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Consumer Behavior Jobs in Massachusetts (NOW HIRING)

Socket.dev

Community Manager, Consumer

Boston, MA · On-site

$83 - $133/hr

Serve as a cultural barometer for the consumer brand, identifying moments, behaviors, and trends worth participating in--and knowing what not to do. Grow the Community Through Content & Creators

Sincere Corporation

Senior Manager, PR

Framingham, MA · On-site

$110K - $130K/yr

Turn cultural trends, product launches, seasonal moments, consumer behavior, and company milestones into timely PR opportunities * Cultivate strong relationships with journalists, editors ...

Toast

Community Manager, Consumer

Boston, MA · On-site

Serve as a cultural barometer for the consumer brand, identifying moments, behaviors, and trends worth participating in-and knowing what not to do. Grow the Community Through Content & Creators

Sincere Corporation

Senior Manager, PR

Framingham, MA · On-site

$110K - $130K/yr

Turn cultural trends, product launches, seasonal moments, consumer behavior, and company milestones into timely PR opportunities * Cultivate strong relationships with journalists, editors ...

Sincere Corporation

Senior Manager, PR

Framingham, MA · On-site

$110K - $130K/yr

Turn cultural trends, product launches, seasonal moments, consumer behavior, and company milestones into timely PR opportunities * Cultivate strong relationships with journalists, editors ...

Toast

Community Manager, Consumer

Boston, MA

Serve as a cultural barometer for the consumer brand, identifying moments, behaviors, and trends worth participating in-and knowing what not to do. Grow the Community Through Content & Creators

SharkNinja

Sr. Copywriter

Needham, MA

Operating from our state-of-the-art Creative Design Hub in Manhattan's Flatiron District, you'll work at the intersection of consumer behavior, industrial design, engineering, and culture to uncover ...

Linus Health

$155K - $175K/yr

Behavioral UX Design: Build deeply empathetic, accessible, and "sticky" interfaces tailored to ... You ensure that our core consumer experience can easily scale to support white-label solutions ...

Dietz & Watson

Retail Marketing Manager

Boston, MA · On-site

$80K - $86K/yr

Strong understanding of consumer behavior marketing. * Strong communication skills for successful interaction with senior level customers and internal senior leadership alike. * Knowledge of current ...

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All JobsConsumer Behavior JobsConsumer Behavior Jobs in Massachusetts

Consumer Behavior information

See Massachusetts salary details

$51.9K

$97.3K

$162.7K

How much do consumer behavior jobs pay per year?

As of Sep 5, 2026, the average yearly pay for consumer behavior in Massachusetts is $97,281.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,800.00 and $98,800.00 per year, depending on experience, location, and employer.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and understanding consumer insights tools can improve job prospects. Advanced roles may require a master's degree or specialized certifications in market research or consumer analytics.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and familiarity with tools like SPSS or Excel.

What are the most commonly searched types of Consumer Behavior jobs in Massachusetts?

The most popular types of Consumer Behavior jobs in Massachusetts are:

Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in Massachusetts as of August 2026, with employment types broken down into 2% As Needed, 77% Full Time, 19% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $97,281 per year, or $46.8 per hour.

Senior Director - Consumer Sector - Consumer Goods Strategy

Simon-Kucher & Partners

Boston, MA • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 16 days ago

Key responsibilities

  • Own and manage client engagements and projects within the Consumer Goods sector.

  • Develop and deliver growth strategies and solutions based on data, analytics, and research.

  • Lead and guide a team of junior consultants to develop insights and recommendations for clients.

Job description

Simon-Kucher's sole focus is on unlocking better growth for our clients, increasing their long-term sales, value, and profit. We achieve this by optimizing every lever of their commercial strategy - customer engagement, product, pricing, innovation, marketing, distribution, and sales. 
Our North American Consumer sector is growing rapidly and serves a broad base of industry leading and high growth clients across Retail, Consumer Goods, and Leisure, Travel, & Tourism. We provide clear, and actionable growth strategies to our clients using advanced analytical techniques, large scale primary consumer research, and behavioral science. 
We are hiring at the Senior Director level to support our growing Consumer Goods business. Our focus for this role is on expertise in Revenue Growth Management (RGM advisory) coupled with broader end-to-end commercial excellence experience. This individual will join a high performing unit delivering best in class RGM strategies across the consumer goods universe. 
We are looking for talented individuals to amplify the growth of this dynamic team. Given the growth we are experiencing, we expect this role to develop quickly into a leader for the practice with opportunity to advance quickly  
 

