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Consumer Behavior Jobs in Virginia (NOW HIRING)

Nova Acquisitions Group

Be Seen First

CUSTOMER SERVICE REPRESENTATIVE Sales CSR

Mclean, VA · On-site

$800 - $1.5K/wk (+ commission)

With a deep understanding of consumer behavior and a data-driven approach, we create campaigns that not only capture attention but also drive tangible results. From developing compelling brand ...

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All JobsConsumer Behavior JobsConsumer Behavior Jobs in Virginia

Consumer Behavior information

See Virginia salary details

$47.1K

$88.3K

$147.7K

How much do consumer behavior jobs pay per year?

As of Sep 5, 2026, the average yearly pay for consumer behavior in Virginia is $88,311.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,400.00 and $89,700.00 per year, depending on experience, location, and employer.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What types of projects or tasks does a consumer behavior specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What are the key skills and qualifications needed to thrive as a consumer behavior analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

How to get a job in consumer behavior?

To get a job in consumer behavior, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and understanding consumer insights tools can improve job prospects. Advanced roles may require a master's degree or specialized certifications in market research or consumer analytics.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and familiarity with tools like SPSS or Excel.

What are the most commonly searched types of Consumer Behavior jobs in Virginia?

The most popular types of Consumer Behavior jobs in Virginia are:

What cities in Virginia are hiring for Consumer Behavior jobs?

Cities in Virginia with the most Consumer Behavior job openings:

Consumer Behavior jobs near you
Infographic showing various Consumer Behavior job openings in Virginia as of August 2026, with employment types broken down into 2% As Needed, 67% Full Time, 29% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $88,311 per year, or $42.5 per hour.

Regional Account Director - Automotive Digital Marketing (Papa)

Team Velocity

VA • Remote

Full-time

Medical, Dental, Vision, Retirement

Posted 18 days ago

Job description

Regional Account Director – Automotive Digital Marketing
Remote Field Position | Up to $190K OTE

Drive Growth for Automotive Dealerships
Are you an experienced automotive digital marketing professional who knows how to turn data into dealership results?

Team Velocity is seeking a Regional Account Director (RAD) to serve as a strategic marketing partner to automotive dealerships throughout the CENTRAL U.S. market region of Kansas, Missouri, and Oklahoma.

This is a high-impact, client-facing role where you’ll work directly with dealer principals, GMs, and marketing leaders to develop data-driven strategies that help dealerships sell more vehicles, grow service revenue, retain customers, and improve marketing ROI.

This is an ideal opportunity for someone with experience in automotive retail, automotive advertising, OEM marketing, automotive media, or automotive SaaS who enjoys combining strategy, analytics, technology, and relationship building.

What You’ll Do

  • Serve as a trusted marketing advisor to automotive dealership clients.

  • Develop and execute data-driven digital marketing strategies focused on sales, service, retention, and ROI.

  • Analyze KPIs including traffic, leads, cost per lead, engagement, conversion, and sales attribution.

  • Present performance results and actionable recommendations to dealer leadership.

  • Identify opportunities to improve campaign, website, and lead performance.

  • Launch and implement Team Velocity products, services, and strategies with new clients.

  • Build strong client relationships that drive retention, satisfaction, and account growth.

  • Partner with Client Services, Production, and other internal teams to ensure successful campaign execution.

  • Conduct dealership visits, business reviews, and training as needed.

What We’re Looking For

  • 3–5+ years of experience in automotive digital marketing, automotive retail, automotive media, advertising, or SaaS

  • Experience in a client-facing, consultative, account management, or marketing strategy role

  • Strong understanding of automotive digital marketing, including websites, paid media, lead generation, conversion, and customer retention

  • Demonstrated ability to use data and analytics to develop marketing recommendations

  • Exceptional presentation, communication, and relationship-building skills

  • Strong organization, follow-through, and problem-solving abilities

  • Ability to travel throughout the assigned territory and occasionally nationally

  • Bachelor’s degree preferred

Why Team Velocity?

  • Earn more: Competitive base salary plus uncapped commission and bonus opportunities, with OTE up to $190,000.
  • Work remotely: This is a remote, field-based position with flexibility and autonomy.
  • Make an impact: Your recommendations directly influence dealership sales, service revenue, customer retention, and profitability.
  • Work with powerful technology: Team Velocity’s proprietary Apollo® platform uses data and consumer behavior to help dealerships identify opportunities and deliver more personalized marketing.
  • Build executive relationships: Work directly with dealer principals, GMs, and senior dealership leadership.
  • Comprehensive benefits: Medical, dental, vision, wellness, 401(k), and more.

Territory & Location

This position supports dealerships throughout the greater CENTRAL U.S. market region of Kansas, Missouri, and Oklahoma. Ideal candidates are located in or near a major metro market of KS, MO, or OK (St. Louis, Kansas City, Oklahom City, etc.) with convenient access to a major airport and the ability to travel throughout the region.

About Team Velocity

Team Velocity is a SaaS technology company transforming automotive retail through intelligent marketing automation and retailing solutions. Our proprietary Apollo® platform helps OEMs and dealerships use data and consumer behavior to deliver personalized marketing across the customer journey—from acquisition and sales through service and retention. Made by automotive people for automotive people, Team Velocity combines industry expertise, technology, and data to help dealers grow.