nonprofit ...
New
Apply Early
Senior Business Requirements Analyst - FDA
Gaithersburg, MD · Hybrid
$124K - $155K/yr
... the delivery of impactful, customer-facing web-based applications. As theSenior Business ... Data Analysis & Insights: Analyze and interpret data to validate business requirements and support ...
Senior Business Requirements Analyst - FDA
Gaithersburg, MD · Hybrid
$124K - $155K/yr
... the delivery of impactful, customer-facing web-based applications. As theSenior Business ... Data Analysis & Insights: Analyze and interpret data to validate business requirements and support ...
Senior Product Manager
Washington, DC · On-site
$135K - $165K/yr
Grassroots Analytics ("GA") is a political tech company dedicated to breaking down barriers in ... translate customer and market insight into SaaS products that help campaigns and nonprofit ...
New
Senior Product Manager
Washington, DC · On-site
$135K - $165K/yr
Grassroots Analytics ("GA") is a political tech company dedicated to breaking down barriers in ... translate customer and market insight into SaaS products that help campaigns and nonprofit ...
New
Customer Activation Manager | Enterprise
Washington, DC · Remote
$147K - $262K/yr
Bring customer insight back to Product -- surfacing patterns, gaps, and opportunities from your ... Finance domain depth -- Exposure to FP&A, accounting software ecosystems (Netsuite, Sage ...
Quick apply
Apply Early
Customer Activation Manager | Enterprise
Washington, DC · Remote
$147K - $262K/yr
Bring customer insight back to Product -- surfacing patterns, gaps, and opportunities from your ... Finance domain depth -- Exposure to FP&A, accounting software ecosystems (Netsuite, Sage ...
Apply Early
Senior Product Manager
$135K - $165K/yr
Grassroots Analytics is seeking a Senior Product Manager to join our team of experts and provide ... translate customer and market insight into SaaS products that help campaigns and nonprofit ...
New
Senior Product Manager
$135K - $165K/yr
Grassroots Analytics is seeking a Senior Product Manager to join our team of experts and provide ... translate customer and market insight into SaaS products that help campaigns and nonprofit ...
New
Metrics Analyst
Herndon, VA · On-site
MANTECH seeks a motivated, career-oriented, and customer-focused Metrics Analyst to join our team ... Analyze and interpret large datasets to identify trends, patterns, and insights that inform ...
Metrics Analyst
Herndon, VA · On-site
MANTECH seeks a motivated, career-oriented, and customer-focused Metrics Analyst to join our team ... Analyze and interpret large datasets to identify trends, patterns, and insights that inform ...
... insights, and actions for candidates, customers, employees, patients, and residents alike. We ... The Role As an MSAT Analyst / Senior Analyst, you will apply statistical and analytical ...
... insights, and actions for candidates, customers, employees, patients, and residents alike. We ... The Role As an MSAT Analyst / Senior Analyst, you will apply statistical and analytical ...
Metrics Analyst
Herndon, VA · On-site
MANTECH seeks a motivated, career-oriented, and customer-focused Metrics Analyst to join our team ... Analyze and interpret large datasets to identify trends, patterns, and insights that inform ...
Metrics Analyst
Herndon, VA · On-site
MANTECH seeks a motivated, career-oriented, and customer-focused Metrics Analyst to join our team ... Analyze and interpret large datasets to identify trends, patterns, and insights that inform ...
