ZipRecruiter

Log In

1

Consumer Behavior Jobs in Virginia (NOW HIRING)

Medela

Category Manager

Norfolk, VA · Hybrid

If you're brilliant in translating consumer behavior, enjoy solving business challenges with data, and want your insights to influence real business decisions, we'd love to hear from you. What You'll ...

Medela

Category Manager

Richmond, VA · Hybrid

If you're brilliant in translating consumer behavior, enjoy solving business challenges with data, and want your insights to influence real business decisions, we'd love to hear from you. What You'll ...

Nestle

Senior Specialist Shopper Marketing

Arlington, VA · On-site

$110K - $125K/yr

The ideal candidate will have a deep understanding of consumer behavior and be able to translate that knowledge into effective marketing campaigns that resonate with shoppers. They will work closely ...

next page

Showing results 1-20

All JobsConsumer Behavior JobsConsumer Behavior Jobs in Virginia

Consumer Behavior information

See Virginia salary details

$47.1K

$88.3K

$147.7K

How much do consumer behavior jobs pay per year?

As of Sep 5, 2026, the average yearly pay for consumer behavior in Virginia is $88,311.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,400.00 and $89,700.00 per year, depending on experience, location, and employer.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and understanding consumer insights tools can improve job prospects. Advanced roles may require a master's degree or specialized certifications in market research or consumer analytics.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and familiarity with tools like SPSS or Excel.

What are the most commonly searched types of Consumer Behavior jobs in Virginia?

The most popular types of Consumer Behavior jobs in Virginia are:

What cities in Virginia are hiring for Consumer Behavior jobs?

Cities in Virginia with the most Consumer Behavior job openings:

Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in Virginia as of August 2026, with employment types broken down into 2% As Needed, 67% Full Time, 29% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $88,311 per year, or $42.5 per hour.

Manager, Project Manager - Consumer Behavior Analytics

Capital One

Richmond, VA • On-site

Full-time

Posted 3 days ago

New

Capital One rating

7.8

Company rating: 7.8 out of 10

Based on 148 frontline employees who took The Breakroom Quiz

89th of 175 rated banks

Job description

Manager, Project Manager - Consumer Behavior AnalyticsAbout the Team
Marketing and product innovation are the engines of growth at Capital One. To exceed rising customer expectations for personalized, seamless, and delightful interactions, we require a robust, unified, and accurate data foundation. The Consumer Behavior Analytics (CBA) team-situated within Enterprise's Data, Assistance & AI (DA&AI)-plays a critical role in establishing and maintaining this foundation.

About the Role

We are seeking a proactive and autonomous Manager, Project Management to lead execution within our Data Governance, Consumption, and Insights domain. In this role, you will support initiatives to drive global privacy compliance, data convergence, and support the Consumer Digital Behavior Data Product (CDBDP). You will serve as a key operational leader driving large-scale change management, including project managing the migration of thousands of customers from legacy Potomac to CBA, and fully owning the DORC (Data Ownership & Governance Controls) process.

Key Responsibilities

  • Global Data Governance & Privacy Adherence: Lead processes and workflows expanding CBA capabilities to be in compliance with GDPR and international data privacy regulations

  • Platform Migration & Change Management: Drive and project manage the end-to-end migration of thousands of customers transitioning off legacy platforms to the CBA platform.

  • DORC Process Ownership: Fully own, execute, and streamline the Data Ownership & Governance Controls (DORC) framework which ensures data standardization across the CBA ecosystem.

  • Data Product Support (CDBDP): Partner with Product and Engineering to support operations, governance, and consumption capabilities for the Consumer Digital Behavior Data Product (CDBDP).

  • Core Governance & Stewardship: Support horizontal SPRO governance, act as a performing data steward, and help manage data scan remediations to maintain a well-managed data foundation.

Key Competencies

  • Communication: Engages in meaningful rituals with leadership and cross-functional teams to provide visibility into milestones and blockers. Crafts data-backed narratives tailored to diverse stakeholder audiences and drives consensus across conflicting viewpoints.

  • Problem Solving: Operates independently in ambiguous environments to structure complex strategic projects. Applies structured problem solving to shift manual compliance and operational workflows into scalable, automated solutions.

  • Job-Specific Execution: Consistently executes enterprise frameworks, complex compliance initiatives, and network stewardship end-to-end with high accuracy and minimal leadership prompting.

Basic Qualifications:

  • Bachelor's Degree or Military experience

  • At least 4 years of process or project management experience

Preferred Qualifications:

  • Lean, Six Sigma, Business Process Management certification or Project Management Certification

  • 5+ years of experience in Process management

  • 5+ years of experience in Project management

  • 2+ years of experience in People management

  • 1+ years of experience working with Product and Technology teams

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $151,900 - $173,400 for Manager, Project Management


Richmond, VA: $138,100 - $157,700 for Manager, Project Management


New York, NY: $165,700 - $189,200 for Manager, Project Management


Riverwoods, IL: $138,100 - $157,700 for Manager, Project Management


San Francisco, CA: $165,700 - $189,200 for Manager, Project Management







Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

What Capital One employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply