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Customer Insight Analyst Jobs in Washington (NOW HIRING)

Tuckernuck

Customer Experience Manager

Washington, DC · On-site +1

Position Overview The Customer Experience Manager is responsible for leading and developing ... functional insights. * Strong analytical mindset with the ability to synthesize qualitative ...

Systems Planning and Analysis

Wargame Analyst

Alexandria, VA · On-site

$89K - $117K/yr

JOID provides a diverse portfolio of analytical and programmatic capabilities to help our customers ... Conduct comprehensive research and analysis to inform design, generate actionable insights, and ...

Systems Planning and Analysis

Wargame Analyst

Alexandria, VA · On-site

$89K - $117K/yr

JOID provides a diverse portfolio of analytical and programmatic capabilities to help our customers ... Conduct comprehensive research and analysis to inform design, generate actionable insights, and ...

Systems Planning and Analysis

Wargame Analyst

Alexandria, VA · On-site

$89K - $117K/yr

JOID provides a diverse portfolio of analytical and programmatic capabilities to help our customers ... Conduct comprehensive research and analysis to inform design, generate actionable insights, and ...

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All JobsCustomer Insight Analyst JobsCustomer Insight Analyst Jobs in Washington

Customer Insight Analyst information

See Washington salary details

$44.1K

$72.6K

$96.1K

How much do customer insight analyst jobs pay per year?

As of Jun 9, 2026, the average yearly pay for customer insight analyst in Washington is $72,636.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,300.00 and $95,000.00 per year, depending on experience, location, and employer.

What does a Customer Insight Analyst do?

A Customer Insight Analyst gathers and analyzes data on customer behaviors, preferences, and feedback to help companies better understand their clients. They use various data sources such as surveys, transaction records, and digital analytics to identify trends and provide actionable recommendations. Their insights assist businesses in improving customer experience, developing targeted marketing strategies, and making informed business decisions. In essence, they bridge the gap between customer data and business strategy.

What is the difference between Customer Insight Analyst vs Market Research Analyst?

AspectCustomer Insight AnalystMarket Research Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; often certifications in data analysisBachelor's in Marketing, Business, or related field; certifications in research methods
Work EnvironmentData-driven teams within marketing or customer experience departmentsResearch firms or corporate marketing departments
Employer & Industry UsageRetail, e-commerce, finance, and service industries focusing on customer behaviorConsumer goods, advertising, and consulting firms analyzing market trends
Search & Comparison IntentUnderstanding customer behavior and preferencesAnalyzing market trends and consumer demand

The main difference is that a Customer Insight Analyst focuses on understanding customer behaviors and preferences to improve products and services, while a Market Research Analyst studies broader market trends and consumer demand to inform strategic decisions. Both roles require similar educational backgrounds and are used across various industries, but their focus areas differ.

How does a Customer Insight Analyst typically collaborate with other departments within a company?

Customer Insight Analysts frequently work cross-functionally, partnering with marketing, product, and sales teams to translate customer data into actionable recommendations. They often present insights through reports or presentations, helping stakeholders understand customer behavior trends and preferences. Regular meetings and project collaborations are common, ensuring that data-driven strategies are implemented effectively and align with business objectives.

What are the key skills and qualifications needed to thrive as a Customer Insight Analyst, and why are they important?

To thrive as a Customer Insight Analyst, you need strong analytical skills, a solid understanding of market research methodologies, and a relevant degree in business, statistics, or a related field. Familiarity with data analysis tools such as SQL, Excel, Tableau, and statistical software like SPSS or R is typically required. Excellent communication, critical thinking, and stakeholder management skills help translate data findings into actionable business recommendations. These abilities are essential for uncovering customer trends and driving strategic decisions that enhance business performance.
What cities in Washington are hiring for Customer Insight Analyst jobs? Cities in Washington with the most Customer Insight Analyst job openings:
What are popular job titles related to Customer Insight Analyst jobs in WA? For Customer Insight Analyst jobs in WA, the most frequently searched job titles are:
Customer Insight Analyst jobs near you
Senior Capture Manager - Federal Civilian Portfolio

