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Consumer Behavior Jobs in Ohio (NOW HIRING)

PV and Coho

Graphic Designer

Cincinnati, OH · On-site

$50K/yr

Stay informed on design trends, consumer behavior, culture, and emerging technologies What We're Looking For * Bachelor's degree in Graphic Design, Communication Design, or related field * 1-5 years ...

PV and Coho

Graphic Designer

Cincinnati, OH · Hybrid

Stay informed on design trends, consumer behavior, culture, and emerging technologies WhatWe'reLooking For * Bachelor's degree in Graphic Design, Communication Design, or related field * 1-5years of ...

WovenWorks

Graphic Designer

Cincinnati, OH · On-site

Stay informed on design trends, consumer behavior, culture, and emerging technologies WhatWereLooking For * Bachelor's degree in Graphic Design, Communication Design, or related field * 15years of ...

HomeBuys, Inc.

Key Carrier - Canton

Canton, OH · On-site

$15/hr

... consumer behavior and adjust product positioning Handle complaints from customers Research emerging products and use information to update the store's merchandise Enforce adherence to company ...

HomeBuys, Inc.

Key Carrier - Canton

Canton, OH · On-site

$15/hr

... consumer behavior and adjust product positioning Handle complaints from customers Research emerging products and use information to update the store's merchandise Enforce adherence to company ...

HomeBuys, Inc.

Key Carrier - Canton

Canton, OH · On-site

$15/hr

... Analyze consumer behavior and adjust product positioning • Handle complaints from customers • Research emerging products and use information to update the store's merchandise • Enforce ...

HomeBuys

Key Carrier - Canton

Canton, OH · On-site

$15/hr

... Analyze consumer behavior and adjust product positioning • Handle complaints from customers • Research emerging products and use information to update the store's merchandise • Enforce ...

The Scotts Company LLC

Quantitative Analyst

Columbus, OH · On-site

$77K - $90K/yr

At its core, this role is about understanding consumer behavior through data. While grounded in statistical programming (R) and rigorous research methodologies, the analyst will also leverage modern ...

HomeBuys, Inc.

Domestics Buyer - Corporate

Columbus, OH · On-site

Strong understanding of fashion trends, consumer behavior, and retail math. Excellent negotiation, communication, and interpersonal skills. Experience in the closeout/off price apparel market Ability ...

HomeBuys, Inc.

Domestics Buyer - Corporate

Columbus, OH · On-site

... consumer behavior, and retail math. • Excellent negotiation, communication, and interpersonal skills. • Experience in the closeout/off price apparel market • Ability to work in a fast-paced ...

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Showing results 1-20

All JobsConsumer Behavior JobsConsumer Behavior Jobs in Ohio

Consumer Behavior information

See Ohio salary details

$45.2K

$84.7K

$141.7K

How much do consumer behavior jobs pay per year?

As of Jul 3, 2026, the average yearly pay for consumer behavior in Ohio is $84,684.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,400.00 and $86,000.00 per year, depending on experience, location, and employer.

What are the four career fields in consumer services?

Consumer behavior professionals can work in four main career fields: marketing and advertising, market research, sales and retail management, and customer service. These fields involve analyzing consumer preferences, developing marketing strategies, managing client relationships, and improving customer experience. Skills in data analysis, communication, and understanding consumer psychology are essential across these areas.

What types of projects or tasks does a Consumer Behavior Specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and understanding consumer psychology.

What are the 4 types of consumer behavior?

Consumer behavior professionals analyze four main types: complex buying behavior, where consumers are highly involved; dissonance-reducing behavior, involving significant post-purchase doubt; habitual buying behavior, characterized by routine purchases; and variety-seeking behavior, where consumers seek new options. Understanding these types helps in developing targeted marketing strategies and consumer insights.

How to work in consumer behaviour?

