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Contractual Programmatic Advertising Jobs in Florida

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Contractual Programmatic Advertising information

What is contractual programmatic advertising?

Contractual programmatic advertising refers to the use of automated technology to buy and sell digital advertising space, governed by specific contracts between buyers and sellers. It streamlines the ad placement process by utilizing software and algorithms, rather than manual negotiations, to efficiently target audiences and optimize ad spend. The 'contractual' aspect often involves private deals or guaranteed agreements, ensuring certain ad placements, inventory, or pricing. This approach can provide greater transparency, predictability, and control for advertisers and publishers compared to open programmatic auctions.

What are some common challenges faced by professionals in contractual programmatic advertising roles?

Contractual programmatic advertising professionals often face challenges related to rapidly changing campaign objectives and tight deadlines, as clients may require quick turnarounds for programmatic buys. Since these roles are typically project-based, adapting quickly to new platforms, client expectations, and evolving technologies is crucial. Collaboration with account managers, data analysts, and creative teams is frequent, requiring strong communication skills to ensure campaign objectives are met efficiently. Additionally, staying updated on compliance and privacy regulations is essential due to the dynamic nature of digital advertising.

What are the key skills and qualifications needed to thrive in contractual programmatic advertising, and why are they important?

To thrive in Contractual Programmatic Advertising, you need a solid understanding of digital marketing principles, data analysis, and experience with programmatic ad buying, often supported by a relevant degree or certifications. Familiarity with demand-side platforms (DSPs), ad servers, analytics tools, and certifications like Google Display & Video 360 are commonly required. Strong communication, attention to detail, and adaptability help professionals manage campaigns, optimize performance, and collaborate with clients and vendors. These skills ensure effective campaign execution, data-driven decision-making, and the ability to navigate the fast-paced programmatic ecosystem.

What is the difference between Contractual Programmatic Advertising vs Programmatic Advertising Specialist?

AspectContractual Programmatic AdvertisingProgrammatic Advertising Specialist
CredentialsExperience in digital media, ad operations, and contract managementDigital marketing, data analysis, and ad platform certifications
Work EnvironmentAgency or media buying firm, working on client contractsIn-house or agency, managing campaigns and strategies
Usage in IndustryUsed for managing fixed-term ad deals and negotiated contractsFocuses on campaign execution, optimization, and reporting

Contractual Programmatic Advertising involves managing fixed-term ad deals through negotiated contracts, emphasizing contract terms and media buying. In contrast, a Programmatic Advertising Specialist focuses on executing and optimizing digital campaigns using programmatic platforms. Both roles require digital marketing knowledge but differ in scope and responsibilities.

What are the most commonly searched types of Programmatic Advertising jobs in Florida?

The most popular types of Programmatic Advertising jobs in Florida are:

What are popular job titles related to Contractual Programmatic Advertising jobs in Florida?

For Contractual Programmatic Advertising jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Contractual Programmatic Advertising jobs in Florida look for?

The top searched job categories for Contractual Programmatic Advertising jobs in Florida are:

What cities in Florida are hiring for Contractual Programmatic Advertising jobs?

Cities in Florida with the most Contractual Programmatic Advertising job openings:

Contractual Programmatic Advertising jobs near you
Infographic showing various Contractual Programmatic Advertising job openings in Florida as of August 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 67% In-person, 6% Hybrid, and 27% Remote job distribution.

Associate Digital Media Director

The Zimmerman Agency, Inc.

Tallahassee, FL • On-site

$90 - $150/hr

Other

Posted 5 days ago

Job description

Description: We’re seeking an experienced Associate Digital Media Director to develop and execute strategic digital media initiatives across our client portfolios. You’ll drive multi-channel campaign strategy, analyze performance data to optimize results, and manage key vendor relationships. Success requires hands‑on expertise across SEM, social, display, programmatic, video, and retail media channels.

