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Consumer Behavior Jobs in Austin, TX (NOW HIRING)

Realtor.com Careers

Sr. Data Scientist

Austin, TX · On-site

... consumer behavior insights, and performance measurement. The role is critical in surfacing high-impact opportunities, improving data quality, and enabling self-service reporting to empower teams ...

Realtor.com Careers

Sr. Data Scientist

Austin, TX

... consumer behavior insights, and performance measurement. The role is critical in surfacing high-impact opportunities, improving data quality, and enabling self-service reporting to empower teams ...

Consuela LLC

Manager, Growth Marketing

Austin, TX · On-site

The ideal candidate is deeply curious about consumer behavior and energized by identifying opportunities to reach new audiences in thoughtful, creative, and performance-driven ways. They understand ...

CONSUELA LLC

Manager, Growth Marketing

Austin, TX · On-site +1

The ideal candidate is deeply curious about consumer behavior and energized by identifying opportunities to reach new audiences in thoughtful, creative, and performance-driven ways. They understand ...

Meds

Creative Strategist, Growth

Austin, TX

Study consumer behavior to uncover the emotional drivers behind purchasing decisions. * Research competitors, adjacent industries, internet culture, and historical advertising to inspire original ...

Meds

Creative Strategist, Growth

Austin, TX · On-site

Study consumer behavior to uncover the emotional drivers behind purchasing decisions. * Research competitors, adjacent industries, internet culture, and historical advertising to inspire original ...

Meds

Creative Strategist, Growth

Austin, TX

Study consumer behavior to uncover the emotional drivers behind purchasing decisions. * Research competitors, adjacent industries, internet culture, and historical advertising to inspire original ...

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All JobsConsumer Behavior JobsConsumer Behavior Jobs in Austin, TX

Consumer Behavior information

See Austin, TX salary details

$47.1K

$88.3K

$147.7K

How much do consumer behavior jobs pay per year?

As of Aug 15, 2026, the average yearly pay for consumer behavior in Austin, TX is $88,292.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,300.00 and $89,700.00 per year, depending on experience, location, and employer.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical and research skills. Gaining experience through internships or entry-level roles in market research or data analysis can be beneficial. Familiarity with tools like SPSS or Excel and understanding consumer insights are also valuable for this field.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and understanding consumer psychology.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.
Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in Austin, TX as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 23% Part Time, 1% Temporary, and 3% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $88,292 per year, or $42.4 per hour.

NA Consumer Buyer Growth Strategist-Round Rock,Texas

Dell, Inc.

Rollingwood, TX

Full-time

Posted 7 days ago

Job description


NA Consumer Buyer Growth Strategist Consultant - I9
This role drives retention and database growth for NA Consumer Marketing by identifying opportunities to expand our email marketable database, deepen engagement, and grow customer retention. You'll partner with the Global 1:1 Center of Excellence to generate targeted email campaigns with a best-in-class content plan aligned to the broader 360 Consumer Flywheel content ecosystem.
Based in our Round Rock office, you'll work as part of the NA Consumer work pod and partner closely with the email and rewards teams to bring your strategy to life. You'll improve how we integrate targeted email campaigns and retention efforts into our GTM plan, with differentiated business impact driven by spotting untapped opportunities and driving them to reality. If you're energized by pushing bold ideas forward and driving decisions to improve business results, this role is for you.
You will:
  • Identify pockets of opportunity to inform NA targeted lifecycle strategies: Analyze internal consumer data, retention and buyer loss insights, and external trends to uncover new audiences we should target with specific content to improve email resonance. Your goal: improve email resonance, deepen relationships with our customers, expand them into new lines of business, and drive repeat purchases.

  • Own identifying and executing new NA email sign-up tactics: Spot opportunities to grow our email marketable database across the entire marketing and Consumer Sales GTM plan. Test bold ideas, creative tactics, and new approaches across owned, earned, and paid channels to expand our reach and build a more engaged customer base.

  • Grow NA email-driven revenue: Partner with global 1:1 Communication Center of Excellence, working with email vehicle leads and strategy leads to weave high-value content and highly-targeted email campaigns into regional priorities.

  • Activate Rewards in NA: Identify new opportunities to pull Rewards into more campaign activations across paid, earned, and owned channels. Partner with Dell Rewards team to find innovative ways to drive engagement and integrate Rewards strategically into broader GTM efforts.

  • Track performance and drive accountability: Own the metrics that matter-marketability, engagement, revenue per marketable contact, and customer lifetime value. Use performance data to spot gaps, inform strategy, and drive continuous improvement.

Skills and experiences you will bring to this role:
  • Lifecycle and retention strategy: You understand what drives repeat purchase, customer loyalty, and database growth. You know how to analyze consumer behavior, segment audiences effectively, and design targeted engagements that keep customers coming back and expanding into new product lines.

  • Data-driven with creative instincts: You dig into performance metrics and consumer insights, but you also know how to translate what you're seeing into bold, innovative ideas. You spot patterns, identify whitespace, and craft strategies that break through the noise.

  • Comfortable with autonomy and ambiguity: You thrive in environments where you have freedom to operate and where the path forward isn't always clear. You don't wait for permission-you figure out what needs to happen and make it happen.

  • Energized by collaboration: You love working across teams and functions. You're positive, passionate, and bring energy to work. You challenge the status quo and push ideas forward, but you do it in a way that brings people along.

  • Influencer without authority: You know how to rally people around an idea and drive alignment across diverse stakeholders. You build strong relationships and use them to move work forward

Requirements:
  • 10+ years in lifecycle marketing, buyer growth programs, targeted marketing tactics, campaign planning, or related marketing roles

  • Strong strategic thinking paired with operational rigor - you can ideate and execute

  • Highly organized with a track record of managing multiple complex workstreams simultaneously

  • Proven track record of using data and insights to inform strategy and drive measurable business results

  • Comfortable challenging the status quo and pushing ideas forward across diverse stakeholders

  • Thrives in autonomous, collaborative, fast-paced environments where energy and passion fuel progress

Compensation
Dell is committed to fair and equitable compensation practices. The salary range for this position is $160,000 - $200,00
Benefits
We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities - all to create a compelling and rewarding work environment.
Who we are
We believe that each of us has the power to make an impact. That's why we put our team members at the center of everything we do. If you're looking for an opportunity to grow your career with some of the best minds and most advanced tech in the industry, we're looking for you.
Dell Technologies is a unique family of businesses that helps individuals and organizations transform how they work, live and play. Join us to build a future that works for everyone because Progress Takes All of Us.
Application closing date: 27 March 2026
Dell Technologies is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Read the full Equal Employment Opportunity Policy here.
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About DELL

Sourced by ZipRecruiter

Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We're proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.

Industry

Computer and computer peripheral equipment and software wholesalers

Company size

10,000+ Employees

Headquarters location

Round Rock, TX, US

Year founded

1984

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