To work in consumer behavior, typically a bachelor's degree in marketing, psychology, or related fields is required, along with strong analytical skills and understanding of market research methods. Gaining experience through internships or entry-level roles in market research or data analysis can be beneficial. Familiarity with tools like SPSS or Excel and developing skills in consumer insights and data interpretation are also important for success in this field.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

What are the key skills and qualifications needed to thrive as a Consumer Behavior Analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.
What cities in Ohio are hiring for Consumer Behavior jobs? Cities in Ohio with the most Consumer Behavior job openings:
Consumer Behavior jobs near you

Director of Strategic Marketing

Miami Valley Gaming

Lebanon, OH • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 22 days ago

Job description

Join the electrifying world of Miami Valley Gaming in Lebanon, OH, as our Full Time Director of Strategic Marketing! This is your chance to lead dynamic marketing initiatives that captivate our guests and elevate their gaming experience. Collaborate with a passionate team in an energetic onsite environment that thrives on creativity and fun.
You will have the opportunity to craft innovative strategies that drive growth and forge lasting connections with our customers. Step into a role where your ideas can truly take flight and make an impact in the bustling casino industry. With every campaign you launch, you'll be part of an exhilarating journey that brings people together and creates unforgettable memories.
You can get great benefits such as Medical, Dental, Vision, 401(k), Life Insurance, Health Savings Account, Flexible Spending Account, Paid Time Off, and Employee Discounts. Embrace the thrill of working amidst the excitement of gaming and entertainment, and shape the future of strategic marketing with us.
Your day to day as a Director of Strategic Marketing
As the Director of Strategic Marketing at Miami Valley Gaming, you will take the reins in spearheading the property's customer strategy and database marketing initiatives, driving profitable growth through innovative advertising and community-focused marketing efforts. You'll be at the forefront of developing effective segmentation and targeting strategies, leading a talented team while collaborating with HR and other departments to enhance engagement initiatives. Partnering closely with the Director of Casino Marketing, you will oversee the Database Marketing, Advertising, Creative, and Community Outreach functions. Your strategic vision will shape comprehensive advertising strategies across multiple channels, ensuring maximum ROI and customer interaction. Additionally, you will bolster brand presence in the community through impactful outreach and partnerships, ensuring alignment with our core values.
With a focus on analytics, performance measurement, and compliance with gaming regulations, this role is your opportunity to create extraordinary experiences and make a lasting impact in the gaming industry.
Would you be a great Director of Strategic Marketing?
To thrive as the Director of Strategic Marketing at Miami Valley Gaming, candidates must possess a blend of essential skills and experiences. Strong public relations and customer service skills are crucial, along with a solid work ethic and the ability to cultivate productive relationships throughout the organization. Exceptional oral and written communication abilities will enable you to effectively articulate strategies and insights. A proven track record in developing successful marketing strategies that drive revenue growth and enhance brand awareness is a must. You should have a deep understanding of casino industry trends and consumer behavior, paired with a strategic, analytical mindset that embraces data-driven decision-making.
Experience managing marketing budgets, along with strong leadership capabilities to inspire and motivate teams, will set you apart. A bachelor's degree in a relevant field and 5-7 years of progressive senior marketing experience within the casino or related industries are strongly preferred. Proficiency in CRM and marketing automation tools, along with advanced analytics skills, will further enhance your success in this dynamic role.
Knowledge and skills required for the position are:
  • Public relations and customer service skills.
  • Proven track record of developing and executing successful marketing strategies that drive revenue growth and increase brand awareness.
  • Strong understanding of casino industry trends, consumer behavior and competitive dynamics.
  • Strategic and analytical thinker with a data-driven approach to decision making and problem solving.
  • Strong business acumen and financial literacy with experience managing marketing budgets and resources effectively.
  • Bachelor's degree in Marketing, Advertising, Communications, Finance, Business, or a related field preferred.
  • Five to seven years of progressive senior marketing leadership experience within the casino/hotel industry or a related entertainment or hospitality environment with direct accountability for revenue generation and growth performance.
  • Advanced expertise in CRM and database marketing leveraging segmentation, predictive modeling, and reinvestment optimization to drive profitable player growth; strong analytical fluency with marketing performance dashboards, reinvestment ratios, ROI metrics, and control group testing methodologies.
  • Prior casino marketing experience strongly preferred.
  • Proficiency with Microsoft Office, CRM platforms, marketing automation tools, and business intelligence/reporting systems (e.g. Tableau, Power BI).
Our team needs you!
If you feel that this job is what you're looking for, applying is a piece of cake - just follow the instructions on this page. Good luck!

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