Director of Customer Growth
Halethorpe, MD · On-site
$150K - $160K/yr
Apply customer analytics, cohort analysis, and lifetime value modeling to identify revenue ... Present recommendations and business insights to executive leadership. Cross-Functional Leadership
Quick apply
Apply Early
Director of Customer Growth
Halethorpe, MD · On-site
$150K - $160K/yr
Apply customer analytics, cohort analysis, and lifetime value modeling to identify revenue ... Present recommendations and business insights to executive leadership. Cross-Functional Leadership
Apply Early
Director of Customer Growth
Beltsville, MD · On-site
$150K - $160K/yr
Apply customer analytics, cohort analysis, and lifetime value modeling to identify revenue ... Present recommendations and business insights to executive leadership. Cross-Functional Leadership
Quick apply
Apply Early
Director of Customer Growth
Beltsville, MD · On-site
$150K - $160K/yr
Apply customer analytics, cohort analysis, and lifetime value modeling to identify revenue ... Present recommendations and business insights to executive leadership. Cross-Functional Leadership
Apply Early
Director of Customer Growth
Alexandria, VA · On-site
$150K - $160K/yr
Apply customer analytics, cohort analysis, and lifetime value modeling to identify revenue ... Present recommendations and business insights to executive leadership. Cross-Functional Leadership
Quick apply
Apply Early
Director of Customer Growth
Alexandria, VA · On-site
$150K - $160K/yr
Apply customer analytics, cohort analysis, and lifetime value modeling to identify revenue ... Present recommendations and business insights to executive leadership. Cross-Functional Leadership
Apply Early
Director of Customer Growth
Columbia, MD · On-site
$150K - $160K/yr
Apply customer analytics, cohort analysis, and lifetime value modeling to identify revenue ... Present recommendations and business insights to executive leadership. Cross-Functional Leadership
Quick apply
Apply Early
Director of Customer Growth
Columbia, MD · On-site
$150K - $160K/yr
Apply customer analytics, cohort analysis, and lifetime value modeling to identify revenue ... Present recommendations and business insights to executive leadership. Cross-Functional Leadership
Apply Early
Customer Engagement Specialist
Arlington, VA · On-site
... analysis. CEOs shape strategy around our reporting. Advocacy leaders rely on our insights to move ... Customer Engagement Specialist
Customer Engagement Specialist
Arlington, VA · On-site
... analysis. CEOs shape strategy around our reporting. Advocacy leaders rely on our insights to move ... Customer Engagement Specialist
Customer Engagement Specialist
Arlington, VA · On-site
... analysis. CEOs shape strategy around our reporting. Advocacy leaders rely on our insights to move ... Customer Engagement Specialist
Customer Engagement Specialist
Arlington, VA · On-site
... analysis. CEOs shape strategy around our reporting. Advocacy leaders rely on our insights to move ... Customer Engagement Specialist
Wargame Analyst
Alexandria, VA · On-site
$89K - $117K/yr
JOID provides a diverse portfolio of analytical and programmatic capabilities to help our customers ... Conduct comprehensive research and analysis to inform design, generate actionable insights, and ...
Wargame Analyst
Alexandria, VA · On-site
$89K - $117K/yr
JOID provides a diverse portfolio of analytical and programmatic capabilities to help our customers ... Conduct comprehensive research and analysis to inform design, generate actionable insights, and ...
Wargame Analyst
Alexandria, VA · On-site
$89K - $117K/yr
JOID provides a diverse portfolio of analytical and programmatic capabilities to help our customers ... Conduct comprehensive research and analysis to inform design, generate actionable insights, and ...
Wargame Analyst
Alexandria, VA · On-site
$89K - $117K/yr
JOID provides a diverse portfolio of analytical and programmatic capabilities to help our customers ... Conduct comprehensive research and analysis to inform design, generate actionable insights, and ...
Wargame Analyst
Alexandria, VA · On-site
$89K - $117K/yr
JOID provides a diverse portfolio of analytical and programmatic capabilities to help our customers ... Conduct comprehensive research and analysis to inform design, generate actionable insights, and ...
Wargame Analyst
Alexandria, VA · On-site
$89K - $117K/yr
JOID provides a diverse portfolio of analytical and programmatic capabilities to help our customers ... Conduct comprehensive research and analysis to inform design, generate actionable insights, and ...
Strategy Analyst
Washington, DC · On-site
$125 - $140K/hr
We believe in a continuing pursuit of customer satisfaction and operational excellence while ... Develop summaries, insights, and recommendations that inform strategic direction. Roadmap ...
Strategy Analyst
Washington, DC · On-site
$125 - $140K/hr
We believe in a continuing pursuit of customer satisfaction and operational excellence while ... Develop summaries, insights, and recommendations that inform strategic direction. Roadmap ...
