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Consumer Behavior Jobs (NOW HIRING)

Crocs

Director, Consumer & Brand Insights

Westwood, MA

$165K - $175K/yr

Lead the enterprise insights ecosystem, including brand tracking, segmentation, consumer behaviors and attitudes, purchase drivers, competitive intelligence, and emerging trends. * Synthesize complex ...

Aequor

... behavior and product experience Work Environment Onsite role based in a development center in ... within a leading consumer health organization Why Join This is an opportunity to contribute ...

Socket.dev

Consumer Insights Analyst

Lehi, UT · On-site

$60 - $90/hr

Develop frameworks that help predict consumer behavior, identify opportunities, and improve strategic decision-making. * Partner cross-functionally to frame critical questions, reduce uncertainty ...

Trove Brands

Consumer Insights Analyst

Lehi, UT · On-site

Develop frameworks that help predict consumer behavior, identify opportunities, and improve strategic decision-making. * Partner cross-functionally to frame critical questions, reduce uncertainty ...

Marquee Brands

Consumer Insights Intern

Manhattan, NY · Hybrid

$17/hr

Consumer Insights Team The Consumer Insights team at Marquee Brands is focused on understanding consumer behavior, brand performance, and market opportunities to guide brand strategy and growth. This ...

La-Z-Boy

Consumer Insights Analyst

Monroe, MI · On-site

Conduct surveys, interviews, focus groups, concept tests, and ad hoc studies that address consumer behavior, attitudes, needs, and decision-making. * Coordinate with internal partners and external ...

New

La-Z-Boy Incorporated

$52 - $78/hr

Conduct surveys, interviews, focus groups, concept tests, and ad hoc studies that address consumer behavior, attitudes, needs, and decision‑making. Coordinate with internal partners and external ...

New

La-Z-Boy Incorporated

Consumer Insights Analyst

Monroe, MI · On-site

$52 - $78/hr

Conduct surveys, interviews, focus groups, concept tests, and ad hoc studies that address consumer behavior, attitudes, needs, and decision‑making. Coordinate with internal partners and external ...

New

La-Z-Boy

Consumer Insights Analyst

Monroe, MI · On-site

Conduct surveys, interviews, focus groups, concept tests, and ad hoc studies that address consumer behavior, attitudes, needs, and decision-making. * Coordinate with internal partners and external ...

Trove Brands

Consumer Insights Analyst

Lehi, UT · On-site

Develop frameworks that help predict consumer behavior, identify opportunities, and improve strategic decision-making. * Partner cross-functionally to frame critical questions, reduce uncertainty ...

Marquee Brands

Consumer Insights Intern

Manhattan, NY · On-site

$17/hr

Consumer Insights Team The Consumer Insights team at Marquee Brands is focused on understanding consumer behavior, brand performance, and market opportunities to guide brand strategy and growth. This ...

Marquee Brands

Consumer Insights Intern

Manhattan, NY · On-site

$17/hr

Consumer Insights Team The Consumer Insights team at Marquee Brands is focused on understanding consumer behavior, brand performance, and market opportunities to guide brand strategy and growth. This ...

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Consumer Behavior information

See salary details

$47.5K

$89.1K

$149K

How much do consumer behavior jobs pay per year?

As of Sep 5, 2026, the average yearly pay for consumer behavior in the United States is $89,075.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $90,500.00 per year, depending on experience, location, and employer.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and understanding consumer insights tools can improve job prospects. Advanced roles may require a master's degree or specialized certifications in market research or consumer analytics.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and familiarity with tools like SPSS or Excel.
More about Consumer Behavior jobs

What cities are hiring for Consumer Behavior jobs?

Cities with the most Consumer Behavior job openings:

What are the most commonly searched types of Consumer Behavior jobs?

The most popular types of Consumer Behavior jobs are:

What states have the most Consumer Behavior jobs?

