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Contractual Programmatic Advertising Jobs (NOW HIRING)

Ad Operations Manager

Manhattan, NY · On-site

$85 - $95/hr

Monitor campaign pacing, delivery, and inventory utilization to ensure contractual obligations are ... Familiarity with programmatic advertising concepts, PMP deals, third-party tracking, ad tags ...

Ad Operations Manager

Manhattan, NY · On-site

$85 - $95/hr

Monitor campaign pacing, delivery, and inventory utilization to ensure contractual obligations are ... Familiarity with programmatic advertising concepts, PMP deals, third-party tracking, ad tags ...

Ad Operations Manager

New York, NY · Hybrid

$85K - $95K/yr

Monitor campaign pacing, delivery, and inventory utilization to ensure contractual obligations are ... Familiarity with programmatic advertising concepts, PMP deals, third-party tracking, ad tags ...

Ad Operations Manager

New York, NY · On-site

$85K - $95K/yr

Monitor campaign pacing, delivery, and inventory utilization to ensure contractual obligations are ... Familiarity with programmatic advertising concepts, PMP deals, third-party tracking, ad tags ...

Ad Operations Manager

Manhattan, NY · Hybrid

$85K - $95K/yr

Monitor campaign pacing, delivery, and inventory utilization to ensure contractual obligations are ... Familiarity with programmatic advertising concepts, PMP deals, third-party tracking, ad tags ...

... programmatic video teams. * Experience working directly with pharmaceutical clients and a deep understanding of the healthcare advertising ecosystem. * Deep knowledge of contractual business terms ...

... programmatic video teams. * Experience working directly with pharmaceutical clients and a deep understanding of the healthcare advertising ecosystem. * Deep knowledge of contractual business terms ...

You will manage negotiation of commercial and contractual terms in collaboration with legal, as ... Requirements * 5+ years of programmatic or online advertising experience (experience working with ...

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Contractual Programmatic Advertising information

See salary details

$31K

$95.8K

$133K

How much do contractual programmatic advertising jobs pay per year?

As of Sep 4, 2026, the average yearly pay for contractual programmatic advertising in the United States is $95,777.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What is contractual programmatic advertising?

Contractual programmatic advertising refers to the use of automated technology to buy and sell digital advertising space, governed by specific contracts between buyers and sellers. It streamlines the ad placement process by utilizing software and algorithms, rather than manual negotiations, to efficiently target audiences and optimize ad spend. The 'contractual' aspect often involves private deals or guaranteed agreements, ensuring certain ad placements, inventory, or pricing. This approach can provide greater transparency, predictability, and control for advertisers and publishers compared to open programmatic auctions.

What are some common challenges faced by professionals in contractual programmatic advertising roles?

Contractual programmatic advertising professionals often face challenges related to rapidly changing campaign objectives and tight deadlines, as clients may require quick turnarounds for programmatic buys. Since these roles are typically project-based, adapting quickly to new platforms, client expectations, and evolving technologies is crucial. Collaboration with account managers, data analysts, and creative teams is frequent, requiring strong communication skills to ensure campaign objectives are met efficiently. Additionally, staying updated on compliance and privacy regulations is essential due to the dynamic nature of digital advertising.

What are the key skills and qualifications needed to thrive in contractual programmatic advertising, and why are they important?

To thrive in Contractual Programmatic Advertising, you need a solid understanding of digital marketing principles, data analysis, and experience with programmatic ad buying, often supported by a relevant degree or certifications. Familiarity with demand-side platforms (DSPs), ad servers, analytics tools, and certifications like Google Display & Video 360 are commonly required. Strong communication, attention to detail, and adaptability help professionals manage campaigns, optimize performance, and collaborate with clients and vendors. These skills ensure effective campaign execution, data-driven decision-making, and the ability to navigate the fast-paced programmatic ecosystem.

What is the difference between Contractual Programmatic Advertising vs Programmatic Advertising Specialist?

AspectContractual Programmatic AdvertisingProgrammatic Advertising Specialist
CredentialsExperience in digital media, ad operations, and contract managementDigital marketing, data analysis, and ad platform certifications
Work EnvironmentAgency or media buying firm, working on client contractsIn-house or agency, managing campaigns and strategies
Usage in IndustryUsed for managing fixed-term ad deals and negotiated contractsFocuses on campaign execution, optimization, and reporting

Contractual Programmatic Advertising involves managing fixed-term ad deals through negotiated contracts, emphasizing contract terms and media buying. In contrast, a Programmatic Advertising Specialist focuses on executing and optimizing digital campaigns using programmatic platforms. Both roles require digital marketing knowledge but differ in scope and responsibilities.

