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Consumer Behavior Jobs in Pennsylvania (NOW HIRING)

Medela

Category Manager

Philadelphia, PA · Hybrid

If you're brilliant in translating consumer behavior, enjoy solving business challenges with data, and want your insights to influence real business decisions, we'd love to hear from you. What You'll ...

WES Health System

Behavioral Health Technician

Philadelphia, PA · On-site

$15.75 - $19.25/hr

... consumer behavior, attendance, disciplinary actions, etc. 9. Provide behavioral stabilization and interventions to support services provided by a clinician, behavior specialist or mobile therapist ...

WES Health System

Behavioral Health Technician

Philadelphia, PA · On-site

$16.50 - $20.25/hr

... consumer behavior, attendance, disciplinary actions, etc. 9. Provide behavioral stabilization and interventions to support services provided by a clinician, behavior specialist or mobile therapist ...

Default Brand

$80 - $110/hr

The position requires strong analytical and communication skills and a deep understanding of consumer behavior. Previous experience in brand management or product management is essential. #J-18808 ...

Jobs for Humanity

Marketing Specialist

Lebanon, PA · On-site

Conduct thorough market research to identify current trends and consumer behavior patterns * Analyze data to assess the success of marketing initiatives and identify areas for improvement * Create ...

Therakos

Manager, Consumer Marketing

Malvern, PA · On-site

Job Title Manager, Consumer Marketing Requisition JR000015886 Manager, Consumer Marketing (Open ... Shares insights based on behavioral and performance data to assess campaign liftand ROI. Tactical ...

Mallinckrodt

Manager, Consumer Marketing

Malvern, PA · On-site

Job Title Manager, Consumer Marketing Requisition JR000015886 Manager, Consumer Marketing (Open ... Shares insights based on behavioral and performance data to assess campaign lift and ROI. Tactical ...

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All JobsConsumer Behavior JobsConsumer Behavior Jobs in Pennsylvania

Consumer Behavior information

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and understanding consumer insights tools can improve job prospects. Advanced roles may require a master's degree or specialized certifications in market research or consumer analytics.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and familiarity with tools like SPSS or Excel.

What cities in Pennsylvania are hiring for Consumer Behavior jobs?

Cities in Pennsylvania with the most Consumer Behavior job openings:

Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in Pennsylvania as of August 2026, with employment types broken down into 2% As Needed, 69% Full Time, 27% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution.

Graduate Assistant- Consumer Privacy Protection Behaviors in the Era of AI (Research)

Gannon University

Erie, PA • On-site

$12.66/hr

Part-time

Posted 17 days ago

Job description

Posting Summary
Position Title Graduate Assistant- Consumer Privacy Protection Behaviors in the Era of AI (Research) Posting Number AS1097P Subdivision School of Business Division Col. of Engineering & Business Department Marketing Program Location Erie, Pa Position Summary

Career Readiness Learning Objectives:
 Communication: The Research Assistant will clearly and effectively communicate with (1) Dr. Simon Dang (Principal Investigator, PI) and (2) participants for recruiting, coordinating survey sessions, and supporting data collection activities.

Critical Thinking: The Research Assistant will apply analytical reasoning when reviewing literature, processing survey data, and assisting with dataset preparation for statistical analysis.
Professionalism: The Research Assistant will understand and respect the confidentiality of research participants as the research does not collect personal identifiable information. Practicing confidentiality is a key part of professionalism. The Research Assistant will also demonstrate punctuality and respect for both the PI and research participants.
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Purpose:
The primary responsibility of the Research Assistant is to work directly with Dr. Simon (Huy) Dang regarding his research project on consumer privacy protection behaviors in AI-driven environments. The study investigates how perceived AI data vulnerability influences privacy concerns, behavioral responses (reactive and proactive), and consumer online well-being.
The Research Assistant will be responsible for assisting the PI in a variety of non-administrative research tasks, which may include but are not limited to: (1) conducting literature reviews on privacy, AI, and consumer behavior; (2) supporting survey instrument development and pilot testing; (3) coordinating and executing data collection on-site and through online platforms (e.g., Prolific, Qualtrics); (4) performing data entry, cleaning, and preparation for statistical analysis; and (5) assisting with the preparation of materials for academic publication and conference presentation.
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Duties and Responsibilities
Duties and responsibilities include, but are not limited to:
Research and collect data through online surveys, literature searches, and other project-specific methodology.
Assist in recruiting and screening research participants for data collection phases.
Schedule, organize, and report on the status of research activities.
Enter, clean, and prepare datasets for statistical analysis (e.g., PLS-SEM, PROCESS macro).
Assist in reviewing and summarizing academic literature related to AI privacy, consumer behavior, and online well-being.
Support the writing and editing of materials for academic publication and conference presentations.
Meet with the faculty supervisor on a regular basis to maintain ongoing communication regarding the progress of the research project.
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Term of Appointment
 A full 2026-2027 academic year (i.e., Fall 2026 and Spring 2027).
10 hours/week at $12.66/hour. Tuition remission is $4,500 per semester.
Required Qualifications
Available only to Gannon graduate students who can commit for the full 2025-2026 academic year (i.e., Fall 2026 & Spring 2027).
Graduate students in Marketing, Business, Psychology, Communications, or related field.
GPA of 3.0 or higher.
Proficient in using Microsoft Excel and basic data management tools.
Excellent verbal and written communication skills.
Strong attention to detail and ability to maintain data confidentiality.
Preferred Qualifications
Prior coursework or experience in research methods, consumer behavior, or statistical analysis is preferred.
Familiarity with survey tools (e.g., Qualtrics, Google Forms) or statistical software (e.g., SPSS, Python, R, JASP, SmartPLS, Stata) is a plus.
Self-motivated, responsible, and detail-oriented candidate wanted.
Physical Demands
Being able to lift at least 4.4 lbs
Exempt Status Non-Exempt Position Classification Professional Position Type GA (Research, Teaching, Athletic Training) Employment Status Part-Time Position Length 9M Hours per Week 10 Work Schedule Office Hours - Depending On Candidate's Schedule Shift 1st

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