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Consumer Behavior Jobs in Massachusetts (NOW HIRING)

Primark

Consumer Insights Manager

Boston, MA · On-site

Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market trends, competitors, and brand performance. * Translate customer insights into actionable ...

Primark

Consumer Insights Manager

Boston, MA

Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market trends, competitors, and brand performance. * Translate customer insights into actionable ...

AdHarmonics

Quantitative Analyst

Cambridge, MA

We are looking for someone with analytical ability, an interest in modeling consumer behavior, and the enthusiasm to push us forward. Much of the repetitive campaign management and reporting work ...

Adharmonics

Quantitative Analyst

Cambridge, MA · On-site

We are looking for someone with analytical ability, an interest in modeling consumer behavior, and the enthusiasm to push us forward. Much of the repetitive campaign management and reporting work ...

A&B Studio

Brand Manager

Boston, MA · On-site

... consumer behavior. Our company is a prominent player in the food & beverage industry, renowned for its diverse portfolio of beloved household brands, from breakfast items to snacks and various ...

A&B Studio

Brand Manager

Boston, MA · On-site

... consumer behavior. Our company is a prominent player in the food & beverage industry, renowned for its diverse portfolio of beloved household brands, from breakfast items to snacks and various ...

A&B Studio

Brand Manager

Boston, MA · On-site

... consumer behavior. Our company is a prominent player in the food & beverage industry, renowned for its diverse portfolio of beloved household brands, from breakfast items to snacks and various ...

A&B Studio

Brand Manager

Boston, MA · On-site

... consumer behavior. Our company is a prominent player in the food & beverage industry, renowned for its diverse portfolio of beloved household brands, from breakfast items to snacks and various ...

All Cares

Business Development Representative

Boston, MA · On-site

$50 - $70/hr

Leading brands including Visa, Target, and Microsoft rely on Apptopia to better understand consumer behavior and intent across app-based devices to gain a competitive advantage. #J-18808-Ljbffr

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Showing results 21-40

All JobsConsumer Behavior JobsConsumer Behavior Jobs in Massachusetts

Consumer Behavior information

See Massachusetts salary details

$51.9K

$97.3K

$162.7K

How much do consumer behavior jobs pay per year?

As of Sep 5, 2026, the average yearly pay for consumer behavior in Massachusetts is $97,281.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,800.00 and $98,800.00 per year, depending on experience, location, and employer.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and understanding consumer insights tools can improve job prospects. Advanced roles may require a master's degree or specialized certifications in market research or consumer analytics.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and familiarity with tools like SPSS or Excel.

What are the most commonly searched types of Consumer Behavior jobs in Massachusetts?

The most popular types of Consumer Behavior jobs in Massachusetts are:

Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in Massachusetts as of August 2026, with employment types broken down into 2% As Needed, 77% Full Time, 19% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $97,281 per year, or $46.8 per hour.

Consumer Insights Manager

Primark

Boston, MA • On-site

Full-time

Re-posted 19 days ago

Primark rating

7.0

Company rating: 7.0 out of 10

Based on 60 frontline employees who took The Breakroom Quiz

17th of 105 rated fashion retailers

Job description

USA - Consumer Insights Manager
Location: Boston, MA (Flex - 3 days in office)
Position Summary: We are looking for an innovative, dynamic and strategic leader to serve as the Consumer Insights Manager for the US. This role is essential in informing, measuring and validating our US marketing and business strategies. This individual will build a deep understanding of Primark's existing customers and priority growth audiences and lead the development of a customer insights framework.
As a core member of our Marketing and Communications team, this role will work closely with Financial Planning, Product, Retail, Commercial and Enterprise Leaders to shape the strategic business and brand goals for the US. This marketing role reports into the US Marketing Lead and will also collaborate very closely with the Global Consumer Insights team.
This is an exciting opportunity for a data-obsessed, marketing savvy, results-driven professional to craft our customer narrative and shape our strategies for US growth.
What You'll Do Consumer Insights Manager
Narrative Building & Market Intelligence
  • Build a deep understanding of Primark's current and future customers and translate those insights into actions that drive business objectives.
  • Establish a clear, compelling and data driven customer narrative that serves as the reference point for functional stakeholders and senior leaders.
  • Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market trends, competitors, and brand performance.
  • Translate customer insights into actionable recommendations for growth and differentiation to the Product, Marketing, Retail, and Customer Experience teams.
  • Develop and maintain insight dashboards, trend reports, and competitive intelligence updates for business stakeholders.

