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Consumer Behavior Jobs in Milwaukee, WI (NOW HIRING)

Generac

Marketing Analytics Engineer II

Waukesha, WI

Merge and extract data across multiple sources (e.g., sales, operations, consumer behavior) into unified repositories to enable holistic insights. Advanced Analytics & Predictive Modeling: * Develop ...

DR Power LLP

Analytics Engineer II, Marketing

Waukesha, WI · On-site

$85 - $110/hr

Merge and extract data across multiple sources (e.g., sales, operations, consumer behavior) into unified repositories to enable holistic insights. * Advanced Analytics & Predictive Modeling: Develop ...

Ascension

Consumer Experience Manager

Glendale, WI · On-site

Facilitate market-level operations with the Consumer Experience vision and strategic priorities ... Market-wide expert on actions and behaviors needed to build trust and resolve service gaps with ...

Ascension

Consumer Experience Manager

Glendale, WI · On-site

$87K/yr

Facilitate market-level operations with the Consumer Experience vision and strategic priorities ... Market-wide expert on actions and behaviors needed to build trust and resolve service gaps with ...

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Showing results 1-20

All JobsConsumer Behavior JobsConsumer Behavior Jobs in Milwaukee, WI

Consumer Behavior information

See Milwaukee, WI salary details

$46.8K

$87.8K

$146.8K

How much do consumer behavior jobs pay per year?

As of Sep 5, 2026, the average yearly pay for consumer behavior in Milwaukee, WI is $87,761.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,900.00 and $89,200.00 per year, depending on experience, location, and employer.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and understanding consumer insights tools can improve job prospects. Advanced roles may require a master's degree or specialized certifications in market research or consumer analytics.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and familiarity with tools like SPSS or Excel.

What cities near Milwaukee, WI are hiring for Consumer Behavior jobs?

Cities near Milwaukee, WI with the most Consumer Behavior job openings:

Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in Milwaukee, WI as of August 2026, with employment types broken down into 40% Full Time, and 60% Part Time. Highlights an 100% In-person job distribution, with an average salary of $87,761 per year, or $42.2 per hour.

Manager, Social Strategy & Operations

S. C. Johnson & Son, Inc.

Racine, WI • On-site

Full-time

Medical, Retirement

Posted 10 days ago

SC Johnson rating

8.2

Company rating: 8.2 out of 10

Based on 22 frontline employees who took The Breakroom Quiz

31st of 103 rated chemical manufacturers

Job description

SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide - including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer's Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more.
The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations.
ABOUT THE ROLE
The Manager, Social Strategy & Operations is the North America Consumer Brands (NACB) capability owner and accountable decisionmaker for social and is responsible for setting the strategic direction, operating model, standards, priorities, and governance required to deliver effective social marketing across North America Consumer Brands. Operating with significant autonomy, this leader will determine how the NACB social capability operates, including the appropriate balance of internal resources, agency support, technology, processes, and investment across the portfolio. The Manager will lead the development and evolution of NACB social strategy and ensure Paid, Owned and Earned social efforts operate as an integrated marketing capability. This role will work closely with Brand Marketing, Media & Integrated Marketing (MIM), Content & Production, Consumer Insights & Business Analytics (CIBA), Marketing Operations, Public Relations, eCommerce, Procurement, Legal, technology partners, and agencies. The position is foundational to strengthening NACB's social capabilities, improving organizational effectiveness, and enabling more strategic, scalable, and impactful execution across the portfolio.
KEY RESPONSIBILITIES
Social Strategy & Capability Leadership
  • Lead the development and ongoing evolution of the North America Consumer Brands (NACB) social operating model, establishing a cohesive enterprise-wide approach to social that aligns brand activity with consumer behavior, business priorities, and the broader marketing ecosystem.
  • Establish clear social principles, channel roles, operating standards, and best practices to be applied consistently across the NACB portfolio that brands and agency partners are expected to follow.
  • Lead proactive upskilling programs and cross-functional learning forums to accelerate adoption of NACB social standards, tools, and emerging capabilities.
  • Maintain a forward-looking perspective on social platforms, consumer behavior, creator trends, emerging technologies, and industry developments and determine which opportunities NACB should pursue, test, scale, or deprioritize.

