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Consumer Behavior Jobs in New York (NOW HIRING)

MrBeast

Manager, Product & Growth Strategy

New York, NY · On-site

The ideal candidate is deeply curious about consumer behavior, platform dynamics, growth strategy, monetization, and emerging technology trends - and can translate ideas into actionable initiatives ...

Solomon Page

CIMR Senior Analyst

Northvale, NJ · On-site

$35/hr

You will support end-to-end quantitative and qualitative research studies, collaborate with cross-functional teams, and help translate consumer behaviors and trends into actionable business ...

H Mart

Marketing Director

Lyndhurst, NJ · On-site

$110K - $165K/yr

Lead the collection, analysis, and interpretation of data related to market trends, consumer behavior, pricing, and distribution methods to derive actionable insights. * Market Identification:

Hunter

Vice President, Spirits

Manhattan, NY · On-site

$115K - $150K/yr

Identify emerging cultural trends, shifts in consumer behavior, and whitespace opportunities that position brands at the center of culture. * Translate business objectives and brand priorities into ...

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All JobsConsumer Behavior JobsConsumer Behavior Jobs in New York

Consumer Behavior information

See New York salary details

$52K

$97.5K

$163K

How much do consumer behavior jobs pay per year?

As of Sep 6, 2026, the average yearly pay for consumer behavior in New York is $97,451.00, according to ZipRecruiter salary data. Most workers in this role earn between $81,000.00 and $99,000.00 per year, depending on experience, location, and employer.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and understanding consumer insights tools can improve job prospects. Advanced roles may require a master's degree or specialized certifications in market research or consumer analytics.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and familiarity with tools like SPSS or Excel.

What are the most commonly searched types of Consumer Behavior jobs in New York?

The most popular types of Consumer Behavior jobs in New York are:

Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in New York as of August 2026, with employment types broken down into 2% As Needed, 72% Full Time, 24% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $97,451 per year, or $46.9 per hour.

Associate Director, Subscription Portfolio & Pricing (New York)

Spotify AB

Manhattan, NY • On-site

Full-time

Medical

Re-posted 5 days ago

Job description

Spotify AB is seeking an Associate Director in New York to oversee the strategic design of their subscription portfolio. This role includes responsibilities such as defining pricing structures and influencing product decisions based on consumer behavior.

The ideal candidate has substantial experience in commercial strategy, particularly in pricing and monetization. Spotify offers flexible work options and generous benefits including health insurance and paid parental leave.

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