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Consumer Behavior Jobs (NOW HIRING)

Capital One Group

$166 - $189/hr

Manager, Project Manager - Consumer Behavior Analytics About the Team Marketing and product innovation are the engines of growth at Capital One. To exceed rising customer expectations for ...

New

Panera Bread

Analyst, Consumer Insights

Newton, KS · Hybrid

$83K - $100K/yr

Develop presentations and reports that connect consumer behaviors, attitudes, and market trends to business strategies. * Apply critical thinking to uncover meaningful implications and ...

10Beauty

Consumer Insights Intern

Burlington, MA · On-site

This is a unique opportunity to blend user research, behavioral science, experimentation, and data analysis at a fast-growing robotics startup. You'll work closely with Product, Engineering, Design ...

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Consumer Behavior information

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$47.5K

$89.1K

$149K

How much do consumer behavior jobs pay per year?

As of Sep 5, 2026, the average yearly pay for consumer behavior in the United States is $89,075.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $90,500.00 per year, depending on experience, location, and employer.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and understanding consumer insights tools can improve job prospects. Advanced roles may require a master's degree or specialized certifications in market research or consumer analytics.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and familiarity with tools like SPSS or Excel.
More about Consumer Behavior jobs

What cities are hiring for Consumer Behavior jobs?

Cities with the most Consumer Behavior job openings:

What are the most commonly searched types of Consumer Behavior jobs?

The most popular types of Consumer Behavior jobs are:

What states have the most Consumer Behavior jobs?

States with the most job openings for Consumer Behavior jobs include:

Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 73% Full Time, 24% Part Time, 1% Temporary, and 1% Contract. Highlights an 80% Physical, 1% Hybrid, and 19% Remote job distribution, with an average salary of $89,075 per year, or $42.8 per hour.

Online Faculty: Consumer Behavior

GOODWILL INDUSTRIES OF MIDDLE GA

Augusta, GA • On-site

Full-time

Re-posted 19 hours ago

Job description

At Helms College, our faculty play a vital role in supporting student success by delivering practical instruction, mentoring learners, and creating inclusive learning environments that connect education to employment and long-term opportunity.

Responsibilities:

  • Deliver Interactive Distance Learning (IDL) courses.
  • Develop Canvas Course Shell and Materials to support 5.5 week/44 hour online course
  • Facilitate discussions and provide feedback to enhance learning.
  • Use Canvas LMS to track student performance and participation.
  • Offer academic advice and address student concerns.
  • Attend online meetings and contribute to curriculum development.
  • Prepare and execute lessons, lectures, activities, and exercises for online settings in the Canvas LMS.
  • Develop and prepare tests to evaluate student performance. Grade and record individual scores.
  • Grade and return assignments and post grades in a prompt manner.
  • Provide prompt and appropriate professional correspondence to students and colleagues.
  • Maintain accurate records of student attendance and performance. Maintain other records as required.
  • Maintain Regular and Substantive faculty to student interactions in LMS
  • Conduct online office hours.

Bachelor's degreein Marketing,Business, Psychology, Behavioral Science, Retail Management,or a closely related fieldfrom an accredited institution.

Professional experiencein one or more of the following areas:

  • Marketing or retail strategy
  • Customer experience (CX) or consumer insights
  • Sales, merchandising, or promotional planning
  • Market research, customer analytics, or demand analysis
  • Retail or service environments with direct customer engagement responsibility

Demonstrated knowledge of:

  • Consumer decision-making processes
  • Buying behavior and motivation
  • Cultural, social, and psychological influences on purchasing
  • Customer segmentation and targeting
  • Ethical marketing and consumer protection concepts
  • Expertise in Canvas LMS, including course setup, content organization, assessments, analytics, grading, and optimization for student engagement and success.
  • Proficiency in a wide range of instructional technologies for distance learning, including video conferencing, screencasting, and other digital tools that enhance online and hybrid education.

Apply