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Consumer Behavior Jobs in Virginia (NOW HIRING)

Nestle

Senior Specialist Shopper Marketing

Arlington, VA

$110K - $125K/yr

  • Medical

  • Retirement

The ideal candidate will have a deep understanding of consumer behavior and be able to translate that knowledge into effective marketing campaigns that resonate with shoppers. They will work closely ...

Nova Acquisitions Group

Be Seen First

CUSTOMER SERVICE REPRESENTATIVE Sales CSR

Mclean, VA · On-site

$800 - $1.5K/wk

With a deep understanding of consumer behavior and a data-driven approach, we create campaigns that not only capture attention but also drive tangible results. From developing compelling brand ...

Serco USA

Data Analytics and Research Analyst

Herndon, VA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The candidate will translate predictive, prescriptive, and strategic insights into program performance, consumer behavior, and potential fraud to help guide decision making and improvements. The ...

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Showing results 1-20

All JobsConsumer Behavior JobsConsumer Behavior Jobs in Virginia

Consumer Behavior information

See Virginia salary details

$47.1K

$88.3K

$147.7K

How much do consumer behavior jobs pay per year?

As of Aug 15, 2026, the average yearly pay for consumer behavior in Virginia is $88,311.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,400.00 and $89,700.00 per year, depending on experience, location, and employer.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical and research skills. Gaining experience through internships or entry-level roles in market research or data analysis can be beneficial. Familiarity with tools like SPSS or Excel and understanding consumer insights are also valuable for this field.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and understanding consumer psychology.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What are the most commonly searched types of Consumer Behavior jobs in Virginia?

The most popular types of Consumer Behavior jobs in Virginia are:

What cities in Virginia are hiring for Consumer Behavior jobs?

Cities in Virginia with the most Consumer Behavior job openings:

Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 73% Full Time, 23% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $88,311 per year, or $42.5 per hour.

Consumer Insights Lead

Silgan Dispensing Systems

Richmond, VA

$95K/yr

Full-time

Posted 17 days ago

Job description

Make an impact through consumer insights.
We are looking for a strategic, curious, and data-driven Consumer Insights Lead to help shape business decisions by turning consumer behavior into actionable insights. In this role, you will partner closely with Marketing, Sales, Innovation, and Leadership to identify opportunities, influence strategy, and champion the voice of the consumer across the organization.

What You'll Do

  • Lead qualitative and quantitative consumer research projects from design through execution.
  • Analyze consumer, market, and competitive trends to identify opportunities and risks.
  • Translate complex data into clear, actionable recommendations for business leaders.
  • Partner cross-functionally to support innovation, product development, brand strategy, and commercial initiatives.
  • Develop presentations and executive-ready reports that influence strategic decisions.
  • Manage external research vendors and research budgets as needed.
  • Champion a consumer-first mindset throughout the organization.

What We're Looking For

  • Bachelor's degree in Marketing, Business, Psychology, Market Research, or a related field.
  • 5+ years of experience in consumer insights, market research, or customer analytics.
  • Strong analytical skills with experience interpreting qualitative and quantitative data.
  • Excellent presentation, storytelling, and communication skills.
  • Experience with survey platforms, syndicated data, and consumer research methodologies.
  • Advanced proficiency in Microsoft Excel and PowerPoint.

Why this role?
You'll have the opportunity to influence key business decisions, collaborate with talented cross-functional teams, and help shape the future of our brands through meaningful consumer insights

Why Silgan?
Join a global organization where innovation, teamwork, inclusion, and continuous improvement drive everything we do. You'll have the opportunity to grow your HR technology career while supporting employees around the world.
Ready to build your future with us? Apply today!

The anticipated starting salary for this position is $95,000. Final compensation may be higher and will be commensurate with the selected candidate's experience, qualifications, and overall value they bring to the organization.

Equal Employment Opportunity

Silgan Dispensing is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, or any other characteristic protected by applicable federal, state, or local law.

LIMITATIONS AND DISCLAIMER

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.

All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an "at-will" basis.

Silgan is an Equal Opportunity Employer. We consider applicants for all positions without regard to race, color, religion, sex, national origin, age, marital status, or the presence of a disability, which would not prevent the performance of essential job duties with, or without reasonable accommodation of any other protective status.

Silgan is a drug-free workplace.

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