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Digital Analyst Jobs in Washington (NOW HIRING)

Tuckernuck

Senior Digital Analyst

Washington, DC · On-site

$120K - $170K/yr

As a Senior Digital Analyst / Analytics Architect, you will influence key strategic decisions within a high-volume, high-growth business. This hybrid role involves both analytics architecture and ...

Tuckernuck

Senior Digital Analyst

Washington, DC · On-site +1

$120K - $170K/yr

As a Senior Digital Analyst / Analytics Architect, you will influence key strategic decisions within a high-volume, high-growth business. This hybrid role involves both analytics architecture and ...

Tuckernuck

Senior Digital Analyst

Washington, DC · On-site

$120K - $170K/yr

As a Senior Digital Analyst / Analytics Architect, you will influence key strategic decisions within a high-volume, high-growth business. This hybrid role involves both analytics architecture and ...

VHC Health

MyChart Digital Solutions Analyst

Alexandria, VA · On-site +1

$105K - $124K/yr

The MyChart Digital Solutions Analyst will merge digital/virtual solutions with healthcare operations. As part of the VHC IS Division's Special Projects Team, the candidate will support VHC's vision ...

VHC Health

MyChart Digital Solutions Analyst

Alexandria, VA · On-site

$105K - $124K/yr

The MyChart Digital Solutions Analyst will merge digital/virtual solutions with healthcare operations. As part of the VHC IS Division's Special Projects Team, the candidate will support VHC's vision ...

Sparks Group

Digital Conversion Support

Washington, DC · On-site

$25 - $28/hr

If you are looking to build your resume with hands-on digital transformation and quality assurance (QA) experience, this is the perfect opportunity. Key Responsibilities: In this role, you will focus ...

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Digital Analyst information

See Washington salary details

$47.6K

$120K

$134.2K

How much do digital analyst jobs pay per year?

As of Aug 25, 2026, the average yearly pay for digital analyst in Washington is $119,999.00, according to ZipRecruiter salary data. Most workers in this role earn between $111,600.00 and $131,900.00 per year, depending on experience, location, and employer.

What is a digital analyst?

A digital analyst works to analyze marketing data related to online marketing, spotting trends, weaknesses, and opportunities in the volumes of online marketing data. In this career, you typically work with marketing firms or advertising agencies to assist in the development and enhancement of sound marketing strategies. Your job duties include searching through marketing analytics data, developing reports that can be sorted and analyzed, and presenting your findings back to the marketing managers.

What are the key skills and qualifications needed to thrive as a digital analyst?

To thrive as a Digital Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or a related field. Familiarity with tools like Google Analytics, Adobe Analytics, Excel, and data visualization platforms, as well as certifications such as Google Analytics Individual Qualification, are highly valued. Attention to detail, critical thinking, and effective communication are essential soft skills for translating complex data into actionable insights. These skills enable Digital Analysts to drive data-informed decisions that improve marketing strategies and business performance.

How does a digital analyst typically collaborate with marketing and IT teams to improve digital campaign performance?

Digital Analysts play a key role in bridging the gap between marketing and IT teams. They work closely with marketers to define campaign goals, set up tracking strategies, and interpret data insights, ensuring marketing efforts are data-driven and effective. At the same time, they collaborate with IT to implement analytics tools, troubleshoot tracking issues, and maintain data integrity across digital platforms. This cross-functional collaboration helps drive continuous improvement of campaign performance and ensures that both teams are aligned in achieving organizational objectives.

What is the difference between Digital Analyst vs Data Analyst?

AspectDigital AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related fields; familiarity with digital toolsBachelor's in Statistics, Mathematics, or related fields; proficiency in data analysis tools
Work EnvironmentDigital marketing teams, online platforms, advertising agenciesVarious industries, corporate offices, data-focused teams
Employer & Industry UsageMarketing agencies, e-commerce, media companiesFinance, healthcare, retail, tech
Common Search & ComparisonYesYes

The Digital Analyst focuses on analyzing digital marketing campaigns, website performance, and online user behavior, often using marketing-specific tools. In contrast, the Data Analyst works with broader datasets across various industries, applying statistical methods to inform business decisions. While both roles require analytical skills and data proficiency, Digital Analysts specialize in digital marketing metrics, whereas Data Analysts have a wider scope across data types and business functions.

How much does a digital analyst earn?

The average salary for a digital analyst varies by experience and location but typically ranges from $60,000 to $85,000 annually. Entry-level positions may start around $50,000, while experienced analysts with skills in data analysis tools and marketing platforms can earn over $100,000 per year.

What is the work of a digital analyst?

A digital analyst is responsible for collecting, analyzing, and interpreting data from digital marketing channels, websites, and online campaigns to assess performance and inform strategic decisions. They use tools like Google Analytics and Excel, and often require skills in data visualization and reporting to optimize digital efforts.

Will AI replace a digital analyst?

