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Consumer Behavior Jobs in Milwaukee, WI (NOW HIRING)

Ascension

Consumer Experience Manager

Glendale, WI · On-site

$87K/yr

Facilitate market-level operations with the Consumer Experience vision and strategic priorities ... Market-wide expert on actions and behaviors needed to build trust and resolve service gaps with ...

New

Hanson Dodge

Integrated Media Planner

Milwaukee, WI · On-site

Stay current on media trends, platform changes, social media best practices, consumer behavior shifts, and emerging opportunities. Qualifications * 2 years+ experience developing and executing media ...

Hanson Dodge

Integrated Media Planner

Milwaukee, WI

Stay current on media trends, platform changes, social media best practices, consumer behavior shifts, and emerging opportunities. Qualifications * 2 years+ experience developing and executing media ...

KOHLS

Photo Art Director

Milwaukee, WI · On-site

$124K - $130K/yr

Stay ahead of industry trends by regularly conducting competitive and market research, keeping a pulse on emerging aesthetics, consumer behavior and creative technology to ensure Kohl's visual ...

Varsity Tutors

Marketing Tutor

Milwaukee, WI · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...

Campbell's

Market Development Lead

Kenosha, WI · On-site

$67K - $92K/yr

... consumer behavior. What You Will Do... Independent Distributor Partner (IDP) Engagement * Build collaborative relationships with IDPs to support customer service, sales growth, and local market ...

The Campbell?s Company

Market Development Lead

Kenosha, WI · On-site

$67K - $96K/yr

... consumer behavior. What You Will Do Independent Distributor Partner (IDP) EngagementBuild collaborative relationships with IDPs to support customer service, sales growth, and local market success.

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Showing results 1-20

All JobsConsumer Behavior JobsConsumer Behavior Jobs in Milwaukee, WI

Consumer Behavior information

See Milwaukee, WI salary details

$46.8K

$87.8K

$146.8K

How much do consumer behavior jobs pay per year?

As of Aug 15, 2026, the average yearly pay for consumer behavior in Milwaukee, WI is $87,761.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,900.00 and $89,200.00 per year, depending on experience, location, and employer.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical and research skills. Gaining experience through internships or entry-level roles in market research or data analysis can be beneficial. Familiarity with tools like SPSS or Excel and understanding consumer insights are also valuable for this field.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and understanding consumer psychology.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What cities near Milwaukee, WI are hiring for Consumer Behavior jobs?

Cities near Milwaukee, WI with the most Consumer Behavior job openings:

Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in Milwaukee, WI as of August 2026, with employment types broken down into 40% Full Time, and 60% Part Time. Highlights an 100% In-person job distribution, with an average salary of $87,761 per year, or $42.2 per hour.

Senior Concept & Insights Trend Manager

KOHLS

Menomonee Falls, WI • On-site

Other

Re-posted 5 hours ago

Kohl's rating

5.8

Company rating: 5.8 out of 10

Based on 1,464 frontline employees who took The Breakroom Quiz

13th of 21 rated department stores

Job description

About the Role

In collaboration with Director, Trend, Concepts & Insights lead the Trend team in synthesizing information to develop seasonal product visions, trend strategies, and consistent seasonal global merchandising and storytelling opportunities for complex categories and brands. 

Support the Director in advancing key company initiatives and workstreams, including Proprietary Brand Excellence, while driving global cross-category storytelling and curated customer moments.

What You’ll Do

  • Lead cross-functional collaboration to identify key product concepts and insights that guide design, merchandising, and storytelling strategies

  • Cross-functional partnerships are driven by strategic initiative priorities and may include Design, Merchandising, Materials, Art, Analytics, and Insights teams

  • Lead and represent the team in cross-functional meetings to guide curation and connect insights, product concepts, and storytelling opportunities from concept to customer

  • Translate market data, trend research, and consumer insights into compelling seasonal concept presentations that inspire and drive product creation

  • Create seasonal color palettes and define color usage, capturing key color direction across global categories and ensuring alignment with seasonal storytelling and brand strategies

  • Support product curation and the development of key ideas within areas of ownership, identifying opportunities to strengthen customer relevance and brand differentiation

  • Maintain a deep understanding of brand aesthetic, business priorities, consumer shifts, and the competitive landscape to inform strategic direction

  • Forecast and validate emerging trends using both quantitative and qualitative data. Stay on the pulse of industry trends through analysis of competitive and aspirational retail, social and cultural movements, consumer behavior, and trend intelligence resources

  • Own deep research and deliver inspiring, actionable content tailored to category and business strategies.

  • Partner with Design, Merchandising, Materials, Art, and Insights teams to influence brand and product strategies and act as a thought partner to drive creative consistency across the organization

  • Leverage global research and internal analytics to anticipate future consumer behaviors and category opportunities

  • Ensure alignment and efficiency across internal insights teams to support data-driven decision-making

  • Clearly communicate key concepts, trend direction, and product stories through impactful cross-functional presentations and strategic storytelling

  • Manage multiple projects and timelines to deliver cohesive, on-brand seasonal concepts and strategic initiatives

  • Lead, coach, and develop a team that thrives on creativity, collaboration, innovation, and continuous learning

  • Drive continuous improvement through the adoption of innovative processes, AI capabilities, tools, reporting methods, templates, and communication practices that strengthen team effectiveness, creative output, brand consistency, and business impact

  • Act as an early adopter of emerging technologies and AI-driven tools to analyze trends, uncover insights, improve efficiency, and enhance decision-making

  • Perform additional tasks as assigned to meet evolving business needs

What Skills You Have

Required

  • 7+ years of relevant experience

  • Strong attention to detail

  • Strategic, creative and innovative thinker

  • Excellent communication and presentation skills

  • Proficiency in Adobe Creative Suite, Miro, and Google Workspace

This role is based at our Corporate Office in Menomonee Falls, WI, or the New York Design Office. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

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