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Consumer Behavior Jobs in Tennessee (NOW HIRING)

CYNET SYSTEMS

Laboratory Assistant

Chattanooga, TN · On-site

$24 - $29/hr

Curious mindset with a passion for understanding consumer behavior and product experience. Responsibilities: * Plan, coordinate, and execute sensory evaluation studies including descriptive ...

Tnpa

Sr Advisor - Marketing Research & Insights

Memphis, TN · On-site

$120 - $180/hr

Donor and consumer behavior studies * Present research findings and strategic recommendations to Executive Leadership, senior stakeholders, and Board-level audiences. * Partner with internal teams to ...

Team Velocity

Marketing Data Analyst II

Nashville, TN · Remote

$83K - $103K/yr

Made by dealers for dealers, Team Velocity's proprietary technology platform Apollo ® analyzes consumer behavior to predict who will buy, what they will buy, and when they are ready to service.

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Consumer Behavior information

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and understanding consumer insights tools can improve job prospects. Advanced roles may require a master's degree or specialized certifications in market research or consumer analytics.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and familiarity with tools like SPSS or Excel.
Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in Tennessee as of August 2026, with employment types broken down into 2% As Needed, 77% Full Time, 19% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution.

Teaching Faculty - School of Business (Economics)

Adventist Education

College Dale, TN • On-site

$65 - $90/hr

Other

Posted 5 days ago

Job description

Teaching Faculty - School of Business (Economics)Southern Adventist University in Collegedale, TN

Southern Adventist University seeks a full-time teaching faculty member in the School of Business for face-to-face classroom instruction on the campus in Collegedale, TN, with expertise in applied business economics. The ideal candidate will excel at teaching how economic principles shape decisions, strategy, and outcomes across every area of business - not just in theory, but in the day-to-day realities of firms, markets, and organizations.
This role goes well beyond traditional economics. The successful candidate will help students and colleagues understand economics as a versatile framework for analyzing competitive strategy, pricing, consumer behavior, supply-chain resilience, talent markets, innovation, and global expansion. We are especially interested in scholars and teachers who can bridge economic insight with practical business applications and experience, using both analytical tools and real-world context to drive better decision-making; and who can effectively integrate course content with current events and real-world applications. Ideal candidates will facilitate learning congruent with a Christian biblical worldview and Seventh-day Adventist beliefs, fostering student engagement, spiritual growth, and career readiness in ethical, data-informed global business practices.

Required Experience
  • Earned doctorate degree in economics or doctorate degree with a master's degree in economics or closely related field from an accredited institution, with a minimum of 18 graduate hours in the area(s) of expertise.
  • Minimum of five years of professional experience in for-profit sectors
  • Articulate integration of biblical foundations in applied business economics in local and international contexts.
  • Demonstrated commitment to student learning, engagement, and holistic advising (academic, career, spiritual).
  • Evidence of successful teaching at undergraduate/graduate levels, with a focus on student-centered, experiential learning (preferred).

Posted by:Kim Mendoza

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