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Consumer Behavior Jobs in New York (NOW HIRING)

Marquee Brands

Consumer Insights Intern

Manhattan, NY · Hybrid

$17/hr

Consumer Insights Team The Consumer Insights team at Marquee Brands is focused on understanding consumer behavior, brand performance, and market opportunities to guide brand strategy and growth. This ...

Marquee Brands

Consumer Insights Intern

Manhattan, NY · On-site

$17/hr

Consumer Insights Team The Consumer Insights team at Marquee Brands is focused on understanding consumer behavior, brand performance, and market opportunities to guide brand strategy and growth. This ...

Marquee Brands

Consumer Insights Intern

Manhattan, NY · On-site

$17/hr

Consumer Insights Team The Consumer Insights team at Marquee Brands is focused on understanding consumer behavior, brand performance, and market opportunities to guide brand strategy and growth. This ...

Tapestry, Inc.

Manager, Consumer Insights

New York, NY · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

Intellectually curious and creative, strong interest in consumer behavior and trends * Highly self-motivated/self-directed and able to excel in ambiguity * Innate drive for actionable and tangible ...

Tapestry, Inc.

Manager, Consumer Insights

New York, NY

  • Medical

  • Dental

  • Vision

  • Retirement

Intellectually curious and creative, strong interest in consumer behavior and trends * Highly self-motivated/self-directed and able to excel in ambiguity * Innate drive for actionable and tangible ...

Jefferies

Equity Research Associate - Consumer

Manhattan, NY · On-site

$100K - $120K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The successful candidate will possess strong analytical and financial modeling skills, intellectual curiosity, and a passion for understanding consumer behavior, emerging brands, retail trends, and ...

New

Jefferies

Equity Research Associate - Consumer

Manhattan, NY · On-site

$100K - $120K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The successful candidate will possess strong analytical and financial modeling skills, intellectual curiosity, and a passion for understanding consumer behavior, emerging brands, retail trends, and ...

New

Dow Jones & Company, Inc.

Director, Consumer Insights

Manhattan, NY · On-site

$180K - $205K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Track AI, platform, and consumer behavior shifts and feed signal into strategy You Have: * 12+ years of consumer-focused experience in strategy and operations or strategic insights roles; experience ...

Dow Jones

Director, Consumer Insights

New York, NY · Hybrid

$180K - $205K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Track AI, platform, and consumer behavior shifts and feed signal into strategy You Have: * 12+ years of consumer-focused experience in strategy and operations or strategic insights roles; experience ...

Page Group

Merchandise Operations Associate

Bronx, NY · On-site

$32 - $35/hr

Description Data analysis of market trends, consumer behavior insights, monitoring product placement and inventory. Support the wider merchandising and operations team to maximize on sales and ...

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All JobsConsumer Behavior JobsConsumer Behavior Jobs in New York

Consumer Behavior information

See New York salary details

$52K

$97.5K

$163K

How much do consumer behavior jobs pay per year?

As of Aug 15, 2026, the average yearly pay for consumer behavior in New York is $97,451.00, according to ZipRecruiter salary data. Most workers in this role earn between $81,000.00 and $99,000.00 per year, depending on experience, location, and employer.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical and research skills. Gaining experience through internships or entry-level roles in market research or data analysis can be beneficial. Familiarity with tools like SPSS or Excel and understanding consumer insights are also valuable for this field.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and understanding consumer psychology.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What are the most commonly searched types of Consumer Behavior jobs in New York?

The most popular types of Consumer Behavior jobs in New York are:

Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in New York as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 26% Part Time, 2% Temporary, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $97,451 per year, or $46.9 per hour.

Analyst- Consumer and Retail Investment Banking

Cantor Fitzgerald Securities

Manhattan, NY • On-site

Full-time

Posted 15 days ago

Job description


As an integral part of our team, the Investment Banking Analyst will support strategic advisory and capital markets transactions for Consumer & Retail clients. With a focus on long-term value creation, our private partnership model provides a dynamic and collaborative environment for professional growth and client exposure.
Responsibilities
  • Support M&A transactions, equity offerings, and debt financings for Consumer & Retail clients.
  • Develop financial models and conduct analyses to support transaction execution.
  • Prepare client presentations, pitch books, and marketing materials.
  • Conduct research on industry trends and consumer behavior within the sector.
  • Analyze financial statements and operating metrics to identify key insights.
  • Participate in due diligence processes and coordinate with various stakeholders.
  • Monitor capital markets activity and emerging trends in consumer products and retail.
  • Assist senior bankers in client relationship management and business development.
  • Maintain a high level of attention to detail and organizational skills.
  • Demonstrate strong written and verbal communication abilities.

Qualifications
  • 0-3 years of relevant experience in investment banking, corporate finance, or transaction advisory.
  • Prior experience covering Consumer & Retail companies is highly preferred.
  • Strong financial modeling, valuation, and analytical skills.
  • Understanding of M&A transactions and capital markets processes.
  • Exceptional attention to detail and organizational capabilities.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Demonstrated work ethic, professionalism, and a commitment to excellence.
  • Advanced proficiency in Microsoft Excel and PowerPoint.
  • A strong interest in the Consumer & Retail sector and its trends.

Salary: $100,000 -$125,000 + Discretionary Bonus
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