States with the most job openings for Consumer Behavior jobs include:

Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 73% Full Time, 24% Part Time, 1% Temporary, and 1% Contract. Highlights an 80% Physical, 1% Hybrid, and 19% Remote job distribution, with an average salary of $89,075 per year, or $42.8 per hour.

Director, Consumer & Brand Insights

Crocs

Westwood, MA

$165K - $175K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 21 days ago

Key responsibilities

  • Define and lead the enterprise consumer and brand insights strategy across Crocs and HEYDUDE portfolios.

  • Synthesize consumer, market, and business signals into strategic recommendations to influence enterprise priorities and create measurable outcomes.

  • Oversee research partners, methodologies, and insights platforms to ensure data integrity and actionable insights.

Crocs rating

7.0

Company rating: 7.0 out of 10

Based on 65 frontline employees who took The Breakroom Quiz

17th of 105 rated fashion retailers

Job description

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.

Overview

At Crocs, Inc., we are seeking a Director, Consumer & Brand Insights to define and lead the enterprise consumer and brand insights strategy across the Crocs and HEYDUDE portfolios.This leader will serve as the voice of the consumer across the organization, shaping enterprise priorities, influencing senior leaders, and ensuring consumer insights are embedded in strategic decision-making across brand, product, marketing, commercial, and corporate planning.The Director will establish and evolve a world-class consumer insights function, translating consumer understanding into actionable business strategies that drive growth, strengthen brand equity, and create competitive advantage.

What You'll Do
  • Set the vision and roadmap for consumer and brand insights across Crocs and HEYDUDE, ensuring insights directly inform business strategy, growth priorities, product innovation, and long-range planning.
  •  Champion the consumer perspective across the organization and influence senior leaders to make informed decisions grounded in consumer understanding and market dynamics.
  • Lead the enterprise insights ecosystem, including brand tracking, segmentation, consumer behaviors and attitudes, purchase drivers, competitive intelligence, and emerging trends.
  • Synthesize complex consumer, market, and business signals into clear strategic recommendations that influence enterprise priorities and create measurable outcomes.
  • Serve as a trusted advisor on investment decisions, portfolio strategy, innovation pipelines, brand positioning, and commercial planning.
  • Develop frameworks, tools, reporting, and best practices that make insights actionable and accessible, while coaching team members and cross-functional partners to strengthen consumer-centric thinking.
  • Identify emerging trends, evolving consumer needs, and market shifts to proactively inform growth opportunities, innovation strategies, and risk mitigation.
  • Oversee research partners, methodologies, and insights platforms to ensure data integ
What You'll Bring to the Table
  • 10+ years of progressive experience in consumer insights, market research, strategy, analytics, or related disciplines
  • Significant experience in consumer products, retail, footwear, apparel, or adjacent industries
  • Demonstrated success influencing senior executives and shaping enterprise-level business decisions
  • Experience developing and leading insights strategies that drive measurable business impact
  • Experience leading agencies, external research partners, and cross-functional teams

Leadership Capabilities

  • Strong strategic thinker with the ability to connect consumer insights to enterprise growth opportunities
  • Proven ability to influence senior leaders and drive alignment across complex stakeholder groups
  • Ability to balance long-term strategic thinking with practical business application
  • Strong executive communication and storytelling skills
  • Demonstrated ability to operate effectively in ambiguity and lead through change

Technical Expertise

  • Deep expertise in consumer research methodologies, segmentation, tracking studies, analytics, and insights activation
  • Strong understanding of consumer behavior, brand equity measurement, and competitive intelligence
  • Experience leveraging data visualization and analytics tools (Tableau, Power BI, AI-enabled insights platforms, etc.)
  • Ability to synthesize multiple data sources into clear business recommendations

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Director, Consumer & Brand Insights 

Salary or Pay Range: $165,000 - $175,000 

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This organization participates in E-Verify.

This position is eligible to participate in a company incentive program. 

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits. 

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration.  The posting will be removed if the job is filled before the application window deadline.

Job Category: Corporate 

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