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Consumer Behavior Jobs in Massachusetts (NOW HIRING)

Panera Bread

Analyst, Consumer Insights

Newton, MA · On-site

$83K - $100K/yr

Develop presentations and reports that connect consumer behaviors, attitudes, and market trends to business strategies. * Apply critical thinking to uncover meaningful implications and ...

10Beauty

Consumer Insights Intern

Burlington, MA

This is a unique opportunity to blend user research, behavioral science, experimentation, and data analysis at a fast-growing robotics startup. You'll work closely with Product, Engineering, Design ...

Crocs

Director, Consumer & Brand Insights

Westwood, MA · On-site

Define the Insights Agenda Lead the enterprise insights ecosystem, including brand tracking, segmentation, consumer behaviors, attitudes, purchase drivers, competitive intelligence, and emerging ...

10Beauty

Consumer Insights Intern

Burlington, MA · On-site

$22 - $27/hr

This is a unique opportunity to blend user research, behavioral science, experimentation, and data analysis at a fast-growing robotics startup. You'll work closely with Product, Engineering, Design ...

Crocs

Director, Consumer & Brand Insights

Westwood, MA · On-site

Define the Insights Agenda Lead the enterprise insights ecosystem, including brand tracking, segmentation, consumer behaviors, attitudes, purchase drivers, competitive intelligence, and emerging ...

Melmark

Adult Day Workroom Supervisor

Lawrence, MA · On-site

$62K - $72K/yr

Implements consumer behavior protocols as evidenced by achieving satisfactory performance on feedback tools (80% or higher). * Develops and follows consumer specific daily block schedules as posted ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market trends, competitors, and brand performance. * Translate customer insights into actionable ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market trends, competitors, and brand performance. * Translate customer insights into actionable ...

Primark

Consumer Insights Manager

Boston, MA

Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market trends, competitors, and brand performance. * Translate customer insights into actionable ...

AdHarmonics

Quantitative Analyst

Cambridge, MA

We are looking for someone with analytical ability, an interest in modeling consumer behavior, and the enthusiasm to push us forward. Much of the repetitive campaign management and reporting work ...

Adharmonics

Quantitative Analyst

Cambridge, MA · On-site

We are looking for someone with analytical ability, an interest in modeling consumer behavior, and the enthusiasm to push us forward. Much of the repetitive campaign management and reporting work ...

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All JobsConsumer Behavior JobsConsumer Behavior Jobs in Massachusetts

Consumer Behavior information

See Massachusetts salary details

$51.9K

$97.3K

$162.7K

How much do consumer behavior jobs pay per year?

As of Aug 15, 2026, the average yearly pay for consumer behavior in Massachusetts is $97,281.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,800.00 and $98,800.00 per year, depending on experience, location, and employer.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical and research skills. Gaining experience through internships or entry-level roles in market research or data analysis can be beneficial. Familiarity with tools like SPSS or Excel and understanding consumer insights are also valuable for this field.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and understanding consumer psychology.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What are the most commonly searched types of Consumer Behavior jobs in Massachusetts?

The most popular types of Consumer Behavior jobs in Massachusetts are:

Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in Massachusetts as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 22% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $97,281 per year, or $46.8 per hour.

Analyst, Consumer Insights

Panera Bread

Newton, MA • On-site

$83K - $100K/yr

Full-time

Posted 12 days ago

Panera Bread rating

5.4

Company rating: 5.4 out of 10

Based on 1,455 frontline employees who took The Breakroom Quiz

9th of 16 rated cafes

Job description

Analyst, Consumer Insights
Job Purpose
Panera is seeking a highly motivated Analyst, Consumer Insights to support the Brand Insights team and serve as a key partner in helping the organization make consumer-centric decisions. Reporting to the Director, Consumer Insights & Foresight, this role will contribute to critical research initiatives including Brand Health Tracking, Advertising Testing, and strategic RISE priorities.
The ideal candidate combines strong analytical skills with intellectual curiosity, storytelling ability, and a passion for understanding consumer behavior. This individual will help translate complex data into actionable business recommendations and serve as a trusted voice of the consumer across the organization.
Location: Boston, MA (hybrid)
Duties & Responsibilities:
The primary responsibilities of this job include, but are not limited to:
Research Design & Project Execution
  • Support the design, execution, analysis, and reporting of consumer and market research projects that address key business questions.

  • Partner with key stakeholders across Marketing, Development, and to identify business opportunities and translate them into actionable research objectives.

  • Manage research projects from initial briefing through final recommendations, working closely with internal teams and external vendor partners.

Insights Generation & Storytelling
  • Analyze research findings and synthesize data into clear, compelling, and action-oriented insights.

  • Develop presentations and reports that connect consumer behaviors, attitudes, and market trends to business strategies.

  • Apply critical thinking to uncover meaningful implications and recommendations that drive growth and improve decision-making.

Stakeholder Partnership
  • Build strong relationships with cross-functional partners and become a trusted thought partner within the business.

  • Provide consultative support for day-to-day business questions, serving as an objective advocate for the consumer perspective.

  • Collaborate closely with research vendors to ensure high-quality research execution and deliverables.

  • Support the continuous evolution of Panera's consumer knowledge base and insights capabilities.

Qualifications (Education & Experience):
Prior Experience
  • 2 to 5 years of prior job-related experience in Consumer Insights required

  • Food service, restaurant, retail or consumer packaged good (CPG) insights experience would be highly regarded

  • Experience with both qualitative and quantitative methodologies, including

  • Brand Health Tracking

  • Ad Testing

  • Segmentation, market structure and other strategic consumer analyses eg. drivers for growth

  • Market research project support or management, including data analysis, interpretation, survey design and implementation, and report writing. This is a DIY environment.

  • Experience working in a fast paced, deadline-driven environment

Knowledge, Skills and Abilities
  • Ability to present analytical material in a concise and compelling manner

  • Ability to work independently with support from manager

  • Skill in data analysis, preferred experience in statistical and competitive evaluation and synthesis

  • Working knowledge of syndicated store and/or panel data (such as from IRI, Crest or Nielsen)

  • Proficiency with basic computer skills (e.g., Word, Excel, PowerPoint, etc.)

  • Proven project management and organizational skills

  • Strong organizational and time management skills

  • Strong writing and presentation skills

Education
  • BA/BS in business, market research, statistics, or other related field

  • MBA a plus

  • Food service industry experience a plus

Competitive Pay $83,686 to $100,423 annually.
The actual pay offered will be determined by multiple factors, including but not limited to the candidate's relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.
Newton Support Center

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About Panera Bread

Sourced by ZipRecruiter

Panera began in 1987 as St. Louis Bread Company, a humble community bakery founded with a sourdough starter from San Francisco and a dream of putting a loaf of bread in every arm. While our business has expanded well beyond St. Louis since then, that same sourdough starter is still used in our iconic sourdough bread and the craft of baking bread fresh each day remains at the heart of Panera Bread. Each day our trained bakers fill our bakery shelves with delicious freshly baked cookies, pastries, bagels, and a range of breads from focaccia to classic baguettes. We believe in serving delicious, freshly prepared, Clean food made with carefully selected ingredients that we are proud to serve our own families. Our menu, crafted by chefs and bakers, features classic, comforting dishes, each with an intriguing twist. We respect our planet and take measures to lessen our impacts. We believe in treating people with warmth, kindness, and respect, whether it’s a guest in our cafe or one of our associates. And we believe in helping our local communities, especially in times of need.

Industry

Restaurants

Company size

10,000+ Employees

Headquarters location

Saint Louis, MO, US

Year founded

1981

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