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Consumer Behavior Jobs in Pennsylvania (NOW HIRING)

American Textile

Manager, Brand Marketing

Duquesne, PA · On-site

... of consumer behavior within the bedding category and brings forward strategic recommendations. • Partners with Sales Analysis and Category Management to evaluate performance, identify root causes ...

Default Brand

$80 - $110/hr

Develops a deep understanding of consumer behavior within the bedding category and brings forward strategic recommendations. * Partners with Sales Analysis and Category Management to evaluate ...

Merakey

Program Specialist

Philadelphia, PA · On-site

Ensures Peer Review recommendations are implemented by Manager regarding Consumer Behavior Plans * Initiates Consumer burial reserve account; works with Fiscal Department to manage accounts to ...

Merakey

Program Specialist

Media, PA · On-site

$28/hr

Ensures Peer Review recommendations are implemented by Manager regarding Consumer Behavior Plans * Initiates Consumer burial reserve account; works with Fiscal Department to manage accounts to ...

Merakey

Program Specialist

Philadelphia, PA · On-site

Ensures Peer Review recommendations are implemented by Manager regarding Consumer Behavior Plans * Initiates Consumer burial reserve account; works with Fiscal Department to manage accounts to ...

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Consumer Behavior information

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and understanding consumer insights tools can improve job prospects. Advanced roles may require a master's degree or specialized certifications in market research or consumer analytics.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and familiarity with tools like SPSS or Excel.

What cities in Pennsylvania are hiring for Consumer Behavior jobs?

Cities in Pennsylvania with the most Consumer Behavior job openings:

Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in Pennsylvania as of August 2026, with employment types broken down into 2% As Needed, 69% Full Time, 27% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution.

Anthropologie Group Director of Brand Strategy & Integrated Marketing

Anthropologie

Philadelphia, PA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 2 days ago

Key responsibilities

  • Lead and mentor the Brand Strategy & Integrated Marketing team, defining structure, workflows, and career development pathways.

  • Develop and present multi-year brand strategies and seasonal frameworks to align with executive leadership and ensure cohesive brand positioning.

  • Collaborate with cross-functional teams to integrate brand storytelling across channels and oversee strategic positioning for brand partnerships and collaborations.

Anthropologie rating

6.3

Company rating: 6.3 out of 10

Based on 82 frontline employees who took The Breakroom Quiz

44th of 105 rated fashion retailers

Job description

Role Summary
Anthropologie Group is looking for a Director of Brand Strategy & Integrated Marketing! The Director of Brand Strategy & Integrated Marketing is a visionary, culturally connected, and executive-minded leader responsible for shaping and championing the consumer journey across the Anthropologie Group portfolio (Apparel, Home, Maeve, Weddings, and Terrain). In this role, you will stand up, lead, and scale a world-class strategy team while driving high-level organizational alignment to define and execute our seasonal and brand-level narratives.
As a senior leader, you excel at translating strategic vision into operational reality. You are deeply tapped into fashion, social behavior, and emerging cultural trends, with a proven ability to turn product stories into conversation driving brand moments. Anthropologie thrives on collaboration; as Director, you will serve as a trusted partner across the business-bringing teams together and empowering your team to build cohesive, high impact marketing plans across owned, earned, and paid channels.
Role Responsibilities
Team Leadership & Organizational Development
  • Stand up, build, and mentor a high performing Brand Strategy & Integrated Marketing team, defining team structure, workflows, and individual career growth pathways.
  • Foster an empowered, collaborative, and solution oriented culture that equips team members to lead campaign execution with clarity and autonomy.
  • Balance team bandwidth, guide talent growth, and maintain high standards across all Anthropologie Group categories.
Strategic Vision & Executive Alignment
  • Architect the multi year brand strategy and seasonal frameworks that anchor our brand positioning across every customer touchpoint.
  • Present and socialize high level strategies with executive leadership, securing alignment and driving cross functional buy in before execution begins.
  • Keep a pulse on cultural shifts, consumer behavior, and business trends to spot new, exciting growth opportunities for the brand.
Cross Functional Alignment & Campaign Integration
  • Serve as a strategic peer to Buying, Merchandising, and Creative leaders to balance and prioritize storytelling across Apparel, Home, Maeve, Weddings, and Terrain.
  • Unite Brand, Social, Digital, and Marketing Operations teams around cohesive strategy plans each season.
  • Oversee the strategic positioning for tier one brand partnerships, artist collaborations, and vendor co-op opportunities, maximizing earned media and brand authority.
Measurement, Optimization & Innovation
  • Set clear benchmarks to track brand health, campaign success, and customer growth across all channels.
  • Lead post-campaign recaps with leadership, turning performance data into actionable insights for upcoming seasons.
  • Collaborate with the media team to smartly allocate our budget and refine tools, creating a flexible environment where we can test, adapt, and drive strong results.

Role Qualifications
  • Executive Leadership & Team Building: Proven track record of standing up, mentoring, and scaling high performing marketing strategy teams within a complex retail or lifestyle brand environment.
  • Strategic Influence & Stakeholder Management: Exceptional capability to inspire, influence, and align senior executive leadership (Creative, Buying, Merchandising, Digital, Operations) around a unified vision.
  • Cultural Mastery & Brand Vision: Deep expertise in fashion, storytelling, consumer behavior, and emerging platforms, with strong instincts for what makes campaigns emotionally resonant and culturally dominant.
  • Brand Strategy & Commercial Balance: Mastery of balancing elevated brand storytelling with commercial goals, resource allocation, and measurable business growth.
  • Experience: A minimum of 10 years of experience in relevant marketing or brand strategy roles, preferably within a retail or lifestyle brand environment.

#Anthropologie #LI-EC1
The Perks
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO Statement
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.

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