Customer Insight Analyst information
See Washington salary details
$44.1K - $48.9K
21% of jobs
$49.6K is the 25th percentile. Wages below this are outliers.
$48.9K - $53.6K
27% of jobs
The median wage is $54.4K / yr.
$53.6K - $58.3K
14% of jobs
$58.3K - $63K
0% of jobs
$63K - $67.8K
0% of jobs
$67.8K - $72.5K
0% of jobs
$72.5K - $77.2K
0% of jobs
$77.2K - $81.9K
0% of jobs
$81.9K - $86.7K
0% of jobs
$86.7K - $91.4K
0% of jobs
$93K is the 75th percentile. Wages above this are outliers.
$91.4K - $96.1K
38% of jobs
$44.1K
$72.6K
$96.1K
How much do customer insight analyst jobs pay per year?
What does a Customer Insight Analyst do?
What is the difference between Customer Insight Analyst vs Market Research Analyst?
| Aspect | Customer Insight Analyst | Market Research Analyst |
|---|---|---|
| Required Credentials | Bachelor's in Marketing, Business, or related field; often certifications in data analysis | Bachelor's in Marketing, Business, or related field; certifications in research methods |
| Work Environment | Data-driven teams within marketing or customer experience departments | Research firms or corporate marketing departments |
| Employer & Industry Usage | Retail, e-commerce, finance, and service industries focusing on customer behavior | Consumer goods, advertising, and consulting firms analyzing market trends |
| Search & Comparison Intent | Understanding customer behavior and preferences | Analyzing market trends and consumer demand |
The main difference is that a Customer Insight Analyst focuses on understanding customer behaviors and preferences to improve products and services, while a Market Research Analyst studies broader market trends and consumer demand to inform strategic decisions. Both roles require similar educational backgrounds and are used across various industries, but their focus areas differ.
How does a Customer Insight Analyst typically collaborate with other departments within a company?
What are the key skills and qualifications needed to thrive as a Customer Insight Analyst, and why are they important?

Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 10 days ago
Job description
REI Systems’ mission is to deliver reliable and innovative technology solutions that empower federal, state, local, and nonprofit organizations to achieve their missions. For over 35 years, we’ve helped our customers solve complex challenges, make data-driven decisions, streamline processes, and improve citizen services. As a 100% employee-owned company, we are all directly invested in delivering excellence. With a fierce commitment to mission impact, we ensure measurable outcomes that align with our customers’ strategic goals.
REI is also leading the industry in the integration of Artificial Intelligence across federal capture, delivery, and customer engagement. We leverage AI-driven research, opportunity intelligence, competitive assessments, and customer insight tools to elevate our win strategies and accelerate decision-making. This role will work in an environment where AI is embedded into the capture lifecycle—and will be expected to use AI tools to enhance capture quality, speed, and precision.
We offer the same commitment to our employees by providing professional development, meaningful projects, and flexibility to spend time with family and friends. We believe employees are at their best when fulfilled in both their professional careers and their personal lives. Learn more at www.REIsystems.com.
Employees voted REI Systems a Washington Post Top Workplace in 2015, 2016, 2018, 2020, 2021, 2022, 2023, 2024, and 2025!
Project Overview:
Senior Capture Managers at REI Systems play a vital role in driving growth across federal civilian agencies including GSA, Treasury, USDA, Commerce, OCC, and USPTO.
We are seeking a GSA-focused capture professional with experience in MAS and federal acquisition IDVs, capable of developing and executing winning strategies for federal IT opportunities.
This role leads capture efforts across the full lifecycle—from opportunity identification and qualification through proposal and award—for pursuits typically ranging from $10M–$50M+. The role partners with cross-functional teams to build competitive strategies, strengthen customer relationships, and support successful contract awards.
Key Responsibilities:
- Opportunity Identification & Qualification: Proactively identify, qualify, and track federal IT opportunities aligned with REI’s growth goals.
- Capture Planning: Develop and execute capture strategies, win themes, and customer engagement plans for opportunities ranging from $10M–$50M+.
- Proposal Support: Partner with proposal teams to shape compliant, compelling proposals; contribute to win strategy and solution development.
