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Consumer Behavior Jobs (NOW HIRING)

Electrolux

Consumer Insights Manager

Charlotte, NC · Hybrid

You'll translate consumer behavior, needs, and trends into clear, actionable insights through rigorous analysis and compelling storytelling. Success in this role requires strong consumer empathy ...

El Pollo Loco

Consumer Insights Manager

Costa Mesa, CA · On-site

$109K - $125K/yr

This role is pivotal in understanding and translating consumer behavior, preferences, and trends into actionable insights that will shape our business strategies and marketing initiatives. The ideal ...

Gracepoint

Behavioral Health Tech - Forensics PRN

Tampa, FL

$14.75 - $18.25/hr

Provides direct care to mental health consumers such as observing/monitoring consumer behavior; assisting consumers with activities of daily living; assisting staff to see that consumers participate ...

Conair LLC

Manager, Consumer Insights

Stamford, CT

Proactively surface opportunities and risks based on consumer behavior * Help shape the broader insights roadmap in alignment with business priorities Qualifications: * Bachelor's degree in Marketing ...

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Consumer Behavior information

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$47.5K

$89.1K

$149K

How much do consumer behavior jobs pay per year?

As of Jul 3, 2026, the average yearly pay for consumer behavior in the United States is $89,075.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $90,500.00 per year, depending on experience, location, and employer.

What are the four career fields in consumer services?

Consumer behavior professionals can work in four main career fields: marketing and advertising, market research, sales and retail management, and customer service. These fields involve analyzing consumer preferences, developing marketing strategies, managing client relationships, and improving customer experience. Skills in data analysis, communication, and understanding consumer psychology are essential across these areas.

What types of projects or tasks does a Consumer Behavior Specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and understanding consumer psychology.

What are the 4 types of consumer behavior?

Consumer behavior professionals analyze four main types: complex buying behavior, where consumers are highly involved; dissonance-reducing behavior, involving significant post-purchase doubt; habitual buying behavior, characterized by routine purchases; and variety-seeking behavior, where consumers seek new options. Understanding these types helps in developing targeted marketing strategies and consumer insights.

How to work in consumer behaviour?

To work in consumer behavior, typically a bachelor's degree in marketing, psychology, or related fields is required, along with strong analytical skills and understanding of market research methods. Gaining experience through internships or entry-level roles in market research or data analysis can be beneficial. Familiarity with tools like SPSS or Excel and developing skills in consumer insights and data interpretation are also important for success in this field.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

What are the key skills and qualifications needed to thrive as a Consumer Behavior Analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.
More about Consumer Behavior jobs
What cities are hiring for Consumer Behavior jobs? Cities with the most Consumer Behavior job openings:
What are the most commonly searched types of Consumer Behavior jobs? The most popular types of Consumer Behavior jobs are:
What states have the most Consumer Behavior jobs? States with the most job openings for Consumer Behavior jobs include:
Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 63% Full Time, 33% Part Time, 1% Temporary, and 2% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $89,075 per year, or $42.8 per hour.
Consumer Insights Manager

Consumer Insights Manager

Electrolux

Charlotte, NC • Hybrid

Full-time

Posted 23 days ago

Electrolux rating

6.5

Company rating: 6.5 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

115th of 141 rated electronics manufacturers

Job description

Marketing

Permanent

Job Description

Join us to create change and have an impact in homes around the world.

At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Where you'll be:

This position will be based in the Charlotte, NC HQ; hybrid work policy model.

All About the Role:

Every day, we work to improve the lives of millions by reimagining how people cook, clean, and care for their homes. As a Consumer Insights Manager, you will play a pivotal role in shaping products and brand experiences by deeply understanding how consumers live, think, and interact with our products.

In this role, you will lead consumer insights initiatives that inform innovation, drive commercial impact, and elevate brand desirability across the Frigidaire and Electrolux brands. You'll translate consumer behavior, needs, and trends into clear, actionable insights through rigorous analysis and compelling storytelling. Success in this role requires strong consumer empathy, strategic thinking, comfort with ambiguity, and the ability to influence crossfunctional partners to turn insight into action.

Key Responsibilities:

  • Lead and manage multiple consumer research initiatives endtoend, ensuring methodologies, tools, and vendors align with business objectives and decisionmaking needs

  • Develop annual learning plans and manage insights budgets, timelines, and vendor performance

  • Identify, evaluate, and activate innovative research methodologies to deliver cuttingedge consumer insights

  • Analyze quantitative and qualitative data to generate factbased insights and strategic recommendations

  • Translate insights into clear, actionable narratives using compelling visual, verbal, and written storytelling

  • Partner crossfunctionally with product development, marketing, and sales to embed consumer insights into innovation and gotomarket strategies

  • Champion insightsdriven decision making to influence product features, enhancements, and commercial priorities

  • Monitor trends and market dynamics to provide forwardlooking consumer and category perspectives

Minimum Qualifications

  • Bachelor's degree

  • 5+ years of experience in consumer insights, market research, brand strategy, product insights, or related roles supporting business decisionmaking Proven experience analyzing data and presenting insights to inform business decisions

  • Ability to synthesize complex information into clear, actionable recommendations

  • Proficiency in PowerPoint, Excel, and Word

Benefits highlights:

  • Discounts on our award-winning Electrolux products and services

  • Family-friendly benefits

  • Insurance policy plan

  • Extensive learning opportunities and flexible career path

Please be advised that we are unable to offer visa sponsorship for this position at this time.

Find more on: Electrolux Group North America:

https://www.linkedin.com/company/electrolux/life/northamerica/ Electrolux Group Careers: https://career.electroluxgroup.com/global/en

Electrolux Consumer Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through hrsnorthamerica@electrolux.com. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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