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Consumer Behavior Jobs in Madison, WI (NOW HIRING)

An interest in teaching core Marketing courses (Marketing Management, Consumer Behavior, Marketing Research, Strategy) is desirable. How to Apply: Please click on "Apply Now" to begin the application ...

Copywriter

Madison, WI · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Stay curious about culture, consumer behavior, emerging technologies and AI-enabled creative tools that support the creative process. * Use AI thoughtfully to accelerate research, exploration and ...

Copywriter

Madison, WI · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Stay curious about culture, consumer behavior, emerging technologies and AI-enabled creative tools that support the creative process. * Use AI thoughtfully to accelerate research, exploration and ...

Creative Strategist

Madison, WI · On-site

$60K - $75K/yr

Stay ahead of industry trends, emerging platforms, and shifting consumer behaviors to keep brands relevant. * Visibility on Estimates & Contracts: * Assist Director of Creative Strategy with ideating ...

Stay ahead of industry trends, emerging platforms, and shifting consumer behaviors to keep brands relevant. * Visibility on Estimates & Contracts: * Assist Director of Creative Strategy with ideating ...

Stay ahead of industry trends, emerging platforms, and shifting consumer behaviors to keep brands relevant. * Visibility on Estimates & Contracts: * Assist Director of Creative Strategy with ideating ...

Showing results 21-40

Consumer Behavior information

See Madison, WI salary details

$47.9K

$89.8K

$150.1K

How much do consumer behavior jobs pay per year?

As of Aug 17, 2026, the average yearly pay for consumer behavior in Madison, WI is $89,755.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,600.00 and $91,200.00 per year, depending on experience, location, and employer.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical and research skills. Gaining experience through internships or entry-level roles in market research or data analysis can be beneficial. Familiarity with tools like SPSS or Excel and understanding consumer insights are also valuable for this field.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and understanding consumer psychology.

What are the most commonly searched types of Consumer Behavior jobs in Madison, WI?

The most popular types of Consumer Behavior jobs in Madison, WI are:

What cities near Madison, WI are hiring for Consumer Behavior jobs?

Cities near Madison, WI with the most Consumer Behavior job openings:

Infographic showing various Consumer Behavior job openings in Madison, WI as of August 2026, with employment types broken down into 1% As Needed, 64% Full Time, 32% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $89,755 per year, or $43.2 per hour.

Assistant Professor In Marketing

University of Wisconsin-Madison

Madison, WI • On-site

Full-time

Re-posted 10 hours ago


University Of Wisconsin-Madison rating

8.3

Company rating: 8.3 out of 10

Based on 56 frontline employees who took The Breakroom Quiz

126th of 618 rated colleges and universities


Job description

Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process.
Job Category: Faculty
Employment Type: Regular
Job Profile: Assistant Professor
Job Summary:
The Marketing Department in the Wisconsin School of Business seeks a full-time, nine-month, tenure track appointment (Assistant) to begin Aug 23, 2027. The individual would be responsible for teaching graduate and undergraduate students in Marketing and related fields at the Wisconsin School of Business, conducting scholarly research and performing university services.
The Marketing department is rated among the top programs in the country for research productivity. The department has strong undergraduate, graduate and PhD programs. The department includes the Marketing Leadership Institute, the Wisconsin School of Business' dedicated center for fostering industry connections and developing students' leadership and career skills. We are also proud to be part of a great university with excellent resources available to both faculty and students. The Wisconsin School of Business offers degrees in Marketing at the undergraduate, masters, and PhD level. The school currently enrolls approximately 3,400 undergraduates, 800 masters, and 80 PhD students.
Key Job Responsibilities:
Contribute to the intellectual and academic life of the department. University and community service will be expected as appropriate.
Provide classroom and individual instruction for undergraduate and graduate degree-seeking students.
Create and maintain a strong program of research.
Teach undergraduate and graduate level courses in Marketing or related field at the Wisconsin School of Business.
Department:
Wisconsin School of Business, Marketing
Compensation:
Negotiable
Required Qualifications:
Candidates with new or anticipated Ph.D. degrees will have:
  • Research underway that is likely to result in one or more publications in top-tier journals
  • Presentation skills that suggest future excellence in teaching

Preferred Qualifications:
Education:
Ph.D. in Marketing or related field required by start date.
The strength of the Marketing department lies in its strong interests in all areas of marketing, which include: (1) marketing strategy and public policy, (2) consumer and customer research and insights, and (3) marketing research, analytics and applied AI. An interest in teaching core Marketing courses (Marketing Management, Consumer Behavior, Marketing Research, Strategy) is desirable.
How to Apply:
Please click on "Apply Now" to begin the application process. You will be asked to submit the following documents:
  • Detailed curriculum vitae that includes a complete list of publications.
  • One document containing a research statement, teaching statement, existing published and/or working papers, including the job market paper.

All materials must be submitted electronically in pdf format.
NOTE:
  • Unless confidentiality is requested in your online application, information regarding the names of applicants must be released upon request. Finalists cannot be guaranteed confidentiality
  • Electronic submissions are required

Applicants will receive an email requesting the names and contact information for three references; each reference will receive an electronic link through which they can upload a signed letter of reference.
The deadline for assuring full consideration is July 31, 2026; however, this position will remain open, and applications will be considered until the position is filled.
Contact Information:
Katie Wenzel
kawenzel2@wisc.edu
(608) 262-8471
Relay Access (WTRS): 7-1-1. SeeRELAY_SERVICEfor further information.
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
The University of Wisconsin-Madison is an Equal OpportunityEmployer.
Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgroundsand encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website.
To request a disability or pregnancy-related accommodationfor any step in the hiring process (e.g., application, interview, pre-employment testing, etc.), please contact the Divisional Disability Representative (DDR)in the division you are applying to.Please make your request as soon as possible to help the university respond most effectively to you.
Employment may require a criminal background check. It may also require your references to answer questions regarding misconduct, including sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.

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About University of Wisconsin

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The University of Wisconsin, based in Madison, WI, US, functions in the educational industry and is a renowned and respected institution for higher education. Its official website is wisc.edu. Established in 1848, this public research university is recognized globally for its innovative approach to education, research, creativity, and public service. It embodies a strong commitment to academic freedom and academic excellence. As a major contributor to the Wisconsin Idea, it aims to accomplish its mission of generating well-rounded individuals who will contribute substantially to society, the local community, and the global economy.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Madison, WI, US

Year founded

2005