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Consumer Behavior Jobs in Austin, TX (NOW HIRING)

Socotra, Inc.

Senior Brand Marketing Manager

Austin, TX · On-site

$90 - $110/hr

Understands Gen Z culture, early-career women, and aspirational consumer behavior * Organized, decisive, and able to manage multiple campaigns and channels at once * Thrives in fast‑moving ...

Tonal

Senior Manager, Brand Marketing

Austin, TX · On-site

$151K - $195K/yr

Monitor market trends, the competitive landscape, and consumer behavior to inform strategic decisions. Campaign & Event Management * Lead the planning, execution, and optimization of high-impact ...

AMZ Advisers

TikTok Shop Growth Lead/CSM

Austin, TX · Remote

Obsession with TikTok, creators, and consumer behavior on the platform * Exceptional communication and relationship-building skills * Strong analytics mindset; able to interpret data into growth ...

Travoom

Senior UXUI designers

Austin, TX · On-site

$101K - $108K/yr

Designers who think in systems, not just screens Designers who understand engagement, retention, and consumer behavior Designers who can own major product areas from concept to execution Designers ...

Travoom

Senior UXUI designers

Austin, TX · On-site

$101K - $108K/yr

Designers who understand engagement, retention, and consumer behavior * Designers who can own major product areas from concept to execution * Designers who move quickly, communicate clearly, and ...

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Showing results 21-40

All JobsConsumer Behavior JobsConsumer Behavior Jobs in Austin, TX

Consumer Behavior information

See Austin, TX salary details

$47.1K

$88.3K

$147.7K

How much do consumer behavior jobs pay per year?

As of Aug 16, 2026, the average yearly pay for consumer behavior in Austin, TX is $88,292.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,300.00 and $89,700.00 per year, depending on experience, location, and employer.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical and research skills. Gaining experience through internships or entry-level roles in market research or data analysis can be beneficial. Familiarity with tools like SPSS or Excel and understanding consumer insights are also valuable for this field.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and understanding consumer psychology.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.
Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in Austin, TX as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 23% Part Time, 1% Temporary, and 3% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $88,292 per year, or $42.4 per hour.

Corporate Marketing Director

Hiring Winners

Austin, TX • On-site, Remote

Full-time

PTO

Re-posted 22 days ago

Job description

Corporate Marketing Director

Multi-Location Automotive Group (15+ Rooftops)
Confidential | Growth-Oriented Leadership Role

Role Overview

We are seeking a Corporate Marketing Director to build and lead the marketing function for a 15+ location automotive group serving a predominantly Hispanic market. This role is ideal for a forward-looking, entrepreneurial leader who wants to design strategy, own execution, and scale impact over time.

The right candidate is both strategic and hands-on-capable of creating structure, driving performance, and developing culturally relevant marketing that resonates authentically within Hispanic communities. This is a long-term leadership opportunity within an organization committed to sustained year-over-year growth.

What You'll Own

  • Design and execute a full-funnel marketing strategy across paid media, organic content, community engagement, and OEM programs.
  • Build and lead organic content strategy, including social, video, and local storytelling tailored to Hispanic audiences.
  • Set execution standards and ensure consistent performance across multiple rooftops and brands.
  • Lead a community outreach team focused on authentic partnerships, visibility, and brand trust.
  • Own monthly marketing performance reporting, translating data into clear, actionable insights for executive leadership.
  • Maximize manufacturer advertising reimbursement and co-op programs, ensuring compliance while capturing all available funds.
  • Partner closely with operations, finance, and store leadership to align marketing investment with profitability and growth.

Who Thrives in This Role

  • Experience leading marketing in multi-location environments (automotive strongly preferred).
  • Strong understanding of Hispanic consumer behavior, bilingual or bicultural messaging, and culturally relevant content.
  • Comfortable operating at both strategic and execution levels.
  • Entrepreneurial mindset with a bias toward building, testing, and improving systems.
  • Seeking a long-term leadership role, not a short-term campaign position.

Why This is THE Opportunity

  • Competitive executive-level compensation, commensurate with experience
  • Performance-based incentives aligned with group growth
  • Generous PTO and benefits package
  • High autonomy and decision-making authority
  • Direct access to executive leadership and ownership
  • Ability to build teams, systems, and strategy from the ground up
  • Stable organization with a clear commitment to long-term growth and reinvestment
  • Potential re-location budget or remote opportunities, candidate dependent

Apply