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Consumer Behavior Jobs (NOW HIRING)

Tapestry, Inc.

Manager, Consumer Insights

New York, NY · On-site

Intellectually curious and creative, strong interest in consumer behavior and trends * Highly self-motivated/self-directed and able to excel in ambiguity * Innate drive for actionable and tangible ...

BP

Consumer Card Specialist

Chicago, IL · On-site

$11K - $150K/yr

Analyze portfolio performance, consumer behavior, market trends, and competitive activity to identify opportunities for growth, optimization, and innovation. * Develop cases, recommendations ...

BP Americas, Inc.

Consumer Card Specialist

Chicago, IL · On-site

$11K/mo

Analyze portfolio performance, consumer behavior, market trends, and competitive activity to identify opportunities for growth, optimization, and innovation. * Develop cases, recommendations ...

bp

Consumer Card Specialist

Chicago, IL · On-site

$11K/mo

Analyze portfolio performance, consumer behavior, market trends, and competitive activity to identify opportunities for growth, optimization, and innovation. * Develop cases, recommendations ...

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Consumer Behavior information

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$47.5K

$89.1K

$149K

How much do consumer behavior jobs pay per year?

As of Aug 15, 2026, the average yearly pay for consumer behavior in the United States is $89,075.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $90,500.00 per year, depending on experience, location, and employer.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical and research skills. Gaining experience through internships or entry-level roles in market research or data analysis can be beneficial. Familiarity with tools like SPSS or Excel and understanding consumer insights are also valuable for this field.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and understanding consumer psychology.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.
More about Consumer Behavior jobs

What cities are hiring for Consumer Behavior jobs?

Cities with the most Consumer Behavior job openings:

What are the most commonly searched types of Consumer Behavior jobs?

The most popular types of Consumer Behavior jobs are:

What states have the most Consumer Behavior jobs?

States with the most job openings for Consumer Behavior jobs include:

Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 26% Part Time, 1% Temporary, and 2% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $89,075 per year, or $42.8 per hour.

Senior Manager, Global Marketing & C&CL Consumption & Purchase Analytics Intelligence Services

Coca-Cola

Atlanta, GA

Full-time

Posted 8 days ago

Coca-Cola rating

7.6

Company rating: 7.6 out of 10

Based on 441 frontline employees who took The Breakroom Quiz

139th of 438 rated food and drinks producers

Job description

Job Description Summary:

About The Coca-Cola Company


The Coca-Cola Company is a global leader in the beverage industry, operating in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, theGlobal Digital Networkorganization serves as a key growth driver, delivering enterprise-wide digitized solutions.

This role is part of theEnterprise Intelligenceteam within the Global Digital Network organization. AsSenior Manager, Global Consumption & Purchase Analytics Intelligence, you will play a critical role in creating and delivering analytics solutions that provide actionable insights into consumer behavior, consumption patterns, and purchase decisions. You will work closely with marketing leaders,Human Insights, Marketing Performance, Categoriesand cross-functionalstakeholdersto drive data-informed strategies that enhance brand performance and accelerate growth.

Key Responsibilities

Consumption and Purchase Analytics Creation and Delivery

  • Develop and deliver analytics solutions that provide insights into consumer behavior, consumption trends, and purchase patterns across global markets.

  • Create and maintain consumption and purchase performance reports, identifying key trends, insights, and actionable recommendations.

  • Collaborate withmarketing teams to translate data into meaningful insights that drive brand growth and consumer engagementacross the consumption and purchase consumer journey.

  • Present analytics outcomes and strategic recommendations to stakeholders, ensuring alignment with business goals and category strategies.

  • Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements.

Consumer Behavior and Market Insights

  • Analyze consumer behavior and market trends to identify opportunities for growth and innovation.

  • Develop and manage research protocols and dataproduct measurement systemsto measure and optimize consumption and purchase patterns.