Key Responsibilities Performance Analytics & Data-Driven Strategy
  • Analyze campaign performance data to identify optimization opportunities and troubleshoot issues across all channels
  • Evaluate campaign performance against KPIs using Google Analytics, Google DCM, Prisma, and platform-native dashboards
  • Build custom reporting solutions and automated dashboards to track and measure campaign results
  • Conduct A/B testing and multivariate testing to improve campaign performance
  • Develop attribution models to understand customer journey and optimize budget allocation
  • Synthesize complex data into actionable insights and strategic recommendations
  • Present performance findings and insights to senior leadership and clients
  • Own development of comprehensive, innovative multi-channel media plans for assigned client accounts
  • Build deep expertise across all digital channels: SEM, social, display, programmatic, video, and retail media
  • Design and execute integrated SEM strategies including paid search optimization and keyword management
  • Develop and optimize retail media strategies (Amazon, Walmart, Target, etc.) to drive sales and market share
  • Produce performance-driven strategies focused on positive ROAS, lead generation, and subscription optimization
  • Lead monthly/quarterly business reviews and annual multi-channel budget planning
Campaign Execution & Tactical Activation
  • Oversee multi-channel campaign implementation, monitoring, and optimization
  • Coordinate with creative, copywriting, and analytics teams for on-brand, on-message delivery
  • Monitor performance and adjust tactics in real-time to optimize results
  • Own complex deliverables and ensure alignment with strategic objectives
  • Evaluate vendor capabilities, pricing, and performance to support client needs
  • Conduct vendor selection processes and establish ongoing relationships
  • Monitor vendor performance against SLAs and contractual obligations
  • Negotiate favorable terms and pricing agreements to optimize client ROI
  • Maintain vendor performance scorecards and lead problem resolution
Strategic Client Partnership
  • Serve as main strategic partner to guide and develop current and future media planning
  • Develop deep understanding of client business and identify growth opportunities
  • Demonstrate thought leadership by identifying industry changes, emerging technologies, and competitive advantages
  • Provide proactive recommendations with supporting data and competitive analysis
  • Collaborate across teams to deliver integrated solutions and drive strategy execution
  • Work with creative and development teams to produce digital assets aligned with strategic recommendations
  • Contribute to new business pitches and proposal development
Required Qualifications
  • 7+ years managing paid media across digital channels (SEM, social, display, programmatic, video)
  • 3+ years managing SEM campaigns with demonstrated expertise in paid search strategy and optimization
  • 2+ years with retail media platforms (Amazon Advertising, Walmart Marketplace, Target Roundel, or similar)
  • Demonstrated expertise in analytics and data interpretation with strong ability to extract insights from complex data
  • Advanced proficiency with Google Analytics, Google DCM, Prisma, and reporting tools
  • Experience with vendor and supplier evaluation, selection, and management
  • Proven ability to develop innovative multi-channel media strategies for complex clients
  • Strong understanding of performance media principles (ROAS, lead generation, subscription programs)
  • Strong project management skills with ability to prioritize multiple tasks and meet deadlines
  • Analytically minded with excellent problem-solving and troubleshooting skills
  • Strong written and verbal communication skills
  • Bachelor’s degree in Marketing, Communications, Advertising, Business, or related field
  • Proficiency with Microsoft Office Suite and Google Workspace
Preferred Qualifications
  • Hands‑on experience with Demand‑Side Platforms (DSPs) for programmatic campaign management
  • Advanced experience with Google DCM for campaign management and trafficking
  • Advanced experience with Prisma for buy management (order, traffic, reconciliation)
  • Advanced experience with marketing analytics platforms (Tableau, Looker, Data Studio)
  • Experience building custom dashboards and automated reporting solutions
  • Advanced knowledge of attribution modeling and customer journey analysis
  • Experience with SEM management platforms (Google Ads Editor, Marin, Kenshoo)
  • Advanced expertise in e‑commerce marketing and retail media analytics
  • Experience with A/B testing and experimental design
  • Certifications in Google Analytics, Google Ads, or data analytics
  • Portfolio demonstrating successful SEM and retail media campaigns with measurable ROI
  • Experience presenting data‑driven insights to C‑level stakeholders
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