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Consumer Behavior Jobs in Madison, WI (NOW HIRING)

Alphabe Insight Inc

Marketing Coordinator

Madison, WI · On-site

$62K - $66K/yr

Understanding of brand strategy, market trends, and consumer behavior. * Proficiency in Microsoft Office Suite and basic marketing tools. Additional Information Benefits * Competitive annual salary ...

UW Credit Union

Consumer Lending Specialist II

Madison, WI · On-site

$22.88 - $28.03/hr

Overview The Consumer Lending Specialist II is a skilled communicator, has proficient knowledge of ... Demonstrate knowledge of sales behaviors and activities and incorporate at least some of them to ...

Varsity Tutors

Marketing Tutor

Madison, WI · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...

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Consumer Behavior information

See Madison, WI salary details

$47.9K

$89.8K

$150.1K

How much do consumer behavior jobs pay per year?

As of Aug 24, 2026, the average yearly pay for consumer behavior in Madison, WI is $89,755.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,600.00 and $91,200.00 per year, depending on experience, location, and employer.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and understanding consumer insights tools can improve job prospects. Advanced roles may require a master's degree or specialized certifications in market research or consumer analytics.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and familiarity with tools like SPSS or Excel.

What are the most commonly searched types of Consumer Behavior jobs in Madison, WI?

The most popular types of Consumer Behavior jobs in Madison, WI are:

What cities near Madison, WI are hiring for Consumer Behavior jobs?

Cities near Madison, WI with the most Consumer Behavior job openings:

Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in Madison, WI as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 25% Part Time, 3% Temporary, and 1% Contract. Highlights an 78% Physical, 1% Hybrid, and 21% Remote job distribution, with an average salary of $89,755 per year, or $43.2 per hour.

Program Manager, Consumer Business Unit

Middleton, WI • On-site

Springs Window Fashions
Manufacturing • 5 - 10K employees

6.7

Company rating: 6.7 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

People enjoy working here

Good training

Uninterrupted breaks

Learn more about Springs Window Fashionsexternal

Other

Re-posted 4 days ago

Job description

Description
Program Manager - Consumer BU
The Best Experience Company:
Our tagline, "The Best Experience Company," reflects who we are at Springs Window Fashions. As North America's premier window covering company, we are committed to delivering the best experience for our associates, consumers and end users, business partners, and communities. We are seeking passionate, self-motivated individuals who recognize that every interaction is an opportunity to create a best experience. If you are excited to build a meaningful career with a team dedicated to excellence, we encourage you to apply.
Consumer Program Management Team:
The Consumer Program Management team partners closely with key retail customers and internal cross-functional teams at Springs to manage customer programs, grow product categories, improve processes through innovative solutions, and deliver exceptional service. The team plays an important role in driving sales growth and creating meaningful impact across the organization. This environment offers a wide range of opportunities to contribute new ideas, solve complex challenges, and gain recognition for strong performance.
Objectives and Outcomes:
The Consumer Program Manager is responsible for coordinating and executing programs, initiatives, and projects that support sales and marketing objectives. This role plays a key part in developing the retail channel by partnering with National Account Managers, Field Sales Leadership, and cross-functional teams to improve profitability and create a best experience for our retail partners, store associates, and ultimately the end consumer.
  • Drive retail channel business with big-box accounts through a variety of programs and initiatives, including:
  • Product introductions and product changes
  • Program updates and product line expansions
  • Display changes and upgrades
  • Product analysis to ensure the right items are featured in displays
  • Set and monitor program timelines to achieve objectives
  • Form and lead cross-functional teams to accomplish goals
  • Drive efficiencies by applying a continuous improvement mindset to identify waste and implement more effective processes
  • Support channel sales growth through competitor product selection and marketing analysis
  • Understand online consumer behavior and stay current on e-commerce trends
  • Manage product content across a variety of customer-specific systems, portals, and websites
  • Facilitate meetings among National Account Managers, merchandising, marketing, and supply chain teams to ensure successful rollouts for retail accounts and field sales teams
  • Lead process improvements that enhance day-to-day operations
  • Understand and apply key business metrics to drive results

Requirements
Qualifications:
  • Bachelor's degree with a minimum of 3 years of relevant work experience
  • Marketing background preferred, with retail experience strongly valued
  • Strong Microsoft Office skills, including Excel (advanced proficiency preferred) and PowerPoint
  • Ability to communicate effectively and professionally, both verbally and in writing
  • Highly motivated, dependable, and results-oriented
  • Strong organizational skills and attention to follow-through
  • Project management experience preferred

How We Work to Deliver a Best Experience: Our Culture
  • Our Core Value:We do the right thing, always
  • Our Seven Cultural Behaviors
  • Empowerment - We trust our people.
  • Ownership - We take 100% responsibility for our roles actions, and results.
  • Leadership - We all lead by example and talk direct with respect (DWR).
  • One Team - We are One Springs Team.
  • Customer First - We consider our customers' needs before every decision.
  • Continuous Innovation - We are constantly learning, innovating, and improving.
  • Speed - We define priorities and operate with a sense of urgency and agility.

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