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Consumer Behavior Jobs in Tennessee (NOW HIRING)

... behavior and product experience Work Environment Onsite role based in a development center in ... within a leading consumer health organization Why Join This is an opportunity to contribute ...

CONSUMER RELATIONS SPEC

Knoxville, TN · On-site

$16.50 - $19.75/hr

Peninsula Behavioral Health, a division of Parkwest Medical Center and part of Covenant Health, is ... The Consumer Relations Specialist will possess the knowledge to work in any of the support team ...

CONSUMER RELATIONS SPEC

Knoxville, TN

$16.50 - $19.75/hr

Consumer Relations Specialist, Knox Clinic Full Time, 80 Hours Per Pay Period, Day Shift Peninsula ... Peninsula Behavioral Health, a division of Parkwest Medical Center and part of Covenant Health, is ...

CONSUMER RELATIONS SPEC

Lenoir City, TN · On-site

$17.75 - $21.25/hr

Peninsula Behavioral Health, a division of Parkwest Medical Center and part of Covenant Health, is ... The Consumer Relations Specialist will possess the knowledge to work in any of the support team ...

This role requires analyzing market trends, consumer behavior, and sales data to make informed decisions. The CM will negotiate with suppliers, maintain strong relationships, and collaborate with ...

This role requires analyzing market trends, consumer behavior, and sales data to make informed decisions. The CM will negotiate with suppliers, maintain strong relationships, and collaborate with ...

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Consumer Behavior information

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and understanding consumer insights tools can improve job prospects. Advanced roles may require a master's degree or specialized certifications in market research or consumer analytics.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and familiarity with tools like SPSS or Excel.
Infographic showing various Consumer Behavior job openings in Tennessee as of August 2026, with employment types broken down into 2% As Needed, 77% Full Time, 19% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution.

Consumer Science Specialist

Aequor

On-site

Full-time

Posted 18 days ago


Job description

Position Overview We are seeking a Consumer Science Specialist (Contract) to join our product development center in Chattanooga, TN. This role sits within the Consumer Science function, supporting innovation and product development through sensory and consumer evaluation activities. The ideal candidate has hands-on experience in sensory science, panel management, and consumer research execution. You will play a key role in ensuring that consumer insights and sensory data are integrated into product decisions across health and wellness portfolios. Key Responsibilities Sensory & Consumer Testing Execution Plan, coordinate, and execute sensory evaluation studies (descriptive, discrimination, and consumer tests) Prepare test materials, protocols, and evaluation environments within a development center setting Ensure accurate data collection, documentation, and adherence to study protocols Support product benchmarking, claims substantiation, and reformulation efforts Panel & Participant Management Recruit, schedule, and manage consumer and trained sensory panels Maintain panel engagement and ensure data quality through proper training and oversight Troubleshoot panel logistics and ensure smooth execution of evaluation sessions (good to have) Moderation & Facilitation Moderate consumer sessions, including product evaluations, focus groups, and co-creation workshops Lead innovative discussion sessions to gather actionable qualitative insights Create a comfortable environment that encourages honest and insightful participant feedback Data Handling & Reporting Compile, analyze, and summarize sensory and consumer data Translate findings into clear, actionable insights for cross-functional teams (R&D, marketing, quality) Support development of reports, presentations, and recommendations for stakeholders Cross-functional Collaboration Partner closely with R&D, product development, and marketing teams Contribute to innovation pipelines by integrating consumer-driven insights Ensure alignment with project timelines and business objectives Qualifications Required Bachelor's degree in Food Science, Sensory Science, Consumer Science, Biology, Psychology, or related field 2+ years of experience in sensory evaluation, consumer research, or product testing Familiar with managing sensory panels or consumer testing sessions Highly organized with attention to detail and ability to manage multiple studies simultaneously Preferred Experience in consumer health, personal care, or OTC products Familiarity with sensory methodologies (e.g., hedonic testing, descriptive analysis, triangle tests) Experience working in a lab or development center environment Facilitation/moderation skills Working knowledge of data analysis tools (e.g., Excel, basic statistical software) Key Skills Sensory evaluation & test design Panel management and recruitment Consumer research moderation Data interpretation and storytelling Cross-functional collaboration Strong communication and organizational skills Essential Workplace Skill Can-do attitude with a proactive, solution-oriented mindset Self-motivated and able to work independently while managing multiple priorities in a fast-paced environment Strong presentation and storytelling skills, with the ability to communicate insights clearly and influence stakeholders Excellent interpersonal and facilitation skills, with confidence moderating discussions and engaging diverse participants High level of ownership and accountability, with attention to detail and commitment to quality execution Adaptability and flexibility in a dynamic development center environment Collaborative team player with the ability to build strong cross-functional relationships Curious mindset with a passion for understanding consumer behavior and product experience Work Environment Onsite role based in a development center in Chattanooga, TN Hands-on, fast-paced environment supporting product innovation and evaluation Collaborative team within a leading consumer health organization Why Join This is an opportunity to contribute directly to new product development and innovation for a major consumer health company, influencing products that impact millions of consumers. We believe in the power of self-care and the role it can play in creating a healthier society and a healthier planet. #TechKV Salary: . Date posted: 08/18/2026