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Consumer Behavior Jobs in Austin, TX (NOW HIRING)

Copy Writer

Austin, TX · On-site

$50 - $70/hr

Understanding of marketing principles, consumer behavior, and SEO best practices. Education Relevant degrees include English, journalism, marketing, or communications. A bachelor's degree is often ...

The ideal candidate is deeply curious about consumer behavior and energized by identifying opportunities to reach new audiences in thoughtful, creative, and performance-driven ways. They understand ...

The ideal candidate is deeply curious about consumer behavior and energized by identifying opportunities to reach new audiences in thoughtful, creative, and performance-driven ways. They understand ...

Marketing Data Analyst II

Austin, TX · Remote

$84K - $104K/yr

Made by dealers for dealers, Team Velocity's proprietary technology platform Apollo ® analyzes consumer behavior to predict who will buy, what they will buy, and when they are ready to service.

New

Understands Gen Z culture, early-career women, and aspirational consumer behavior * Organized, decisive, and able to manage multiple campaigns and channels at once * Thrives in fast‑moving ...

Obsession with TikTok, creators, and consumer behavior on the platform * Exceptional communication and relationship-building skills * Strong analytics mindset; able to interpret data into growth ...

Showing results 21-40

Consumer Behavior information

See Austin, TX salary details

$47.1K

$88.3K

$147.7K

How much do consumer behavior jobs pay per year?

As of Sep 5, 2026, the average yearly pay for consumer behavior in Austin, TX is $88,292.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,300.00 and $89,700.00 per year, depending on experience, location, and employer.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and understanding consumer insights tools can improve job prospects. Advanced roles may require a master's degree or specialized certifications in market research or consumer analytics.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and familiarity with tools like SPSS or Excel.
Infographic showing various Consumer Behavior job openings in Austin, TX as of August 2026, with employment types broken down into 2% As Needed, 73% Full Time, 22% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $88,292 per year, or $42.4 per hour.

$50 - $70/hr

Other

Posted 4 days ago


Job description

Copywriter

Copywriter is a person who writes text or content for an organisation or freelance for a client to help them create space or awareness for their brand in the market. The content written by the copywriter is called a Copy.

Overview

Responsibilities
  • Write engaging, persuasive copy for marketing and advertising materials.
  • Produce website content, social media posts, email campaigns, print ads, video scripts, and other marketing collateral.
  • Capture the audience’s attention and communicate key messages.
  • Drive sales or other desired actions through effective copy.
Qualifications
  • Strong portfolio demonstrating writing skills.
  • Excellent writing, grammar, and persuasive communication.
  • Creative and research-oriented.
  • Attention to detail and ability to adapt to different writing styles.
  • Understanding of marketing principles, consumer behavior, and SEO best practices.
Education

Relevant degrees include English, journalism, marketing, or communications. A bachelor’s degree is often required; a master’s degree can provide a competitive edge.

Skills
  • Writing, grammar, and editing.
  • Persuasive communication and storytelling.
  • Research and data analysis.
  • SEO knowledge.
  • Project management and collaboration.
Experience
  • Internships, freelance work, and personal projects build a portfolio.
  • Strong portfolio showcases best writing samples.
Tools and Resources
  • Grammar and spell-check tools (Grammarly).
  • SEO analysis tools (SEMrush, Ahrefs).
  • Project management software (Asana, Trello).
  • Design tools (Canva, Adobe Creative Suite).
  • Marketing blogs and publications for industry news.
Professional Associations
  • American Marketing Association (AMA).
  • Content Marketing Institute (CMI).
  • Professional Writers Association of Canada (PWAC).
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