  • LeverageAI enabledadvanced analytics tools and methodologies to uncover actionable insights that inform marketing and category strategies.

Support Purchase and Consumption Optimization

  • Embed consumer and market trends, competitive analysis, and purchase insights into analytics deliverables.

  • Collaborate with marketing teams to identify opportunities for innovation and align analytics outcomes with consumption and purchase strategies.

  • Support the development and execution of initiatives to optimize consumer engagement and drive purchase behavior.

  • Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization.

  • Leverage automation, AI,agentic,and advanced analytics tools to radically upscale theconsumption and purchase intelligence insights.

Cross-Functional Collaboration

  • Work closely with Human Insights,Marketing Performance, Commercial, RGM andGlobal Category teams across Global and OU networkto align consumption and purchase analyticinsightswith business objectives.

  • Contribute to the development of consumption and purchase enterprise intelligence protocols and knowledge sharing within intelligence community and cross-network for greater data fluency and intelligence utilization.

  • Actively participate in the consumption and purchase intelligence community of practice, sharing insights and best practices to foster engagement and growth.

Qualifications & Requirements

Functional Skills

  • Analytics Expertise:Proven ability to create and deliver advanced analytics solutions that drive business outcomes.

  • Data Storytelling:Ability to simplify complex data into actionable insights for diverse audiences.

  • Advanced Analytics:Proficiency in AI, automation, and advanced analytics tools to enhance consumption and purchase intelligence systems.

  • Consumer Behavior Analysis:Experience in analyzing consumer behavior, market trends, and purchase patterns to inform business strategies.

  • Research and Data Management:Experience in managing research projects, data sources, and reporting systems to drive actionable insights.

  • Cross-Functional Collaboration:Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines.

  • Quantitative Skills:Ability to analyze data to identify patterns, opportunities, and gaps, integrating insights across disparate data sources.

Experience

  • Minimum of5+years of work experience in marketing, consumer research, analytics, or related disciplines.

  • Prior experience in two or more of the following areas:

  • Managing/fielding consumer research

  • Data management

  • Analytics and reporting for driving business decisions

  • Consumer behavior analysis

  • Brand/product management

  • Experience usingAI enableddata reporting/visualizationtools.

  • Experience in a global role is preferred but not required.

Education

  • Bachelor's degree required; MBA or advanced degree preferred.

What We Can Do for You

  • Iconic Brands:Work with globally recognized brands like Coca-Cola, Sprite, and Fanta.

  • Diverse Customers:Collaborate with a wide range of customers, from retail to entertainment.

  • Growth Culture:Be part of an inclusive culture that values curiosity, empowerment, and continuous learning.

Our Purpose and Growth Culture

We are committed to refreshing the world and making a difference. Our inclusive culture is built on curiosity, empowerment, agility, and collaboration. These values have driven our success for over 130 years. Learn more about our purpose and visionhere.

Equal Opportunity Employer

The Coca-Cola Company is an Equal Opportunity Employer. We do not discriminate based on race, color, gender, age, religion, sexual orientation, disability, or any other protected class. We comply with all applicable privacy laws when collecting personal information during the hiring process.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Pay Range:

United States of America: 139,600 USD - 157,900 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

August 21, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Visionto learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

What Coca-Cola employees say

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Coca-Cola logo

About Coca-Cola

Sourced by ZipRecruiter

On May 8, 1886, Dr. John Pemberton brought his perfected syrup to Jacobs' Pharmacy in downtown Atlanta where the first glass of Coca‑Cola was poured. From that one iconic drink, we’ve evolved into a total beverage company. More than 2.2 billion servings of our drinks are enjoyed in more than 200 countries and territories each day. We are constantly transforming our portfolio, from reducing added sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. We are committed to offering people more of the drinks they want across a range of categories and sizes while driving sustainable solutions that build resilience into our business and create positive change for the planet.

Industry

Food services and drinking places and food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

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