A digital analyst's role involves interpreting data, developing insights, and making strategic recommendations, which require critical thinking and contextual understanding that AI currently cannot fully replicate. While AI tools can automate data collection and basic analysis, human expertise remains essential for interpreting complex patterns and making informed decisions. Therefore, AI is more likely to augment rather than replace digital analysts in the foreseeable future.
More about Digital Analyst jobs

What are the most commonly searched types of Digital Analyst jobs in Washington?

The most popular types of Digital Analyst jobs in Washington are:

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For Digital Analyst jobs in Washington, the most frequently searched job titles are:

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The top searched job categories for Digital Analyst jobs in Washington are:

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Cities in Washington with the most Digital Analyst job openings:

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For Digital Analyst jobs in WA, the most frequently searched job titles are:

Digital Analyst jobs near you
Infographic showing various Digital Analyst job openings in Washington as of August 2026, with employment types broken down into 81% Full Time, 9% Part Time, 3% Temporary, and 7% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $119,999 per year, or $57.7 per hour.

Senior Digital Analyst

Washington, DC • On-site

Tuckernuck
Apparel and Accessories Stores • 11 - 50 employees
Learn more about Tuckernuckexternal

$120K - $170K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 3 days ago

Job description

Position Overview
Tuckernuck's business and team members thrive on data. As a Senior Digital Analyst / Analytics Architect, you will influence key strategic decisions within a high-volume, high-growth business. This hybrid role involves both analytics architecture and digital analysis: not only will you implement new measurement tooling, but you will also employ the data you collect in actionable analyses. You will use and contribute to a modern data stack (Google Analytics 360, BigQuery, dbt, Hex, and Fivetran).
You will collaborate closely with cross-functional teams - including Digital, Marketing, and Merchandising - driving the strategies behind our customer experiences, marketing, and content. Ultimately, you will help us to maximize the value of our 2 billion rows of data (and counting), converting raw information into knowledge that helps to fuel our next phase of growth. This position will report to Paul Koch, Head of Data. This position can be based in our Washington, DC Headquarters office or remote.
Core Responsibilities
  • Conduct rigorous, accurate analyses of our digital data, primarily using SQL and Python.
  • Communicate your findings and recommendations clearly, both in writing and orally.
  • Collaborate with stakeholders to identify high-value projects and propose effective approaches.
  • Produce dashboards and data tooling using Hex.
  • Provide peer review of analysis deliverables.
  • Educate other teams about our data through hands-on teaching and strong documentation.
  • Audit and improve the accuracy of our analytics instrumentation.
  • Implement new digital data collection using Google Tag Manager and collaborating with our measurement partners.
  • Ensure data collection respects customers' consent signals and complies with regional data-protection regulations.

Minimum Qualifications
  • You have worked in a data-centric role for at least 3 years.
  • You fluently write SQL and proficiently write Python.
  • You deeply understand Google Analytics and have used BigQuery to analyze GA data.
  • You have worked extensively with Google Tag Manager.
  • You understand foundations of digital measurement, such as browsers' developer tools, the DOM, CSS selectors, and JavaScript.

Knowledge/Skills/Abilities
  • Cite examples of how your past analyses have influenced stakeholders' behavior and quantitatively impacted your organization.
  • Care not only about properly analyzing data, but also effectively presenting and visualizing your findings.
  • Work proactively and independently, proposing projects rather than waiting for stakeholders to request them.
  • Know when to work with ambiguity and when to push for clarity.
  • Maintain a "strong opinions, loosely held" mindset: you have ideas for the business but adjust your position as you discover new information.
  • Stay plugged into the data and analytics community, eager to learn about new tools and practices and introduce them in your work.
  • Value curiosity, teamwork, input from others, and a focus on outcomes.

Preferred Skills
  • Used dbt and Git. (If not, we will teach you!)
  • Implemented server-side tracking.
  • Worked with digital advertising platforms (e.g., Google Ads and Meta).
  • Worked in a retail business, especially direct-to-consumer.
  • Designed, implemented, and interpreted experiments (e.g., via split-testing tools).

Compensation
Compensation for the role will be determined based on the candidate's qualifications, skills, and experience. The estimated annual compensation for this role is $120,000-$170,000; classified as full-time exempt and not eligible for overtime. At Tuckernuck, we care about our team and offer benefits that support your health, growth, and work-life balance. This includes medical, dental, and vision coverage, a 401(k) with a company match, generous paid time off and holiday, paid new parent leave, day care coverage, a generous employee discount, and other great perks.
Core Values
The successful candidate will also demonstrate the following core values that inspire the Tuckernuck team to make a difference.
  • Teamwork Makes the Dream Work
  • Find the Fun
  • Stay Authentic
  • Respect
  • Entrepreneurial Spirit
  • Start Strong & Finish Strong
  • Have Courage

Tuckernuck is an equal opportunity employer and makes employment decisions on the basis of merit. Tuckernuck policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.

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