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Contractual Programmatic Advertising Jobs (NOW HIRING)

GumGum

Legal Operations Manager

Santa Monica, CA · On-site

... contractual requirements, standard terms and provisions, including the advertising ecosystem, and a ... programmatic advertising and agency operations. * Proven track record in contract management ...

GumGum

Legal Operations Manager

Santa Monica, CA

$96K - $133K/yr

... formulation, contractual requirements, standard terms and provisions, including the advertising ... programmatic advertising and agency operations. * Proven track record in contract management ...

Google

Senior Partner Engineer, Business Messaging

San Jose, CA · On-site

$122K - $168K/yr

Knowledge of the digital advertising ecosystem (e.g., display ads, search, social, or programmatic ... Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not ...

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Contractual Programmatic Advertising information

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$31K

$95.8K

$133K

How much do contractual programmatic advertising jobs pay per year?

As of Jul 4, 2026, the average yearly pay for contractual programmatic advertising in the United States is $95,777.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Contractual Programmatic Advertising, and why are they important?

To thrive in Contractual Programmatic Advertising, you need a solid understanding of digital marketing principles, data analysis, and experience with programmatic ad buying, often supported by a relevant degree or certifications. Familiarity with demand-side platforms (DSPs), ad servers, analytics tools, and certifications like Google Display & Video 360 are commonly required. Strong communication, attention to detail, and adaptability help professionals manage campaigns, optimize performance, and collaborate with clients and vendors. These skills ensure effective campaign execution, data-driven decision-making, and the ability to navigate the fast-paced programmatic ecosystem.

What is contractual programmatic advertising?

Contractual programmatic advertising refers to the use of automated technology to buy and sell digital advertising space, governed by specific contracts between buyers and sellers. It streamlines the ad placement process by utilizing software and algorithms, rather than manual negotiations, to efficiently target audiences and optimize ad spend. The 'contractual' aspect often involves private deals or guaranteed agreements, ensuring certain ad placements, inventory, or pricing. This approach can provide greater transparency, predictability, and control for advertisers and publishers compared to open programmatic auctions.

What is the difference between Contractual Programmatic Advertising vs Programmatic Advertising Specialist?

AspectContractual Programmatic AdvertisingProgrammatic Advertising Specialist
CredentialsExperience in digital media, ad operations, and contract managementDigital marketing, data analysis, and ad platform certifications
Work EnvironmentAgency or media buying firm, working on client contractsIn-house or agency, managing campaigns and strategies
Usage in IndustryUsed for managing fixed-term ad deals and negotiated contractsFocuses on campaign execution, optimization, and reporting

Contractual Programmatic Advertising involves managing fixed-term ad deals through negotiated contracts, emphasizing contract terms and media buying. In contrast, a Programmatic Advertising Specialist focuses on executing and optimizing digital campaigns using programmatic platforms. Both roles require digital marketing knowledge but differ in scope and responsibilities.

What are some common challenges faced by professionals in contractual programmatic advertising roles?

Contractual programmatic advertising professionals often face challenges related to rapidly changing campaign objectives and tight deadlines, as clients may require quick turnarounds for programmatic buys. Since these roles are typically project-based, adapting quickly to new platforms, client expectations, and evolving technologies is crucial. Collaboration with account managers, data analysts, and creative teams is frequent, requiring strong communication skills to ensure campaign objectives are met efficiently. Additionally, staying updated on compliance and privacy regulations is essential due to the dynamic nature of digital advertising.
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Contractual Programmatic Advertising jobs near you
Dir. Digital Data Partnerships and Strategy

Dir. Digital Data Partnerships and Strategy

Infogroup

Dallas, TX

Full-time

Posted 18 days ago

Job description

Data Axle provides data, applications, and services that help organizations make and save money. Our commitment to accuracy, service and innovation drive customer acquisition, retention, and product enhancement. We are currently seeking a Director, Digital Data Strategy & Partnerships.

This position is responsible managing partner relationship with our DMP & programmatic advertising partners. Being an expert in CTV solutions and digital channel strategies working across partners to ensure continued expansion of the adoption of our Business and consumer programmatic data taxonomy at existing and new partners.

Essential Job Functions:

  1. Work with digital team to manage partners.
  2. Look to expand partnershipsand grow revenuewith specific focus on CTV platforms.
  3. Collaborate with internal and external teams to drive partner initiatives through to completion.
  4. Manage internal and external resources in support of partner initiatives as well as contractual and operational processes.
  5. Oversee and provide input into industry research on emerging programmatic and integrated CRM best practices.
  6. Work with existing and future partner teams ensuring partner deliverables and expectations are being met across digital channels.
  7. Facilitate and drive performance management processes.
  8. Champion a start-up culture where innovation and momentum is at the heart of the business.

* Essential functions are the basic job duties that an employee must be able to perform, with or without reasonable accommodation. The function is considered essential if the reason the position exists is to perform that function.

Supportive Job Functions:

  1. Work with finance and accounting teams to ensure revenue is being accounted for.
  2. Verify new partners are set up according to contractual requirements and monitor ongoing via monthly touch bases.
  3. Create reporting, support collateral creation, training initiatives and/or other required duties related to digital initiatives.

*These tasks do not meet the Americans with Disabilities Act definition of essential job functions and usually equal 5% or less of time spent. However, these tasks still constitute important performance aspects of the job.

Knowledge, Skill, and Abilities:

  1. Solid background in CTV, DSP, DMP's and programmatic industry
  2. Excellent communication skills
  3. Possess a genuine passion for thinking outside the box and providing cutting edge solutions.
  4. Ability to build internal relationships working across sales, technology, product and account teams.
  5. Ability to contribute to improving operational efficiency
  6. Experience with MS office products - especially Excel, Word and PPT.
  7. Understanding of the Consumer and Business data provider industry

Education, Experience, and Certification:

  1. Bachelor's degree or equivalent experience in a digital marketing related area (Programmatic, DSP, DMP, SSP etc.) is preferred
  2. 5+ Year's partner management experience in digital data partnerships, digital agency or similar
  3. Any certification in digital programmatic capabilities preferred

*Minimum requirements needed to perform the job.

If you are a resident of the state of California, Colorado, New York, or Washington, please contact us or email us at applicant@data-axle.com to receive compensation and benefits information for this role. Please include the job title and/or job ID of the role you are interested in.

Affirmative Action/EEO Statement:

At Data Axle, we are committed to attracting, retaining, and engaging employees from all walks of life. Diversity is an important part of our values and business operations. We are dedicated to creating an inclusive environment that promotes professional development for everyone. As part of that commitment, Data Axle does not discriminate on the basis of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status with regard to public assistance, status as a disabled veteran and or Vietnam Era or any other characteristic protected by federal, state, or local law. All qualified applicants will receive consideration for employment. In addition, Data Axle will provide reasonable accommodation for otherwise qualified disabled individuals.

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