What makes us special:
  • Become part of a unique entrepreneurial team. Think independently, use your initiative, and take some risks. Entrepreneurship is a powerful force that drives the growth not only of our firm but our clients and people.
  • Unlock the power of opportunity. Advance your career in a thriving company with a startup feel. We invest in your professional development every step of the way.
  • Enjoy balance and flexible working. Be empowered to do your best work - whether it's from home or in the office.
  • Prioritize your health and well-being. No matter where you live, we offer a competitive suite of health benefits to help keep you and your loved ones safe.
  • Invest in your future. All US and Canadian employees enjoy 401(k) & RRSP benefits with company matching. .
  • Work in a values-driven culture. At Simon-Kucher, our vision is to become the world's leading growth specialist. Our values guide the way we do business and communicate our distinctiveness. They sum up what we stand for, influence our culture, and drive how and why we do things.
How you will create an impact:
  • As a Senior Director, you will be a vital member of our Consumer consulting team focused on Consumer Goods strategy, with particular focus on commercial excellence.  
  • Cultivate trusted-partner client relationships, source project opportunities, and develop project proposals leading to revenue generation. 
  • Ability to deliver solutions through a depth of content knowledge and client relationship-building skills with expertise in the Consumer sector within the Consumer Goods practice.
  • Identify client pain points and develop custom solutions to complex strategy engagements.    
  • Actively participate in proposal development and pre-sales meetings with potential new clients to address their needs, priorities, and challenges, while expanding SK's commercial growth strategy footprint, offerings, and client base. 
  • Own client engagements and projects within Consumer sector, specifically Consumer Goods organizations.
  • Provide exceptional client service and client-focused communication, even during challenging and unexpected situations. 
  • Lead and guide a large and incredibly talented team of junior consultants to develop innovative and actionable insights and recommendations using data, analytics, and research that deliver impactful recommendations for clients.   
  • Effectively manage multiple engagements and project teams concurrently, including the development of project team members by providing coaching, training, and feedback.  
  • Proactively steer the continued growth and development of Simon-Kucher's Consumer sector, specializing in Consumer Goods practice by contributing to priorities (e.g., developing new capabilities, supporting thought leadership articles/research relevant for clients), by identifying and pursuing new business opportunities (e.g., lead generation, new content creation, supporting end-to-end proposal development, and participating in client pitches), and proactively pursuing follow-on opportunities with existing clients.   
  • Develop and deliver new thought leadership in collaboration with peers and seniors in the Consumer sector, with focus on Consumer Goods strategy.
  • Stay abreast of current business and industry trends relevant to our clients' businesses.   
  • Analyze existing processes and tools and recommend opportunities for continued improvement.  
  • Play an integral role in the recruitment and integration of new Consumer consultants. 
  • Be a leader in the firm and contribute to Simon-Kucher's culture and success. 
Your profile:
  • Outstanding drive, determination, and desire to be part of a growing, top-tier consulting firm. 
  • Strong knowledge of and passion for the Consumer sector, with specific focus on the Consumer Goods industry. 
  • An undergraduate degree is required; MS, MA, MBA, or other advanced degree is preferred. 
  • Minimum 10+ years of experience in a professional services environment, ideally in management consulting, serving the Consumer sector, specifically the Consumer Goods industry. 
  • Proven business consulting expertise in disciplines such as growth strategies, go-to-market strategy, segmentation (advanced analytics), product and portfolio design, pricing, marketing, value proposition development, distribution strategy (omni-channel management, digitization, and channel orchestration), sales strategies (sales efficiency, processes, incentives, and motivations), and monetization strategies. 
  • Access to an existing network within the Consumer Goods industry in North America, preferably with senior executives within Consumer Goods organizations.  
  • Proven ability to build relationships, identify client pain points, and develop custom solutions at the executive level to successfully sell complex strategy engagements to Consumer Goods companies. Proven capability to identify new revenue opportunities with existing clients. Client relationship management is key. 
  • Owner of client engagements and projects within Consumer Goods organizations. Demonstrated ability to develop, implement, scale, and manage delivery which balances customer success, project profitability, and employee satisfaction. 
  • Team-first approach. Proven skills in identifying, recruiting, developing, mentoring, coaching, motivating, and retaining top talent. 
  • Proven success in building and leading a Consumer sector, Consumer Goods practice in a professional services environment with a focus on profitable revenue growth, IP development, and employee enrichment. 
  • Proven ability to deliver complex change/program management projects and play a hands-on role in the creation and management of these opportunities. 
  • Demonstrated ability to develop and maintain deep relationships with senior clients.  
  • Record of achievement in selling and managing new and follow-on engagements. 
  • Strong analytical skills with the ability to distill insights/takeaways from large sets of data. 
  • Demonstrated record of solving complex problems, directing teams, and completing challenging project activities within tight project timelines. 
  • Record of accomplishment of managing multiple engagements, including work plans, deliverables, budgets and schedules, and accounts receivable. 
  • Effective presentation and communication abilities to succinctly present findings, takeaways, and key recommendations to a senior audience. 
  • Highly inclusive and empathetic approach to leadership and team management that enables tangible return for clients and fosters cooperation across teams. 
  • Strong interpersonal skills with ability to work seamlessly and collaboratively with various internal and external colleagues and stakeholders. 
  • Ability to travel at least 25% of the time.

Total compensation for this role includes base salary, eligibility for annual merit-based increases, a performance-based bonus tied to individual revenue contribution, and a comprehensive benefits package.

The base salary range for this position is between 240,000 to 275,000 per year for U.S. roles. Specific compensation within these ranges will depend on factors such as experience, skills, and location. Salary ranges are reviewed periodically to ensure alignment with market conditions. 

Benefits for eligible employees include paid time off, 13 paid holidays, medical, dental, and vision coverage, life insurance, and a 401(k) plan.  

About Simon-Kucher 
Simon-Kucher is a global consultancy with more than 2,000 employees in 30+ countries. Our sole focus is on unlocking better growth that drives measurable revenue and profit for our clients.We achieve this by optimizing every lever of their commercial strategy - product, price, innovation, marketing, and sales - based on deep insights into what customers want and value. With 40 years of experience in monetization topics of all kinds, we are regarded as the world's leading pricing and growth specialist.

Simon-Kucher is an Equal Employment Opportunity ("EEO") employer. Our employment decisions are made without regard to race, color, religion, gender, national origin, age, disability, marital status, veteran or militarily status, or any other legally protected status.

Webelieve in building a culture that embraces belonging, creating an environmentin which our people feel valued, are able to be themselves and feel theircontribution matters. If we get that right, great things will happen; peoplewill grow faster, innovate, feel valued, and create better outcomes foreveryone - our people, our clients and, of course, our business. 

Simon-Kucher North America Talent Acquisition Team
RecruitingNorthAmerica@simon-kucher.com
simon-kucher.com/careers

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