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Consumer Behavior Jobs in Massachusetts (NOW HIRING)

10Beauty

Consumer Insights Intern

Burlington, MA · On-site

This is a unique opportunity to blend user research, behavioral science, experimentation, and data analysis at a fast-growing robotics startup. You'll work closely with Product, Engineering, Design ...

Crocs

Director, Consumer & Brand Insights

Westwood, MA · On-site

$165K - $175K/yr

Lead the enterprise insights ecosystem, including brand tracking, segmentation, consumer behaviors and attitudes, purchase drivers, competitive intelligence, and emerging trends. * Synthesize complex ...

Crocs

Director, Consumer & Brand Insights

Westwood, MA

$165K - $175K/yr

Lead the enterprise insights ecosystem, including brand tracking, segmentation, consumer behaviors and attitudes, purchase drivers, competitive intelligence, and emerging trends. * Synthesize complex ...

Medela

Category Manager

Boston, MA · Hybrid

If you're brilliant in translating consumer behavior, enjoy solving business challenges with data, and want your insights to influence real business decisions, we'd love to hear from you. What You'll ...

Melmark

Adult Day Workroom Supervisor

Tewksbury, MA · On-site

$64K - $74K/yr

Implements consumer behavior protocols as evidenced by achieving satisfactory performance on feedback tools (80% or higher). * Develops and follows consumer specific daily block schedules as posted ...

Melmark

Adult Day Workroom Supervisor

Tewksbury, MA · On-site

$64K - $74K/yr

Implements consumer behavior protocols as evidenced by achieving satisfactory performance on feedback tools (80% or higher). * Develops and follows consumer specific daily block schedules as posted ...

Tonies

Analyst, Global Consumer Insights

Boston, MA · On-site

$60 - $90/hr

You as part of tonies: tonies' Global Consumer Insights (GCI) team represents the voice of the ... Stay current with trends in kids' media, toys, and digital behavior. * Assist with and ultimately ...

New

Primark

Consumer Insights Manager

Boston, MA

Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market trends, competitors, and brand performance. * Translate customer insights into actionable ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market trends, competitors, and brand performance. * Translate customer insights into actionable ...

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Showing results 1-20

All JobsConsumer Behavior JobsConsumer Behavior Jobs in Massachusetts

Consumer Behavior information

See Massachusetts salary details

$51.9K

$97.3K

$162.7K

How much do consumer behavior jobs pay per year?

As of Sep 5, 2026, the average yearly pay for consumer behavior in Massachusetts is $97,281.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,800.00 and $98,800.00 per year, depending on experience, location, and employer.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and understanding consumer insights tools can improve job prospects. Advanced roles may require a master's degree or specialized certifications in market research or consumer analytics.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and familiarity with tools like SPSS or Excel.

What are the most commonly searched types of Consumer Behavior jobs in Massachusetts?

The most popular types of Consumer Behavior jobs in Massachusetts are:

Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in Massachusetts as of August 2026, with employment types broken down into 2% As Needed, 77% Full Time, 19% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $97,281 per year, or $46.8 per hour.

Consumer Insights Intern

10Beauty

Burlington, MA • On-site

Internship

Re-posted 7 days ago

Job description

Introduction:

This is a unique opportunity to blend user research, behavioral science, experimentation, and data analysis at a fast-growing robotics startup. You'll work closely with Product, Engineering, Design, and Operations to design and execute consumer studies that directly influence the future of our customer experience.

*This is an on site position for our office in Burlington, MA. The internship is intended to run 3-6 months*

What You'll Do
  • Design and execute consumer research studies focused on self-service user experiences.
  • Develop test methodologies and experimental frameworks to answer key product questions.
  • Recruit, organize, and moderate user interview groups and usability sessions.
  • Plan and coordinate testing logistics for our internal ManiLab consumer testing environment.
  • Lead day-of testing activities, ensuring smooth execution and high-quality data collection.
  • Collect both qualitative and quantitative customer feedback through interviews, surveys, observations, and product usage data.
  • Analyze research findings using statistical methods to identify meaningful trends and actionable insights.
  • Build reports and presentations that clearly communicate recommendations to Product, Engineering, and Leadership teams.
  • Partner with cross-functional teams to prioritize experiments and measure the impact of product improvements.
  • Help establish best practices for experimentation, user research, and consumer insight generation as our testing program scales.
What you have
  • Currently pursuing (or recent grad with) a Bachelor's, Master's, or MBA in Psychology, Behavioral Economics, Human Factors, Marketing, Consumer Insights, Statistics, Data Science, Industrial Engineering, Business Analytics, or a related field.
  • Strong interest in consumer behavior, experimentation, product research, or UX research.
  • Experience designing surveys, user interviews, or research studies through coursework or previous internships.
  • Comfortable working with data and applying statistical thinking to draw conclusions.
  • Familiarity with Excel, Google Sheets, SPSS, R, Python, SQL, or similar analytical tools is a plus.
  • Excellent communication skills with the ability to translate research into clear recommendations.
  • Highly organized and excited to work in a fast-paced startup environment where no two days are the same.
  • Comfortable interacting directly with customers and facilitating research sessions.

Apply