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Digital Analyst Jobs in Washington (NOW HIRING)

Five Guys

Digital Business Data Analyst

Alexandria, VA · On-site

The Digital Business Data Analyst is responsible for capturing, analyzing, and visualizing digital channel performance to support Five Guys' marketing and business objectives. This role leads the ...

Five Guys

Digital Business Data Analyst

Alexandria, VA · On-site

The Digital Business Data Analyst is responsible for capturing, analyzing, and visualizing digital channel performance to support Five Guys' marketing and business objectives. This role leads the ...

Marriott

FLEX Director, Digital Analytics

Bethesda, MD · On-site

JOB SUMMARY The FLEX Director, Digital Analytics is a key leader within Marriott's Enterprise Data, Analytics & AI organization, responsible for defining and advancing the analytics strategy that ...

kgs

Digital Forensic Analyst

Washington, DC

The Digital Forensics Analyst will serve as the program's primary technical expert for all digital forensics activities, supporting cybersecurity incident investigations, insider threat inquiries, e ...

Koniag, Inc.

Digital Forensic Analyst

Washington, DC · On-site

$100K - $130K/yr

The Digital Forensics Analyst will serve as the program's primary technical expert for all digital forensics activities, supporting cybersecurity incident investigations, insider threat inquiries, e ...

kgs

Digital Forensic Analyst

Washington, DC

The Digital Forensics Analyst will serve as the program's primary technical expert for all digital forensics activities, supporting cybersecurity incident investigations, insider threat inquiries, e ...

Defianx

Digital Forensics Analyst

Tysons, VA · On-site

The Digital Forensics Analyst is responsible for collecting, preserving, analyzing, and documenting digital evidence associated with cybersecurity incidents, investigations, legal proceedings, and ...

Metric Systems LLC

Digital Forensic Analyst

Arlington, VA · On-site

$100K - $116K/yr

Mid-Level Digital Forensic Analyst Metric Systems LLC is a directhire employer partner dedicated to helping companies connect with the right talent for their open roles. We are not a staffing agency ...

SAIC

Digital Forensics Analyst

Chantilly, VA

$160K - $200K/yr

ORA_ON_SITE Description Seeking a Digital Forensics Analyst , to serve as a member of an organizational cybersecurity program. This position requires an active TS/SCI with Polygraph . The hired ...

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All JobsDigital Analyst JobsDigital Analyst Jobs in Washington

Digital Analyst information

See Washington salary details

$47.6K

$120K

$134.2K

How much do digital analyst jobs pay per year?

As of Sep 5, 2026, the average yearly pay for digital analyst in Washington is $119,999.00, according to ZipRecruiter salary data. Most workers in this role earn between $111,600.00 and $131,900.00 per year, depending on experience, location, and employer.

What is a digital analyst?

A digital analyst works to analyze marketing data related to online marketing, spotting trends, weaknesses, and opportunities in the volumes of online marketing data. In this career, you typically work with marketing firms or advertising agencies to assist in the development and enhancement of sound marketing strategies. Your job duties include searching through marketing analytics data, developing reports that can be sorted and analyzed, and presenting your findings back to the marketing managers.

What are the key skills and qualifications needed to thrive as a digital analyst?

To thrive as a Digital Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or a related field. Familiarity with tools like Google Analytics, Adobe Analytics, Excel, and data visualization platforms, as well as certifications such as Google Analytics Individual Qualification, are highly valued. Attention to detail, critical thinking, and effective communication are essential soft skills for translating complex data into actionable insights. These skills enable Digital Analysts to drive data-informed decisions that improve marketing strategies and business performance.

How does a digital analyst typically collaborate with marketing and IT teams to improve digital campaign performance?

Digital Analysts play a key role in bridging the gap between marketing and IT teams. They work closely with marketers to define campaign goals, set up tracking strategies, and interpret data insights, ensuring marketing efforts are data-driven and effective. At the same time, they collaborate with IT to implement analytics tools, troubleshoot tracking issues, and maintain data integrity across digital platforms. This cross-functional collaboration helps drive continuous improvement of campaign performance and ensures that both teams are aligned in achieving organizational objectives.

What is the difference between Digital Analyst vs Data Analyst?

AspectDigital AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related fields; familiarity with digital toolsBachelor's in Statistics, Mathematics, or related fields; proficiency in data analysis tools
Work EnvironmentDigital marketing teams, online platforms, advertising agenciesVarious industries, corporate offices, data-focused teams
Employer & Industry UsageMarketing agencies, e-commerce, media companiesFinance, healthcare, retail, tech
Common Search & ComparisonYesYes

The Digital Analyst focuses on analyzing digital marketing campaigns, website performance, and online user behavior, often using marketing-specific tools. In contrast, the Data Analyst works with broader datasets across various industries, applying statistical methods to inform business decisions. While both roles require analytical skills and data proficiency, Digital Analysts specialize in digital marketing metrics, whereas Data Analysts have a wider scope across data types and business functions.