Brand & Customer Experience Insights
  • Leverage new and existing brand health and customer experience measurement programs to identify opportunities to drive brand and business objectives.
  • Monitor brand awareness, consideration, affinity, and perception across customer segments and connect brand metrics to business performance, marketing effectiveness, and commercial outcomes.
  • Lead consumer insight projects from end to end, aligning research activities with business priorities and strategic objectives.
  • Translate business questions into research objectives and appropriate qualitative and quantitative methodologies and synthesize research findings into clear recommendations and compelling narratives that drive action.

Data & Insight Tools
  • Leverage syndicated research sources, customer data, and industry intelligence to deepen understanding of U.S. consumers.
  • Evaluate new data sources, technologies, and research solutions that can strengthen Primark's consumer intelligence capabilities.
  • Develop business cases for new insight investments, linking recommendations to strategic and commercial outcomes.
  • Build scalable processes for sharing insights and increasing organizational understanding of customers and market trends.

What You'll Get
We're committed to your success and will provide you with an onboarding period in Primark's other U.S. trading areas. Here, you'll be empowered to succeed. As we rapidly expand across the globe, we'll give you the tools that you need to excel. We'll also offer you competitive benefits and work life balance - we know your life outside of the store is important.
What You'll Bring
Qualifications & Preferred Experience
  • 8 -10+ years of experience with a proven record of managing quantitative and qualitative insight studies for a fashion or consumer brand.
  • Qualified in all main quantitative and qualitative research techniques with the knowledge of when/how to apply different methodologies.
  • Agency and budget management with ability to build relationships, work in partnership with research agencies, trouble-shoot effectively, spend efficiently, and communicate accountability.
  • Skilled at storytelling and contextualizing results with the ability to interpret data, analyze research and articulate the implications of insights and trends.
  • Highly organized with strong project management skills.
  • Experience working as part of a wider global insights team is a strong plus.
  • Demonstrated ability in assessing and constructively challenging working methods to create improvements in processes and results and showing initiative to propose new directions, solutions and concepts.
  • Proven ability to navigate multi-stakeholder environments with strong interpersonal skills to work cross-functionally and generate 'buy-in' from internal and external stakeholder groups.
  • Ability to clearly articulate work both verbally and produce high-quality, relevant and impactful insight deliverables including reports, presentations and facilitate meetings and workshops.
  • Ability to travel as needed for market visits, conferences and internal meetings (domestic & international) - 20% of the time.

Excited? Good. Because it's energising to put your skills to work, in a growing global business committed to helping people express themselves - and feel a sense of belonging.
We encourage all our people to grow, learn, and develop, and we can't wait to see how you'll positively impact colleagues in this role Consumer Insights Manager . Apply to join as a and be welcomed to the world of Primark.
The pay range for this role is: 117,000 to 150,000
This is a good faith estimate of the minimum and maximum we would pay for this role at the time of this posting. The base pay rate offered will account for internal equity and may vary depending on the candidate's geographic region of work, job-related knowledge, skills, and experience, among other factors.
Our fashion isn't one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. Excited? Good. There's real accountability and ownership here as you shape your store, team's futures, and steer sales. It's energizing to put your skills to work, in a growing local and global business committed to helping people express themselves- and feel a sense of belonging. Because you thrive outside your comfort zone. Apply today to start your Primark journey!
Primark is an equal opportunity employer. Primark does not discriminate against applicants or employees on the basis of race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or any other characteristic protected by law. Primark is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment. To request reasonable accommodation to participate in the job application or interview process, please email USACareers@primark.com with your request. This email is not for general employment inquiries or correspondence. We will only respond to those requests that are related to accessibility of the online application system due to a disability.
REQ ID: JR-10372

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