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Consumer Behavior Jobs in Madison, WI (NOW HIRING)

Marketing Coordinator

Madison, WI · On-site

$62K - $66K/yr

Understanding of brand strategy, market trends, and consumer behavior. * Proficiency in Microsoft Office Suite and basic marketing tools. Additional Information Benefits * Competitive annual salary ...

Consumer Lending Specialist II

Madison, WI · On-site

$22.88 - $28.03/hr

Overview The Consumer Lending Specialist II is a skilled communicator, has proficient knowledge of ... Demonstrate knowledge of sales behaviors and activities and incorporate at least some of them to ...

Marketing Tutor

Madison, WI · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...

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Consumer Behavior information

See Madison, WI salary details

$47.9K

$89.8K

$150.1K

How much do consumer behavior jobs pay per year?

As of Aug 15, 2026, the average yearly pay for consumer behavior in Madison, WI is $89,755.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,600.00 and $91,200.00 per year, depending on experience, location, and employer.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical and research skills. Gaining experience through internships or entry-level roles in market research or data analysis can be beneficial. Familiarity with tools like SPSS or Excel and understanding consumer insights are also valuable for this field.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and understanding consumer psychology.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What are the most commonly searched types of Consumer Behavior jobs in Madison, WI?

The most popular types of Consumer Behavior jobs in Madison, WI are:

What cities near Madison, WI are hiring for Consumer Behavior jobs?

Cities near Madison, WI with the most Consumer Behavior job openings:

Infographic showing various Consumer Behavior job openings in Madison, WI as of August 2026, with employment types broken down into 1% As Needed, 64% Full Time, 32% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $89,755 per year, or $43.2 per hour.

Consumer Behavior & Marketplace Studies Lecturer

Wisconsin

Madison, WI • On-site

Part-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 17 days ago


Job description

Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process.Job Category:Academic StaffEmployment Type:Terminal (Fixed Term)Job Profile:LecturerJob Summary:

The Department of Consumer Science is hiring lecturer positions for the Fall 2026 semester in the Consumer Behavior & Marketplace Studies (CBMS) undergraduate program. The CBMS program blends marketing, entrepreneurship, merchandising, and product development to enhance consumers' day-to-day lives.

The lecturer will teach one or more sections of CNSR SCI 201: Consumer Insights or related courses. The CNSR SCI 201 course provides students with basic training in quantitative data analysis, with an emphasis on descriptive and inferential statistics with consumer research applications.

The open sections of CNSR SCI 201 will be taught in an in-person format as follows:

  • Section 1: Tuesdays and Thursdays, 9:30 AM-10:45 AM
  • Section 2: Tuesdays and Thursdays, 11:00 AM-12:15 PM

This position is part-time between 33.3% - 50%. The FTE is based on the number of classes taught. This is a terminal position from August 17, 2026 - December 30, 2026. This position has the possibility to be extended or converted to an ongoing appointment based on need and/or funding.

Key Job Responsibilities:
  • Serves as an initial point of contact for students as it relates to specific course or series content and expectations
  • Develops instructional design and curriculum relevant to a course of instruction
  • Facilitates classroom, online and/or laboratory instruction for one or more courses, including assessment of student performance

Department: Consumer Science Department

Compensation: Expected full-time salary of $53,025 for a 9-month basis. Prorated based on amount of time worked. Final salary will be determined at time of hire.

This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund. Please review thesummary of benefitsfor more information.

Required Qualifications:
  • Ability to work effectively within a diverse community

  • Demonstrated commitment to creating an inclusive work environment

  • Industry experience and knowledge of the subject matter

  • Basic computer skill proficiency (knowledge of learning management systems e.g. Canvas, Blackboard, etc)

Preferred Qualifications:
  • At least two years of successful teaching experience at the college level

Education: Master's degree in a related field at least one level above the level of instruction, or otherwise approved as qualified by the Dean.

How to Apply:

Please click on the "Apply Now" button to start the application process.
To apply for this position you will need to upload a cover letter and resume that relate to this position. Your cover letter should address your qualifications as they pertain to the minimum number of years and type of relevant work experience listed above.

Important: The application has only one attachment field. Upload your cover letter and resume in that field, either as a single combined file or as multiple files in the same upload area. All listed application materials must be submitted for your application to be considered.

In addition, you may be asked to provide the names and contact information of three references willing to be contacted for reference checks at a later date.

University sponsorship is not available for this position, including transfers of sponsorship and TN visas. The selected applicant will be responsible for ensuring their continuous eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without the need of an employer sponsorship) on or before the effective date of appointment. This position is an ongoing position that will require continuous work eligibility. If you are selected for this position, you must provide proof of work authorization and eligibility to work.

Contact Information:
Michelle Pankratz, mehamilton4@wisc.edu, 608-890-0011
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.


The University of Wisconsin-Madison is an Equal OpportunityEmployer.

Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgroundsand encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website.


To request a disability or pregnancy-related accommodationfor any step in the hiring process (e.g., application, interview, pre-employment testing, etc.), please contact the Divisional Disability Representative (DDR)in the division you are applying to.Please make your request as soon as possible to help the university respond most effectively to you.


Employment may require a criminal background check. It may also require your references to answer questions regarding misconduct, including sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.