Senior Capture Manager - Federal Civilian Portfolio

REI Systems

Sterling, VA • On-site

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago

Job description

Overview
REI Systems' mission is to deliver reliable and innovative technology solutions that empower federal, state, local, and nonprofit organizations to achieve their missions. For over 35 years, we've helped our customers solve complex challenges, make data-driven decisions, streamline processes, and improve citizen services. As a 100% employee-owned company, we are all directly invested in delivering excellence. With a fierce commitment to mission impact, we ensure measurable outcomes that align with our customers' strategic goals.
REI is also leading the industry in the integration of Artificial Intelligence across federal capture, delivery, and customer engagement. We leverage AI-driven research, opportunity intelligence, competitive assessments, and customer insight tools to elevate our win strategies and accelerate decision-making. This role will work in an environment where AI is embedded into the capture lifecycle-and will be expected to use AI tools to enhance capture quality, speed, and precision.
We offer the same commitment to our employees by providing professional development, meaningful projects, and flexibility to spend time with family and friends. We believe employees are at their best when fulfilled in both their professional careers and their personal lives. Learn more at www.REIsystems.com.
Employees voted REI Systems a Washington Post Top Workplace in 2015, 2016, 2018, 2020, 2021, 2022, 2023, 2024, and 2025!
Responsibilities
Project Overview:
Senior Capture Managers at REI Systems play a vital role in driving growth across federal civilian agencies including GSA, Treasury, USDA, Commerce, OCC, and USPTO.
We are seeking a GSA-focused capture professional with experience in MAS and federal acquisition IDVs, capable of developing and executing winning strategies for federal IT opportunities.
This role leads capture efforts across the full lifecycle-from opportunity identification and qualification through proposal and award-for pursuits typically ranging from $10M-$50M+. The role partners with cross-functional teams to build competitive strategies, strengthen customer relationships, and support successful contract awards.
Key Responsibilities:
  • Opportunity Identification & Qualification: Proactively identify, qualify, and track federal IT opportunities aligned with REI's growth goals.
  • Capture Planning: Develop and execute capture strategies, win themes, and customer engagement plans for opportunities ranging from $10M-$50M+.
  • Proposal Support: Partner with proposal teams to shape compliant, compelling proposals; contribute to win strategy and solution development.
  • Customer Engagement: Build and sustain relationships with government stakeholders, program managers, and contracting officers to understand priorities and position REI effectively.
  • Competitive Analysis: Research market trends, competitors, and incumbent contracts to inform capture strategies.
  • Internal Collaboration: Work with technical leads, delivery managers, pricing, and recruiting to design solutions that align with customer needs and REI capabilities.

AI-Focused Responsibilities:
  • Leverage AI tools for market intelligence, research, and opportunity analysis
  • Use AI to accelerate capture planning, customer insights, and shaping strategies
  • Develop capture artifacts (call plans, discriminator maps, storyboards) using AI support
  • Ensure quality, accuracy, and alignment of AI-generated outputs
  • Support adoption of AI tools across the capture function

Qualifications
Basic Qualifications:
  • Experience: 7-10 years of federal business development and capture management experience within GSA, OCC, USPTO, Departement of Commerce, Department of Treasury,USDA and other federal civilian customers.
  • Experience with GSA (MAS and federal acquisition IDVs) and understanding of federal procurement processes
  • Capture Expertise: Proven track record in developing capture strategies, shaping opportunities, and leading proposal support for multi-million-dollar contracts ($10M-$50M+).
  • Stakeholder Engagement: Strong ability to engage and influence government customers and build trusted relationships.
  • Cross-Functional Leadership: Experience working with proposal, technical, and delivery teams to drive opportunity success.
  • Knowledge of Federal Procurement: Understanding of FAR, IDIQs, GWACs, and federal contracting processes.
  • Communication Skills: Excellent written and verbal communication, including ability to brief leadership and contribute to proposal content.

Preferred Qualifications:
  • Industry Certifications: Relevant certifications such as Project Management Professional (PMP), Certified Federal Contracts Manager (CFCM), or similar credentials.
  • Program Delivery: Demonstrated experience managing large-scale federal contracts-ensuring on-time, on-budget delivery that meets customer requirements-is preferred, as it provides critical insights to shape successful capture strategies.
  • Specialized Knowledge: In-depth knowledge of the Federal Civilian Market and federal IT systems and contracting processes, particularly related to large-scale programs, with an understanding of how AI/ML solutions (predictive analytics, automation, cyber AI, generative AI) are shaping federal acquisition and mission delivery.
  • Partnership Management: Experience in managing strategic external partnerships and alliances within the federal contracting space.
  • Proposal Management: Extensive experience in managing complex proposals and leading win strategy development for multi-million-dollar federal contracts, including experience integrating AI-assisted proposal generation and review tools to improve quality and speed.
  • Customer Focus: A deep understanding of federal customer priorities and ability to tailor solutions to meet specific needs within Federal Civilian Agencies, including emerging requirements for AI-assisted decision support, risk management, and mission operations.
  • Agile/Scrum Knowledge: Familiarity with Agile or Scrum methodologies in program delivery, particularly within large federal contracts.

Success Indicator:
  • Proven win rate in large Federal Civilian pursuits.
  • Ability to shape requirements pre-RFI/RFP.
  • Strong tenure and trusted industry relationships.
  • Early and consistent use of AI during discovery, qualification, and solutioning.
  • Ability to integrate AI-driven insights into compelling win themes and differentiators.

Education: Bachelor's Degree in Business, Information Technology, Computer Science, or another technical related field.
Clearance: Ability to obtain and maintain a clearance is preferred.
Location: Hybrid - 1 to 2 days per week at REI Systems' Sterling, VA office.
Compensation & Benefits
$180,000 - $210,000 base salary + performance-based bonus/incentives
100% employee-owned (ESOP) - share directly in company growth
Comprehensive medical, dental, vision + HSA contributions
401(k) with automatic enrollment (6%) + company-paid life & disability
Hybrid work + generous PTO + 11 paid holidays
Wellness programs, mental health support, and professional development opportunities
EEO Statement: REI Systems is an Equal Opportunity Employer. In our workplace, we seek, we welcome, and respect diversity in all of its forms.
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