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Consumer Behavior Jobs in Ohio (NOW HIRING)

INCPG

Consumer Insights Manager

Cincinnati, OH · On-site

Monitor consumer behavior, market shifts, and competitive activity on an ongoing basis; identify risks and opportunities and propose proactive adjustments to address them. * Maintain clear dashboards ...

INCPG

Consumer Insights Manager

Cincinnati, OH

Monitor consumer behavior, market shifts, and competitive activity on an ongoing basis; identify risks and opportunities and propose proactive adjustments to address them. * Maintain clear dashboards ...

Alphabe Insight Inc

Marketing Specialist

Cleveland, OH · On-site

$64K - $69K/yr

Conduct market research and analyze consumer behavior trends * Collaborate with design and content teams to produce compelling marketing materials * Monitor and report on the effectiveness of ...

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All JobsConsumer Behavior JobsConsumer Behavior Jobs in Ohio

Consumer Behavior information

See Ohio salary details

$45.2K

$84.7K

$141.7K

How much do consumer behavior jobs pay per year?

As of Jul 3, 2026, the average yearly pay for consumer behavior in Ohio is $84,684.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,400.00 and $86,000.00 per year, depending on experience, location, and employer.

What are the four career fields in consumer services?

Consumer behavior professionals can work in four main career fields: marketing and advertising, market research, sales and retail management, and customer service. These fields involve analyzing consumer preferences, developing marketing strategies, managing client relationships, and improving customer experience. Skills in data analysis, communication, and understanding consumer psychology are essential across these areas.

What types of projects or tasks does a Consumer Behavior Specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and understanding consumer psychology.

What are the 4 types of consumer behavior?

Consumer behavior professionals analyze four main types: complex buying behavior, where consumers are highly involved; dissonance-reducing behavior, involving significant post-purchase doubt; habitual buying behavior, characterized by routine purchases; and variety-seeking behavior, where consumers seek new options. Understanding these types helps in developing targeted marketing strategies and consumer insights.

How to work in consumer behaviour?

To work in consumer behavior, typically a bachelor's degree in marketing, psychology, or related fields is required, along with strong analytical skills and understanding of market research methods. Gaining experience through internships or entry-level roles in market research or data analysis can be beneficial. Familiarity with tools like SPSS or Excel and developing skills in consumer insights and data interpretation are also important for success in this field.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

What are the key skills and qualifications needed to thrive as a Consumer Behavior Analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.
What cities in Ohio are hiring for Consumer Behavior jobs? Cities in Ohio with the most Consumer Behavior job openings:
Consumer Behavior jobs near you

Consumer Insights Manager

INCPG

Cincinnati, OH • On-site

Other

This job post has expired today. Applications are no longer accepted.

Job description

Consumer Insights Manager

Are you a talented CPG &/or Retail Insights Analyst/Manager that is interested in a client facing role? We are seeking a highly analytical and strategic Consumer Insights Manager to translate data into actionable consumer and market insights, inform business decisions, and guide the development of commercial growth strategies. The ideal candidate will work across multiple categories and collaborate with cross-functional teams-marketing, sales, product, and operations-to ensure our offerings are aligned with evolving consumer behaviors and market trends.

Key Responsibilities

  • Lead primary and secondary research initiatives including consumer segmentation, surveys, focus groups, channel feedback, competitor benchmarking, and trend reporting to uncover insights that drive strategy.

  • Analyze large datasets (e.g. IRI, Nielsen, Numerator, retail POS, e-commerce metrics) to identify growth opportunities, margin levers, and areas for product innovation or assortment optimization.

  • Translate insight into strategic recommendations and storytelling; present findings to senior leadership, driving alignment and influencing decisions.

  • Partner with marketing, category management, digital, and sales teams to ensure that insights are integrated into campaign planning, product launches, shelf planning, and omni-channel promotional activities.

  • Monitor consumer behavior, market shifts, and competitive activity on an ongoing basis; identify risks and opportunities and propose proactive adjustments to address them.

  • Maintain clear dashboards and reporting systems for tracking performance, KPIs, consumer feedback, and market share; provide forecasts and scenario planning when required.

Qualifications & Skills

  • 5+ years of experience in consumer insights, market research, analytics, or a related field-preferably within CPG, retail, or shopper marketing.

  • Proficiency in working with syndicated data sources (e.g., IRI, Nielsen, Numerator) and internal sales/retail/point-of-sale data; strong quantitative skills.

  • Highly skilled in survey design, qualitative research methods, segmentation, and competitive intelligence.

  • Strong business acumen-able to connect insights to commercial outcomes (sales, margin, conversion, distribution, etc.).

  • Excellent communication and presentation skills with the ability to influence cross-functional teams and senior leadership.

  • Creative problem solver with curiosity, ability to think strategically, and experimental mindset.

  • Comfortable working in a fast-paced environment with multiple priorities; strong project management skills.

Preferred

  • Experience in both in-store and digital/shopping experiences.

  • Track record of driving innovation-new product development, assortment resets, shelf planning, or omni-channel promotional programs.

  • Familiarity with forecast modeling, scenario analysis, and financial impact estimation.

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