More about Contractual Programmatic Advertising jobs

What cities are hiring for Contractual Programmatic Advertising jobs?

Cities with the most Contractual Programmatic Advertising job openings:

What are the most commonly searched types of Programmatic Advertising jobs?

The most popular types of Programmatic Advertising jobs are:

What states have the most Contractual Programmatic Advertising jobs?

States with the most job openings for Contractual Programmatic Advertising jobs include:

What job categories do people searching Contractual Programmatic Advertising jobs look for?

The top searched job categories for Contractual Programmatic Advertising jobs are:

Infographic showing various Contractual Programmatic Advertising job openings in the United States as of August 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 66% In-person, 6% Hybrid, and 28% Remote job distribution, with an average salary of $95,777 per year, or $46 per hour.

Manager, Programmatic Strategy

NBCUniversal

Manhattan, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 4 days ago


NBCUniversal rating

8.2

Company rating: 8.2 out of 10

Based on 133 frontline employees who took The Breakroom Quiz

17th of 78 rated media


Job description

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

The Manager, Programmatic Strategy will help future-proof NBCU's programmatic advertising business in this highly collaborative role. Working regularly with sales, ad operations, product, and planning teams, the Manager will be focused on programmatic supply enablement and emerging products, including live events, OEM supply, ad innovation, performance partners, and business analysis. 

This position reports to the Senior Director, Programmatic Strategy.  

Responsibilities:

  • Own strategy and business plan for programmatic supply enablement and emerging products, including live events (World Cup, Olympics, NFL), OEM supply, ad innovation solutions, and performance partners (LinkedIn, Walmart). Leverage business and performance insights to evaluate new initiatives, optimize partner performance, and drive revenue growth, adoption, and operational efficiencies. 
  • Drive programmatic supply enablement for live events and emerging ad innovation products by partnering with internal and external stakeholders to bring new inventory and ad formats to market, support integrations and activation readiness, and expand programmatic demand access. 
  • Lead end-to-end product commercialization and programmatic supply enablement efforts, from testing and pilot execution through beta testing, go-to-market strategy, stakeholder enablement, launch, and post-launch performance measurement. 
  • Partner cross-functionally with Product, Sales, Planning, Ad Operations, and Marketing teams to bring new programmatic products and capabilities to market, developing go-to-market strategies, positioning, sales enablement materials, training, and commercialization plans to drive successful launches and adoption. 
  • Gather partner and stakeholder feedback to help inform product enhancements and roadmap priorities related to live event monetization, supply enablement, and emerging products. 
  • Serve as the primary day-to-day contact for platform partners and key stakeholders, communicating partnership performance, initiative progress, opportunities, and risks. 
  • Track and evaluate KPIs for new product launches, strategic initiatives, and partner expansions to measure adoption, scalability, and business impact.  
  • Support project management efforts for strategic partnership initiatives, ensuring deliverables, timelines, and stakeholder communications remain on track. 
  • Manage OEM supply, including inventory deal pacing, troubleshooting delivery and performance issues, onboarding new opportunities, and ensuring compliance with contractual and operational requirements. 
  • Stay abreast to new developments within the broader media and advertising technology industry and within NBCUniversal's ad tech ecosystem. 
Qualifications
  • Bachelor's degree or equivalent experience 
  • 5+ years' experience directly working in programmatic at a leading corporation, agency, technology platform, and/or management consulting firm 
  • Excellent written, verbal, and interpersonal communication skills with the ability to present results of complex analyses clearly
  • Strong PowerPoint skills and proven proficiency summarizing information/analyses into coherent and concise slides
  • Expert Excel user, working with large datasets, consolidating data from multiple sources, like pivot tables and sumif formulas
  • Must possess a passion for media and strong intellectual curiosity 

Desired Characteristics:

  • Strong foundational understanding of advertising sales, advanced advertising and the programmatic marketplace. 
  • Superior attention to detail in written reports, emails, and PowerPoint presentations 
  • Strong organizational skills - ability to manage multiple projects simultaneously and meet deadlines 
  • Previous programmatic publisher experience preferred
  • Highly adaptive to change in fast-paced environment 
  • Passionate about the television, ad tech, and digital media space 

Additional Requirements:

Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $95,000 - $120,000 + bonus eligible

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].


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