1

Consumer Behavior Jobs in Texas (NOW HIRING)

The ideal candidate is deeply curious about consumer behavior and energized by identifying opportunities to reach new audiences in thoughtful, creative, and performance-driven ways. They understand ...

Advertising Agent

San Antonio, TX · On-site

$54K - $58K/yr

Solid understanding of marketing principles and consumer behavior. * Ability to manage multiple tasks while maintaining attention to detail. * Proactive mindset with the ability to contribute new ...

Marketing Assistant

Dallas, TX · On-site

$49K - $60K/yr

Conduct market research and analyze consumer behavior trends * Coordinate marketing materials and help prepare presentations and reports * Support internal communications and assist with project ...

Conduct market research and analyze consumer behavior trends * Coordinate marketing materials and help prepare presentations and reports * Support internal communications and assist with project ...

We stay immersed in retail, digital commerce, pop culture, social trends, and consumer behavior to understand what consumers want next. POSITION OVERVIEW The Apparel Designer is responsible for ...

At least 1 year of experience in VBA programming for Excel/Access automation. • Interest in retail trends and consumer behavior. Preferred : • Bachelor's Degree or Professional Certificate in ...

Study consumer behavior to uncover the emotional drivers behind purchasing decisions. * Research competitors, adjacent industries, internet culture, and historical advertising to inspire original ...

Study consumer behavior to uncover the emotional drivers behind purchasing decisions. * Research competitors, adjacent industries, internet culture, and historical advertising to inspire original ...

Study consumer behavior to uncover the emotional drivers behind purchasing decisions. * Research competitors, adjacent industries, internet culture, and historical advertising to inspire original ...

Stay ahead of emerging consumer behaviors, platform innovations, creator trends, and cultural movements. * Translate industry developments into thought leadership, actionable POVs, and opportunities ...

Stay ahead of emerging consumer behaviors, platform innovations, creator trends, and cultural movements. * Translate industry developments into thought leadership, actionable POVs, and opportunities ...

Showing results 41-60

Consumer Behavior information

See Texas salary details

$44.3K

$83K

$138.8K

How much do consumer behavior jobs pay per year?

As of Aug 15, 2026, the average yearly pay for consumer behavior in Texas is $82,987.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,900.00 and $84,300.00 per year, depending on experience, location, and employer.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical and research skills. Gaining experience through internships or entry-level roles in market research or data analysis can be beneficial. Familiarity with tools like SPSS or Excel and understanding consumer insights are also valuable for this field.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and understanding consumer psychology.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What are the most commonly searched types of Consumer Behavior jobs in Texas?

The most popular types of Consumer Behavior jobs in Texas are:

What cities in Texas are hiring for Consumer Behavior jobs?

Cities in Texas with the most Consumer Behavior job openings:

Infographic showing various Consumer Behavior job openings in Texas as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $82,987 per year, or $39.9 per hour.

Assistant/Associate/Full Professor of Marketing

Houston Christian University

Houston, TX

Full-time

Re-posted 8 days ago


Houston Christian University rating

9.2

Company rating: 9.2 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

15th of 618 rated colleges and universities


Job description

Introducing Houston Christian University

At Houston Christian University, our Christian liberal arts, professional, and graduate programs have equipped students to lead, collaborate, and discover out of a deep sense of purpose for more than 60 years. We are driven forward by our central confession, Jesus Christ is Lord, and defined by our Ten Pillars core convictions. From this foundation we guide students confidently into discerning discovery, preparing them to think biblically, critically, and holistically about how to engage the world. We aspire to care for every student by meeting their academic, spiritual, and social needs with mentorship and support. At HCU, we are cultivating a culture of excellence that will mold a new generation of leaders in their communities, standard-setters in their professions, and fruitful disciples in their churches.

HCU is set in the heart of one of the most diverse and fastest-growing cities in the nationand our growth and diversity match the dynamism of the city we call home. We continue to enroll strong freshmen classes, our graduate programs have more than doubled in the past decade, and we are significantly expanding our online programs as well.

The Archie W. Dunham College of Business

Job Title: Assistant/Associate/Full Professor of Marketing

Department: Department of Management, Marketing, and Business

Position Summary:

Houston Christian University seeks candidates in Marketing for the Archie W. Dunham College of Business. Candidates must be available to begin work on campus in Houston in August 2026. Review of applications will begin immediately and will continue until the position is filled.

Job Responsibilities:

HCUs primary mission is teaching. Courses are delivered in face-to-face, online, and hybrid formats. The College offers the following degrees: Bachelor of Business Administration (multiple majors), Bachelor of Arts in Business Administration, Master of Business Administration, Professional Master of Business Administration, Master of Science in Human Resource Management with People Analytics, Master of Science in Leadership, and Master of International Business.

The College has a strong and growing marketing program with a renewed emphasis on digital marketing and business communications. The marketing curriculum includes courses in business communications, consumer behavior, digital marketing, marketing research, and marketing strategy. The successful candidate will be a strong and active academic contributor for the scope of marketing curriculum, with an emphasis on business communications.

Responsibilities of the role include but are not limited to teaching, scholarly research and publication activities, advising, maintaining office hours, recruitment and retention activities, committee service, professional outreach activities, ACBSP accreditation support, and active engagement in the campus community.

Teaching responsibilities will be at both undergraduate and graduate levels. The teaching load for the DCOB is seven (7) courses per academic year (Fall & Spring), and the primary modality of teaching is face-to-face. Some online instruction is possible. The selected candidate will also perform other duties as assigned.

The successful candidate will:

  • Provide excellent teaching to undergraduate and graduate students in a variety of delivery formats;
  • Actively integrate the Christian faith in teaching;
  • Actively engage in scholarly work in their related discipline; and,
  • Engage in various service activities to the College, University, and community.

Qualifications:

Candidates must have an earned PhD or DBA from an AACSB- or ACBSP-accredited university in Business Communications, Marketing, Consumer Behavior, Advertising, or a closely related business discipline. Rank will be commensurate with qualifications. Preference will be given to candidates that have experience with ACBSP accreditation. Professional experience within the candidates discipline or in a related field will be an advantage.

Additional Information:

Houston Christian University is an independent, private Christian liberal arts university dedicated to the development of moral character, the enrichment of spiritual lives, and perpetuation of growth in Christian ideals. HCU is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

Houston Christian University is committed to maintaining a teaching faculty and staff who share an active Christian faith. The Preamble to the By-Laws of the University, Scripture and a Christian Worldview, and the Ten Pillars Core Convictions of HCU set forth a statement of belief which each University employee is expected to support and personify as an essential function of their employment at the University. Your submittal of an application for employment indicates your acceptance and affirmation of these statements.

As one of the most diverse universities in the nation, Houston Christian University also strives to build a faculty and staff team that provides role models who embody biblical orthodoxy and ethics for all our students, whatever their background or life experience.

As with all open positions at the University, a contract or employment offer will only be extended when the budget for the position has been confirmed.

**Disclaimer**

Background checks are performed for every new hire. If your application is selected to continue in our hiring process, you will be required to submit a background check form authorizing this screening. If you decline, your application may be denied. By proceeding with the online application, you understand and accept this process.


What Houston Christian University employees say

Pay

Hours and flexibility

Workplace

Get the full story on Breakroom