How much does a digital analyst earn?

The average salary for a digital analyst varies by experience and location but typically ranges from $60,000 to $85,000 annually. Entry-level positions may start around $50,000, while experienced analysts with skills in data analysis tools and marketing platforms can earn over $100,000 per year.

What is the work of a digital analyst?

A digital analyst is responsible for collecting, analyzing, and interpreting data from digital marketing channels, websites, and online campaigns to assess performance and inform strategic decisions. They use tools like Google Analytics and Excel, and often require skills in data visualization and reporting to optimize digital efforts.

Will AI replace a digital analyst?

A digital analyst's role involves interpreting data, developing insights, and making strategic recommendations, which require critical thinking and contextual understanding that AI currently cannot fully replicate. While AI tools can automate data collection and basic analysis, human expertise remains essential for interpreting complex patterns and making informed decisions. Therefore, AI is more likely to augment rather than replace digital analysts in the foreseeable future.
More about Digital Analyst jobs

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For Digital Analyst jobs in Washington, the most frequently searched job titles are:

What job categories do people searching Digital Analyst jobs in Washington look for?

The top searched job categories for Digital Analyst jobs in Washington are:

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Cities in Washington with the most Digital Analyst job openings:

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For Digital Analyst jobs in WA, the most frequently searched job titles are:

Digital Analyst jobs near you
Infographic showing various Digital Analyst job openings in Washington as of August 2026, with employment types broken down into 1% Internship, 85% Full Time, 10% Part Time, 1% Temporary, and 3% Contract. Highlights an 78% Physical, 2% Hybrid, and 20% Remote job distribution, with an average salary of $119,999 per year, or $57.7 per hour.

Product Data Analyst - Digital Analytics

Hearst

Washington, DC

$60K - $85K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 19 days ago

Hearst rating

6.6

Company rating: 6.6 out of 10

Based on 28 frontline employees who took The Breakroom Quiz

57th of 78 rated media

Job description

Hearst Television is seeking a Product Data Analyst to support analytics initiatives that inform teams across our digital ecosystem. In this role, you will work closely with product, content, and digital revenue teams to support reporting needs, maintain dashboards, and analyze user engagement and monetization performance. You will help translate data into clear insights that support decision-making, while contributing to a collaborative and data-informed culture. This position is ideal for someone who is detail-oriented, analytically curious, and eager to grow their skills in digital and product analytics within a dynamic media environment.

Core Responsibilities
Reporting & Visualization

  • Create, maintain and enhance dashboards and reports that support business stakeholders
  • Ensure reporting outputs are accurate, consistent, and aligned with defined metrics

Cross-Functional Collaboration

  • Work with product, engineering, and revenue teams to support analytics and reporting needs
  • Gather requirements and clarify business questions for analysis

Ad Hoc Analysis

  • Conduct exploratory analyses to identify trends and support performance reporting
  • Summarize findings in a clear and structured format for stakeholders

Data Quality & Validation

  • Assist in validating data accuracy and identifying discrepancies in reporting
  • Support data quality checks and contribute to maintaining reliable datasets

Experimentation Support

  • Drive A/B testing efforts by preparing data and analyzing results
  • Assess and communicate experiment outcomes and key takeaways

Technical Competencies & Skills

  • Data Visualization & BI Tools: Experience using BI tools such as Power BI (or similar) to build and update dashboards
  • Digital Analytics Platforms: Proficiency in GA4 or similar tools (e.g., Adobe Analytics) for tracking and reporting user behavior
  • SQL & Data Analysis: Comfortable using SQL for querying and analyzing datasets
  • Product & Digital Analytics Fundamentals: Solid understanding of metrics and definitions for user engagement, funnels, and KPIs
  • Data Handling: Experience working with structured data from multiple sources
  • Analytical Thinking: Ability to analyze data, identify patterns, and communicate findings clearly
  • Communication Skills: Strong written and verbal communication skills, with the ability to present insights to a variety of audiences

Experience & Qualifications

  • Experience: 3-5 years of experience in data analytics, digital analytics, or a related field
  • Education: Bachelor's degree in Data Science, Statistics, or a related quantitative field preferred
  • Adaptability: Comfortable working in a fast-paced environment with evolving priorities
  • Attention to Detail: Strong focus on data accuracy, validation, and quality in all outputs

Compensation 

The salary for this role is $60,000-$85,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future. 

Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
 

Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision 
  • 401(k) matching 
  • Emotional Wellness Support 
  • Paid Time Off Paid Parental Leave 
  • LGBTQ+ Health Services 
  • Additional benefits to meet your and your family's needs
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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