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Entry Level Programmatic Advertising Jobs (NOW HIRING)

WPP Media

Senior Associate, Programmatic

New York, NY · On-site

... entry-level direct reports. Requirements * Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience. * 1+ Years working within ...

DCI Group

Account Associate - Digital

Washington, DC · On-site

$60K/yr

DCI Group is seeking an entry-level digital public affairs professional to join our Washington, DC ... Experience in MS Office, Facebook Business Manager, LinkedIn, X Ads, or programmatic advertising is ...

DCI Group

Account Associate -- Digital

Washington, DC

$60K/yr

DCI Group is seeking an entry-level digital public affairs professional to join our Washington, DC ... Experience in MS Office, Facebook Business Manager, LinkedIn, X Ads, or programmatic advertising is ...

Samba

Associate Account Executive

New York, NY · On-site

$70K - $100K/yr

This is an entry-level role designed for someone who is hungry to learn, resilient in the face of ... Existing knowledge of the TV, digital, social and programmatic advertising landscape. Samba expects ...

Samba

Associate Account Executive

New York, NY · On-site

$70K/yr

This is an entry-level role designed for someone who is hungry to learn, resilient in the face of ... Existing knowledge of the TV, digital, social and programmatic advertising landscape. Samba expects ...

Samba

Associate Account Executive

Los Angeles, CA · On-site

$70K - $100K/yr

This is an entry-level role designed for someone who is hungry to learn, resilient in the face of ... Existing knowledge of the TV, digital, social and programmatic advertising landscape. Samba expects ...

Samba

Associate Account Executive

New York, NY · On-site

$70K - $100K/yr

This is an entry-level role designed for someone who is hungry to learn, resilient in the face of ... Existing knowledge of the TV, digital, social and programmatic advertising landscape. $70,000 ...

Samba

Associate Account Executive

New York, NY · On-site

$70K - $100K/yr

This is an entry-level role designed for someone who is hungry to learn, resilient in the face of ... Existing knowledge of the TV, digital, social and programmatic advertising landscape. $70,000 ...

Samba

Associate Account Executive

New York, NY · On-site

$70K - $100K/yr

This is an entry-level role designed for someone who is hungry to learn, resilient in the face of ... Existing knowledge of the TV, digital, social and programmatic advertising landscape. $70,000 ...

Samba

Associate Account Executive

Los Angeles, CA · On-site

$70K - $100K/yr

This is an entry-level role designed for someone who is hungry to learn, resilient in the face of ... Existing knowledge of the TV, digital, social and programmatic advertising landscape. $70,000 ...

Samba

Associate Account Executive

New York, NY · On-site

$70K - $100K/yr

This is an entry-level role designed for someone who is hungry to learn, resilient in the face of ... Existing knowledge of the TV, digital, social and programmatic advertising landscape. $70,000 ...

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Entry Level Programmatic Advertising information

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$25K

$50.3K

$79K

How much do entry level programmatic advertising jobs pay per year?

As of Aug 28, 2026, the average yearly pay for entry level programmatic advertising in the United States is $50,289.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $58,500.00 per year, depending on experience, location, and employer.

What is entry level programmatic advertising?

Entry level programmatic advertising involves working with automated technology to buy and place digital ads across various online platforms. In this role, employees typically assist in setting up campaigns, monitoring their performance, analyzing data, and optimizing strategies under the guidance of more experienced team members. This position is ideal for those new to digital marketing and offers hands-on experience with ad platforms, targeting options, and data analysis. Strong analytical skills and a willingness to learn are important for success in this field.

What are the key skills and qualifications needed to thrive as an entry level programmatic advertising specialist, and why are they important?

To thrive as an Entry Level Programmatic Advertising specialist, you need a foundational understanding of digital marketing concepts, data analysis, and a relevant bachelor’s degree, such as in marketing or communications. Familiarity with demand-side platforms (DSPs), Google Ads, and analytics tools, as well as certifications like Google Ads or IAB Digital Media Buying & Planning, are commonly required. Strong attention to detail, analytical thinking, and effective communication help you optimize campaigns and collaborate across teams. These skills are critical for efficiently executing ad strategies, interpreting campaign data, and driving measurable results in a fast-paced digital environment.

What are some common challenges faced by entry level programmatic advertising professionals, and how can they overcome them?

One common challenge for entry-level professionals in programmatic advertising is quickly learning to navigate complex ad platforms and interpreting large data sets. New hires may find it overwhelming to understand industry jargon and keep up with frequent technology updates. Overcoming these challenges involves proactive learning, seeking mentorship from experienced team members, and taking advantage of available training resources. Collaborating frequently with account managers, analysts, and creative teams also helps build a well-rounded skill set and deeper understanding of campaign performance.
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Entry Level Programmatic Advertising jobs near you
Infographic showing various Entry Level Programmatic Advertising job openings in the United States as of August 2026, with employment types broken down into 86% Full Time, and 14% Part Time. Highlights an 79% In-person, 7% Hybrid, and 14% Remote job distribution, with an average salary of $50,289 per year, or $24.2 per hour.

Senior Associate, Programmatic

WPP Media

New York, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 15 days ago

WPP Media rating

8.9

Company rating: 8.9 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

6th of 78 rated media

Job description

About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary
As a Senior Associate, you will support teams responsible for creating and executing programmatic media plans using industry-leading media technology platforms. In this role, you will gain exposure to emerging digital media technologies, publishers, and programmatic strategies that will help create a valuable foundation for a career in digital media. Senior Associates are also typically responsible for managing entry-level team members.
Key Responsibilities
  • Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.
  • Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
  • Own operational tasks including budget management, billing and campaign creative trafficking.
  • Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and ensure stakeholders are kept informed on performance.
  • Build relationships and own communication with members of the broader digital account teams including planning, investment, operations and analytics.
  • Work with publishers to implement, troubleshoot and optimize programmatic deals to help secure access to high-quality media inventory.
  • Develop technical skillsets in the utilization of relevant digital ad technology platforms, including Ad Servers, DMPs and Third-Party Verification tools.
  • Train, onboard, manage the day-to-day responsibilities, and review the work of entry-level direct reports.

Requirements
  • Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
  • 1+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
  • Familiarity with key programmatic or digital media platforms.
  • Proficient in Microsoft Excel.
  • Excellent verbal and written skills, and a detail-oriented mindset.
  • Strong analytical abilities and quantitative skills.

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$45,000-$90,000 USD
Please read our Privacy Notice for more information on how we process the information you provide.

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