Integrated POEM Social Strategy
  • Lead the NACB integrated social framework, working with MIM and relevant cross-functional partners to establish how Paid, Owned and Earned Media (POEM) together across the portfolio.
  • Set portfolio-wide principles governing the respective roles of organic social, paid amplification, creator/influencer content, earned activity, and broader media investment.
  • Determine how content, audiences, and investments should move across Paid, Owned and Earned channels to maximize consumer and business impact.
  • Establish social key performance indicators, learning priorities, and measurement expectations in partnership with CIBA, MIM, agencies, and analytics partners.

Agency Governance, Resourcing & Operations
  • Serve as the accountable business owner for NACB social agency relationships and capabilities, setting expectations for agency performance, resources, outputs, and ways of working.
  • Approve material changes to social agency workflows, roles, staffing models, service levels, and governance within the scope of the NACB social capability.
  • Determine business requirements and priorities for social technology and ensure technology investments support the future-state NACB operating model.
  • Resolve portfolio-level resource conflicts and serve as the final escalation and decision point for social operating matters.

Influencer Strategy & Governance
  • Own the NACB influencer and creator marketing framework, establishing the portfolio-wide strategy, operating principles, and governance for influencer activity.
  • Establish and mandate standards spanning the role of influencer, creator selection, briefing, activation, content development, amplification, measurement, learning, risk management, and governance.
  • Determine where common enterprise approaches should be applied versus where brands require differentiated models.
  • Partner with Brand, PR, MIM, Legal, Procurement, agencies, and other stakeholders while maintaining ownership of the NACB influencer operating framework and standards.

Emotional Intelligence & Interpersonal Leadership
  • Seek input broadly; make decisions independently. Proven capability to navigate complex matrixed relationships, leveraging active listening and diplomatic persuasion to achieve consensus and align diverse stakeholders.
  • Resilience & Composure: Mentally resilient in high-pressure scenarios, modeling a steady, solution-oriented mindset during platform changes or brand reputation crises.
  • Empathy & Relationship-Building: Exceptional trust-building skills, establishing safe and highly collaborative partnerships with internal brand teams, external agencies, and legal/technology partners

Key Success Measures
  • Operational Efficiency: Reduction in cross-functional friction and time-to-market for social campaign execution across business units.
  • Modernization & Tool Adoption: The speed and success of scaling modernized social technology and operational playbooks across brands.

REQUIRED EXPERIENCE YOU'LL BRING
  • Bachelor's degree and 7+ years of relevant experience in social media, digital marketing, integrated marketing, media, influencer/creator marketing, or related discipline, on the client and/or agency side
  • Qualified candidates must be legally authorized to work in the United States without current or future sponsorship

PREFERRED EXPERIENCE & SKILLS
  • Deep understanding of the social media ecosystem, major social platforms, campaign management software, creator/influencer marketing, and evolving consumer behaviors.
  • Experience developing and implementing social strategies across multiple brands, businesses, or categories.
  • Experience working across multiple components of the social ecosystem, including organic social, paid social, influencer/creator marketing, content, community management, and measurement.
  • Experience developing or managing influencer/creator programs and associated measurement and governance frameworks.
  • Strong digital and social acumen with an ability to translate emerging technology and platform capabilities into business opportunities.
  • Strong understanding of social measurement, KPIs, test-and-learn approaches, and the use of data to inform strategic decisions.
  • Advanced project management and organizational skills with the ability to manage multiple priorities, partners, and workstreams simultaneously.
  • Experience managing ambiguity and leading change within a highly matrixed organization.
  • Excellent communication, consulting, facilitation, and relationship-building skills.
  • Curious, proactive, collaborative, and action-oriented mindset with a willingness to challenge existing ways of working and drive continuous improvement.

JOB REQUIREMENTS
  • This role is eligible for domestic relocation assistance
  • Office work environment: Remote work available once a week for eligible employees
  • Travel <10%

BENEFITS AND PERKS
SC Johnson's total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service. As a family company, we're committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.
Inclusion & Diversity
We're a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.
We're committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.
Better Together
At SC Johnson, we believe people achieve their best when they collaborate and work together in person. We value connection to strengthen teamwork, accelerate problem solving, and drive innovation.
Equal Opportunity Employer
The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.
Accommodation Requests
If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply. Download the EEO Know Your Rights poster for more information.

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