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Consumer Behavior Jobs in Pittsburgh, PA (NOW HIRING)

American Textile

Manager, Brand Marketing

Duquesne, PA · On-site

... of consumer behavior within the bedding category and brings forward strategic recommendations. • Partners with Sales Analysis and Category Management to evaluate performance, identify root causes ...

SLAMcore

Senior Scientist

Warrendale, PA · On-site

$110 - $150/hr

Bachelor's degree required; advanced degree preferred in Engineering, Food Science, Physical Science, Consumer Behavior/Psychology, Industrial Design, or Marketing with a strong consumer research ...

Varsity Tutors

Marketing Tutor

Pittsburgh, PA · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...

Camping World

Dealership Sales Manager

Apollo, PA · On-site

$95K - $160K/yr

Comprehensive knowledge of sales management, merchandising, inventory, shrinkage control, security methods and consumer behavior * Strong organizational skills and the ability to remain focused in a ...

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All JobsConsumer Behavior JobsConsumer Behavior Jobs in Pittsburgh, PA

Consumer Behavior information

See Pittsburgh, PA salary details

$46.1K

$86.5K

$144.7K

How much do consumer behavior jobs pay per year?

As of Sep 5, 2026, the average yearly pay for consumer behavior in Pittsburgh, PA is $86,476.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,800.00 and $87,900.00 per year, depending on experience, location, and employer.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and understanding consumer insights tools can improve job prospects. Advanced roles may require a master's degree or specialized certifications in market research or consumer analytics.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and familiarity with tools like SPSS or Excel.

What cities near Pittsburgh, PA are hiring for Consumer Behavior jobs?

Cities near Pittsburgh, PA with the most Consumer Behavior job openings:

Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in Pittsburgh, PA as of August 2026, with employment types broken down into 2% As Needed, 72% Full Time, 23% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $86,476 per year, or $41.6 per hour.

Senior Scientist, R&D - Consumer Experience

Kraft Heinz Company

Warrendale, PA • On-site

$89K - $112K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 8 days ago

Kraft Heinz rating

7.0

Company rating: 7.0 out of 10

Based on 123 frontline employees who took The Breakroom Quiz

229th of 444 rated food and drinks producers

Job description


Job Purpose
The Senior Scientist for CX Product Insights leads consumer experience learning plans and product research for an assigned set of brands/platforms within the Kraft Heinz North American Zone. You'll proactively define key information needs and design fit-for-purpose research approaches with appropriate methodological rigor to answer critical business and technical questions, guiding product and packaging development from ideation through launch readiness. You synthesize learning into decision-ready recommendations and clear experience requirements that enable winning renovation and innovation, while demonstrating best-in-class CX tools, methods, and ways of working across the business. You'll partner closely with R&D (Product & Process Development, Packaging, Sensory), Marketing/Brand, Insights, Culinary, and external suppliers to ensure consumer learning is converted into practical product, packaging, and technical decisions.
Essential Functions & Responsibilities
  • Provide consumer experience (CX) leadership for the assigned portfolio/projects.

  • Lead day-to-day CX learning plan execution, aligning research to the highest-value business and technical decisions at each milestone (prototyping, qualification, launch readiness).

  • Ensure projects enter and exit key development stages with clear, validated CX direction and appropriate documentation.

  • Design and execute qualitative and quantitative research focused on product and package experience.

  • Identify actionable recommendations from CX research for assigned categories/brands, synthesizing findings across phases and relevant data sources.

  • Translate consumer needs and Jobs-to-Be-Done into clear product and packaging experience targets, design criteria, and requirements that teams can apply in development and qualification.

  • Deliver decision-ready recommendations ("so what / now what") that clarify risks, tradeoffs, and next steps, and drive cross-functional alignment.

  • Manage external research suppliers: scoping, proposals, timelines, budgets, quality expectations, fieldwork oversight, and deliverable quality.

  • Lead multiple projects with effective prioritization, operating discipline, documentation, and stakeholder communication.

  • Ensure compliance with data integrity and privacy requirements.

Expected Experience & Required Skills
  • Bachelor's degree required; advanced degree preferred in Engineering, Food Science, Physical Science, Consumer Behavior/Psychology, Industrial Design, or Marketing with a strong consumer research focus. Marketing Research professional certification also relevant.

  • Minimum of 4+ years (BS) or 3+ years (MS) in consumer/product research or consumer experience roles supporting product development and commercialization, CPG strongly preferred , food & beverage ideal.

  • Demonstrated ability to translate consumer learning into actionable direction that informs product and package decisions.

  • Qualitative and quantitative research capability: study design, instrument development, synthesis, and storytelling.

  • Comfort with common research, survey/testing, and analysis platforms.

  • Cross-functional collaboration and stakeholder management in a matrixed environment.

  • Project management strength: prioritization, navigating ambiguity, attention to detail, and on-time delivery.

  • Clear written and verbal communication; ability to work both independently and collaboratively.

  • Analytical problem-solving with high detail orientation.

  • Ability to manage multiple priorities.

  • May provide informal mentorship or guidance to junior team members.

Work Environment & Schedule
We believe the office is a critical driver of innovation, connection, and development, but also realize providing flexibility to our employees is critical. To create a more agile and modern workplace, this position will be able to work virtually for up to two days each week and will be expected to work in-person at the assigned work location at least three days per workweek.
This job description is not designed to cover or contain all duties or responsibilities that are required of the role. Duties or responsibilities may change or be added with or without notice.
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
$89,800.00 - $112,200.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
  • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
  • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
  • Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs
  • Financial - 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)
Heinz Innovation Center
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.

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