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Freelance Programmatic Advertising Jobs in Florida

Izea Worldwide Inc

Freelance Paid Media Manager

Orlando, FL · On-site

$114K - $119K/yr

... Programmatic, and Google * Monitor digital advertising budgets and performance to maximize ROI ... This is a freelance role that will be full time for several months to cover for a maternity leave

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Freelance Programmatic Advertising information

How do freelance programmatic advertising professionals typically collaborate with clients and creative teams to execute campaigns?

Freelance programmatic advertising professionals often work closely with both clients and creative teams to ensure campaigns run smoothly and meet objectives. Collaboration usually involves regular check-ins to discuss targeting strategies, creative asset requirements, and campaign performance updates. Freelancers may use project management tools, shared dashboards, or scheduled video calls to stay aligned with stakeholders. Clear communication and timely feedback are key to adapting to real-time campaign optimizations and ensuring deliverables are met on schedule.

What is the difference between Freelance Programmatic Advertising vs Freelance Digital Media Buying?

AspectFreelance Programmatic AdvertisingFreelance Digital Media Buying
CredentialsKnowledge of ad platforms, data analysis, and programmatic toolsUnderstanding of media channels, negotiation skills, and campaign planning
Work EnvironmentRemote, project-based, using digital platformsRemote or on-site, focusing on media placement and negotiations
Industry UsageCommon in digital advertising agencies and tech companiesUsed across various industries for media campaign execution
Search & Comparison IntentOften compared for technical skills and automation focusCompared for media strategy and negotiation skills

While both roles involve digital advertising, Freelance Programmatic Advertising focuses on automated ad buying using data and technology, whereas Freelance Digital Media Buying emphasizes manual media placement and negotiations. Understanding these differences helps freelancers target the right opportunities based on their skills and client needs.

What are the key skills and qualifications needed to thrive as a freelance programmatic advertising specialist, and why are they important?

To excel as a Freelance Programmatic Advertising Specialist, you need a strong grasp of digital marketing fundamentals, data analysis, and campaign management, typically supported by relevant experience or a marketing degree. Expertise with programmatic platforms such as Google DV360, The Trade Desk, and familiarity with ad verification and analytics tools are crucial, along with certifications like Google Ads or IAB Digital Media Buying & Planning. Excellent communication, self-motivation, and project management skills help you effectively collaborate with clients and manage multiple campaigns independently. These skills are vital for driving campaign performance, ensuring client satisfaction, and staying competitive in the rapidly evolving programmatic landscape.

What is freelance programmatic advertising?

Freelance programmatic advertising involves independent professionals managing automated, data-driven digital ad campaigns for clients. These freelancers use specialized platforms and algorithms to buy and optimize online ad space in real time, targeting specific audiences to maximize return on investment. Their work often includes campaign strategy, setup, monitoring, reporting, and ongoing optimization. Businesses hire freelance programmatic advertisers for their expertise and flexibility without committing to a full-time hire.
What are the most commonly searched types of Programmatic Advertising jobs in Florida? The most popular types of Programmatic Advertising jobs in Florida are:
What are popular job titles related to Freelance Programmatic Advertising jobs in Florida? For Freelance Programmatic Advertising jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Freelance Programmatic Advertising jobs in Florida look for? The top searched job categories for Freelance Programmatic Advertising jobs in Florida are:
What cities in Florida are hiring for Freelance Programmatic Advertising jobs? Cities in Florida with the most Freelance Programmatic Advertising job openings:
Freelance Programmatic Advertising jobs near you

Freelance Paid Media Manager

Izea Worldwide Inc

Orlando, FL • On-site

$114K - $119K/yr

Full-time

Posted 2 days ago

New

Job description

Description:


Joining the talented Paid Media team at #TeamIZEA, the Freelance Paid Media Manager, will play a critical role in shaping how brands thrive in the creator economy. You'll support both the execution and optimization of influencer marketing campaigns. You’ll play a hands-on role informing, monitoring and analyzing paid media performance.


Your responsibilities and contributions will drive value

  • Assist in the development and execution of paid media strategies that complement influencer campaigns
  • Analyze campaign performance data, performance reporting, identifying insights and opportunities for optimization
  • Help manage the lifecycle of paid media campaigns across platforms like Meta, TikTok, Pinterest, Programmatic, and Google
  • Monitor digital advertising budgets and performance to maximize ROI
  • Collaborate with internal and external teams to ensure integrated, cohesive campaign delivery
  • Stay informed on industry trends and platform updates to inform media tactics
Requirements:


Your background and experience will lead to success

  • 3-5 years of experience managing paid media campaigns for social
  • Proven success leading end-to-end media campaigns, from strategy to execution and reporting
  • Deep understanding of influencer platforms (Instagram, TikTok, YouTube, Pinterest, etc.) and how content drives business results and an understanding of platform guidelines
  • Strong analytical mindset with the ability to translate data into strategic insights
  • Excellent communication, relationship management, and presentation skills
* This is a freelance role that will be full time for several months to cover for a maternity leave