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Consumer Behavior Jobs (NOW HIRING)

Trove Brands

Consumer Insights Analyst

Lehi, UT · On-site

Develop frameworks that help predict consumer behavior, identify opportunities, and improve strategic decision-making. * Partner cross-functionally to frame critical questions, reduce uncertainty ...

Crocs

Director, Consumer & Brand Insights

Broomfield, CO · On-site

$165K - $175K/yr

Lead the enterprise insights ecosystem, including brand tracking, segmentation, consumer behaviors and attitudes, purchase drivers, competitive intelligence, and emerging trends. * Synthesize complex ...

Trov

Consumer Insights Analyst

Lehi, UT · On-site

$65 - $90/hr

Develop frameworks that help predict consumer behavior, identify opportunities, and improve strategic decision-making. * Partner cross-functionally to frame critical questions, reduce uncertainty ...

Crocs

Director, Consumer & Brand Insights

Westwood, MA · On-site

$165K - $175K/yr

Lead the enterprise insights ecosystem, including brand tracking, segmentation, consumer behaviors and attitudes, purchase drivers, competitive intelligence, and emerging trends. * Synthesize complex ...

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Consumer Behavior information

See salary details

$47.5K

$89.1K

$149K

How much do consumer behavior jobs pay per year?

As of Sep 5, 2026, the average yearly pay for consumer behavior in the United States is $89,075.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $90,500.00 per year, depending on experience, location, and employer.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and understanding consumer insights tools can improve job prospects. Advanced roles may require a master's degree or specialized certifications in market research or consumer analytics.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and familiarity with tools like SPSS or Excel.
More about Consumer Behavior jobs

What cities are hiring for Consumer Behavior jobs?

Cities with the most Consumer Behavior job openings:

What are the most commonly searched types of Consumer Behavior jobs?

The most popular types of Consumer Behavior jobs are:

What states have the most Consumer Behavior jobs?

States with the most job openings for Consumer Behavior jobs include:

Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 73% Full Time, 24% Part Time, 1% Temporary, and 1% Contract. Highlights an 80% Physical, 1% Hybrid, and 19% Remote job distribution, with an average salary of $89,075 per year, or $42.8 per hour.

Consumer Insights Analyst (Market Research & Innovation)

Coda Search│Staffing

Hackensack, NJ • On-site

Other

Posted 7 days ago

Key responsibilities

  • Design, execute, and support qualitative and quantitative consumer research studies.

  • Conduct social listening and monitor emerging consumer behaviors across digital platforms.

  • Translate research findings into clear, actionable recommendations for internal teams and global consumer brand partners.

Job description

Consumer Insights Analyst (Market Research & Innovation)


Join a global leader in fragrance innovation and sensory solutions that partners with many of the world's most recognized consumer brands across beauty, personal care, home care, and household products. This is an opportunity to work at the intersection of consumer behavior, innovation, and market research, helping shape products and experiences used by millions of consumers worldwide.


This role is ideal for someone who enjoys combining qualitative and quantitative research, uncovering emerging trends through social listening, and translating research findings into meaningful business recommendations. We are looking for someone who thrives in a fast-paced, collaborative environment and is excited to challenge conventional thinking while continuously exploring new research methodologies and AI-enabled approaches.


What You'll Do

  • Design, execute, and support qualitative and quantitative consumer research studies.
  • Conduct fragrance and product testing, including concept testing, CLTs, HUTs, and sensory evaluations.
  • Develop surveys, screeners, and questionnaires using platforms such as Qualtrics and Toluna.
  • Analyze quantitative and qualitative data to identify meaningful consumer insights and trends.
  • Conduct social listening and monitor emerging consumer behaviors across digital platforms, including TikTok and Instagram.
  • Translate research findings into clear, actionable recommendations for internal teams and global consumer brand partners.
  • Support innovation initiatives by identifying unmet consumer needs and emerging market opportunities.
  • Manage consumer research panels and coordinate research logistics and fieldwork.
  • Collaborate with Marketing, R&D, Sales, and cross-functional teams to bring consumer insights into product development.
  • Explore new methodologies and AI tools to improve research quality, speed, and effectiveness.


What We're Looking For

  • Approximately 3+ years of experience in Consumer Insights, Market Research, or Consumer Research.
  • Experience conducting both qualitative and quantitative research.
  • Hands-on experience with survey platforms such as Qualtrics, Toluna, or similar tools.
  • Strong analytical skills with the ability to transform data into compelling business insights and strategic recommendations.
  • Excellent communication and presentation skills.
  • Experience within CPG, beauty, personal care, home care, food & beverage, or another consumer-focused industry is highly preferred.
  • Familiarity with SPSS, SAS, or similar statistical software is a plus.
  • Experience with social listening, consumer trends, or innovation research is highly desirable.


Who You Are

  • Naturally curious and passionate about understanding consumer behavior.
  • Agile, adaptable, and comfortable working in a fast-paced environment.
  • Creative, entrepreneurial, and excited to bring new ideas to the table.
  • Able to connect research findings to broader consumer and business opportunities.
  • Interested in leveraging AI and emerging technologies to improve research and insight generation.
  • Excited to learn, grow, and build a long-term career in Consumer Insights.


If you're energized by uncovering the "why" behind consumer behavior and want to help shape innovation for some of the world's leading consumer brands, we'd love to hear from you.

Coda Search & Staffing logo

About Coda Search & Staffing

Sourced by ZipRecruiter

Since its inception, our founder’s mission has been to build a firm that runs on transparency, honesty and the highest degree of integrity. What started in a windowless office space with just two employees is now consistently ranked as one of the top 25 Largest Executive Search Firms in the NYC area by Crain’s. If you ask a Coda team member what their favorite part about working for Coda, you will most likely hear mentions of our hard-working, fun and dynamic team of experts.

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

New York City, NY, US

Year founded

2011

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