- Customer Engagement: Build and sustain relationships with government stakeholders, program managers, and contracting officers to understand priorities and position REI effectively.
- Competitive Analysis: Research market trends, competitors, and incumbent contracts to inform capture strategies.
- Internal Collaboration: Work with technical leads, delivery managers, pricing, and recruiting to design solutions that align with customer needs and REI capabilities.
AI-Focused Responsibilities:
- Leverage AI tools for market intelligence, research, and opportunity analysis
- Use AI to accelerate capture planning, customer insights, and shaping strategies
- Develop capture artifacts (call plans, discriminator maps, storyboards) using AI support
- Ensure quality, accuracy, and alignment of AI-generated outputs
- Support adoption of AI tools across the capture function
Basic Qualifications:
- Experience: 7–10 years of federal business development and capture management experience within GSA, OCC, USPTO, Departement of Commerce, Department of Treasury,USDA and other federal civilian customers.
- Experience with GSA (MAS and federal acquisition IDVs) and understanding of federal procurement processes
- Capture Expertise: Proven track record in developing capture strategies, shaping opportunities, and leading proposal support for multi-million-dollar contracts ($10M–$50M+).
- Stakeholder Engagement: Strong ability to engage and influence government customers and build trusted relationships.
- Cross-Functional Leadership: Experience working with proposal, technical, and delivery teams to drive opportunity success.
- Knowledge of Federal Procurement: Understanding of FAR, IDIQs, GWACs, and federal contracting processes.
- Communication Skills: Excellent written and verbal communication, including ability to brief leadership and contribute to proposal content.
Preferred Qualifications:
- Industry Certifications: Relevant certifications such as Project Management Professional (PMP), Certified Federal Contracts Manager (CFCM), or similar credentials.
- Program Delivery: Demonstrated experience managing large-scale federal contracts—ensuring on-time, on-budget delivery that meets customer requirements—is preferred, as it provides critical insights to shape successful capture strategies.
- Specialized Knowledge: In-depth knowledge of the Federal Civilian Market and federal IT systems and contracting processes, particularly related to large-scale programs, with an understanding of how AI/ML solutions (predictive analytics, automation, cyber AI, generative AI) are shaping federal acquisition and mission delivery.
- Partnership Management: Experience in managing strategic external partnerships and alliances within the federal contracting space.
- Proposal Management: Extensive experience in managing complex proposals and leading win strategy development for multi-million-dollar federal contracts, including experience integrating AI-assisted proposal generation and review tools to improve quality and speed.
- Customer Focus: A deep understanding of federal customer priorities and ability to tailor solutions to meet specific needs within Federal Civilian Agencies, including emerging requirements for AI-assisted decision support, risk management, and mission operations.
- Agile/Scrum Knowledge: Familiarity with Agile or Scrum methodologies in program delivery, particularly within large federal contracts.
Success Indicator:
- Proven win rate in large Federal Civilian pursuits.
- Ability to shape requirements pre-RFI/RFP.
- Strong tenure and trusted industry relationships.
- Early and consistent use of AI during discovery, qualification, and solutioning.
- Ability to integrate AI-driven insights into compelling win themes and differentiators.
Education: Bachelor’s Degree in Business, Information Technology, Computer Science, or another technical related field.
Clearance: Ability to obtain and maintain a clearance is preferred.
Location: Hybrid – 1 to 2 days per week at REI Systems’ Sterling, VA office.
Compensation & Benefits
$180,000 – $210,000 base salary + performance-based bonus/incentives
100% employee-owned (ESOP) — share directly in company growth
Comprehensive medical, dental, vision + HSA contributions
401(k) with automatic enrollment (6%) + company-paid life & disability
Hybrid work + generous PTO + 11 paid holidays
Wellness programs, mental health support, and professional development opportunities
EEO Statement: REI Systems is an Equal Opportunity Employer. In our workplace, we seek, we welcome, and respect diversity in all of its forms.
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About REI Systems
Sourced by ZipRecruiter
Industry
It services
Company size
501 - 1,000 Employees
Headquarters location
Sterling, VA, US
Year founded
1989