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Consumer Behavior Jobs in Texas (NOW HIRING)

Unleashed Brands

Consumer Insights Analyst

Bedford, TX · On-site

Track evolving parent, family and youth enrichment trends, competitive activity and broader consumer behavior shifts to identify emerging opportunities and risks across the platform. * Collaborate ...

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Consumer Behavior information

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$44.3K

$83K

$138.8K

How much do consumer behavior jobs pay per year?

As of Jul 3, 2026, the average yearly pay for consumer behavior in Texas is $82,987.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,900.00 and $84,300.00 per year, depending on experience, location, and employer.

What are the four career fields in consumer services?

Consumer behavior professionals can work in four main career fields: marketing and advertising, market research, sales and retail management, and customer service. These fields involve analyzing consumer preferences, developing marketing strategies, managing client relationships, and improving customer experience. Skills in data analysis, communication, and understanding consumer psychology are essential across these areas.

What types of projects or tasks does a Consumer Behavior Specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and understanding consumer psychology.

What are the 4 types of consumer behavior?

Consumer behavior professionals analyze four main types: complex buying behavior, where consumers are highly involved; dissonance-reducing behavior, involving significant post-purchase doubt; habitual buying behavior, characterized by routine purchases; and variety-seeking behavior, where consumers seek new options. Understanding these types helps in developing targeted marketing strategies and consumer insights.

How to work in consumer behaviour?

To work in consumer behavior, typically a bachelor's degree in marketing, psychology, or related fields is required, along with strong analytical skills and understanding of market research methods. Gaining experience through internships or entry-level roles in market research or data analysis can be beneficial. Familiarity with tools like SPSS or Excel and developing skills in consumer insights and data interpretation are also important for success in this field.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

What are the key skills and qualifications needed to thrive as a Consumer Behavior Analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.
What are the most commonly searched types of Consumer Behavior jobs in Texas? The most popular types of Consumer Behavior jobs in Texas are:
What cities in Texas are hiring for Consumer Behavior jobs? Cities in Texas with the most Consumer Behavior job openings:
Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in Texas as of June 2026, with employment types broken down into 86% Full Time, 7% Part Time, and 7% Contract. Highlights an 87% In-person, and 13% Remote job distribution, with an average salary of $82,987 per year, or $39.9 per hour.
Business (Consumer Behavior) Adjunct Professor

Business (Consumer Behavior) Adjunct Professor

Concordia University Texas

Austin, TX • On-site

Part-time

Posted 11 days ago

Job description

POSITIONS PURPOSE
Concordia University Texas is currently searching for an Adjunct (part-time) Business professor to teach a T/Th on ground Consumer Behavior course at our main Austin location for our Fall, 2026 term.
REQUIRED KNOWLEDGE, ABILITIES amp; PRINCIPLES
  • Master’s degree in Business Administration, Marketing, Consumer Behavior, Management, Communication, Psychology, or a closely related field required.
  • Minimum of 18 graduate hours in Business, Marketing, Consumer Behavior, or a closely related business discipline required.
  • Professional or academic experience in marketing, consumer behavior, consumer insights, branding, advertising, sales, customer experience, or strategic communication required.
  • Demonstrated ability to teach and support diverse undergraduate student populations required.
  • Ability to teach in person on Tuesdays and Thursdays at the main Austin campus required.
  • Teach assigned courses in person as scheduled and accepted.
  • Provide timely, constructive feedback and accurate grading using Blackboard Ultra LMS.
  • Complete required trainings and remain current with institutional expectations.
  • Respond consistently and professionally to communication from administration and students.
  • Love and passion for teaching and engaging diverse student populations required
  • Ability to articulate and model the Concordia University Texas’ mission, vision, and values
  • Commitment to encouraging and supporting diversity, inclusion, and equity as a key component of becoming the premier university where the adventure of faith, learning, and life-changing experiences leads to meaningful work
  • All CTX positions require mission-driven individuals who have a heart for the Gospel and are committed to the Concordia Distinctive, our faith-based mission of empowering students from all backgrounds to lead lives of critical thought, compassionate action, and courageous leadership.
Preferred KNOWLEDGE, ABILITIES amp; PRINCIPLES
  • Doctoral degree in Business Administration, Marketing, Consumer Behavior, Consumer Psychology, Communication, or a closely related field preferred.
  • Prior undergraduate teaching experience preferred.
  • Experience teaching Business, Marketing, or Consumer Behavior courses preferred.
  • Experience using Blackboard Ultra or a similar learning management system preferred.
  • Applied professional experience in marketing strategy, brand management, advertising, market research, consumer insights, sales, or customer experience preferred.
COMMITMENT TO THE CONCORDIA UNIVERSITY TEXAS MISSION
Concordia University Texas (CTX) is an Equal Employment Opportunity employer. CTX seeks candidates who demonstrate both professional excellence and strong personal faith in Christ, while strengthening our campus culture of diversity, equity, and inclusion. To the extent allowed by law, we reserve the right to give preference in employment based upon religion. As an institution rooted in the Lutheran tradition and aligned with the Lutheran Church-Missouri Synod, CTX does not discriminate on the basis of gender, race, color, age, national origin, disability, genetic information, military or veteran status, or any other basis protected by law.
The preceding job description outlines the general nature and key duties of this role. It may not list every duty, responsibility, or qualification needed. Please ensure you meet all necessary qualifications and are capable of performing all job functions, with or without reasonable accommodations.

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